G & S Heating Cooling & Electric

What G & S Heating Cooling & Electric does

G & S Heating Cooling & Electric operates as a member brand of Home Comfort Alliance, a privately held rollup of residential and commercial HVAC, plumbing, and electrical services companies headquartered in Redmond, Washington. The alliance was formally rebranded in 2022, consolidating brands including MM Comfort Systems (formerly B&B Heating, 1977), GS Heating (1977), Sullivan Heating & Cooling (1994), Comfort Mechanical Services (1999), Scribner Electric (2008), Heritage Heating, RiteWay Gas, and Alpine Aire Heating & Cooling. Services span furnace and heat pump installation and repair (including ducted and ductless systems such as Quilt Ductless Heat Pumps), air conditioning service, water heater and plumbing work, electrical panel upgrades, standby generators, and EV charging station installation, with Certified Aeroseal Dealer status for duct sealing.

The business operates a direct-to-consumer field services model across the Puget Sound region (King, Snohomish, Pierce, Kitsap, Skagit, and Thurston counties) with five office locations and a fleet of licensed, NATE-certified technicians. Revenue is generated through transactional service calls and equipment installations, recurring Comfort Club maintenance memberships, and financing partnerships with Synchrony and Salal Credit Union. The commercial HVAC design-build segment operates through Comfort Mechanical Services in Kitsap and Mason counties. Marketing channels include SEO/content marketing, utility trade ally programs (PSE, Seattle City Light, Tacoma Public Utilities, Snohomish County PUD, Energy Smart Eastside), referral programs, ServiceTitan-powered online scheduling, and direct phone response. Pricing is hybrid, with financing plans starting at $179/month, 0% interest options for qualifying customers, and up to $8,000 in combined utility rebates and federal tax credits for qualifying energy-efficient equipment.

Name

G & S Heating Cooling & Electric

Legal name

Home Comfort Alliance

Website

https://gsheating.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

G & S Heating Cooling & Electric operates as a member brand of Home Comfort Alliance, a privately held rollup providing HVAC, plumbing, and electrical services to residential and commercial customers across the Seattle-Tacoma metro and Puget Sound region through five offices and NATE-certified technicians.

Ownership category

akta.pro rank

Product category

HVAC Services

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Tankless Water Heater Installation & Service (HSAOACAB), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

Keywords

• HVAC services
• Residential heating cooling
• Plumbing services
• Electrical services
• Home comfort solutions

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Service & Repair: On-demand repair services for HVAC, plumbing, and electrical systems including diagnostic fees, trip charges, and labor
2. Equipment Installation: Installation and replacement of HVAC systems, water heaters, electrical panels, generators, and other equipment
3. Comfort Club Membership: Monthly membership program covering HVAC, plumbing, or electrical maintenance with low monthly payments
4. Maintenance Services: Annual or seasonal maintenance services including tune-ups, inspections, duct cleaning, and preventive care
5. Financing Services: Partnership with Synchrony and Salal Credit Union providing financing options for installations and repairs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

G & S Heating Cooling & Electric provides full-service heating, cooling, plumbing, and electrical solutions for residential and commercial customers in the Seattle-Tacoma metro and Puget Sound region. Core offerings include furnace repair and installation, AC installation and seasonal tune-ups, ductless HVAC and high-efficiency heat pumps, plumbing services (water heaters, drain cleaning, leak detection), and electrical services (panel upgrades, standby generators, EV charging stations). The company also offers a Comfort Club membership for preventive HVAC, plumbing, and electrical maintenance on a low monthly payment plan.

Product overview

Home Comfort Alliance operates as a multi-brand alliance of home service companies providing integrated heating, cooling, plumbing, and electrical solutions for homeowners and businesses in the Seattle-Tacoma metro and Puget Sound region. The portfolio centers on four core service categories: Heating (furnaces, heat pumps including ducted and ductless systems like Quilt Ductless Heat Pumps, and furnace replacement), Cooling (AC installation and repair), Plumbing (water heaters, water filtration, drain cleaning, leak detection), and Electrical (generators, panel upgrades, EV charging stations). Additional services include indoor air quality solutions, duct cleaning, and Aeroseal duct sealing. The alliance offers a Comfort Club membership program for ongoing maintenance. The parent company was formed through acquisitions including B&B Heating (→MM Comfort Systems), GS Heating Cooling & Electrical, Sullivan Heating & Cooling, Comfort Mechanical Services, Scribner Electric, Heritage Heating, RiteWay Gas, and Alpine Aire Heating & Cooling, unified under the Home Comfort Alliance brand launched in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Furnace repair, installation, and maintenance services for residential customers, including ducted and ductless heat pumps, furnace replacement, and service for all major brands with 24/7 emergency availability in the Seattle-Tacoma and Puget Sound area.
• Cooling Services Air conditioning repair, installation, and seasonal tune-ups for residential homeowners in Seattle, Tacoma, and Puget Sound, focused on maximizing comfort, efficiency, and energy savings.
• Plumbing Services Comprehensive plumbing services for residential customers including water heaters (tank and tankless), water filtration, drain cleaning, sump pumps, garbage disposals, leak detection and repairs, faucet and toilet repairs, hose bibs, and plumbing system inspections. Same-day service available.
• Electrical Services Licensed residential electrical services including standby generator installation, electrical panel upgrades, EV charging station installation, hot tub and sauna wiring, inspections, code updates, troubleshooting, and repairs.
• Indoor Air Quality Services to improve indoor air quality for residential and commercial properties in the Puget Sound area, including air filtration and purification solutions.
• Duct Cleaning Professional air duct cleaning services to improve airflow, indoor air quality, and HVAC system efficiency for residential and commercial properties.
• Aeroseal Duct Sealing Certified Aeroseal Dealer providing advanced proprietary duct sealing technology to address air leaks in residential and commercial ductwork, improving HVAC efficiency and indoor air quality.
• Commercial HVAC Services Commercial HVAC design, build, maintenance, and repair services for commercial properties through the Comfort Mechanical Services division, serving greater Puget Sound area businesses.
• HVAC New Construction Complete HVAC services for new construction including custom build and remodel projects, HVAC design and build, and new subdivision installations for residential builders and developers.
• Comfort Club Membership Monthly membership program covering HVAC, plumbing, or electrical maintenance with low monthly payments, providing preventive care for systems to ensure optimal lifespan and energy efficiency.

Quantifiable outcome

• Utility rebates and tax credits up to $8,000 for qualifying energy-efficient equipment
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Puget Sound EnergycoreGTM or Marketing PartnerRegistered trade ally and preferred contractor partner for PSE rebates and energy efficiency programs. Helps customers access instant rebates through PSE & Energy Smart Eastside for heat pump conversions and HVAC upgrades.
• Seattle City LightcoreGTM or Marketing PartnerRegistered trade ally for Seattle City Light utility programs, providing energy-efficient HVAC and electrical upgrade services to Seattle homeowners with access to utility rebates.
• Tacoma Public UtilitiescoreGTM or Marketing PartnerRegistered trade ally for Tacoma Public Utilities residential incentive programs, helping Tacoma customers access rebates for eligible HVAC and electrical upgrades.
• Snohomish County PUDcoreGTM or Marketing PartnerRegistered trade ally for Snohomish County PUD energy efficiency programs, enabling customers to access FlexEnergy rebates for qualifying HVAC upgrades.
• Elmhurst Mutual Power & LightminorGTM or Marketing PartnerRegistered trade ally for Elmhurst Mutual Power & Light energy efficiency programs serving Tacoma area customers.
• Energy Smart EastsidecoreGTM or Marketing PartnerPreferred installer partner for Energy Smart Eastside programs, providing instant rebates on heat pump conversions and energy-efficient upgrades for Eastside customers.
• AerosealcoreTechnology or IntegrationCertified Aeroseal Dealer providing proprietary duct sealing technology to address air leaks in residential and commercial ductwork systems.
• Air Conditioning Contractors of America (ACCA)coreOthersActive member of ACCA, the leading trade association for HVAC contractors, demonstrating commitment to industry standards and best practices.
• North American Technician Excellence (NATE)coreOthersTechnicians certified through NATE, the leading certification organization for HVACR technicians, validating technical knowledge and expertise.
• TrustAnalyticaminorOthersPlatform hosting customer reviews and ratings, with Home Comfort Alliance recognized as a Top 10 HVAC Contractor in multiple cities.
• Better Business BureaucoreOthersBBB Accredited Business demonstrating commitment to ethical standards and customer satisfaction.
• Best Pick ReportsminorOthersFeatured contractor on Best Pick Reports platform for generator services in the Seattle area.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Others

• ServiceTitan: Vertical SaaS platform purpose-built for residential and commercial HVAC, plumbing, and electrical contractors. Already embedded in the subject company's stack (ServiceTitan scheduler), ServiceTitan is an enabling technology peer rather than a competitor.

Broad incumbents

• Neighborly (formerly Dwyer Group): Parent company of Mr. Rooter, One Hour Heating & Air, and many other residential service franchises. Comparable as the largest consolidator/incumbent in residential home services pursuing a multi-brand roll-up strategy.
• Trane Technologies: Global manufacturer of heating, cooling, and refrigeration equipment. Comparable as a broad incumbent whose installed base drives the subject company's service and replacement revenue.
• Lennox International: Global HVAC equipment manufacturer with a dealer network. Comparable as a broader incumbent whose products are installed and serviced by the subject company's technicians.
• Carrier Global: Global HVAC and refrigeration equipment manufacturer. Comparable as a broad incumbent whose equipment base fuels the subject company's repair, replacement, and warranty work.

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC service franchise with emergency repair, installation, and maintenance offerings. Comparable on direct-to-consumer HVAC service delivery model and recurring maintenance programs.
• Roto-Rooter: Largest U.S. residential plumbing and drain service franchise with adjacent HVAC/water-heater offerings. Directly comparable as a multi-trade, multi-location residential home-services operator with strong brand recognition.
• Bel-Red Energy Solutions: Pacific Northwest-based residential HVAC, plumbing, and electrical contractor serving the greater Seattle/Eastside market. Directly comparable on geography, service mix, and heat-pump/rebate positioning.
• Mr. Rooter Plumbing: Neighborly-owned plumbing franchise with overlapping water-heater, drain, and HVAC-adjacent residential services. Comparable as a national brand competing for the same homeowner wallet.
• Horizon Services: Privately held residential HVAC, plumbing, and electrical services company operating across multiple Mid-Atlantic and Western U.S. metros. Closely comparable as a multi-trade, multi-location home services operator pursuing similar geographic roll-up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gsheatingair
• Facebookfacebook.com/135908326489959

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G & S Heating Cooling & Electric