Kepios

What Kepios does

Kepios is a Singapore-based independent advisory firm founded in July 2015 by Simon Kemp that helps organizations understand what people are really doing online and translates those digital-behavior insights into enduring business strategy. It serves a horizontal client base spanning senior executives at global enterprises (including Google, Apple, Amazon, Netflix, Tencent, Microsoft, SAP, Intel), consumer-goods majors (Unilever, Coca-Cola, Nestlé, Diageo), investment banks, sovereign governments, startups, and global NGOs, while its Global Digital Reports are cited by tier-one media including The New York Times, The Wall Street Journal, The Economist, BBC, and Forbes. Reach extends to more than 240 countries with approximately 20 million annual views of report placements and 6+ million page views per year on DataReportal.com.

The firm offers five core service lines built on a research platform that aggregates data from world-leading third-party research companies and applies proprietary modeling and human expert analysis: Quarterly Digital Briefings (20-minute video presentation plus up to 55 minutes of live Q&A with Simon Kemp), Keynote Presentations (custom-designed for public events or private meetings, online or in-person), Advisory Services (retained Board Advisory from 2 hours per month or ad hoc counsel in 1-hour or 10-hour blocks), Reports & Content (co-branded and white-label production including the flagship Global Digital Reports series produced in partnership with We Are Social and Meltwater), and Custom Research (bespoke studies from objective alignment through strategic recommendations).

Kepios operates on a direct sales motion with Simon Kemp personally delivering all advisory, briefing, keynote, and research engagements. Revenue is generated through retained subscriptions, pay-as-you-go advisory blocks, standalone or annual briefing subscriptions, professional-services keynote fees, and custom research projects, with pricing quote-based and not publicly disclosed. The company is bootstrapped, privately held by its founder, domiciled as Kepios Pte. Ltd. in Singapore, and operates with a stated headcount of 1-10 employees from a single Singapore headquarters at 5B Stanley St, supported by a separate registered address at 1 George Street.

Name

Kepios

Legal name

Kepios Pte. Ltd.

Website

https://kepios.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kepios is a Singapore-based independent advisory firm founded in 2015 that helps global enterprises, governments, and consumer brands understand digital trends through quarterly briefings, retained advisory, keynotes, custom research, and the widely cited Global Digital Reports series.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Advisory Services: Retained Board Advisory engagements starting from 2 hours per month, and ad hoc counsel available in minimum 1-hour blocks or 10-hour packages. Simon Kemp provides expert insight and independent counsel to organizational planning and decision-making.
2. Quarterly Digital Briefings: Private sessions for up to 25 people including video presentation, live Q&A with Simon Kemp, and PDF of slides. Available as standalone sessions or annual subscriptions with automatic renewal at significant discount.
3. Keynote Presentations: Custom keynote presentations designed and delivered by Simon Kemp for public events and private meetings, both online and in-person.
4. Reports & Content: Co-branded reports and white-label content production. Branded content includes reports, analysis articles, charts, infographics, video series, webinars, live-streams, and interactive Q&A. Advertising opportunities within Global Digital Reports and DataReportal.com.
5. Custom Research: Granular insights and data on additional topics beyond Global Digital Reports. Full-service research from objective alignment through data collection, modeling, analysis, and strategic recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Kepios is an independent advisory firm that helps organisations understand what people are really doing online, translating digital behaviour data into strategic insights. Its core offerings are Quarterly Digital Briefings, custom keynote presentations, retained and ad hoc advisory services led by founder Simon Kemp, co-branded reports and white-label content (anchored by the Global Digital Reports series), and bespoke consumer/digital research. All services are personally delivered by Simon Kemp, with clients ranging from global enterprises and investment banks to governments, NGOs, and startups.

Product overview

Kepios is an advisory firm offering a portfolio of consulting services centred on understanding digital trends and online behaviours. The core offering consists of five services: Quarterly Digital Briefings (video + live Q&A sessions on the latest Global Digital Reports data), Keynote Presentations (custom fact-filled presentations for events), Advisory Services (retained board-level or ad hoc strategic counsel from Simon Kemp), Reports & Content (co-branded and white-label digital trend reports including the Global Digital Reports series), and Custom Research (bespoke research combining third-party data with expert modelling and analysis). All services are delivered by, or under the leadership of, founder and CEO Simon Kemp.

Differentiator

Problem solved

Functional benefit

Products and services

• Quarterly Digital Briefings Interactive quarterly sessions consisting of a 20-minute video presentation on the latest digital trends drawn from the Global Digital Reports, followed by up to 55 minutes of live Q&A with Simon Kemp, plus a PDF of the slides; available as standalone sessions or annual subscriptions for private audiences of up to 25 people.
• Keynote Presentations Custom-designed, fact-filled presentations that translate Global Digital Reports data into actionable insights, delivered personally by Simon Kemp at public events or private meetings, online or in person, covering topics such as marketing success, future digital forces, and digital strategy.
• Advisory Services Independent strategic counsel from Simon Kemp delivered on a retained Board Advisory basis starting from 2 hours per month, or on an ad hoc basis from a minimum of 1 hour through to 10-hour cost-efficient blocks; supports decision-making on digital strategy, marketing, and planning.
• Reports & Content Production of co-branded reports and white-label content covering digital trends and online behaviours, including the widely-read Global Digital Reports series, branded analysis articles, charts, infographics, video series, webinars, live-streams, interactive Q&A, and advertising opportunities across reports that reach 20 million views per year.
• Custom Research Bespoke, full-service research engagements drawing on data from the world's leading research companies plus custom modelling and Simon Kemp's expert analysis, beginning with objective alignment and moving through data collection, modelling, analysis, and strategic recommendations to address specific business problems.

Quantifiable outcome

• 20 million views per year through Global Digital Reports
• +3 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ContagiousflagshipStrategic or Co-development Partner · 13 December 2015Kepios delivers Contagious Insider suite of consulting services to clients throughout Asia-Pacific. Contagious is a global insights and intelligence service headquartered in London with offices in Singapore, New York, Portland, and São Paulo. Insider combines strategic consulting and capability-building to help brands conceive and deliver innovative work.
• We Are SocialcoreStrategic or Co-development PartnerMulti-year partnership to produce the acclaimed Global Digital Reports series. We Are Social collaborates with Kepios and Meltwater in producing reports that reach millions of readers annually in over 240 countries.
• MeltwatercoreStrategic or Co-development PartnerMulti-year partnership to produce the Global Digital Reports series alongside Kepios and We Are Social. Reports have become an industry-standard resource informing senior executives at thousands of companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global data, insights, and consulting company serving the same Fortune-500 brand set as Kepios. Overlaps significantly in consumer behavior analytics and strategic advisory to marketing leaders.
• Meltwater: Global media intelligence and analytics platform and the third co-producer of the Global Digital Reports. Larger and broader in scope but directly comparable as a digital trends data and insights provider.
• Mintel: Global market research firm providing consumer insights, trend analysis, and competitive intelligence to brand marketers. Comparable as a consumer-behaviour research and advisory provider to enterprise brand teams.
• Forrester Research: Large-scale research and advisory firm serving technology and marketing executives with syndicated research and consulting. Comparable in serving senior enterprise buyers with digital trend and strategy research.
• Gartner: Global research and advisory powerhouse covering technology and marketing strategy with subscription research and executive briefings. Comparable in subscription research plus advisory delivery to senior enterprise clients.

Direct peers

• eMarketer / Insider Intelligence: Subscription research and advisory firm covering digital marketing, advertising, and consumer technology. Directly comparable business model combining research publications, briefings, and executive advisory.
• Contagious: London-based global insights and intelligence consultancy with an APAC presence; offers strategic consulting and capability-building for brands on innovation and marketing. Most directly comparable to Kepios in size, philosophy, and client set.
• WARC: Global marketing intelligence provider delivering research, benchmarks, and advisory on advertising and marketing effectiveness. Comparable in its evidence-led, advisory-oriented offering to senior brand marketers.
• GWI (Global Web Index): Audience-research company producing syndicated and custom research on global digital consumer behavior. Closely comparable to Kepios's custom research and Global Digital Reports offerings in methodology and customer base.
• We Are Social: Global socially-led creative agency and a co-producer of the Global Digital Reports with Kepios. Comparable as a digital insights and content-driven firm serving the same enterprise client set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kepios
• YouTubeyoutube.com/c/simonkemppresents
• Facebookfacebook.com/kepios
• LinkedInlinkedin.com/company/kepios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kepios