Green Farming

What Green Farming does

Green Farming is a Brazilian vertically integrated cattle production company headquartered in Monte Alegre de Minas, Minas Gerais, and operating as a brand of the Cedro Technologies group since 2018. The company produces premium Angus and Brangus crossbred beef cattle through an integrated production system comprising owned farms (Fazenda Bonsucesso as headquarters and Fazenda Espraiado for calf and genetics production), an owned feedlot (Confinamento Bonsucesso) with SISBOV-certified traceability, and an in-house feed factory (Fábrica de Ração) producing balanced rations and protein supplements. The company applies a proprietary management methodology combining Lean, UX, and Design Thinking, originally developed at Cedro Technologies over 15 years and adapted for agribusiness operations.

Green Farming sells finished cattle (Bovinos) to slaughterhouses and meat distributors compensated by carcass weight, supplies fresh bone-in meat (Carne in Natura) to supermarket chains and meat boutiques through slaughterhouse partnerships, and distributes Brangus genetics (semen, bulls, females, and donors) to cattle producers in the Triângulo Mineiro region and across Brazil. The company additionally offers CPR (Cédulas de Produto Rural)-backed agricultural investment instruments for professional, institutional, and qualified investors to finance production, export, and consumer chain activities. JETBOV herd management software is integrated for real-time tracking of animal health, vaccinations, nutrition, and weight gain.

Revenue is generated through B2B direct sales and channel partnerships, with no publicly disclosed pricing or revenue figures. Current stated production capacity is 8,000 finished animals per year from a 2,200-head static feedlot that is under expansion to 10,000 animals, with a target cycle of up to 18 months to finish cattle under the "Super Bezerro" concept. Customer segments are horizontal across meat processing, retail, cattle genetics, and agricultural finance, with European export access enabled by SISBOV certification.

Name

Green Farming

Legal name

Green Farming

Website

https://greenfarming.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Green Farming is a Brazilian vertically integrated cattle producer in the cerrado region, supplying Angus and Brangus finished cattle, fresh meat, and genetics to slaughterhouses, distributors, supermarkets, meat boutiques, and institutional investors via CPR-backed instruments.

Ownership category

akta.pro rank

Product category

Cattle and Beef Production

NAICS

Beef Cattle Ranching and Farming (112111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Integrated Beef Production (Cow-Calf to Finish) (AFAEABAH)

akta.pro secondary industries

Beef Cattle Feed (Stocker, Finishing, Feedlot Rations) (AFADAAAC), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

Keywords

• Cattle production
• Beef distribution
• Brangus genetics
• Feedlot operations
• Cattle traceability certification

Headquarters

HQ city

Monte Alegre De Minas

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Finished Cattle Sales: Sale of finished cattle (bovinos acabados) to slaughterhouses and meat distributors, compensated by carcass weight - traditional farm-to-slaughterhouse model
2. Fresh Meat Distribution: Supply of fresh bone-in meat from selected animals to supermarkets and meat boutiques through local slaughterhouse partnerships
3. Brangus Genetics: Sale of Brangus genetics including semen, bulls, females, and donors to partners and clients in the Triangulo Mineiro region and throughout Brazil
4. Agricultural Investment Products: Investment instruments backed by cattle, operated through CPR (Cedulas de Produto Rural) for professional, institutional, and qualified investors to finance production, export, and consumer chain financing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Farming produces and sells finished Angus and Brangus cattle (Bovinos) to slaughterhouses and meat distributors, fresh bone-in meat (Carne in Natura) to supermarket chains and meat boutiques via partner slaughterhouses, and Brangus genetics including semen, bulls, females, and donor matrices to cattle producers. The vertically integrated operation combines company-owned farms, a 2,200-head (expanding to 10,000) feedlot, and an in-house feed factory producing balanced rations and protein supplements, with SISBOV-certified traceability enabling European export.

Product overview

Green Farming is a Brazilian cattle production company operating a vertically integrated beef production system. The core product portfolio consists of three main offerings: Bovinos (finished cattle for slaughterhouses), Carne in Natura (fresh meat for retail), and Genética Brangus (Brangus genetics including semen, bulls, matrices, and donors). These products are supported by four production facilities: Fazenda Bonsucesso (headquarters with feedlot and feed factory), Fazenda Espraiado (calf production and genetics nucleus), Confinamento Bonsucesso (finishing feedlot with 2,200-10,000 head capacity), and Fábrica de Ração (own feed manufacturing). The company focuses on Angus and Brangus crossbred cattle, employing rotational grazing, own feed production, and SISBOV-certified traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• Bovinos (Finished Cattle) Finished cattle from Angus and Brangus crosses supplied to slaughterhouses and meat distributors; B2B sales compensated by carcass weight, targeting frigoríficos, supermarket chains, butchers, and meat boutiques.
• Carne in Natura (Fresh Meat) Fresh bone-in meat from selected animals, including hindquarters and forequarters, supplied to supermarket chains and meat boutiques through partnerships with local slaughterhouses.
• Genética Brangus (Brangus Genetics) Brangus genetic development program producing quality semen, bulls, matrices, and donor animals for partners and clients in the Triângulo Mineiro region and throughout Brazil; associated with the Brazilian Brangus Association.

Quantifiable outcome

• Termination of animals in up to 18 months using 'Super Bezerro' concept
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Associação Brasileira de Brangus (ABB)coreStrategic or Co-development PartnerGreen Farming is an associate member of the Brazilian Brangus Association, contributing to genetic improvement programs and the growth of Brangus cattle in Brazil. The association defines breeding standards and certification protocols for the Brangus 38 breed.
• JETBOVcoreTechnology or IntegrationHerd management software used for real-time tracking of animal health, vaccination status, nutritional stage, weight gain, and material information. Enables detailed reporting and process improvement across Green Farming operations.
• Frigoríficos (Slaughterhouses)coreChannel Partner/ Reseller/ DistributorPartnership with local slaughterhouses for meat processing. Slaughterhouses carefully handle the abattoir process to deliver meat within requested quality standards. SISBOV-certified facilities enable European export.
• Cooperativas e Produtores de GrãosminorStrategic or Co-development PartnerAcquisition of raw materials and grains including corn silage, millet, sorghum and others from cooperatives, producers, and factories for own feed manufacturing operations.
• Produtores de BezerrosminorStrategic or Co-development PartnerPartnership with producers of half-blood Aberdeen Angus or other crossbreeds for supply of calves. Animals acquired nationwide, primarily through IATF (In Vitro Fertilization) with Aberdeen Angus and Red Angus.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Marfrig Global Foods: Major Brazilian beef processor and exporter with extensive feedlot operations. Marfrig competes in the same beef supply chain — sourcing finished cattle from producers like Green Farming while operating its own integrated production and processing.
• JBS: Largest meat processor in the world and a direct buyer of Green Farming's finished cattle. JBS (Friboi brand in Brazil) operates the slaughterhouses that Green Farming relies on for processing, making it both a customer and the dominant scale benchmark for Brazilian beef.
• BRF: Brazilian food processor with broad protein portfolio. Comparable as a downstream Brazilian protein buyer and a benchmark for vertical integration into branded meat products, though focused more on poultry and processed foods.
• Minerva Foods: Brazilian beef exporter with significant South American operations. Minerva is a direct downstream buyer of finished cattle and competes for the same export markets (including Europe) that Green Farming's SISBOV-certified cattle supply into.
• Cargill Meat Solutions: Global agricultural conglomerate with major beef and animal nutrition operations. Comparable as a vertically integrated beef and feed player, though far larger and geographically diversified.
• Tyson Foods: One of the world's largest protein producers with beef, feed, and genetics operations. Comparable as a broad incumbent in the integrated beef value chain, though primarily US-focused.

Regional players

• SLC Agricola: Large Brazilian agribusiness focused on crop production and land management. Comparable as a Brazilian agricultural operator with a similar professionalized, scale-driven management approach, though focused on grains rather than cattle.

Emerging players

• Trouw Nutrition: Global animal nutrition company producing livestock feeds and premixes. Directly comparable to Green Farming's in-house Fábrica de Ração operation and relevant as both a potential supplier and a benchmark for feed efficiency practices.

Others

• Zoetis: Global animal health and genetics company. Comparable as a supplier and ecosystem participant supporting cattle producers like Green Farming with health, vaccination, and genetic improvement products.

Direct peers

• ABS Global: World's leading cattle genetics company selling semen and embryos globally. Green Farming's Brangus genetics business competes in the same commercial cattle genetics market, though ABS operates at vastly larger scale internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAr_RqXy8ULZc6rlpckCltA
• Facebookfacebook.com/greenfarmingbrasil
• LinkedInlinkedin.com/company/greenfarming
• Instagraminstagram.com/greenfarmingbrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Farming