Safe and Equal
Safe and Equal is the Victorian peak body for 80+ family violence organizations, delivering training, policy advocacy, sector research, awareness campaigns, and the Arc mobile app across prevention, intervention, response, and recovery.
- Company typePrivate
- Founded1986
- HeadquartersCarlton South, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Safe and Equal does
Safe and Equal is the designated peak body for Victorian organizations that specialize in family and gender-based violence, operating as an independent, non-government non-profit headquartered in Carlton South, Victoria, Australia. The organization was formed through the merger of Domestic Violence Victoria and Domestic Violence Resource Centre Victoria, and currently represents more than 80 member organizations spanning the continuum of primary prevention, early intervention, response, and recovery.
Its core offerings include a Registered Training Organisation (RTO 22729) capability delivering accredited and non-accredited training such as MARAM training, the Family Violence Foundations program, the bystander action course Small Steps, and tailored in-house staff training; a statewide Find a Service directory; a searchable resource library; sector research and policy submissions; national awareness campaigns including Are You Safe at Home? Day and the 16 Days of Activism; the Partners in Prevention network; and the Arc mobile app for victim-survivor support, which stores user-disclosed data in Australia.
The business model is non-profit and diversified across four revenue streams: Victorian government funding (the primary funder, classified as subscription/recurring in source materials), tiered annual membership fees ranging from AUD 0 (ACCO members) to AUD 1,979.90 ex GST for general specialist family violence services, paid training and professional development courses open to members and non-members, and donations collected through the GiveNow platform. The go-to-market is sales-led and relationship-driven, acquiring members and training clients through targeted sector outreach, professional networks, representation on government taskforces and committees, and multi-channel awareness campaigns.
Safe and Equal firmographics
Firmographics- Name
- Safe and Equal
- Legal name
- Safe and Equal
- Website
- https://safeandequal.org.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safe and Equal is the Victorian peak body for 80+ family violence organizations, delivering training, policy advocacy, sector research, awareness campaigns, and the Arc mobile app across prevention, intervention, response, and recovery.
- Ownership category
- akta.pro rank
Safe and Equal industry classification
Industry- Product category
- Non-profit Peak Body / Family Violence Sector Advocacy and Training
- NAICS
- Individual and Family Services (6241), Human Rights Organizations (813311), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Child Protection & Child Rights (BPAGABAG)
Keywords
Where Safe and Equal is headquartered
LocationHeadquarters
- HQ city
- Carlton South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Safe and Equal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: Safe and Equal receives government funding to support its operations as the peak body for family violence organizations in Victoria. The organization advocates for and represents member organizations in government policy discussions.
- Membership Fees: Annual membership fees from full and associate members including specialist family violence services, prevention organizations, and individuals. Fee structure: Full members $1,979.90 ex GST (General SFV services), $545.99 ex GST (prevention/early intervention); Associate members $205.88 ex GST (individuals), $545.99 ex GST (organisations). ACCO members exempt from fees.
- Training and Professional Development: Revenue from training courses, events, and professional development programs including MARAM training, family violence foundations, bystander action courses, and customized staff training for organizations.
- Donations: Accepts donations from supporters through GiveNow platform to strengthen work in preventing and responding to family and gender-based violence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Membership - Specialist Family Violence Services (General) |
| Subscription | Annual | Full Membership - Aboriginal Controlled Community Organisation (ACCO) |
| Subscription | Annual | Full Membership - Primary Prevention/Early Intervention Organisations |
| Subscription | Annual | Associate Membership - Individuals |
| Subscription | Annual | Associate Membership - Organisations |
| Subscription | Annual | Associate Membership - ACCO Organisations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Safe and Equal product offering
Product offeringCore offering
Safe and Equal is the peak body for Victorian organisations specialising in family and gender-based violence, delivering paid training programs, membership services for organisations and individuals, policy and advocacy representation, an online resource library, a statewide Find a Service directory, and sector-wide awareness campaigns. Revenue is generated primarily through membership subscriptions, course fees, government grants and donations, with services directed to specialist family violence service organisations, prevention/early intervention organisations, government, and related peak bodies across Victoria.
Product overview
Safe and Equal is the peak body for Victorian organizations specializing in family and gender-based violence across the continuum of prevention, early intervention, response, and recovery. The organization operates as a membership-based association offering training programs (MARAM training, bystander action courses, foundational family violence training), an online resource library, a service directory, policy advocacy, and awareness campaigns including the Are You Safe at Home? initiative and 16 Days of Activism. The core offering is membership services combined with professional development, not a technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program Recurring membership offering for specialist family violence services, prevention/early intervention organisations, ACCOs, allied organisations and individuals, providing access to the Specialist Family Violence Services Leadership Group, Prevention Strategy Advisory Group, bulletins, professional development discounts and voting rights for Full Members.
- Training and Professional Development Programs Suite of paid training courses and tailored in-house staff training for organisations and individuals across Victoria, covering MARAM-aligned practice, prevention, bystander action, family violence foundations and case notes and the law.
- Small Steps: Bystander Action for Equality A 4-hour bystander action course that builds participants' knowledge and skills to be active bystanders and safely challenge harmful attitudes that drive violence against women.
- CHCDFV001: Recognise and Respond Appropriately to Domestic and Family Violence A three-hour virtual interactive training providing foundational knowledge in understanding family violence and responding to disclosures, preparing participants to recognise indicators and provide sensitive responses.
- Case Notes, Family Violence and the Law Full-day training on best practices for structure, style and language of case notes, responding to subpoenas, appearing as a witness in court, privacy and legal issues.
- Find a Service Directory Statewide directory of specialist family violence support services in Victoria to help people find appropriate assistance across prevention, response and recovery services.
- Resource Library A searchable library of resources, reports, research and materials related to family violence prevention, response and recovery for professionals and organisations.
- Policy and Advocacy Peak body advocacy representing Victorian specialist family violence organisations, influencing state and federal government policy through submissions, research and representation on advisory groups.
- Partners in Prevention Network Network supporting primary prevention work across Victoria, connecting organisations working to prevent family and gender-based violence before it occurs.
- Arc Mobile App A mobile application for family violence support that collects user-disclosed information including records of experiences with family violence, with data stored securely in Australia.
- PreventX Conference Biennial prevention conference (including PreventX 2026: Stories for Change) bringing together sector professionals for learning and networking on primary prevention of family and gender-based violence.
Quantifiable outcome
- Safe and Equal represents over 80 member organisations across Victoria
- +1 more outcomes
Companies that use Safe and Equal
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Safe and Equal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Safe and Equal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Council on the Ageing (COTA) VictoriacorePartnership with COTA Victoria to deliver a $600,000 Elder Abuse Capability Development program over two years. The program includes new training modules and resources for specialist family violence services and practitioners working within The Orange Door network, aimed at building workforce capability to address elder abuse.
- Seniors Rights VictoriacoreJoint partnership with COTA Victoria and Safe and Equal to deliver a two-year program equipping family violence support workers throughout Victoria with knowledge to help older survivors of elder abuse.
- Lucy’s ProjectcoreLucy’s Project has trained nearly 700 professionals across domestic violence, homelessness, animal welfare and veterinary services. They partner with various frontline services including Safe and Equal to support victim survivors with pets.
- Women’s Legal Services AustraliacoreNational partnership network working on legal assistance for women affected by gender-based violence, including joint advocacy with Safe and Equal on issues like coercive control legislation.
- National Alliance of Domestic-Family Violence Specialist ServicescoreSafe and Equal participates as part of this alliance representing more than 200 specialist service providers and thousands of frontline workers across Australia working to end domestic, family and sexual violence. Jointly calls for federal government funding for frontline services.
- Thriving Communities PartnershipcorePartnership for the Are You Safe at Home? Day campaign, hosting joint events and panel discussions with business leaders and sector experts on creating sensitive and responsive workplaces for employees at risk of experiencing family violence.
- Northern Territory Council of Social ServicesminorPartnership with Safe and Equal for joint webinars on family violence awareness across South Australia and Northern Territory.
- Embolden AllianceminorRegional partnership for family violence awareness webinars in South Australia and Northern Territory.
- Domestic Violence NSWminorPartnership for joint webinars on family violence awareness in Victoria and New South Wales.
- Centre for Women’s Safety and WellbeingminorPartnership for joint webinars on family violence awareness in Western Australia.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Safe and Equal competitors and assessment
Company assessmentDirect peers
- No to Violence: The national peak body for organisations and individuals working with men to end family violence, listed as a Safe and Equal member. Directly comparable as an Australian peak body delivering training, advocacy, and standards for the perpetrator-intervention segment of the family violence sector.
- Australian Women's Services Alliance: National alliance of women's specialist services, including many family violence organisations. Comparable as a federated advocacy and capacity-building network operating across Australian states with overlapping membership.
- Women's Legal Service Australia: National network of women's legal services and a Safe and Equal partner. Comparable as a specialist peak body delivering legal advocacy, training, and policy submissions on family violence issues, including joint work on coercive control legislation.
- Seniors Rights Victoria: A specialist service and active Safe and Equal partner on the $600K Elder Abuse Capability Development program. Comparable as an advocacy and service body focused on a sub-segment of family violence (elder abuse), with overlapping training and policy functions.
- Domestic Violence NSW: The peak body for specialist domestic and family violence services in New South Wales. Operates an analogous model to Safe and Equal: membership-based representation, sector training, policy advocacy, and statewide convening — directly comparable as a state-jurisdictional peak body in an adjacent Australian state.
- Centre for Women's Safety and Wellbeing: The Western Australian peak body for women's safety and family violence services, partnered with Safe and Equal on joint webinars. Comparable membership, training, and advocacy role at the state peak-body level.
- Our Watch: National leader in primary prevention of violence against women in Australia. Directly comparable as a sector convener focused on the prevention side of the same continuum Safe and Equal covers, with overlapping training, research, and policy advocacy functions.
Regional players
- DVConnect: Queensland's statewide domestic and family violence service. Comparable as a state-level service and peak-style body but operating primarily in Queensland, providing a regional analog of Safe and Equal's Victorian role.
Others
- Thriving Communities Partnership: Cross-sector partnership Safe and Equal collaborates with on the Are You Safe at Home? campaign and workplace family violence initiatives. Comparable as an ecosystem convener enabling cross-sector workplace responses to family violence.
Broad incumbents
- Relationships Australia: A larger, federated national network providing relationship counselling, family dispute resolution, and family violence support across Australia. Comparable in family violence service delivery and training but operates as a broader incumbent with services extending well beyond the family violence niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safe and Equal social profiles
Digital presenceSafe and Equal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe and Equal leadership team
Management profileNumber of profiles
Profiles3 records
Safe and Equal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe and Equal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe and Equal
What does Safe and Equal do?
Safe and Equal is the peak body for Victorian organisations specialising in family and gender-based violence, delivering paid training programs, membership services for organisations and individuals, policy and advocacy representation, an online resource library, a statewide Find a Service directory, and sector-wide awareness campaigns. Revenue is generated primarily through membership subscriptions, course fees, government grants and donations, with services directed to specialist family violence service organisations, prevention/early intervention organisations, government, and related peak bodies across Victoria.
Is Safe and Equal a public or private company?
Safe and Equal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safe and Equal founded?
Safe and Equal was founded in 1986. It employs 51 to 100 people.
Where is Safe and Equal based?
Safe and Equal is headquartered in Carlton South, Australia, in the Oceania region.
How does Safe and Equal make money?
Four revenue lines are on record. Government Funding is the primary driver. The others are membership Fees, training and Professional Development and donations.
Who are Safe and Equal's main competitors?
Direct peers on record are No to Violence, Australian Women's Services Alliance, Women's Legal Service Australia, Seniors Rights Victoria, Domestic Violence NSW, Centre for Women's Safety and Wellbeing and Our Watch. DVConnect is listed as a regional player. Thriving Communities Partnership is listed as an others. Relationships Australia is listed as a broad incumbent.
Does Safe and Equal have an API?
No public API is recorded for Safe and Equal.
What industry is Safe and Equal in?
Safe and Equal's product category is Non-profit Peak Body / Family Violence Sector Advocacy and Training. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 6241 and its SIC code is 8300.