Blue-Square Real Estate

What Blue-Square Real Estate does

Blue-Square Real Estate, operating commercially as "Blue Square" or "Blue Square Spain," is a privately held real estate agency specialising in luxury property sales in Spain's Costa Blanca and Costa del Sol. The firmographics record lists a 2009 founding date while operating documentation references the Javea office opening in 2016; no resolved consolidated founding year is available. The company sells villas, apartments, townhouses, and new developments through a network of offices in Javea, Moraira (head office in Alicante), Marbella (Puerto Banus), and the Orba Valley, and serves international buyers from the UK, France, Germany, Scandinavia, the Netherlands, the US, and other markets. Its operating geography is Spain-only, despite the firmographic headquarters address in Sophia Antipolis, France.

Its core offering is transaction-based real estate brokerage, augmented by complementary services including holiday rental management, property management (renovation, interior design, cleaning), legal/financial partnerships, and content-led neighbourhood guides covering roughly 13 areas. The technology stack is built on Salesforce CRM for buyer management and proactive marketing to over 10,000 qualified contacts, international property portal listings on 120+ platforms including Rightmove, Zoopla, Kyero, and Idealista, plus proprietary marketing assets (HDR photography, 360-degree virtual tours, drone imagery, and property tour videos). No mobile app, public API, or SDK is offered.

Blue Square makes money exclusively through transaction commissions on successful sales, with rates not publicly disclosed. Go-to-market combines multilingual field sales (17 languages supported), high-volume portal advertising, paid digital acquisition on Google and Facebook, SEO/website traffic (over 5 million annual page views), international exhibitions in 3 countries, and partner referrals across Europe. Customer references are exclusively individual home buyers and sellers transacting on personal properties, suggesting an SMB-style, transaction-by-transaction revenue base rather than enterprise or institutional accounts.

Name

Blue-Square Real Estate

Legal name

Blue Square Spain

Website

https://blue-square.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Square Spain is a privately held luxury real estate brokerage selling villas, apartments, and new developments across Spain's Costa Blanca and Costa del Sol, serving international buyers in 17 languages through 16+ local offices and a 120-portal distribution network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Luxury property sales
• International property marketing
• Property management services
• Holiday rental management

Headquarters

HQ city

Sophia Antipolis

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Traditional real estate commission on property sales. The company charges a fee upon successful transaction completion. No explicit commission rates disclosed but operates on standard Spanish real estate agency model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Blue-Square Real Estate is a full-service international real estate brokerage that helps clients buy, sell, and rent properties across Spain's Costa Blanca and Costa del Sol regions. It operates four agency offices serving markets including Javea, Moraira, Marbella, and Orba Valley, handling luxury villas, modern apartments, townhouses, and new developments. The firm supplements its core sales commission business with holiday rental management, post-sale property management (renovation, interior design, cleaning), legal and financial referral services, and multilingual client support across 17 languages.

Product overview

Blue Square is a leading Spanish real estate agency offering a comprehensive property services platform across Costa Blanca and Costa del Sol regions. The core offering consists of luxury property sales services featuring a handpicked portfolio of villas, apartments, townhouses, and new developments. The company operates through a network of four local agency offices (Javea, Moraira, Marbella, and Orba Valley) that provide area-specific expertise. Supporting the core sales service, Blue Square offers complementary services including holiday rentals, property management (renovations, interior design, cleaning), and virtual property tours with 360-degree technology. The Neighbourhood Guides product provides detailed location intelligence for 13 key areas across both coastal regions. The company markets properties through international portals including Rightmove, Zoopla, Idealista, and Kyero, while using Salesforce CRM for buyer relationship management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Full-service real estate brokerage representing luxury villas, modern apartments, traditional townhouses, and exclusive new developments across Spain's Costa Blanca and Costa del Sol, supported by professional marketing (HDR photography, 360° virtual tours, drone footage) and qualified-buyer outreach.
• Blue Square Javea Agency Local agency office serving the Javea area of the Costa Blanca, with a multilingual team covering more than 8 languages and a portfolio of 650+ properties in Javea.
• Blue Square Moraira Agency Head office and Moraira-area agency on the Costa Blanca offering property sales supported by area-specific local market expertise.
• Blue Square Marbella Agency Agency office located in Puerto Banus covering Marbella, Estepona, Benahavis, Casares, Manilva, Sotogrande, Fuengirola and Mijas Costa; has built a portfolio of over 1,000 homes for sale in Marbella.
• Blue Square Orba Valley Agency Local agency covering the Orba Valley region on the Costa Blanca, including surrounding inland communities.
• Holiday Rentals Short-term rental management service for holiday properties on the Costa Blanca, complementing the firm's sales offering and supporting investors with managed rental operations.
• Property Management Services After-sales property management covering renovation coordination, interior design, cleaning, and long-term property management for owners and investors.
• Neighbourhood Guides Comprehensive location guides covering lifestyle, community, architecture, food culture, and property market information for 13 key areas including Benitachell, Calpe, Denia, Estepona, Fuengirola, Ibiza, Javea, Malaga, Marbella, Mijas Costa, Moraira, Orba Valley and Sotogrande.

Quantifiable outcome

• 95% of listings sell within their expected timeframe
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• RightmovecoreChannel Partner/ Reseller/ DistributorPremier international property portal where Blue Square listings are featured for UK and international buyers
• ZooplacoreChannel Partner/ Reseller/ DistributorUK-focused property portal expanding Blue Square's reach to British property seekers
• KyerocoreChannel Partner/ Reseller/ DistributorInternational property portal specifically focused on Spanish properties for overseas buyers
• IdealistacoreChannel Partner/ Reseller/ DistributorLeading Spanish property portal providing domestic and international exposure for listings
• SalesforcecoreTechnology or IntegrationCRM platform used to proactively market properties to over 10,000 qualified buyers and manage international partner network
• Local Legal PartnerscoreImplementation/ SI/ Consulting PartnerTrusted local lawyers providing legal guidance for property purchases including document checking, contract handling, and notary liaison
• Financial PartnerscoreImplementation/ SI/ Consulting PartnerFinancial partners providing mortgage advice, currency exchange services, and investment structuring guidance

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savills: Global real estate firm operating Spanish coastal residential brokerage for international buyers; competes head-to-head for luxury Mediterranean listings and offers similar complementary services (property management, advisory).
• Engel & Völkers: Global luxury real estate franchise with strong presence across Spain's coastal markets; operates on a similar high-touch, international-buyer brokerage model with premium marketing (HDR, drone, 3D tours) analogous to Blue Square.
• Lucas Fox International Properties: Spain-based international luxury brokerage focused on overseas buyers in Barcelona, Madrid, Marbella, Ibiza, and Valencia — directly competing with Blue Square's multilingual, full-service model for luxury Spanish property buyers.
• Knight Frank: International luxury residential agency with established offices on the Spanish coasts, serving high-net-worth international buyers with a full-service model overlapping Blue Square's positioning.
• Coldwell Banker: International luxury real estate franchise with significant Mediterranean and Spanish coastal presence; multi-office, multilingual, technology-enabled brokerage competing for the same international luxury buyer pool.
• John Taylor (Christie's International Real Estate): High-end Mediterranean real estate specialist with offices on Spain's major coasts; positioned on ultra-luxury villa sales to international clients, comparable to Blue Square's Marbella/Puerto Banus franchise area.

Broad incumbents

• RE/MAX: Global residential real estate franchise with broad Spanish and Costa Blanca/Costa del Sol coverage; while not luxury-specialist, competes for many of the same international buyer transactions at a wider price band.
• Berkshire Hathaway HomeServices: Large U.S.-anchored residential network with international expansion in Europe; competes in the same overseas-buyer luxury Spanish markets with a broader portfolio of services.

Others

• Idealista: Spain's leading property portal and a distribution channel Blue Square depends on; relevant as an aggregator/lateral competitor that could disintermediate agency commissions in Spanish property transactions.

Emerging players

• Vivla (formerly Vivanunciantes) / Trovit: Property search and discovery platforms aggregating Spanish real estate listings; relevant as emerging distribution/transaction layer that competes for buyer attention outside of agency sites and portals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Blue_Square_Spain2023
• Facebookfacebook.com/BlueSquareInmobiliaria
• LinkedInlinkedin.com/company/blue-square-spain
• Instagraminstagram.com/_bluesquare
• Xx.com/bluesquareprop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue-Square Real Estate