Performance Chrysler Jeep Dodge Ram Delaware

Name

Performance Chrysler Jeep Dodge Ram Delaware

Legal name

Performance Chrysler Jeep Dodge Ram Delaware

Website

https://performancedelawarechryslerjeep.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Jeep, Dodge, and Ram vehicles including light-duty trucks, heavy-duty trucks, SUVs, minivans, and commercial vans. Inventory includes popular models like Ram 1500/2500/3500, Jeep Grand Cherokee, Jeep Wrangler, Chrysler Pacifica, and others.
2. Used Vehicle Sales: Sales of pre-owned vehicles including CDJR brands and other manufacturers. All used vehicles undergo thorough inspection for quality and reliability.
3. Financing Services: Auto loans and lease financing through partnerships with CDJR Financial Services, manufacturers, and local/national lenders. Services include competitive rates, quick approvals, and options for all credit situations.
4. Parts Department: Sales of genuine OEM Mopar parts for repairs, maintenance, and customization. Parts can be ordered online and installed by technicians.
5. Service and Repairs: Maintenance and repair services including routine maintenance, oil changes, tire services, brake service, transmission service, and major repairs performed by certified technicians using genuine Mopar parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Performance Chrysler Jeep Dodge Ram Delaware is a full-service CDJR (Chrysler, Dodge, Jeep, Ram) automotive dealership located in Delaware, Ohio. It sells new Chrysler, Jeep, Dodge, and Ram vehicles including light-duty and heavy-duty trucks, SUVs, minivans, and commercial vans, alongside pre-owned vehicles from multiple manufacturers. The dealership complements sales with in-house auto financing and lease services, a factory-trained service and repair department using genuine Mopar parts, and an OEM parts department.

Product overview

Performance Chrysler Jeep Dodge Ram Delaware operates as a full-service CDJR automobile dealership offering a comprehensive vehicle sales and service experience. The product portfolio consists of new Chrysler, Jeep, Dodge, and Ram vehicles across multiple segments including light-duty trucks (Ram 1500), heavy-duty trucks (Ram 2500, 3500, 4500HD, 5500HD), commercial vans (Ram ProMaster), SUVs (Jeep Grand Cherokee, Grand Cherokee L, Grand Wagoneer, Wrangler, Gladiator, Cherokee, Compass), minivans (Chrysler Pacifica, Voyager), and performance cars (Dodge Charger, Durango). The dealership also offers pre-owned/used vehicles from multiple manufacturers, supported by integrated financing services, factory-trained vehicle service/repair, and genuine Mopar parts. The new vehicle inventory spans 366 vehicles while maintaining substantial pre-owned selection. Vehicle technology features include Uconnect infotainment systems, Apple CarPlay/Android Auto integration, SiriusXM, Alexa Built-In, and advanced driver-assistance systems across the lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Ram 1500 Light-duty full-size pickup truck offering capability, comfort, and everyday drivability with advanced infotainment, driver-assist technologies, and multiple powertrain options including the Hurricane twin-turbo I-6 engine. Sold to individual and commercial buyers.
• Ram 2500 Heavy-duty pickup truck engineered for significant towing and hauling, with engine options including the 6.7L Cummins turbo diesel and refined suspension.
• Ram 3500 High-capacity heavy-duty workhorse offering maximum towing limits and exceptional frame strength for commercial and industrial tasks, available in single and dual rear wheel configurations.
• Ram 3500 Chassis Cab Commercial-grade heavy-duty truck with chassis design for upfitting and specialized body installations.
• Ram 4500HD / 5500HD Commercial medium-duty trucks designed for specialized work applications requiring specialized strength and payload capacity.
• Ram ProMaster Cargo Vans Commercial cargo vans available in 1500, 2500, and 3500 configurations with multiple roof heights and wheelbases for delivery and commercial applications.
• Jeep Grand Cherokee Mid-size SUV offering a balance of capability, comfort, and advanced technology with available 4x4 systems for all-weather confidence.
• Jeep Grand Cherokee L Three-row variant of the Grand Cherokee providing additional seating capacity and cargo space for families needing maximum versatility.
• Jeep Grand Cherokee 4xe Plug-in hybrid version of the Grand Cherokee offering improved fuel efficiency and electric-only driving capability.
• Jeep Grand Wagoneer / Grand Wagoneer L Full-size luxury SUV with premium interior craftsmanship, three-row seating, advanced technology, and powerful Hurricane twin-turbo engine options.
• Jeep Wrangler / Wrangler 4xe Iconic off-road SUV known for rugged capability and open-air driving experience, available with advanced 4x4 systems and the 4xe plug-in hybrid option.
• Jeep Gladiator Midsize pickup truck combining Jeep off-road capability with truck utility and open-air driving.
• Jeep Cherokee Compact SUV offering efficiency, capability, and modern technology for everyday driving and light off-road use.
• Jeep Compass Compact crossover SUV providing efficient transportation with available 4x4 capability and modern features.
• Chrysler Pacifica Minivan offering superior versatility with Stow 'n Go seating, modern connectivity, and family-friendly features; available in a hybrid variant.
• Chrysler Voyager Value-focused minivan providing practical family transportation with essential features and comfortable seating.
• Dodge Charger American muscle car offering thrilling performance and bold style with responsive handling and powerful engine options.
• Dodge Durango Midsize SUV combining athletic performance with family-friendly seating and towing capability.
• Pre-Owned / Used Vehicles Carefully inspected pre-owned sedans, SUVs, and trucks from multiple brands, each undergoing thorough quality, safety, and performance inspection.
• Vehicle Financing and Lease Services Comprehensive auto financing including competitive rates, flexible loan and lease options for all credit situations, online pre-approval, and partnerships with multiple lenders including CDJR Financial Services.
• Vehicle Service and Repair Expert service department with factory-trained and ASE Certified technicians handling routine maintenance through complex repairs using manufacturer specifications and genuine Mopar parts.
• Genuine Mopar Parts OEM parts department offering genuine Mopar components identical to original vehicle parts, ensuring perfect fit, higher quality, and longer lifespan with warranty coverage; parts can be ordered online and installed by technicians.

Quantifiable outcome

• Service department open six days a week for customer convenience
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• i60 (Non-profit)minorOthersNon-profit corporation focused on reducing hunger and homelessness in the community. Dealership collaborates with i60 as part of community outreach efforts.
• Big Brothers Big SistersminorOthersYouth mentoring organization. Dealership supports this organization as part of community involvement initiatives.
• Pink Ribbon GirlsminorOthersNon-profit organization. Dealership partnership involves supporting breast cancer awareness and related community initiatives.
• Connections Volunteer CenterminorOthersLocal volunteer organization. Dealership collaborates with this organization to expand community involvement and skills.
• CASA of Delaware Union CountyminorOthersCourt Appointed Special Advocates for children. Partnership allows dealership staff to expand skills while supporting local children in the court system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: One of the largest U.S. automotive retailers, operating hundreds of franchised dealerships across multiple OEMs. Comparable business model at much greater scale, with publicly traded financial benchmarks relevant for valuing a private dealer like Performance CJDR Delaware.
• CarMax: Largest U.S. used vehicle retailer with a national footprint and integrated financing. Comparable as competition for Performance CJDR's used vehicle and financing businesses, especially with subprime-friendly credit policies.
• Penske Automotive Group: Diversified international automotive and commercial truck retailer with significant U.S. franchised dealer operations. Comparable in retail model and customer base; relevant for valuation benchmarking of a private franchised dealer.
• Lithia Motors (Driveway): Largest U.S. automotive retailer with national footprint across many OEMs and a digital used-vehicle platform. Comparable as a multi-franchise auto retail group with full sales, F&I, parts, and service operations, though at vastly greater scale.

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery and integrated financing. Competes with the dealership's used vehicle and F&I revenue streams, particularly for digitally-native buyers in the Columbus metro area.

Direct peers

• Dick Scott Chrysler Dodge Jeep Ram: Established single-make CDJR dealer in Ohio offering the same franchise brands, parts, and service. Comparable business model focused on the same Stellantis product portfolio and customer base.
• Byers Chrysler Jeep Dodge Ram: Multi-line CDJR franchised dealer located in the greater Columbus, Ohio region. Competes head-to-head with Performance CJDR Delaware on new vehicle pricing, F&I income, and service business in the same geography.
• Bob Caldwell Chrysler Jeep Dodge Ram: Central Ohio CDJR franchise competitor. Competes for the same consumer and commercial truck buyers in the Columbus metro with a parallel sales-finance-parts-service operating model.
• Crown Chrysler Jeep Dodge Ram: CDJR franchise dealer with operations in the Ohio/Midwest market. Directly comparable as a franchised CDJR retailer offering the same vehicle lineup, OEM parts, and certified service.
• Germain Chrysler Jeep Dodge Ram: Single-franchise CDJR dealership operating in central Ohio. Directly competes with Performance CJDR Delaware for the same CDJR customers in the Columbus metro area, with overlapping service territories and similar manufacturer-aligned operating model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerformanceCJDRDel
• LinkedInlinkedin.com/company/performance-chrysler-jeep-dodge-ram-delaware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Chrysler Jeep Dodge Ram Delaware