AMS Analytics
AMS Analytics, dba Performance Analytics by AMS, is a subscription SaaS platform founded in 1995 that provides benchmarking, compensation, and tour-booking intelligence to North American performing arts centers, serving venues such as Tobin, Dr. Phillips, NJPAC, and Straz.
- Company typePrivate
- Founded1995
- HeadquartersSouthport, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AMS Analytics does
AMS Analytics, operating under the brand name "Performance Analytics by AMS" and founded in 1995, is a subscription SaaS analytics platform serving performing arts centers across North America. The platform is built around a proprietary dataset of venue operations and offers three core products: Benchmark, which provides comparative performance analytics against top North American institutions; Compensation, which delivers workforce and salary insights beyond basic pay data; and Tours, which supplies ticket-sales and tour-history intelligence with market area protections for booking shows. These modules are positioned as a unified 360-degree performance view, complemented by an "Answers" knowledge resource for arts and culture leaders.
The company is a subsidiary of AMS, a strategic operating parent, and operates with an 11-50 person team headquartered in Southport, United States. Its go-to-market combines an enterprise field-sales motion targeting large performing arts venues with a self-serve free trial for mid-market acquisition, and demand generation is supported by LinkedIn, Instagram, Twitter, content marketing, and prominent peer testimonials from CEOs of major institutions including Tobin Center for the Performing Arts and Dr. Phillips Center for the Performing Arts. Pricing is not publicly disclosed, and the revenue model is recurring SaaS subscription.
The named customer base spans roughly 16+ recognizable North American performing arts venues, including NJPAC, Ordway, Overture, Playhouse Square, Segerstrom, Straz Center, Adrienne Arsht Center, Broward Center, CAPA, Denver Center, Fox Theatre, Kauffman Center, Kentucky Center for the Arts, and Marcus Center, indicating penetration of the upper tier of the addressable market.
AMS Analytics firmographics
Firmographics- Name
- AMS Analytics
- Website
- https://ams-analytics.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMS Analytics, dba Performance Analytics by AMS, is a subscription SaaS platform founded in 1995 that provides benchmarking, compensation, and tour-booking intelligence to North American performing arts centers, serving venues such as Tobin, Dr. Phillips, NJPAC, and Straz.
- Ownership category
- akta.pro rank
Where AMS Analytics is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- United States
- HQ region
- North America
Markets served
AMS Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual or multi-year subscription-based access to the performance analytics platform, likely tiered by organization size or feature access.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AMS Analytics product offering
Product offeringCore offering
AMS Analytics operates a subscription-based performance analytics platform (branded "Performance Analytics by AMS") designed for performing arts centers across North America. The platform delivers three core capabilities: data-driven benchmarking against top performing arts institutions, compensation and workforce insights beyond basic salary data, and tour booking intelligence with ticket-sales history and market-area protections. Customers access these capabilities through a unified 360-degree data platform used to inform strategic planning, performance benchmarking, compensation analysis, and tour booking decisions.
Product overview
AMS Analytics (Performance Analytics by AMS) offers a unified analytics platform for performing arts centers, consisting of three core products: Benchmark, Compensation, and Tours. The Benchmark product provides comparative performance data against top North American institutions. The Compensation product delivers workforce and salary insights beyond basic compensation data. The Tours product offers ticket sales intelligence and tour history with market area protections for booking shows. These products are designed to work together, providing a comprehensive 360-degree view of performing arts center operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Benchmark Data-driven benchmarking module that compares a performing arts venue's performance against top North American institutions, enabling venues to understand, achieve, and exceed industry best practices.
- Compensation Compensation analytics module that goes beyond salary data to deliver workforce insights helping performing arts organizations fulfill their mission and serve their communities.
- Tours Tour booking intelligence module providing ticket sales and tour history data along with market area protections to help performing arts venues strategically book shows.
- Performance Analytics Platform Unified 360-degree data platform for performing arts centers that integrates benchmarking, compensation, and tour intelligence solutions into a single performance analytics offering.
Quantifiable outcome
- Organizations have shifted strategy tremendously as a result of using the platform
- +1 more outcomes
Companies that use AMS Analytics
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
AMS Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AMS Analytics partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
AMS Analytics competitors and assessment
Company assessmentDirect peers
- TRG Arts: The leading benchmarking, consulting, and research firm serving arts and cultural organizations. TRG Arts is the most directly comparable peer to AMS Analytics, as both provide performance benchmarking and audience/operational data to performing arts centers and museums — competing for the same vertical SaaS/insights budget.
- PatronManager (by Patron Technology): Customer relationship management and box-office software built on Salesforce for arts and cultural organizations. PatronManager serves a similar buyer (performing arts center leadership) and overlaps with AMS Analytics in the audience data and engagement analytics layer.
- Tessitura Network: Software platform purpose-built for arts and cultural organizations, providing CRM, ticketing, fundraising, and marketing tools to performing arts centers. Tessitura is embedded in many of the same venues that AMS Analytics serves, making it the closest system-of-record competitor within the performing arts tech stack.
- Spektrix: Cloud-based ticketing, CRM, and fundraising platform designed for arts and cultural organizations in the UK and North America. Spektrix directly competes with Tessitura in the same venue software stack where AMS Analytics sells benchmarking and insights, making it a relevant adjacent peer.
Emerging players
- Capacity Interactive: Digital marketing agency and analytics provider specialized in arts and cultural organizations, including performing arts centers. While not a SaaS competitor, Capacity Interactive overlaps in delivering data-driven audience and performance insights to the same buyer.
Broad incumbents
- Salesforce.org (Nonprofit Cloud): Salesforce's nonprofit and arts/culture vertical cloud offering, providing CRM, analytics, and engagement tools. Larger and broader than AMS Analytics, but competes for analytics and donor/audience data investment at performing arts centers.
- Blackbaud: Large, publicly traded provider of software, services, and analytics for the nonprofit and arts/cultural sectors. Blackbaud's analytics and CRM offerings broadly overlap with AMS Analytics's value proposition, though as part of a much larger portfolio rather than a focused performing arts niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMS Analytics social profiles
Digital presenceAMS Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMS Analytics leadership team
Management profileNumber of profiles
AMS Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMS Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMS Analytics
What does AMS Analytics do?
AMS Analytics operates a subscription-based performance analytics platform (branded "Performance Analytics by AMS") designed for performing arts centers across North America. The platform delivers three core capabilities: data-driven benchmarking against top performing arts institutions, compensation and workforce insights beyond basic salary data, and tour booking intelligence with ticket-sales history and market-area protections. Customers access these capabilities through a unified 360-degree data platform used to inform strategic planning, performance benchmarking, compensation analysis, and tour booking decisions.
Is AMS Analytics a public or private company?
AMS Analytics is a private company. It is classified as corporate owned and is currently operating.
When was AMS Analytics founded?
AMS Analytics was founded in 1995. It employs 11 to 50 people.
Where is AMS Analytics based?
AMS Analytics is headquartered in Southport, United States, in the North America region.
How does AMS Analytics make money?
One revenue line is on record: saaS Subscription.
Who are AMS Analytics's main competitors?
Direct peers on record are TRG Arts, PatronManager (by Patron Technology), Tessitura Network and Spektrix. Capacity Interactive is listed as an emerging player. Broad incumbents are Salesforce.org (Nonprofit Cloud) and Blackbaud.
Does AMS Analytics have an API?
No public API is recorded for AMS Analytics.