Safe and Equal

What Safe and Equal does

Safe and Equal is the designated peak body for Victorian organizations that specialize in family and gender-based violence, operating as an independent, non-government non-profit headquartered in Carlton South, Victoria, Australia. The organization was formed through the merger of Domestic Violence Victoria and Domestic Violence Resource Centre Victoria, and currently represents more than 80 member organizations spanning the continuum of primary prevention, early intervention, response, and recovery.

Its core offerings include a Registered Training Organisation (RTO 22729) capability delivering accredited and non-accredited training such as MARAM training, the Family Violence Foundations program, the bystander action course Small Steps, and tailored in-house staff training; a statewide Find a Service directory; a searchable resource library; sector research and policy submissions; national awareness campaigns including Are You Safe at Home? Day and the 16 Days of Activism; the Partners in Prevention network; and the Arc mobile app for victim-survivor support, which stores user-disclosed data in Australia.

The business model is non-profit and diversified across four revenue streams: Victorian government funding (the primary funder, classified as subscription/recurring in source materials), tiered annual membership fees ranging from AUD 0 (ACCO members) to AUD 1,979.90 ex GST for general specialist family violence services, paid training and professional development courses open to members and non-members, and donations collected through the GiveNow platform. The go-to-market is sales-led and relationship-driven, acquiring members and training clients through targeted sector outreach, professional networks, representation on government taskforces and committees, and multi-channel awareness campaigns.

Name

Safe and Equal

Legal name

Safe and Equal

Website

https://safeandequal.org.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Safe and Equal is the Victorian peak body for 80+ family violence organizations, delivering training, policy advocacy, sector research, awareness campaigns, and the Arc mobile app across prevention, intervention, response, and recovery.

Ownership category

akta.pro rank

Product category

Non-profit Peak Body / Family Violence Sector Advocacy and Training

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Child Protection & Child Rights (BPAGABAG)

Keywords

• Family violence services
• Peak body advocacy
• Professional development training
• Policy advocacy
• Gender-based violence prevention

Headquarters

HQ city

Carlton South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Safe and Equal receives government funding to support its operations as the peak body for family violence organizations in Victoria. The organization advocates for and represents member organizations in government policy discussions.
2. Membership Fees: Annual membership fees from full and associate members including specialist family violence services, prevention organizations, and individuals. Fee structure: Full members $1,979.90 ex GST (General SFV services), $545.99 ex GST (prevention/early intervention); Associate members $205.88 ex GST (individuals), $545.99 ex GST (organisations). ACCO members exempt from fees.
3. Training and Professional Development: Revenue from training courses, events, and professional development programs including MARAM training, family violence foundations, bystander action courses, and customized staff training for organizations.
4. Donations: Accepts donations from supporters through GiveNow platform to strengthen work in preventing and responding to family and gender-based violence.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Safe and Equal is the peak body for Victorian organisations specialising in family and gender-based violence, delivering paid training programs, membership services for organisations and individuals, policy and advocacy representation, an online resource library, a statewide Find a Service directory, and sector-wide awareness campaigns. Revenue is generated primarily through membership subscriptions, course fees, government grants and donations, with services directed to specialist family violence service organisations, prevention/early intervention organisations, government, and related peak bodies across Victoria.

Product overview

Safe and Equal is the peak body for Victorian organizations specializing in family and gender-based violence across the continuum of prevention, early intervention, response, and recovery. The organization operates as a membership-based association offering training programs (MARAM training, bystander action courses, foundational family violence training), an online resource library, a service directory, policy advocacy, and awareness campaigns including the Are You Safe at Home? initiative and 16 Days of Activism. The core offering is membership services combined with professional development, not a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Recurring membership offering for specialist family violence services, prevention/early intervention organisations, ACCOs, allied organisations and individuals, providing access to the Specialist Family Violence Services Leadership Group, Prevention Strategy Advisory Group, bulletins, professional development discounts and voting rights for Full Members.
• Training and Professional Development Programs Suite of paid training courses and tailored in-house staff training for organisations and individuals across Victoria, covering MARAM-aligned practice, prevention, bystander action, family violence foundations and case notes and the law.
• Small Steps: Bystander Action for Equality A 4-hour bystander action course that builds participants' knowledge and skills to be active bystanders and safely challenge harmful attitudes that drive violence against women.
• CHCDFV001: Recognise and Respond Appropriately to Domestic and Family Violence A three-hour virtual interactive training providing foundational knowledge in understanding family violence and responding to disclosures, preparing participants to recognise indicators and provide sensitive responses.
• Case Notes, Family Violence and the Law Full-day training on best practices for structure, style and language of case notes, responding to subpoenas, appearing as a witness in court, privacy and legal issues.
• Find a Service Directory Statewide directory of specialist family violence support services in Victoria to help people find appropriate assistance across prevention, response and recovery services.
• Resource Library A searchable library of resources, reports, research and materials related to family violence prevention, response and recovery for professionals and organisations.
• Policy and Advocacy Peak body advocacy representing Victorian specialist family violence organisations, influencing state and federal government policy through submissions, research and representation on advisory groups.
• Partners in Prevention Network Network supporting primary prevention work across Victoria, connecting organisations working to prevent family and gender-based violence before it occurs.
• Arc Mobile App A mobile application for family violence support that collects user-disclosed information including records of experiences with family violence, with data stored securely in Australia.
• PreventX Conference Biennial prevention conference (including PreventX 2026: Stories for Change) bringing together sector professionals for learning and networking on primary prevention of family and gender-based violence.

Quantifiable outcome

• Safe and Equal represents over 80 member organisations across Victoria
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Council on the Ageing (COTA) VictoriacoreStrategic or Co-development Partner · 11 June 2025Partnership with COTA Victoria to deliver a $600,000 Elder Abuse Capability Development program over two years. The program includes new training modules and resources for specialist family violence services and practitioners working within The Orange Door network, aimed at building workforce capability to address elder abuse.
• Seniors Rights VictoriacoreStrategic or Co-development Partner · 11 June 2025Joint partnership with COTA Victoria and Safe and Equal to deliver a two-year program equipping family violence support workers throughout Victoria with knowledge to help older survivors of elder abuse.
• Lucy’s ProjectcoreStrategic or Co-development Partner · 15 July 2024Lucy’s Project has trained nearly 700 professionals across domestic violence, homelessness, animal welfare and veterinary services. They partner with various frontline services including Safe and Equal to support victim survivors with pets.
• Women’s Legal Services AustraliacoreStrategic or Co-development Partner · 15 July 2024National partnership network working on legal assistance for women affected by gender-based violence, including joint advocacy with Safe and Equal on issues like coercive control legislation.
• National Alliance of Domestic-Family Violence Specialist ServicescoreStrategic or Co-development Partner · 3 July 2024Safe and Equal participates as part of this alliance representing more than 200 specialist service providers and thousands of frontline workers across Australia working to end domestic, family and sexual violence. Jointly calls for federal government funding for frontline services.
• Thriving Communities PartnershipcoreStrategic or Co-development Partner · 25 May 2023Partnership for the Are You Safe at Home? Day campaign, hosting joint events and panel discussions with business leaders and sector experts on creating sensitive and responsive workplaces for employees at risk of experiencing family violence.
• Northern Territory Council of Social ServicesminorStrategic or Co-development Partner · 25 May 2023Partnership with Safe and Equal for joint webinars on family violence awareness across South Australia and Northern Territory.
• Embolden AllianceminorStrategic or Co-development Partner · 25 May 2023Regional partnership for family violence awareness webinars in South Australia and Northern Territory.
• Domestic Violence NSWminorStrategic or Co-development Partner · 25 May 2023Partnership for joint webinars on family violence awareness in Victoria and New South Wales.
• Centre for Women’s Safety and WellbeingminorStrategic or Co-development Partner · 25 May 2023Partnership for joint webinars on family violence awareness in Western Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• No to Violence: The national peak body for organisations and individuals working with men to end family violence, listed as a Safe and Equal member. Directly comparable as an Australian peak body delivering training, advocacy, and standards for the perpetrator-intervention segment of the family violence sector.
• Australian Women's Services Alliance: National alliance of women's specialist services, including many family violence organisations. Comparable as a federated advocacy and capacity-building network operating across Australian states with overlapping membership.
• Women's Legal Service Australia: National network of women's legal services and a Safe and Equal partner. Comparable as a specialist peak body delivering legal advocacy, training, and policy submissions on family violence issues, including joint work on coercive control legislation.
• Seniors Rights Victoria: A specialist service and active Safe and Equal partner on the $600K Elder Abuse Capability Development program. Comparable as an advocacy and service body focused on a sub-segment of family violence (elder abuse), with overlapping training and policy functions.
• Domestic Violence NSW: The peak body for specialist domestic and family violence services in New South Wales. Operates an analogous model to Safe and Equal: membership-based representation, sector training, policy advocacy, and statewide convening — directly comparable as a state-jurisdictional peak body in an adjacent Australian state.
• Centre for Women's Safety and Wellbeing: The Western Australian peak body for women's safety and family violence services, partnered with Safe and Equal on joint webinars. Comparable membership, training, and advocacy role at the state peak-body level.
• Our Watch: National leader in primary prevention of violence against women in Australia. Directly comparable as a sector convener focused on the prevention side of the same continuum Safe and Equal covers, with overlapping training, research, and policy advocacy functions.

Regional players

• DVConnect: Queensland's statewide domestic and family violence service. Comparable as a state-level service and peak-style body but operating primarily in Queensland, providing a regional analog of Safe and Equal's Victorian role.

Others

• Thriving Communities Partnership: Cross-sector partnership Safe and Equal collaborates with on the Are You Safe at Home? campaign and workplace family violence initiatives. Comparable as an ecosystem convener enabling cross-sector workplace responses to family violence.

Broad incumbents

• Relationships Australia: A larger, federated national network providing relationship counselling, family dispute resolution, and family violence support across Australia. Comparable in family violence service delivery and training but operates as a broader incumbent with services extending well beyond the family violence niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safe.and.equal.vic
• LinkedInlinkedin.com/company/safe-and-equal
• Instagraminstagram.com/safe_and_equal
• Xx.com/safe_and_equal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe and Equal