Barcode Entertainment

What Barcode Entertainment does

Barcode Entertainment is an India-based influencer marketing agency founded in 2019 by Rahul Khanna and headquartered in Andheri West, Mumbai. The company delivers end-to-end influencer marketing services to enterprise and mid-market brands, spanning influencer identification and selection, content production, short-form video creation, digital brand advocacy programs, performance marketing, and meme marketing across more than ten social platforms (Instagram, YouTube, TikTok, Snapchat, Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, Triller). Its client roster includes Motorola, YouTube, Flipkart, Volvo, Jockey, WOW Skin Science, MOJ, Glance, Triller, Skoda, and Boost, with documented campaign outcomes reaching up to 1 billion impressions and 117M+ views for single engagements.

Underpinning the agency's services are two proprietary AI-driven tools: a Micro-Nano Influencer Database offering access to millions of creator profiles with 15+ AI-powered search criteria, and an AI-powered Campaign Audit system that tracks ongoing campaigns in real time. The company also operates a wholly-owned talent management subsidiary, CLICK MEDIA, which represents 20+ prominent Indian influencers and actors and earns commission on brand collaborations.

Barcode generates revenue through three primary streams: (1) professional services for bespoke influencer marketing campaigns priced via quote, (2) talent management commissions via CLICK MEDIA, and (3) subscription-based SaaS fees from the Micro-Nano Influencer tool. As of March 2024, the company employed 150+ staff across three Indian offices (Mumbai, Bangalore, plus one additional) and served 100+ brands with 40,000+ completed brand collaborations and a 350,000+ influencer network. In March 2024, Paris-based YKONE acquired a 70% controlling stake, creating a combined entity with approximately $100 million in turnover, 300+ employees worldwide, and operations across 18 cities.

Name

Barcode Entertainment

Legal name

Barcode Influencer Marketing Private Limited

Website

https://barcodeent.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Barcode Entertainment is an India-based influencer marketing agency that delivers end-to-end campaign services — influencer discovery, content production, short-form video, performance marketing, and meme marketing — to enterprise brands using AI-driven creator matching and a 350,000+ influencer network.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer & Creator Marketing (BPAFAAAG), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)

Keywords

• Influencer marketing
• Content creation services
• Social media advertising
• Creator management
• Performance marketing

Headquarters

HQ city

Malad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Campaign Services: Barcode provides end-to-end influencer marketing campaign services to brands, including influencer identification and selection, content creation, campaign execution, and performance measurement. Services include influencer marketing, content production, SFV content creation, digital brand advocates programs, performance marketing, and meme marketing.
2. Talent Management (CLICK MEDIA): Barcode's talent management branch, CLICK MEDIA, represents over 20 famous Indian influencers and actors, earning commission from brand collaborations and influencer partnerships.
3. SaaS Tool Subscriptions: AI-driven influencer discovery tools and audit platforms offered as subscription-based services with tiered plans including full database access, Instagram & YouTube export capabilities, live support, and unlimited campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barcode Entertainment is an influencer marketing agency that plans and executes end-to-end social media influencer campaigns for enterprise and mid-market brands across Instagram, YouTube, TikTok, Snapchat, Facebook, LinkedIn, Pinterest, Triller, WhatsApp, and Twitter. Its offerings include data-led influencer selection, in-house content production (video, design, short-form video), digital brand advocate programs, performance marketing, meme marketing, and paid social execution, supported by proprietary AI-driven tools for micro-nano influencer discovery and campaign auditing offered as SaaS subscriptions. The CLICK MEDIA subsidiary provides talent management and representation services for Indian influencers and actors.

Product overview

Barcode Entertainment is a global influencer marketing agency offering a comprehensive suite of services including influencer marketing, content production (video, editing, design), SFV content creation, digital brand advocates, performance marketing, and meme marketing. The agency operates a proprietary Micro Nano Influencer Database tool for AI-powered influencer discovery with 15+ filter criteria, and an AI-driven Campaign Audit system for tracking campaign performance. Services span Instagram, YouTube, Facebook, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, and WhatsApp, with campaign execution across Fashion & Beauty, Entertainment & Comedy, Travel & Lifestyle, Technology, Gaming, Sports & Fitness, Business & Finance, Dance & Music, and Food verticals.

Differentiator

Problem solved

Functional benefit

Brands

• CLICK MEDIA: Talent management branch of Barcode that represents Indian influencers and actors including Rohit Zinjurke and Kashika Kapoor.

Products and services

• Influencer Marketing Data-led influencer marketing service using bespoke in-house tools for influencer selection and creating high-quality authentic content across Instagram, YouTube, and Short Form Video platforms for brand campaigns.
• Content Production In-house video production, editing, and design service producing bespoke creative assets optimized for use on social, paid media, digital, and beyond, delivered to brand clients.
• SFV Content Creation (Short-Form Video) Short-form video content creation service delivering niche content at scale with discovery and tracking of the right influencers for the campaign.
• Digital Brand Advocates Paid brand ambassador programs run on social media to maximize ROI from brand advocates, taking paid influencer partnerships to a measurable effectiveness level.
• Performance Marketing Data-, insight-, and trend-driven performance marketing service developing creative ideas to deliver effective, relevant, and engaging performance campaigns for brands.
• Meme Marketing Meme-based marketing service that delivers a brand's narrative to a target audience while delivering humor and relatability through Indian internet memes.
• Social, Creative & Strategy In-house team of social strategists and research specialists drawing consumer insights to form creative ideas, emotive influencer content, PR stunts, and experimental social campaigns for clients.
• Paid Social 2.0 Full-access paid media service run through influencers, enabling comprehensive paid media strategies including laser-accurate targeting, audience building, and full funnel retargeting.
• Micro-Nano Influencer Database (AI Discovery Tool) Subscription-based AI-driven search engine to discover micro-nano influencers in seconds, with access to millions of influencer profiles filtered by over 15 advanced search criteria, including engagement-rate ranking and brand-fit matching; plans include full database access, Instagram and YouTube export, live support, and unlimited campaigns.
• AI-Powered Campaign Audit Audit tool driven by artificial intelligence that tracks every step of ongoing campaigns for smooth and efficient influencer marketing execution, providing real-time monitoring and reporting on mobile and web interfaces.
• CLICK MEDIA (Talent Management & Influencer Representation) Talent management branch of Barcode that represents over 20 famous Indian influencers and actors, earning commission from brand collaborations and influencer partnerships.

Quantifiable outcome

• 40,000+ brand collaborations completed
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Influencer.in: India-focused influencer marketing platform and agency offering end-to-end campaign management, influencer discovery, and performance tracking. A direct competitor to Barcode in the Indian mid-market and enterprise segment with overlapping service lines.
• Plixxo (by POPxo): India's leading influencer marketing platform, combining a marketplace of 50,000+ creators with managed campaign services. Closely comparable to Barcode's CLICK MEDIA + campaign services combination in the Indian market.

Broad incumbents

• Wavemaker India: Global media agency within GroupM/WPP with strong India operations. Competes with Barcode for enterprise influencer briefs and integrated digital campaigns, though influencer marketing is part of a broader media-buying offering.
• GroupM India: India's largest media investment group (WPP), housing agencies (Wavemaker, Mindshare, MediaCom) that offer influencer and content services. Competes for large-brand influencer budgets and increasingly offers in-house creator solutions.
• YKONE: Paris-based global influencer marketing agency founded in 2008 with presence in 18 cities. Directly comparable as the acquirer of 70% of Barcode and the company's parent entity; operates the same core business (end-to-end influencer campaigns) at larger international scale.
• Ogilvy India: One of India's largest advertising networks with growing influencer and social offerings. A direct competitor for premium enterprise brand campaigns that require creative + influencer + paid media integration.
• Dentsu Creative India: Global creative and media network with India operations offering integrated influencer and content services. Competes for enterprise digital briefs and brings global brand relationships to the Indian market.

Regional players

• Foxymoron: India-based digital and influencer marketing agency serving enterprise brands with social, content, and creator-led campaigns. Comparable in scale, service mix, and target market (India enterprise), competing directly for similar brand briefs.

Emerging players

• Traackr: Influencer marketing SaaS platform focused on creator discovery, vetting, and campaign analytics. Closely comparable to Barcode's Micro-Nano discovery engine and AI-driven audit capabilities, with a global enterprise customer base.
• IZEA Worldwide: US-based influencer marketing SaaS platform offering creator marketplace, campaign management, and analytics. Comparable to the SaaS/tooling layer of Barcode (Micro-Nano + Audit) but operating primarily in Western markets with a different GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barcode-entertainment-strategic-brand-solution
• Instagraminstagram.com/barcodeent
• Xx.com/bar_ent
• Facebookfacebook.com/TeamBarcode

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barcode Entertainment