What Premier Orthodontics does

Premier Orthodontics is a multi-location orthodontic practice operating across California as a sub-brand of Choice Healthcare Services (also referred to as Choice Healthcare Network). The practice, previously known as Children's Choice Dental Care, provides comprehensive orthodontic care to children (ages 7+), adolescents, and adults, treating the full spectrum of malocclusions including underbite, overbite, openbite, crossbite, crowding, protrusion, spacing, and mismatched midlines. Premier Orthodontics holds Invisalign Elite Provider status from Align Technology and serves patients through at least seven California offices spanning Chico, Roseville, Glendora, Oxnard, Vacaville, Natomas, Yuba, and Wellington.

The practice's core offering is a broad portfolio of teeth-straightening modalities, including traditional metal braces, clear ceramic braces, self-ligating Damon braces, lingual braces, Invisalign clear aligners (including Invisalign Teen and Invisalign First), and supporting technologies such as iTero Digital Impressions for 3D scanning, Acceledent Aura and OrthoPulse for accelerated tooth movement, and SureSmile for treatment planning. Clinically, the practice operates across early intervention (Phase 1/two-phase), adolescent, and adult treatment tracks, and additionally offers dentofacial orthopedics and oral/maxillofacial surgery. The doctor team carries over 40 years of combined orthodontic experience.

Premier Orthodontics generates revenue through per-patient orthodontic treatment plans billed primarily on recurring monthly payment schedules, with $99 down financing and monthly installments as low as $109, supplemented by Invisalign Smile Day promotions ($500 off). The practice accepts most insurance plans including Medi-Cal Dental, and partners with CareCredit and Sunbit for patient financing. Go-to-market is direct-to-consumer, combining local SEO/content marketing, organic social media (Facebook, Twitter, Instagram), community Smile Day events, email marketing, and dentist referral channels.

Name

Premier Orthodontics

Legal name

Premier Orthodontics

Website

https://premierorthodontics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Orthodontics is a multi-location California orthodontic practice operating under Choice Healthcare Services. It provides braces, Invisalign, and related orthodontic treatments for children, adolescents, and adults, with monthly payment plans and broad insurance acceptance.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Orthodontic Group Practices (HLABAKAC), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional braces
• Retainers and appliances
• Dentofacial orthopedics

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, clear, ceramic, lingual, self-ligating) and clear aligners (Invisalign). Treatment typically involves ongoing appointments over 12-24 months with payment plans available.
2. Invisalign Treatment: Clear aligner therapy with pricing similar to braces, often covered partially by insurance with orthodontic coverage.
3. Retention Products: Retainers prescribed after active treatment to maintain tooth alignment.
4. Space Maintenance: Space maintainers for children to prevent future space loss when permanent teeth erupt.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Premier Orthodontics is a multi-location orthodontic dental practice providing teeth-straightening and bite-correction treatments including traditional metal braces, clear ceramic braces, self-ligating braces, lingual braces, and Invisalign clear aligners (as an Elite Provider). The practice serves patients from age 7 through adults across multiple California offices, with diagnostic services such as digital X-rays and iTero digital impressions, accelerated treatment accessories (Acceledent Aura, OrthoPulse), retention products, and specialized pediatric and adult orthodontic care tracks.

Product overview

Premier Orthodontics provides a comprehensive suite of orthodontic treatments and appliances as a single-practice healthcare offering. The core portfolio centers on teeth-straightening solutions ranging from traditional metal braces to advanced clear aligner systems. As an Elite Provider of Invisalign, they offer the full suite including Invisalign, Invisalign Teen, and Invisalign First for children. Their brace options include Traditional Metal Braces, Clear Ceramic Braces, Self-Ligating Braces, Damon Braces, Lingual Braces, and Clarity Ceramic Brackets. Supporting technologies include iTero Digital Impressions for 3D scanning, Acceledent Aura and OrthoPulse for accelerated treatment, and various retainers (Hawley, Essix, Fixed Bonded) and Space Maintainers for retention and prevention. They provide age-specific treatment tracks including Early Orthodontic Treatment (ages 7-9), Two-Phase Treatment, Adolescent Treatment, and Adult Treatment, along with specialized services like Dentofacial Orthopedics and Oral Surgery. Financing options through CareCredit and Sunbit are available for patient payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Customized, removable clear aligner system for straightening teeth and treating mild to severe cases of crowding, gaps, overbite, underbite, and malocclusion for adults and adolescents.
• Invisalign Teen Clear aligner treatment designed for teenagers with developing mouths; includes Blue Dot Wear Indicator to monitor aligner wear time and six free replacement aligners.
• Invisalign First Early orthodontic clear aligner treatment for children ages 6-10 in mixed dentition, designed for comfort without food restrictions or extra hygiene care.
• Traditional Metal Braces Standard metal bracket and wire system for correcting tooth misalignment and bite issues in children, adolescents, and adults.
• Clear Ceramic Braces Tooth-colored ceramic bracket braces providing a less visible alternative to traditional metal braces for aesthetic-conscious patients.
• Lingual Braces Braces placed on the backside of teeth, making them virtually invisible from the front for patients requiring maximum discretion.
• Early Orthodontic Treatment (Phase One) Phase One orthodontic treatment for children ages 7-9 to correct jaw growth and bite problems early, typically before all permanent teeth have erupted.
• Adolescent Orthodontic Treatment Orthodontic treatment for teenagers, typically ages 11-13, when most permanent teeth have erupted and the body is still growing rapidly.
• Adult Orthodontic Treatment Orthodontic care specialized for adults, including treatment for periodontal concerns and discrete options such as clear aligners and ceramic/lingual braces.
• Orthodontic Retainers Retainers (Hawley, Essix, and Fixed Bonded) prescribed after active treatment to maintain tooth alignment.
• Space Maintainers Devices that maintain space in the mouth when a primary tooth is lost prematurely, preventing surrounding teeth from shifting.
• Habit Appliance (Palatal Crib) Fixed or removable device placed in the mouth to help children stop thumb or finger sucking habits.
• Dentofacial Orthopedics Treatment focused on guiding facial bone growth and development, often used in early intervention cases for children with jaw growth abnormalities.
• Oral and Maxillofacial Surgery Surgical procedures for impacted teeth, dental implants, facial infections, facial injuries, sleep apnea, and TMJ disorders.
• Digital X-Rays Advanced digital imaging technology for detailed orthodontic diagnosis and treatment planning.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supportive.

• Choice Healthcare ServicescoreOthersParent organization providing administrative services, HR, and operational infrastructure for Premier Orthodontics locations. Contact: [email protected], Phone: (844) 707-5437
• Choice Healthcare NetworkcoreOthersHealthcare network brand under which Premier Orthodontics operates, emphasizing inclusive healthcare access
• Medi-Cal DentalcoreGTM or Marketing PartnerCalifornia Medicaid dental program accepted at Premier Orthodontics, enabling access to orthodontic care for low-income families
• Care CreditsupportiveGTM or Marketing PartnerHealthcare financing partner offering flexible payment plans for orthodontic treatment costs
• SunbitsupportiveGTM or Marketing PartnerFinancing option providing installment payment plans for patients to manage orthodontic treatment expenses
• Invisalign (Align Technology)coreTechnology or IntegrationPremier Orthodontics is an Elite Provider of Invisalign clear aligner treatment, indicating high volume certification and specialized expertise

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Benevis: Dental support organization focused on Medicaid and family dental care with orthodontic offerings. Comparable to Premier through its emphasis on inclusive access (including Medicaid acceptance) and multi-site group practice operations, though primarily operating outside California.

Direct peers

• Smile Brands: Multi-brand dental DSO supporting general dentistry and orthodontic practices with similar financing and insurance-acceptance models. Direct peer through DSO-supported multi-location dental/orthodontic care serving similar consumer and insurance markets.
• Image Orthodontics: California-based orthodontic group practice operating multiple locations across Northern and Southern California. Direct competitor in the same geographic market with comparable Invisalign, traditional braces, and early treatment offerings targeting children, teens, and adults.
• Western Dental: Large California-headquartered dental/orthodontic chain with hundreds of locations. Overlaps directly with Premier on orthodontic services, insurance acceptance (including Medi-Cal Dental), and the multi-location DSO-style operating model.
• Great Expressions Dental Centers: Multi-state DSO operating dental and orthodontic offices with insurance acceptance, financing plans, and family-focused service offerings. Comparable in patient segmentation, GTM motion, and DSO structure, though operating across more states than Premier.

Broad incumbents

• Heartland Dental: Largest US dental support organization, supporting thousands of practices nationwide. Comparable as a DSO platform model providing operational, HR, and procurement leverage to affiliated practices — though broader in scope and geography than Premier.
• Mortenson Dental Partners: Large US DSO supporting dental and orthodontic practices across multiple states. Comparable through its DSO operating model, clinician recruitment focus, and multi-location footprint, although broader in scale than Premier's California-only network.
• Aspen Dental: National DSO with hundreds of offices offering general dentistry, orthodontics, and clear aligners. Comparable through its DSO operating model, multi-site scale, and direct-to-consumer marketing approach targeting similar patient segments as Premier.
• Pacific Dental Services: California-founded national DSO supporting hundreds of dental offices including orthodontic services. Comparable through its DSO platform model, multi-state footprint, and centralized operations backing individual practices — though it is broader in scale and service mix than Premier.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand that competed on price and convenience against traditional orthodontic practices like Premier. Relevant as a benchmark for DTC competitive pressure on clear aligner pricing and case acquisition, even after its market exit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/premierorthod
• Facebookfacebook.com/premierorthodontics
• Instagraminstagram.com/PremierOrthodontics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Orthodontics