Businettes

What Businettes does

Businettes is a pan-European community platform for female founders, founded in 2019 in Munich by Victoria Arnhold and Claire Siegert. The company operates as a UG (German entity) and SAS (French entity, BSNT SAS), serving over 8,000 female founders and aspiring entrepreneurs across Germany, France, and the UK. Its core offering is a four-part ecosystem: a free online community for peer networking, the Businettes Academy delivering free expert-led live workshops on topics including accounting, SEO, AI tools, legal, HR, branding, and fundraising, the paid Businettes Mediathek (€299/year) with 100+ hours of on-demand recorded content, and in-person networking events (Female Founders Nights, Summits) in major European cities including Munich, Berlin, Paris, London, Frankfurt, Hamburg, and Cologne.

The platform is built on Squarespace for the public website and CMS, with a Firebase backend (Cloud Firestore, Cloud Functions, Cloud Storage, Firebase Authentication), Stripe for payment processing, Mailchimp for email marketing, and Calendly for appointment booking. Analytics and tracking are layered via Google Analytics, Google Tag Manager, Facebook Pixel, and OVH Data Analytics. A KI-Gründungsassistent (AI founding assistant) is offered as a feature, built in partnership with Adobe PDF Space.

The business model is a two-sided platform. Most community resources remain free for founders; revenue is generated from corporate partnerships (with named partners including LinkedIn, Lexware, Qonto, Sage, CleverReach, Adobe, Techniker Krankenkasse, Heuking, Dell, WeWork, Canva, QVC, Tamaris, Sloggi/Triumph, Flyeralarm, and Bosch) and from Mediathek subscription fees. The company is bootstrapped, with disclosed capital consisting of a €5,000 Clinique Face Forward Award (2015), a 2019 crowdfunding campaign that raised €0, and an EXIST Gründerstipendium grant from the German Federal Ministry for Economic Affairs and Energy (December 2020). It operates with a 5-person team led by co-founders Victoria Arnhold (CEO France) and Claire Siegert (CEO Germany), with Vaida Ska McNeill as Managing Director UK.

Name

Businettes

Legal name

BusinettesUG

Website

https://businettes.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Entrepreneur Community Platform

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Female founder community
• Entrepreneur networking platform
• Startup workshops webinars
• Women in business
• Founder media library

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Premium Subscription (Mediathek / Media Library): The Businettes Mediathek (media library) is offered as a paid subscription at €299 per year (approx. €25/month). It provides access to 100+ hours of on-demand workshop recordings, founder talks, and expert masterclasses. This is the primary paid product. Live attendance at workshops remains free.
2. Corporate Partnership / Platform Model: Businettes operates a platform model connecting female founders with carefully selected corporate partners. Partners sponsor the platform and gain access to a highly relevant audience of female entrepreneurs, providing value to both sides. Most community offerings and resources remain free for founders thanks to this partner revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Businettes operates a pan-European digital community platform for female founders, offering a free online community (8,000+ members), free expert-led live workshops and webinars, in-person networking events across Germany, France and the UK, and a paid on-demand media library (Businettes Mediathek, €299/year) with 100+ hours of recorded content. The business runs a freemium platform model where corporate partners (Lexware, Qonto, Sage, CleverReach, Adobe, LinkedIn, etc.) sponsor free offerings in exchange for visibility and access to the female founder audience.

Product overview

Businettes is a pan-European community platform for female founders offering a four-part ecosystem: (1) the free Businettes Community for networking and peer support with 8,000+ members, (2) Businettes Academy for free expert-led online workshops, (3) the paid Businettes Mediathek subscription for 100+ hours of recorded content, and (4) Businettes Events for in-person networking. The platform also provides partner benefits, a dedicated AI founding assistant tool, and an online incubator platform. Founded in Germany in 2019, the service operates across Germany, France and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Businettes Community Free online community for female founders connecting over 8,000 members across Germany, France and the UK. Provides networking, peer feedback on business ideas, startup tips and motivation through a moderated platform.
• Businettes Academy (Workshops & Webinars) Free live online workshops and webinars led by experts covering practical business topics such as Personal Branding, SEO, Accounting, Email Marketing, AI Tools, Corporate Design, Social Insurance, Investors and Pitches, delivered in German, English and French.
• Businettes Mediathek Paid on-demand knowledge library providing access to 100+ hours of workshop recordings, founder talks and expert masterclasses for €299/year (approximately €25/month). Topics include accounting, crowdfunding, design, email marketing, financial management, HR, legal questions, AI tools, personal branding, pitch training, PR and SEO.
• Businettes Events Networking events, Female Founders Nights, Startup Pitch Events and Summits held in Munich, Berlin, Paris, London, Frankfurt, Hamburg and Cologne, combining online workshops with in-person networking opportunities.
• Businettes Benefits Exclusive partner discounts and benefits for community members, including deals on accounting software (Lexware), business banking (Qonto), HR management (Sage), email marketing (CleverReach), and health insurance consulting (Techniker Krankenkasse).
• Female Founders Factory Coaching program launched in partnership with LinkedIn accompanying 10 women and their business ideas; includes coaching for female entrepreneurs featured on the YouTube series CreateF | the female founders show.

Quantifiable outcome

• 8,000+ female founders connected across three European markets (Germany, France, UK)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature1 record

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• LinkedInflagshipGTM or Marketing Partner · 1 April 2022LinkedIn partnered with Businettes to launch the 'Female Founders Factory' in April 2022, a program that accompanied 10 women and their business ideas. LinkedIn is also a visible platform partner with logo placement on the Businettes website. This is a co-marketing partnership to support female entrepreneurship and strengthen LinkedIn's positioning in the startup ecosystem.
• Station FflagshipStrategic or Co-development Partner · 1 July 2020Businettes was accepted into the Station F Founders Program in July 2020 — the world's largest startup campus and incubator in Paris. This provides access to Station F's ecosystem of startups, mentors, investors, and resources. Businettes is a Station F alumni.
• LexwarecoreGTM or Marketing PartnerLexware ( Buchhaltungssoftware) is a regular partner for Businettes Academy workshops on accounting and tax topics for female founders. They offer Businettes members 6 months free access to Lexware Office accounting software as a partner benefit. Multiple workshops are 'powered by Lexware'.
• QontocoreGTM or Marketing PartnerQonto (digital business account) partners with Businettes on workshops around bootstrapping, founding, and financial infrastructure. They offer Businettes members 4 months free access to their business account as a partner benefit. Workshops are co-branded 'powered by Qonto'.
• SagecoreGTM or Marketing PartnerSage partners with Businettes on HR and payroll topics, including workshops on hiring your first employee, payroll management, and HR automation. They offer Businettes members 50% discount for 12 months. Blog content is co-produced with Sage on HR and payroll topics.
• CleverReachcoreGTM or Marketing PartnerCleverReach (email marketing platform) partners with Businettes on email marketing workshops and automation topics. They offer Businettes members 30% discount for 2 years. Multiple workshops and blog posts are co-branded.
• AdobeminorGTM or Marketing PartnerAdobe partners with Businettes, including a workshop on 'AI in the founding process' powered by Adobe PDF Space. The partnership includes the Businettes AI founding assistant developed using Adobe PDF Space.
• Techniker KrankenkassecoreGTM or Marketing PartnerTechniker Krankenkasse (German health insurance) partners with Businettes on social security, health insurance, and family planning topics for female founders. They offer dedicated startup consultation through their SocialPizza team. Multiple workshops are co-branded.
• WeWorkminorGTM or Marketing PartnerWeWork is listed as a partner on the Businettes website, providing co-working space access or hosting for in-person events for female founders. A London event was hosted at WeWork.
• HeukingcoreGTM or Marketing PartnerHeuking (law firm) partners with Businettes on legal topics for founders, including legal check-ups, fundraising, employment law, and trademark/brand protection. Blog posts and workshops are co-branded with Heuking.
• Dell TechnologiesminorGTM or Marketing PartnerDell Technologies is listed as a partner on the Businettes website, with their logo featured among corporate supporters of the female founder mission.
• CanvaminorGTM or Marketing PartnerCanva is listed as a partner on the Businettes website, providing design tools support for female founders through the partnership.
• TamarisminorGTM or Marketing PartnerTamaris (footwear brand) is listed as a partner on the Businettes website, supporting the female founder mission.
• QVCminorGTM or Marketing PartnerQVC is listed as a partner on the Businettes website, supporting female founders through the partnership.
• FlyeralarmminorGTM or Marketing PartnerFlyeralarm is listed as a partner on the Businettes website, providing printing/marketing materials support for female founders.
• Sloggi (Triumph)minorGTM or Marketing PartnerSloggi, the brand of underwear manufacturer Triumph, launched a B2B partnership with Businettes in January 2022 for Female Empowerment initiatives.
• CliniqueminorGTM or Marketing PartnerClinique awarded Businettes (then Project W) first place in the Face Forward Award in November 2015, providing €5,000 in seed funding. This was the original founding validation for Businettes.
• BoschminorGTM or Marketing PartnerBosch is listed as a partner on the French version of the Businettes website, supporting the female founder ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Women Who Tech: US-based community running programs, awards and events for women in tech and entrepreneurship. Comparable as a global community platform supporting female founders, though primarily US-focused.
• All Raise: US-based non-profit focused on increasing diversity in tech, with programming for female founders and investors. Comparable mission (female founders) at larger scale and broader scope than Businettes.

Direct peers

• SISTA: French association promoting gender diversity in tech and entrepreneurship through events, content and corporate partnerships. Comparable to Businettes' French operations in mission and corporate-sponsorship model.
• Female Founder Club: Germany-based female founders community offering networking events and resources. Closely mirrors Businettes' German operations in audience, format (events + community) and value proposition.
• StartHer: French platform connecting women entrepreneurs with mentors, investors and resources. Direct competitor in the French female-founder segment with overlapping content, networking and event offerings.
• Female Founders Focus: German-based non-profit community supporting female founders with mentoring, networking and events. Closely comparable to Businettes in mission (female entrepreneurship) and geography (Germany), though operating as a non-profit with a different funding model.

Emerging players

• Girlboss: Media and community platform for women — content, events, and resources spanning careers, founders and lifestyle. Comparable audience (ambitious women) with broader lifestyle positioning than Businettes.

Others

• Female Founders Fund: US-based early-stage venture fund investing in female-founded companies. Comparable in mission (supporting female founders) but operates as a fund rather than a community platform; serves as a potential downstream partner/investor for Businettes' most successful members.
• Station F Founders Program: World's largest startup incubator in Paris, of which Businettes is itself an alumna. Comparable as an ecosystem player supporting early-stage founders through programming, mentorship and corporate partners — though Station F operates at vastly larger scale and is not female-specific.

Regional players

• The Helm: US-based membership community for women entrepreneurs offering curated content, peer support and resources. Highly comparable platform business model and audience (female founders), though US-only and subscription-led rather than freemium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/businettes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Businettes