What Gocx does

Gocx is a Belgian customer experience consulting firm headquartered in Antwerp with a regional office in London, serving enterprise clients across Europe in verticals including insurance, utilities, energy, food production, real estate, HR services, and mobility. Its service portfolio spans strategic consulting (Customer Centricity, Service Design), customer research (Klantenonderzoek), and a structured training and workshop catalogue. The firm has codified several proprietary methodologies — CX Accelerate (a maturity assessment), Customer Strategy Sprint, Customer Journey Mapping 6D, and a three-tier Voice of Customer (VoC) program (Kickstarter, Scan, Innovatie) — that together form the firm's repeatable delivery IP. Workshop products include the Customer Experience Masterclass, Customer Journey Mapping, Value Proposition Design, Ideation, Concept Shaping, and Design Sprints, supplemented by an online CX Academy of 45-minute e-learning modules and a speaker bureau for keynotes.

Gocx monetizes exclusively through professional services fees from consulting engagements, in-person workshops, and customized training programs, with all pricing handled via contact-based quoting and multi-year contracts — no public pricing or subscription tiers exist. Its go-to-market is sales-led: direct enterprise outreach supplemented by content marketing (whitepapers, templates, blog), LinkedIn and Facebook presence, public workshops, and a speaker bureau that generates inbound leads. The firm has no disclosed institutional funding, is privately held by its two Managing Partners (Michel Stevens and Gwen Van den Born), and operates with an 11–50 person team across Belgium, the UK, and France.

Operationally, Gocx is positioned as a boutique, action-oriented CX advisory in the Benelux market. Named enterprise clients include Allianz, Engie, VINCI Energies, Vandemoortele, Immoweb, Securex, and VAB. The firm's London office is the locus of research interest in sentiment analysis and speech recognition, which it offers as advisory themes rather than packaged products. Recognition to date is limited to a 2018 Best Interim Management nomination from Federgon.

Name

Gocx

Legal name

goCX

Website

https://gocx.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gocx is a Belgian customer experience consulting firm offering CX strategy, service design, training, and Voice of Customer programs to enterprise clients across Europe in insurance, utilities, energy, and other verticals.

Ownership category

akta.pro rank

Product category

Management Consulting — Customer Experience

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Brand Experience (BX) & Service Design (BPAFAEAI), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Customer experience consulting
• Service design
• Customer journey mapping
• Voice of customer
• Customer centricity training

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting engagements for customer-centric transformation, including CX Accelerate assessments, customer strategy development, and ongoing advisory services.
2. Training and Workshops: Instructor-led workshops including Customer Journey Mapping, Customer Experience Masterclass, Value Proposition Design, and Design Sprints ranging from 1-5 days.
3. Voice of Customer Programs: Three-tiered VoC programs (Kickstarter, Scan, Innovatie) providing customer research and feedback analysis services.
4. CX Online Academy: Online training modules in 45-minute format, delivered as co-created customized content for client organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Gocx is a customer experience consulting firm that helps enterprises design and implement customer-centric operating models. Its practice spans strategic consulting (Customer Centricity and Service Design), customer research (Klantenonderzoek), and structured training/workshops (Customer Journey Mapping, CX Masterclass, Value Proposition Design, Design Sprints, Ideation, Concept Shaping, CX Online Academy). It also runs flagship programs — CX Accelerate (maturity assessment), Customer Strategy Sprint (intent-to-executable-strategy sprint), and Voice of Customer packages (Kickstarter, Scan, Innovatie) — for clients across Benelux and Europe.

Product overview

goCX is a customer experience consulting company offering a comprehensive suite of advisory and training services. The core portfolio includes strategic consulting services (Customer Centricity and Service Design), research services (Customer Research), and training programs. Key structured programs include CX Accelerate (maturity assessment), Voice of Customer (VoC) packages (Kickstarter, Scan, Innovatie), and the Customer Strategy Sprint methodology. The training offerings span workshops (Customer Journey Mapping, Customer Experience Masterclass, Design Sprints, Value Proposition Design, Ideation, Concept Shaping), online learning (CX Online Academy), inspirational speaking, and the Customer Experience Day. Additionally, the company provides free downloadable resources including Interview Guide, Persona Template, and Customer Journey Map Template. The firm operates from Antwerp, Belgium with a London office opened in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Centricity Strategic consulting service that helps organizations discover, develop, and implement a customer-centric vision and strategy. Targeted at enterprise clients undertaking customer-centricity transformation.
• Service Design Service design consulting that helps organizations improve the quality of their services and customer experience by organizing all aspects of service delivery correctly. Targeted at enterprise clients redesigning customer services.
• Trainingen en Workshops (Trainings and Workshops) Customer experience training programs umbrella offering, including workshops, courses, and inspiration sessions to train employees in customer centricity and customer experience management. Targeted at enterprise and mid-market client teams.
• Klantenonderzoek (Customer Research) Customer research service that provides insight into customers and helps organizations build competitive advantage by translating research into improvements and innovations. Targeted at organizations seeking structured customer understanding.
• CX Accelerate Assessment program that determines the maturity of customer centricity in an organization and produces capacities for brand-worthy customer experiences. Includes kick-off session, stakeholder self-assessment, interviews, and action planning. Targeted at enterprise organizations.
• Voice of Customer (VoC) Three-package Voice of Customer program: VoC Kickstarter (launch survey and analyze 2,000 customers), VoC Scan (assess and strengthen existing VoC programs), and VoC Innovatie (convert customer insights into tangible improvements and innovations in three days). Targeted at organizations building or maturing VoC capability.
• Customer Strategy Sprint Three-step sprint methodology that takes organizations from intention to become customer-centric to a fully executable customer strategy in just a few days, covering Understand, Design, and Scale phases. Targeted at organizations seeking rapid strategy formation.
• Customer Journey Mapping Workshop One-day interactive workshop teaching how to build customer journey maps from the customer's perspective using the Customer Journey Mapping 6D methodology. Targeted at client teams learning journey mapping.
• Customer Experience Masterclass Two-day workshop immersing participants in key concepts of Customer Experience Management covering strategy, Voice of Customer, Experience Design & Innovation, customer culture, and change management. Participants receive a CX Master certificate.
• CX Online Academy Online training program consisting of 45-minute interactive e-learning modules on topics including Introduction to Customer Centricity, Journey Management, Voice of the Customer, Experience Design & Innovation, and Customer Centric Leadership. Tailored to specific organizational needs. Targeted at organizations deploying scalable CX learning.
• Book a Speaker Keynote speaker service providing customized presentations on customer centricity topics to inspire and convince employees to become customer-focused. Targeted at corporate events and conferences.
• Customer Experience Day One-day workshop providing an introduction to customer centricity, building a business case, demonstrating the difference between future-proof organizations, and creating a customer feedback process that can be deployed immediately.
• Value Proposition Design Workshop Two-session workshop (8 hours total) generating customer insights and developing value propositions using the Value Proposition Canvas. Includes customer profile mapping and value map creation.
• Ideation Workshop One-day workshop for discovering problems and developing realistic ideas and solutions to tackle customer experience challenges using structured exercises.
• Concept Shaping Three-day workshop progressing through Understand (stakeholder mapping, persona, journey), Ideate (lightning demos, brain-writing, concept cards), and Shape (storyboards, future journey, prototype description) phases.
• Design Sprint Five-day design sprint to develop and validate new services or products: Understand day, Ideate day, Decision day, Prototype day (day 4), and Testing day (day 5) with customers.

Quantifiable outcome

• Organizations develop executable customer strategies in days rather than months through Customer Strategy Sprint methodology
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Strativity: Global customer experience consultancy offering CX strategy, training, and journey mapping. Comparable on its CX maturity assessment frameworks, training programs, and enterprise transformation focus.
• Human8 (formerly InSites Consulting): Belgian-headquartered customer research and experience consultancy operating globally. Directly comparable as a Benelux-rooted CX insights and transformation firm serving enterprise clients with research-led programs.
• Beyond Philosophy: Customer experience consultancy providing CX strategy, training, and experience design. Comparable on its focus on customer-centric transformation, workshops, and proprietary CX methodologies.
• Livework: European service design consultancy specialising in customer journey design and end-to-end service innovation. Comparable on service design methodology and workshop-led enterprise engagements.
• Inviqa: UK-based digital and customer experience consultancy offering CX strategy, design, and technology delivery. Comparable as a similarly-sized European CX/digital transformation firm targeting enterprise clients.
• Darwin: Dutch customer strategy consultancy focused on customer experience and journey-based transformation. Comparable as a neighbouring European boutique with similar CX strategy and service design offerings.

Broad incumbents

• Medallia: Enterprise VoC and customer experience platform powering CX programs at large organisations. Comparable as a strategic complement/competitor in the Voice of Customer and customer feedback space where goCX also operates.
• KPMG Nunwood: CX centre of excellence within KPMG providing enterprise-wide customer experience strategy and benchmarking. Comparable as a CX advisory competitor, but operating as part of a much larger global consulting brand.
• Qualtrics: Experience management platform providing customer experience, research, and journey analytics tools. Comparable as an incumbent that competes for enterprise CX and VoC budgets, though as a software-led vendor rather than pure consulting.

Regional players

• The Customer Experience Company: Netherlands-based customer experience consultancy. Comparable on its CX strategy and journey mapping offerings for European enterprises, with regional rather than global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goCX.eu
• LinkedInlinkedin.com/company/gocx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gocx