JetBov

What JetBov does

JetBov, operating under the legal entity J2X Desenvolvimento e Consultoria S.A. and headquartered in Joinville, Santa Catarina, Brazil, develops a cloud-based livestock management SaaS platform purpose-built for beef cattle (gado de corte) operations. The platform consists of four integrated components: a web-based management console, the JetBov de Curral mobile application for offline-first field data collection with Bluetooth integration to electronic scales and RFID readers, the JetBov de Pasto application for pasture and paddock management with satellite imagery, and the JetBov do Gestor application featuring AI assistant Jay for conversational access to farm data. The system is built around a proprietary 4-pillar management methodology covering field handling, corral operations, office administration, and strategic analysis, and supports the full cattle production cycle (Cria, Recria, Engorda). It is distributed via a tiered subscription model (Pecuária Digital, Pecuária de Precisão, Pecuária de Decisão, Corporativo), with pricing indexed annually to IGPM-FGV and complemented by a franchise program (Franquia JetBov) and certified partner network of veterinarians, agronomists, and rural consultants across Brazil and seven additional countries in South America, Europe, and Africa.

The company monetizes primarily through annual SaaS subscription licenses tied to plan tier and farm complexity, supplemented by professional services for implementation, training, and customization delivered either directly or through authorized franchisees. Go-to-market combines direct enterprise field sales (Request a Demo and Speak with a Specialist funnels), inbound content marketing (blog, e-books, webinars, YouTube), earned media in agricultural and business publications, and a two-tier partner ecosystem spanning regional franchises and certified individual consultants. Customer cohorts span SMB ranches, mid-market operations, corporate multi-farm entities, agricultural consultants, and non-operating investor stakeholders, with named case studies showing productivity gains of 30-68% in daily animal handling throughput and individual weighing cycles under 12 seconds via integrated Bluetooth hardware.

Name

JetBov

Legal name

J2X Desenvolvimento e Consultoria S.A.

Website

https://jetbov.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

JetBov is a Brazilian cloud-based SaaS platform for beef cattle farm management, offering mobile data collection, pasture analytics, AI assistant Jay, and Bluetooth hardware integration. It serves over 4,000 ranches across 8 countries via subscription tiers and a franchise-partner network.

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Livestock management software
• Beef cattle SaaS
• Precision livestock farming
• Herd management platform
• Agtech farm software

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Annual or monthly subscription-based licensing of the JetBov platform with tiered plans (Pecuária Digital, Pecuária de Precisão, Pecuária de Decisão, and Corporativo) offering different feature sets. Pricing varies by plan complexity and farm size.
2. Professional Services: Additional implementation, training, customization, and support services beyond the base subscription, delivered by JetBov or authorized franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

JetBov sells a cloud-based livestock management SaaS platform purpose-built for beef cattle farms, combining a web management application with three mobile apps (de Curral for field data collection, de Pasto for pasture management, and do Gestor for strategic decision-making via AI assistant Jay). The platform captures individual animal and herd data via Bluetooth-connected scales and RFID readers, supports the full production cycle (Cria, Recria, Engorda), and is licensed via annual subscriptions across four tiers with professional services for implementation and training.

Product overview

JetBov is a comprehensive livestock management software platform for beef cattle farms, consisting of four integrated components: a web-based management platform (Software de Gestão JetBov Web), three mobile applications (JetBov de Curral for field data collection, JetBov de Pasto for pasture management, and JetBov do Gestor with AI assistant 'Jay' for strategic decisions), plus API integration capabilities. The platform is offered through four subscription tiers (Pecuária Digital, Pecuária de Precisão, Pecuária de Decisão, and Corporativo) and distributed via franchise partners across Brazil and internationally. Core functionality covers herd management, reproductive tracking, health records, weight monitoring, inventory, financial management, and AI-powered analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Software de Gestão JetBov Web Web-based beef cattle farm management platform accessible from any computer with internet connection, providing comprehensive herd management, financial tracking, fiscal note processing, individual animal production costing, and strategic analytics dashboards.
• Aplicativo JetBov de Curral Mobile app for field data collection in corrals, supporting offline operation with Bluetooth connectivity to electronic scales and RFID readers for animal weighing, health records, reproductive management, and lot management. Enables weighing individual animals in under 12 seconds using electronic ear tag readers.
• Aplicativo JetBov de Pasto Mobile app for pasture and paddock management with satellite map visualization, enabling area management, paddock changes, custom data scoring (pasture score, body condition score), and task assignment for field teams with offline capability.
• Aplicativo JetBov do Gestor Manager app powered by AI assistant 'Jay' for strategic decision-making from anywhere. Allows users to query farm data via text or audio messages and access real-time information including AI weight gain projections and advanced data intelligence.

Quantifiable outcome

• 42% increase in daily animal handling throughput
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Ace StartupsminorOthersStartup acceleration program participant.
• AWS (Amazon Web Services)minorOthersCloud computing platform through the AWS Activate program for startups.
• Microsoft for StartupsminorOthersMicrosoft startup support program providing cloud resources and technical support.
• Google DevelopersminorOthersGoogle developer community and startup support program participant.
• KPMG Emerging GiantsminorOthersKPMG's program for high-growth potential startups.
• Endeavor (EscaleUp)minorOthersSupport from Endeavor, a nonprofit organization supporting high-impact entrepreneurs.
• Inovativa BrasilminorOthersBrazilian innovation acceleration program for startups.
• Equipment Manufacturers (Coimma, Tru-test, Gallagher, Filizola, Toledo, etc.)coreTechnology or IntegrationExtensive ecosystem of approved electronic scale and RFID reader manufacturers with Bluetooth integration. Approved brands include Coimma, Tru-test/Datamars, Gallagher, Filizola, Toledo, Weightech, Beckhauser, SDS do Brasil, Valfran, Sigma, and others for automated data collection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iRancho: Brazilian livestock management software focused on cattle ranches with herd, pasture, and financial modules. Domestic competitor in the same SMB-to-mid-market rancher segment.
• CattleMax: Long-standing US-based cattle record-keeping and management software used by cow-calf and seedstock operations. Closely comparable in core functionality (individual animal records, breeding, weights) though with different geographic focus.
• 333 (formerly Mercado Bovino): Brazilian cattle business platform combining marketplace, pricing intelligence, and farm management. Overlaps with JetBov on Brazilian rancher workflows and data-driven decision support.
• AgriWebb: Australian livestock and farm management SaaS platform with mobile data collection, individual animal tracking, and analytics. Direct functional peer given similar offline-first mobile architecture and rancher-focused positioning.
• BovControl: Brazilian cattle management SaaS that tracks individual animals, health, and reproductive data. Direct competitor to JetBov in the Brazilian beef-cattle software market with overlapping customer segments and similar mobile-first approach.

Broad incumbents

• IDEXX: Global animal health diagnostics and software company with dairy and livestock practice management solutions. Broader incumbent serving the veterinary/animal-health ecosystem that overlaps with JetBov's enterprise and consulting-firm customers.
• Allflex Livestock Intelligence (Datamars): Global leader in livestock identification (RFID) and sensing with an expanding software portfolio. Comparable via shared hardware ecosystem and integrated herd-management offerings, but operates at much larger scale.
• DeLaval: Multinational dairy and livestock technology company with farm management software, sensors, and automation. Broader incumbent with overlapping animal-monitoring and analytics capabilities, though primarily dairy-focused.

Emerging players

• Smartbow (Zoetis): Precision livestock monitoring using ear-tag sensors and analytics, now part of Zoetis. Comparable to JetBov on real-time individual animal monitoring and AI-driven insights for cattle operations.
• PastureMap: Grazing and pasture management software with paddock mapping and livestock records. Comparable to JetBov's Pasto app, with overlap on pasture-centric workflows for ranchers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JetBov/streams
• Xx.com/jetbov
• Facebookfacebook.com/jetbov

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JetBov