Seniors Rights Victoria

What Seniors Rights Victoria does

Seniors Rights Victoria (SRV) is a specialist Community Legal Centre and program of Council on the Ageing (COTA) Victoria, founded in 2008 and operating from South Melbourne. It delivers free legal advice, legal casework, advocacy, and education targeting elder abuse for Victorians aged 60 and above (or Indigenous Victorians aged 45 and above), as well as secondary audiences including concerned family members and professionals who work with older people. The organisation is accredited under the Community Legal Centres Australia National Accreditation Scheme and is a member of the Victorian Federation of Community Legal Centres.

Its core service stack consists of a confidential telephone helpline (1300 368 821) providing information, advocacy, referrals, and safety planning; a community legal service handling matters including intervention orders, financial abuse, powers of attorney, guardianship, and family arrangements; and a Health Justice Partnership with Better Health Network providing an on-site drop-in clinic and fast-track referrals at BHN's South Melbourne location. Supporting products include a multilingual content library spanning 20+ languages, information sheets, educational videos (including the Within My Walls cultural-diversity series and dementia-related content developed with NARI), paid professional education sessions, free community talks, and the Assets for Care online guide for lawyers.

SRV's revenue model is that of a grant-funded non-profit: primary inflows come from Victoria Legal Aid, the Victorian Government Department of Health and Human Services, and the Commonwealth of Australia Attorney-General's Department, supplemented by tax-deductible donations ($2 and above, one-off or recurring), bequests, free COTA Victoria/SRV membership, and modest fee revenue from paid professional education. There is no revenue figure publicly disclosed and no proprietary technology platform; the organisation is a service-delivery legal centre, not a software business.

Name

Seniors Rights Victoria

Legal name

Seniors Rights Victoria

Website

https://seniorsrights.org.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Seniors Rights Victoria is a non-profit Community Legal Centre and program of COTA Victoria that provides free legal advice, advocacy, and education on elder abuse to Victorians aged 60+, including Indigenous Victorians aged 45+, via a helpline, drop-in clinics, and multilingual resources.

Ownership category

akta.pro rank

Product category

Community Legal Services / Elder Abuse Advocacy

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Legal Services (8111), Services-Social Services (8300)

akta.pro primary industry

Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Community Resources, Social Services & Transportation Coordination (HLADALAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Elder abuse services
• Community legal centre
• Seniors advocacy
• Legal aid services
• Social work support

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Primary revenue from Victorian Government and Commonwealth funding through Victoria Legal Aid and the Attorney-General's Department to operate the community legal centre.
2. Donations: Tax-deductible donations accepted ($2 and over) via PayPal, with options for one-off or recurring monthly donations. Bequests through wills also supported.
3. Membership: Free membership to COTA Victoria and Seniors Rights Victoria for community members to add their voice and access benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seniors Rights Victoria provides free, confidential advocacy, legal advice, and casework for older Victorians experiencing or at risk of elder abuse. Core deliverables include a state-wide telephone helpline, specialist legal representation in matters such as intervention orders, guardianship, powers of attorney, financial abuse and family arrangements, supported by multilingual information resources, community education, and professional training.

Product overview

Seniors Rights Victoria is a specialist Community Legal Centre program of COTA Victoria that advances the rights of older people and works to prevent elder abuse. The core offering consists of a confidential helpline providing advocacy and support, a community legal service offering legal advice and casework, and a Health Justice Partnership with Better Health Network. Supporting these core services are comprehensive information sheets, educational videos, multilingual resources in 24+ languages, professional education sessions for workers, community education talks, and an online Assets for Care guide for lawyers. All services target Victorians aged 60+ or Indigenous Victorians aged 45+.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Abuse Helpline Confidential telephone helpline (1300 368 821) staffed by experienced advocates providing free information, advice, referrals, safety planning, and casework for older Victorians experiencing or at risk of elder abuse, with interpreter services available at no cost.
• Community Legal Service Specialist Community Legal Centre providing free legal advice and casework on elder abuse matters including intervention orders, financial abuse, powers of attorney, guardianship issues, and family arrangements, for Victorians aged 60+ or Indigenous Victorians aged 45+.
• Health Justice Partnership Clinic On-site drop-in advice clinic at Better Health Network, South Melbourne (341 Coventry Street), open Tuesdays 10am-2pm with no appointment required, providing advice on intervention orders, guardianship, care arrangements, powers of attorney, debts, and property disputes.
• Professional Education Paid professional education sessions for organisations and service providers on identifying and responding to elder abuse, risk assessment, safety planning, and working respectfully with older people experiencing abuse, with free secondary consultations for specialists.
• Community Education Free community education talks delivered to groups across Victoria about elder abuse awareness, recognition, and prevention.
• Assets for Care Guide Online guide and PDF resource for lawyers on dealing with assets-for-care transactions, covering elder abuse-related financial and property matters.

Quantifiable outcome

• Approximately 1 in 4 helpline callers are male, demonstrating accessibility for diverse demographics
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Safe and EqualcoreStrategic or Co-development Partner · 10 June 2025Partnership between Seniors Rights Victoria, COTA Victoria, and Safe and Equal to build capacity of The Orange Door and specialist family violence sector across Victoria in recognizing and responding to elder abuse through training programs.
• Better Health NetworkcoreStrategic or Co-development Partner · 5 February 2025Health Justice Partnership providing SRV's elder abuse expertise to older Victorians receiving care from BHN. SRV delivers specialized training in recognizing and responding to elder abuse and operates an on-site advice clinic at BHN's South Melbourne location every Tuesday 10am-2pm. The partnership provides advice on intervention orders, guardianship, administration and care arrangements, family agreements, powers of attorney, debts, and property disputes. Funded by the Victorian Legal Services Board and Commissioner's Grants Program.
• Victoria Legal AidcoreOthersOne of the main funding providers for Seniors Rights Victoria, along with the Victorian Government Department of Health and Human Services.
• Victorian GovernmentcoreOthersMain funding provided through the Department of Health and Human Services, along with Victoria Legal Aid and the Commonwealth of Australia Attorney-General's Department.
• Commonwealth of Australia Attorney-General's DepartmentcoreOthersOne of the main funders of Seniors Rights Victoria, providing federal government support alongside state-level funding from Victoria Legal Aid and the Victorian Government.
• Council on the Ageing (COTA) VictoriacoreOthersSeniors Rights Victoria is a program of COTA Victoria, governed by its board. COTA Victoria has over 75 years of service to older Victorians. SRV is closely integrated with COTA Victoria's advocacy, policy, and member engagement activities.
• Victorian Elder Abuse Strategic Alliance (VEASA)minorStrategic or Co-development PartnerAlliance of organisations working on elder abuse prevention in Victoria. VEASA submits budget proposals and advocates for strategic investment in elder abuse and family violence systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Justice Connect: Australian not-for-profit connecting vulnerable people with free legal services, including older people and people experiencing family violence. Overlapping legal service delivery model and pro-bono lawyer network, though not elder-abuse specialised.
• Legal Aid Victoria: State-wide legal aid provider and a primary SRV funder. Offers broader civil and criminal legal services including some elder law matters; overlapping client base but without SRV's exclusive elder abuse specialisation.
• Council on the Ageing (COTA) Australia: National peak body for the rights and wellbeing of older Australians and the parent-style organisation of COTA Victoria, which houses SRV. Overlapping policy/advocacy remit at national level rather than direct service delivery.

Emerging players

• Caxton Legal Centre: Queensland community legal centre offering specialist advice on aged care, elder law, and health justice partnerships. Directly comparable in the legal centre/aged care intersection, with similar Health Justice Partnership approaches.

Others

• Australian Human Rights Commission: National statutory body investigating complaints of older-age discrimination and elder abuse. Comparable in elder rights advocacy at policy and complaint level, but operating as a regulator/quasi-adjudicator rather than direct service provider.

Regional players

• Family Safety Victoria / The Orange Door: Victorian state-funded family violence intake and support service that SRV partners with via Safe and Equal. Overlapping client cohort in elder abuse within family violence, with a broader whole-of-family remit.

Direct peers

• Elder Rights Advocacy: Queensland-based advocacy and legal support service for older people experiencing, or at risk of, elder abuse. Directly comparable to SRV in mission, free service model, and government funding structure, operating as the state-level analogue in QLD.
• Older Persons Advocacy Network (OPAN): National network funded by the Australian Government to deliver the National Aged Care Advocacy Program. Comparable in serving older Australians navigating rights, abuse, and aged care issues, but operates at national rather than state level.
• ADA Australia (Aged & Disability Advocacy Australia): Queensland-based advocacy provider for older people and people with disabilities. Overlapping service remit in elder abuse advocacy and rights support, with similar funder mix and free client delivery.
• Aged Rights Advocacy Service (ARAS): South Australian specialist advocacy service for older people experiencing elder abuse. Same free advocacy/advice model as SRV, with comparable reliance on state government funding and accredited community organisation status.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SeniorsRights
• LinkedInlinkedin.com/company/seniors-rights-victoria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors Rights Victoria