Paulo Miranda

What Paulo Miranda does

Paulo Miranda is a privately held Brazilian real estate brokerage founded in 1972 and headquartered in Recife, Pernambuco (CNPJ 20.470.801/0001-28). The company operates a full-service residential and commercial real estate platform spanning new property launches (lançamentos), under-construction properties, ready-to-move inventory (prontos), land subdivisions (loteamentos), rentals (aluguéis), rural properties, and corporate real estate, serving individual buyers, sellers, tenants, and property owners in the Pernambuco market. It runs 3 physical offices across the Recife metropolitan area (notably Boa Viagem in Recife and Janga in Paulista) and coordinates a network of hundreds of specialized agents, including partner brokers operating under its Gestão de Vendas (Sales Management) umbrella.

The company monetizes through multiple complementary streams: commission-based brokerage on sales and rentals, recurring property administration fees, a differentiated Garantia de Aluguel (Rental Guarantee) product under which Paulo Miranda pays the owner if the tenant defaults, professional property valuation services, sales management coordination fees, and seller-side property listing/advertising services. Technology is limited to a standard property-listing website (developed by third-party Syncmob) with search filters and contact forms, integrated with WhatsApp Business for bottom-of-funnel conversion, plus content marketing via a blog, Instagram, Facebook, YouTube, and LinkedIn under the @paulomirandadigital brand. There is no proprietary AI, mobile app, or disclosed technology platform; the firm's competitive edge is grounded in regional brand recognition (consistently ranked first in Pernambuco brand recall studies by Jornal do Commercio, Folha de Pernambuco, and Diário de Pernambuco), distribution density, and the rental guarantee product rather than technology differentiation.

The business is exclusively domestic, serving Northeast Brazil (Pernambuco) with no international footprint or multi-state expansion evidenced. No funding rounds, M&A, leadership changes, or public financial disclosures are recorded; revenue, agent headcount, and ownership structure remain undisclosed, and the company appears to be founder-owned and independently operated.

Name

Paulo Miranda

Legal name

Paulo Miranda

Website

https://paulomiranda.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Paulo Miranda is a Pernambuco-based, privately held real estate brokerage founded in 1972, offering sales, rentals, leasing, valuation, and corporate property services across residential, commercial, and rural segments to individual buyers, owners, and tenants in the Recife metropolitan market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAGAE

Mixed-Use Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

SECONDARYFSAEAHAJ

Real Estate Valuation & Appraisal (commercial/residential)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Valuation, Appraisal & Fairness Opinions

Keywords

• Real estate brokerage
• Property sales
• Rental management
• Property valuation
• Commercial real estate

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from real estate sales transactions including new launches (lançamentos), ready properties (prontos), and land lots (loteamentos).
2. Property Rental Management: Rental property administration with the unique 'Rental Guarantee' (Garantia de Aluguel) service where Paulo Miranda pays if tenant defaults. Revenue from property management and administration fees.
3. Sales Management Services: Sales management contract (Gestão de Vendas) where the company coordinates the sale of properties owned by clients, functioning as a central coordinator with partner agents selling under the company's brand coordination.
4. Property Advertising/Listing Services: Service allowing clients to advertise their properties for rent or sale through the company's platform and agent network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Paulo Miranda is a full-service real estate brokerage and management company in Pernambuco, Brazil, selling and leasing residential, commercial, rural, and land properties including new launches, under-construction units, ready properties, and land lots. It also provides property administration with a rental guarantee program, sales management coordination, property valuation, and bespoke property sourcing services. The company operates through three physical offices, a network of hundreds of specialized agents, and a property listing website.

Product overview

Paulo Miranda operates as a comprehensive real estate platform offering a full-service model with multiple interconnected product lines. The core portfolio includes Lançamentos (new launches), Em Construção (under construction), Prontos (ready properties), Loteamentos (land developments), and Aluguéis (rentals), which form the primary property transaction services. These are complemented by specialized services including Garantia de Aluguel (rental guarantee), Gestão de Vendas (sales management), and Administração de Bens (property administration). The company also provides advisory services such as Avaliação Imobiliária (property valuation), custom property ordering, and property listing for sellers. The ecosystem is supported by a content platform (Blog Paulo Miranda) covering financing guidance and purchasing tips.

Differentiator

Problem solved

Functional benefit

Products and services

• Lançamentos (New Property Launches) Pre-construction and newly launched real estate properties offered for sale, including apartments, houses, and developments in the early stages of construction. Targeted at buyers seeking new developments and pre-construction investment opportunities in Pernambuco.
• Em Construção (Under Construction) Properties currently under development that buyers can purchase off-plan with expected future delivery dates. Targeted at buyers willing to wait for completion in exchange for pre-construction pricing.
• Prontos (Ready Properties) Completed, move-in ready properties available for immediate purchase or rental. Targeted at buyers who want immediate possession and the ability to physically inspect the property before purchase.
• Loteamentos (Land Developments) Residential land subdivisions and planned communities offered for sale, allowing buyers to purchase lots for custom home construction or land banking investment. Targeted at buyers seeking land for construction projects or long-term land investment.
• Aluguéis (Rentals) Residential and commercial property rental services including apartments, houses, commercial rooms, and flats. Targeted at tenants seeking rental properties and property owners seeking tenants.
• Garantia de Aluguel (Rental Guarantee) Differentiated rental guarantee service where Paulo Miranda pays the rent to the property owner if the tenant defaults, providing security for property owners using the company's administration services. Targeted at property owners seeking protected rental income.
• Gestão de Vendas (Sales Management) Sales management contract service where Paulo Miranda coordinates the sale of properties owned by clients, with competitor brokers acting as partners under the company's brand coordination. Targeted at property owners who want centralized sales oversight.
• Administração de Bens (Property Administration) Comprehensive property management services including tenant coordination, rent collection, and maintenance oversight. Targeted at property owners seeking professional management of their real estate assets.
• Anúncio de Imóveis (Property Listing Service) Service for property owners to advertise their flats, commercial rooms, shops, land, or rural properties for sale or rent through the Paulo Miranda platform and agent network. Targeted at property owners seeking exposure for their listings.
• Encomende seu Imóvel (Custom Property Order) Bespoke property sourcing service where Paulo Miranda specialists help clients find properties matching their specific requirements. Targeted at buyers with specific property needs that are not easily found in standard listings.
• Avaliação Imobiliária (Property Valuation) Professional property appraisal services for any real estate transaction, providing accurate market valuations. Targeted at buyers, sellers, and corporate clients needing formal property valuations.
• Imóveis Corporativos (Corporate Real Estate) Commercial and corporate property services including offices and business spaces for enterprise clients. Targeted at business clients seeking commercial real estate.
• Imóveis Rurais (Rural Properties) Rural and agricultural real estate including farms and land for agricultural purposes. Targeted at buyers and sellers of rural properties.
• Áreas para Incorporação (Development Areas) Land and development opportunities for real estate incorporation and new construction projects. Targeted at developers and investors seeking land for new projects.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• QuintoAndar: Brazil's largest digital real estate platform covering rentals and sales, with brokerage services. Directly competes with Paulo Miranda in residential leasing and is displacing traditional agents in Pernambuco.
• Auxiliadora Predial: Traditional Brazilian full-service real estate network based in Rio Grande do Sul with multi-region franchise/branch model. Closest comparable to Paulo Miranda's traditional brokerage + management + valuation offering across property types.
• Lopes (Lavvi): Long-established national Brazilian full-service brokerage serving high-end residential and commercial segments. Comparable traditional brokerage model with strong brand recognition and broad segment coverage.

Emerging players

• Loft: Brazilian PropTech enabling direct buying and selling of residential properties through a digital platform. Competes with Paulo Miranda by streamlining transactions and reducing intermediation in secondary-market sales.
• Casa.it: Tech-enabled Brazilian real estate brokerage offering online transaction tools and digital agent support. Represents the new-generation, lower-fee model that competes directly with Paulo Miranda's traditional full-commission agent network.

Others

• MRV Engenharia: Brazil's largest residential developer and a key supplier of new-launch inventory (lançamentos) that Paulo Miranda brokers. Acts as a partner/distribution channel that also competes for direct buyer relationships.

Broad incumbents

• Chaves na Mão: Long-standing Brazilian real estate classifieds portal owned by Webmotors/OLX group. Competes with Paulo Miranda as an alternative listing channel for buyers and renters in the region.
• ZAP Imóveis: Brazil's largest real estate listings portal, owned by Grupo ZAP (formerly Viva Real + ZAP). Competes with Paulo Miranda's website as the digital discovery layer for buyers and renters, channeling traffic away from traditional broker sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYlzBFvEaFU_1M8QR-TsVng/featured
• Facebookfacebook.com/paulomirandadigital
• LinkedInlinkedin.com/in/paulo-miranda-imobi-b081a6168
• Instagraminstagram.com/paulomirandadigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulo Miranda