Tshoko
Tshoko is a French B2B professional music streaming platform that delivers legally compliant ambient music to commercial establishments via subscription streaming, proprietary hardware, and curated playlists. It serves thousands of businesses across retail, hospitality, restaurant, fitness, healthcare, and shopping center verticals in France and Belgium.
- Company typePrivate
- Founded2016
- HeadquartersCollonges-au-mont-d'or, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tshoko does
Tshoko is a French B2B professional music streaming platform headquartered in Lyon (Collonges-au-mont-d'or), incorporated as a SAS in 2016 with €21,000 share capital and a small team of 1-10 employees. The company provides legally compliant ambient music and audio experiences to commercial establishments, addressing SACEM/SPPF music rights compliance as a primary pain point for businesses that would otherwise rely on consumer streaming services. Its offering combines a cloud-based streaming platform with proprietary hardware devices — the Music Box (a secure device connecting to existing sound systems with offline mode), the Digital Player (software for computer-based setups), and the Prodige Pro connected speaker (plug-and-play for venues without existing sound systems) — alongside software modules including the interactive Jukebox Connecté (QR-code voting with 60M+ title catalog), AI-generated audio messaging, and custom sound design services.
The business operates a multi-tier subscription model (Independent for single-site operators, Multi-sites for small chains, and Group for enterprise networks with shared access controls), supplemented by hardware sales/leases and professional services including custom playlist curation, studio-recorded and AI-generated audio spots, and bespoke brand sonic identity development. Go-to-market is sales-led and consultative, with demo booking via HubSpot, callback request CTAs, and a dedicated client portal (espaceclient.tshoko.fr) for remote management across multi-site deployments. Distribution is direct for enterprise accounts and supplemented by a partner/reseller channel of sound system installers, IT integrators, and brand agencies for mid-market reach.
The customer base spans 12+ verticals — retail (LUSH, Faguo), hotels and hospitality (Villa Maïa, Hôtels Lavorel, Appart'City, Maison Rouge Hôtel & Spa, Diana Collection, Collège Hôtel), restaurants and food service (McDonald's Sarcelles, La Brigade, Les Burger de Papa, Boulangerie Le Cygne), fitness (Fitness Park), shopping centers (Carmila, SCC, Marques Avenue), healthcare/elderly care (Domusvi), and venues (Groupama Stadium, OL) — with thousands of business customers across France and Belgium. The company markets its offering through a content-driven strategy with an SEO-targeted blog covering SACEM compliance, sector-specific guides, case studies, and downloadable resources, supported by an internal team of sound designers maintaining weekly-updated curated playlists.
Tshoko firmographics
Firmographics- Name
- Tshoko
- Legal name
- TSHOKO
- Website
- https://tshoko.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tshoko is a French B2B professional music streaming platform that delivers legally compliant ambient music to commercial establishments via subscription streaming, proprietary hardware, and curated playlists. It serves thousands of businesses across retail, hospitality, restaurant, fitness, healthcare, and shopping center verticals in France and Belgium.
- Ownership category
- akta.pro rank
Tshoko industry classification
Industry- Product category
- Professional Music Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)
- akta.pro secondary industry
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)
Keywords
Where Tshoko is headquartered
LocationHeadquarters
- HQ city
- Collonges-au-mont-d'or
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Tshoko business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Music Streaming Subscription: Monthly or annual subscription for access to professional music catalog, curated playlists, and platform management tools. Offered at different tiers: Independent (single site), Multi-sites (multiple locations), and Group (large networks with shared access controls).
- Hardware Sales (Music Box, Digital Player, Prodige Pro Speaker): Sale or lease of proprietary hardware devices (Music Box, Digital Player, Prodige Pro connected speaker) that enable music playback in client establishments.
- Custom Audio Spot Production: Professional production of custom audio advertising spots, messages, and branded audio content, including AI-generated or studio-recorded voice messages, using actors and sound design.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tshoko product offering
Product offeringCore offering
Tshoko provides a professional B2B music streaming service for commercial establishments, delivering legally-compliant ambient music through proprietary hardware (Music Box, Digital Player, Prodige Pro Speaker) and a centralized web dashboard. The platform bundles expert-curated playlists, multi-site remote management, an interactive QR-code jukebox, custom audio messaging, and AI-generated voice spots, sold primarily as recurring subscriptions across Independent, Multi-sites, and Group tiers.
Product overview
Tshoko is a professional B2B music streaming platform providing a comprehensive suite of solutions for commercial establishments. The core offering consists of the Music Streaming Service combined with hardware deployment options (Music Box, Digital Player, Prodige Pro Speaker) to suit different technical infrastructures. Add-on modules include the interactive Jukebox for customer engagement, Audio Message for advertising spots, and AI-powered Santa Voice Generator for seasonal campaigns. Additional services encompass Custom Sound Design for brand identity development and a curated Playlist Catalog. The platform operates on a subscription model with three tiers: Independent (single site), Multi-sites (multiple locations), and Group (enterprise with shared access controls).
Differentiator
Problem solved
Functional benefit
Products and services
- Tshoko Music Streaming Service Cloud-based professional music streaming platform for businesses, offering legally-compliant ambient music, expert-curated playlists, and remote control capabilities for commercial establishments across Independent, Multi-sites, and Group tiers.
- Music Box (Boîtier) Proprietary secure hardware device that connects to existing sound systems, enabling autonomous music playback with offline mode capability, scheduled automatic on/off functions, and remote management for commercial venues.
- Digital Player Software-based digital player for establishments with existing sound systems and computers, enabling professional music streaming with playlist management and remote control.
- Prodige Pro Speaker (Enceinte Prodige Pro) Proprietary connected speaker for establishments without existing sound systems, providing plug-and-play professional ambient music diffusion.
- Jukebox Option (Jukebox Connecté) Interactive music selection feature allowing customers to vote for and request songs via QR code scanning from their smartphones, with access to over 60 million titles, real-time voting, blacklist control, and drive-to-web page redirection.
- Audio Message Option (Option Message Audio) Professional audio advertising spot creation and diffusion service using AI or studio recording, with automated scheduling of promotional, informational, and welcome messages integrated into the music stream for retail and hospitality venues.
- AI Santa Voice Generator
Quantifiable outcome
- 70% of customers believe music improves the image of a store/establishment
- +5 more outcomes
Companies that use Tshoko
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles5 records
Tshoko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Tshoko partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tshoko competitors and assessment
Company assessmentEmerging players
- Jamendo Licensing: Music licensing arm of Jamendo, offering royalty-free and rights-cleared music for commercial use — competes with Tshoko on the content/licensing layer for in-store and in-venue music.
- Qsic: B2B in-store audio platform combining licensed music, in-store audio advertising, and analytics for retail — comparable to Tshoko's combination of streaming, audio spots, and centralized reporting.
Broad incumbents
- Stingray Music (Stingray Group): Established provider of in-store music, digital signage, and interactive media for retail and hospitality — overlaps with Tshoko's full-stack music and messaging offering but operates globally.
- Mood Media: Global incumbent in in-store music, messaging, and media solutions for retail and hospitality. Overlaps with Tshoko's ambient music and audio messaging offering, but at much larger scale and broader geographic footprint.
- Spotify for Business: While primarily a consumer DSP, Spotify's commercial offerings (e.g., Soundtrack for Business) compete with Tshoko in the SMB background-music segment, often at lower price points but without dedicated commercial rights in some markets.
Direct peers
- Cloud Cover Music: Licensed commercial music streaming service for businesses, with curated playlists and remote management for chains — directly comparable to Tshoko's subscription-based streaming product.
- Soundtrack Your Brand: B2B music streaming platform purpose-built for retail, hospitality, restaurants, and gyms, offering licensed music, multi-location control, and scheduling — directly comparable to Tshoko's core proposition.
- Rockbot: B2B music and customer-engagement platform letting venues and chains curate or crowdsource playlists, with multi-location management — closely comparable to Tshoko's Connected Jukebox and central dashboard.
- Brandtrack: Cloud-based, legally licensed background music service for retail and hospitality chains, with multi-location control and branded playlists — directly comparable to Tshoko's Independent, Multi-sites, and Group tiers.
Others
- Sonos for Business: Connected speaker hardware and ecosystem used in commercial venues; complementary to Tshoko's Prodige Pro speaker and Music Box strategy but does not provide its own music licensing or catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Tshoko social profiles
Digital presenceTshoko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tshoko leadership team
Management profileNumber of profiles
Profiles5 records
Tshoko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tshoko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tshoko
What does Tshoko do?
Tshoko provides a professional B2B music streaming service for commercial establishments, delivering legally-compliant ambient music through proprietary hardware (Music Box, Digital Player, Prodige Pro Speaker) and a centralized web dashboard. The platform bundles expert-curated playlists, multi-site remote management, an interactive QR-code jukebox, custom audio messaging, and AI-generated voice spots, sold primarily as recurring subscriptions across Independent, Multi-sites, and Group tiers.
Is Tshoko a public or private company?
Tshoko is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tshoko founded?
Tshoko was founded in 2016. It employs 1 to 10 people.
Where is Tshoko based?
Tshoko is headquartered in Collonges-au-mont-d'or, France, in the Europe region.
How does Tshoko make money?
Three revenue lines are on record. Music Streaming Subscription is the primary driver. The others are hardware Sales (Music Box, Digital Player, Prodige Pro Speaker) and custom Audio Spot Production.
Who are Tshoko's main competitors?
Emerging players on record are Jamendo Licensing and Qsic. Broad incumbents are Stingray Music (Stingray Group), Mood Media and Spotify for Business. Direct peers are Cloud Cover Music, Soundtrack Your Brand, Rockbot and Brandtrack. Sonos for Business is listed as an others.
Does Tshoko have an API?
No public API is recorded for Tshoko.
What industry is Tshoko in?
Tshoko's product category is Professional Music Streaming. Its primary akta.pro industry code is MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music), with a secondary code of MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service. Its NAICS code is 51621 and its SIC code is 8744.