Marks Insurance Agency

What Marks Insurance Agency does

Marks Insurance Agency is a private, for-profit independent insurance agency headquartered in Virginia Beach, United States, founded in 2010, with 101-250 employees. Operating as part of the broader Foundation Risk Partners platform (the parent of Acentria Insurance, a DBA of Foundation Risk Partners, Corp.), the agency distributes personal, commercial, and health-and-life insurance products through licensed agents serving individuals, families, and small and mid-sized businesses. Executive Leadership Team membership (notably Nathan Marks within the Acentria leadership team) confirms operational integration with the larger Foundation Risk Partners / Acentria network, which spans 50 office locations across the Southeast US with nationwide writing licenses and access to multiple carriers via Independent Insurance Agents & Brokers of America membership.

The core product set spans three horizontal segments: personal insurance (auto, homeowners, manufactured homes, condos, flood, personal umbrella, recreational vehicles, watercraft, personal collections); business insurance (agriculture, apartments and multi-family, business property, business vehicle, business umbrella, cyber liability, general liability, professional liability, hospitality, marine, real estate, surety bonds, transportation, workers' compensation, public risk, condo and community associations); and health and life insurance (employee benefits, disability, individual health, life, Medicare). The Acentria Elite sub-brand acts as a premium personal-lines tier (auto, condos, flood). The underlying technology is a standard independent-agency distribution platform with carrier connectivity and a quote-based web lead-capture flow (Request a Quote CTA); no proprietary AI/ML or differentiated technology stack is disclosed. Marketing and distribution combine 50 physical offices, a website with a digital quote flow, and paid/organic social channels (Facebook, LinkedIn, Instagram, Twitter), reinforced by the #AcentriaCares community program.

The revenue model is commission-based recurring revenue from placing policies with multiple carriers on behalf of clients, priced via individual risk-assessed quotes (no public pricing schedule) with monthly billing cadence on policies. Customer acquisition is consultative and field-driven through physical offices and quote-driven inbound digital leads; the value proposition is independent-agency carrier choice, dedicated-agent service, and community-localized trust, supported by industry awards (Insurance Journal Best Agency to Work For, Insurance Business America Elite Agencies, Insurance Industry Employer of Choice). No public financials, headcount within Marks Insurance Agency specifically, or M&A consideration amounts are disclosed in the available sources.

Name

Marks Insurance Agency

Legal name

Foundation Risk Partners, Corp.

Website

https://marksinsurance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Marks Insurance Agency is a private independent insurance agency in Virginia Beach (founded 2010, 101-250 employees) that distributes personal, commercial, and health-and-life insurance products to individuals, families, and SMBs as part of the Foundation Risk Partners / Acentria platform of 50 Southeast US locations.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Employee Benefits Brokerage & Consulting (FSAEADAC), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Personal insurance agency
• Commercial insurance brokerage
• Insurance guidance services
• Property casualty insurance
• Independent insurance agency

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Acentria Insurance operates as an independent insurance agency, generating revenue through commissions from insurance carriers for placing policy coverage. As an independent agency and member of Independent Insurance Agents & Brokers of America, they provide fine-touch service, flexibility and value to both clients and partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marks Insurance Agency provides guidance, quality insurance products, and personal service to its clients. The agency operates as a private insurance firm focused on delivering insurance solutions with personalized customer attention and support.

Product overview

Acentria Insurance is an independent insurance agency offering a comprehensive portfolio of personal, business, and health and life insurance products. The company operates as a platform with multiple product lines including Personal Insurance (covering auto, homeowners, manufactured homes, condos, flood, personal umbrella, recreational vehicles, watercraft, and personal collections), Business Insurance (including agriculture, apartments, business vehicle, cyber liability, employee benefits, general liability, hospitality, marine, professional liability, property, public risk, real estate, surety bonds, transportation, and workers' compensation), and Health and Life Insurance (covering employee benefits, disability, individual health, life insurance, and Medicare). Acentria Elite serves as a premium sub-brand for personal lines, while Cyber Liability provides specialized business coverage. The agency functions as an independent agency and member of Independent Insurance Agents & Brokers of America.

Differentiator

Problem solved

Functional benefit

Brands

• Acentria Elite: Elite tier personal insurance offerings including auto, condominiums, and flood coverage.

Products and services

• Insurance Products

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Independent Insurance Agents & Brokers of AmericaminorStrategic or Co-development PartnerAs an independent agency and member of Independent Insurance Agents & Brokers of America, the leading coalition for independent agencies, Acentria benefits from association resources, industry advocacy, and network connections that support their independent business model.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marsh McLennan: Global professional services firm with large insurance brokerage (Marsh) and consulting (Mercer) businesses — broadly overlaps Acentria's commercial and employee benefits brokerage but operates at enterprise scale rather than SMB.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering personal, commercial, and specialty lines — overlapping product portfolio with Acentria but at far greater scale and with a national/international enterprise tilt.

Direct peers

• World Insurance Associates: Fast-growing insurance brokerage with strong East Coast and Southeast US presence offering personal, commercial, and benefits — closely comparable in geographic concentration, multi-line product set, and tuck-in M&A-driven expansion.
• Hilb Group: Mid-Atlantic and Southeast-focused insurance brokerage offering personal, commercial, and employee benefits products — comparable regional concentration, similar producer-driven growth model, and overlapping specialty line emphasis.
• Acrisure: Fast-growing insurance brokerage consolidator with strong Southeast presence offering personal, commercial, and specialty lines — directly comparable roll-up playbook, multi-carrier model, and SMB/individual customer focus.
• Brown & Brown Insurance: Large publicly traded independent insurance brokerage offering personal, commercial, and specialty lines through a multi-office distribution model — directly comparable to Acentria in product breadth, multi-carrier model, and regional office density, though at substantially greater scale.
• Foundation Risk Partners: Parent company of Acentria Insurance and a top-50 US insurance brokerage aggregator — same business model, same carrier relationships, and a sister-agency network that Acentria both feeds into and competes with for talent and accounts.
• AssurePartners: National insurance brokerage aggregator (backed by GTCR) with deep Southeast US presence offering personal, commercial, and benefits lines — directly comparable in roll-up strategy, multi-carrier model, and producer-led growth to Acentria/Foundation Risk Partners.
• Hub International: Major North American insurance brokerage providing personal, commercial, and employee benefits products across regional offices — operates with a similar independent agency / multi-carrier model and comparable specialty line emphasis to Acentria.
• Insurance Office of America (IOA): Large privately held independent insurance agency with deep Southeast US presence offering personal, commercial, and employee benefits — directly comparable geographic footprint, product mix, and target customer (SMB/individual) to Acentria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acentriainsurance
• LinkedInlinkedin.com/company/acentria
• Instagraminstagram.com/acentriainsurance
• Xtwitter.com/acentriaagent?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marks Insurance Agency