Project Green Ribbon

What Project Green Ribbon does

Project Green Ribbon is a Singapore-registered non-profit (Company Limited by Guarantee) operating in the youth mental health sector. It serves vulnerable youths aged 13-25 who are Singapore Citizens or Permanent Residents, along with their families and caregivers. The organization's flagship offering is Green Hearth Sanctuary, a family-based, short-stay residence providing up to 14 days of crisis accommodation for a maximum of eight residents at a time, divided across two rooms by gender. Surrounding programs include Crisis Intervention, Counselling & Care Management, Community & Growth, and a Network of Care follow-up service, all delivered free of charge.

The organization operates with no proprietary technology platform. Its infrastructure consists of a standard website, social media accounts across five major platforms, and manual coordination processes for case management and referrals. Services are delivered through direct referral pathways from social service agencies, schools, hospitals (IMH, SKGH, TTSH), and community organizations, with co-payment arrangements with referring agencies and donor-funded stays.

The business model is entirely donation-funded. Revenue streams include individual donations, corporate sponsorships, in-kind contributions, and grants from partners including The Majurity Trust. All services are provided free of charge. Operations are founder-led by Co-Founder/CEO Iskandar Mahadi and Co-Founder/Director Ling Anne Hsieh, with governance provided by a multi-member board including Chairman Albert Lim and Treasurer Yong Weng Hong. The organization is geographically and regulatorily restricted to Singapore, with the sanctuary location kept confidential for resident safety.

Name

Project Green Ribbon

Legal name

Project Green Ribbon Limited

Website

https://projectgreenribbon.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Green Ribbon is a Singapore non-profit providing crisis accommodation, counselling, and care management for vulnerable youth aged 13-25 through its Green Hearth Sanctuary and community programs, funded entirely by donations and grants.

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Child and Youth Services (624110), Temporary Shelters (624221), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Youth mental health support
• Crisis respite care
• Youth counselling services
• Mental health sanctuary
• Community mental health

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Individual and corporate donations provide primary funding. Bank details provided for direct transfers. Give Asia campaign page available for online donations.
2. Corporate Sponsorships and Grants: Funding arrangements with partners and referring agencies. In-kind sponsorships from corporate donors. Support from organizations like The Majurity Trust.
3. Donor-Funded Stays: Full 14-day sanctuary stays covered by designated donors for youth in crisis.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Project Green Ribbon runs the Green Hearth Sanctuary, a family-based residential respite facility in Singapore for youth experiencing mental health crises, alongside integrated crisis intervention, counselling and care management, and community reintegration programmes. Services are delivered free of charge to beneficiaries and target young people aged approximately 13-25 and their families.

Product overview

Project Green Ribbon is a non-profit organisation offering a suite of human-centred youth mental health services in Singapore. Its primary offering is Green Hearth Sanctuary — a family-based, short-stay (up to 14 days) crisis respite home for youths aged 13–25. This core programme is supported by the Crisis Intervention Programme (immediate assessment and stabilisation), the Counselling & Care Management Programme (ongoing therapeutic support and care coordination), and Community & Growth (resource linkage and life skills development). The Network of Care programme, integrated into Green Hearth, provides extended personalised support and post-stay follow-up. All programmes operate on a stabilise-guide-connect model, prioritising safety, empathy, and dignity. The organisation does not offer a technology platform, API, or software product.

Differentiator

Problem solved

Functional benefit

Brands

• Green Hearth: A short-stay, family-based sanctuary offering safety, calm, and coordinated support for youths (13-25) during emotional crises. Provides up to 14 days of shelter with crisis stabilization, care navigation, and post-stay follow-up support.

Products and services

• Green Hearth Sanctuary A family-based residential respite sanctuary in Singapore that provides a safe, trauma-informed environment for young people (approximately 13-25 years old) experiencing mental health crises, along with support for their families and caregivers.
• Crisis Intervention Programme Structured crisis management and intervention services for youth experiencing acute mental health episodes, providing immediate stabilisation and triage support.
• Counselling & Care Management Programme Ongoing therapeutic counselling and structured care management for youth and families following crisis stabilisation, supporting recovery and continuity of care.
• Community & Growth Programme Community-based engagement, peer support, and growth-oriented activities designed to help young people reintegrate after crisis and build resilience.
• Network of Care A coordinated partnership and referral framework linking Project Green Ribbon with hospitals, schools, social-service agencies, and other community organisations to ensure youth in crisis receive appropriate, connected care across providers.

Quantifiable outcome

• Up to 14 days sanctuary with daily check-ins and safety planning
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• People's AssociationminorStrategic or Co-development Partner · 18 September 2021Collaborated on Mental Health Sharing Session (September 2021) to raise awareness about youth mental health and community support resources.
• YMCA SingaporecoreStrategic or Co-development PartnerProudly collaborating community partner. YMCA Singapore works with Green Hearth to provide coordinated support for youth in crisis, contributing to the ecosystem of care for vulnerable youths in Singapore.
• Counselling and Care CentrecoreStrategic or Co-development PartnerStrategic partner providing coordinated support for youth using Green Hearth sanctuary services. Collaboration ensures comprehensive care navigation and continuity of care.
• Institute of Mental Health (IMH)coreStrategic or Co-development PartnerHealthcare partner for emergency protocols. In critical cases, PGR collaborates with IMH for mental health crisis intervention and specialized care coordination.
• SKGH (Singapore Khong Chinese General Hospital)minorStrategic or Co-development PartnerHealthcare partner included in emergency protocols for critical cases requiring medical intervention beyond PGR's scope.
• TTSH (Tan Tock Seng Hospital)minorStrategic or Co-development PartnerHealthcare partner included in emergency protocols for critical cases requiring medical intervention beyond PGR's scope.
• AOKminorStrategic or Co-development PartnerCommunity partner supporting Project Green Ribbon's mission. AOK collaboration contributes to mental health awareness and support ecosystem.
• Mental Health Collective (MHC)minorStrategic or Co-development PartnerCollaborated during Unlearning and Relearning as Family Conversation conference (December 2021) to participate in national mental health dialogue and advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace (Australia): Major youth mental health organization providing counselling, early intervention, and community-based support across Australia. Comparable as a scaled, multi-site youth mental health platform, illustrating how PGR's model could expand in scale and geography.

Direct peers

• Fei Yue Community Services: Singapore nonprofit offering family services, youth programmes, counselling, and mental health support. Comparable as a multi-program community services nonprofit serving youth and families in Singapore.
• Samaritans of Singapore (SOS): Singapore-based nonprofit providing crisis support and suicide prevention services, including a 24-hour hotline. Directly comparable to PGR as a community-led mental health support organization serving vulnerable individuals in Singapore.
• Silver Ribbon Singapore: Singapore nonprofit focused on mental health awareness and destigmatization, with community outreach and partnership-driven programming. Comparable to PGR's mission to destigmatize mental health and support vulnerable populations.
• Club HEAL: Singapore mental health charity offering recovery-focused services, including supported housing and community integration for persons with mental health conditions. Comparable to PGR's blended housing-plus-support model and Singapore-only footprint.
• Singapore Association for Mental Health (SAMH): Established Singapore nonprofit delivering mental health services including counselling, rehabilitation, and community-based support programs. Comparable as a multi-program mental health nonprofit operating in Singapore.
• Singapore Children's Society: Established Singapore nonprofit providing counselling, crisis intervention, and youth residential services (including Tinkle Care for at-risk youth). Comparable to PGR's youth crisis intervention and short-term care model.
• TOUCH Community Services (TOUCH Young Arrows): Large Singapore nonprofit with youth-focused mental health and counselling programs. Comparable to PGR's youth (13–25) mental health target segment and community-based service delivery.

Emerging players

• Limitless (Singapore, NCSS): Singapore nonprofit initiative supporting youth with mental health needs through peer support, community engagement, and resource navigation. Comparable to PGR's youth-focused, community-led mental health engagement approach.

Others

• National Care Hotline (Singapore): Government-supported Singapore mental health hotline and referral service. Comparable as a public-sector alternative/adjacent channel that PGR coordinates with for crisis referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwbZ4vl-tuXJLi2Gs_lp8Ng
• Facebookfacebook.com/projectgreenribbonsg
• LinkedInlinkedin.com/company/project-green-ribbon
• Instagraminstagram.com/projectgreenribbonsg
• TikToktiktok.com/@projectgreenribbon?lang=en&is_copy_url=1&is_from_webapp=v1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Green Ribbon