What Bartoň Studio does

Bartoň Studio is a Plzeň-based private limited company (s.r.o.) founded in 2005 by Milan Bartoň, specializing in custom e-commerce development. The firm operates with a small team of 1–10 employees and has been active in the Czech market for 18 years, building bespoke online stores on the Shopsys Framework and the headless Shopsys Platform. Bartoň Studio holds the distinction of being the first certified Shopsys partner in the Czech Republic, a relationship that has shaped its technical positioning and reference customer base.

The company's commercial offering spans two layers. At its core, it delivers custom e-commerce projects for enterprise and mid-market clients at price points ranging from approximately 70,000 CZK to 1,000,000 CZK, with services covering strategy, design, implementation, and long-term operation. Layered on top is StartPack, a packaged e-shop product launched in 2022 that targets a lower-ticket, more repeatable segment. The firm supplements its technical offering with marketing automation delivered through a partnership with Ecomail, and pursues technology development through an R&D collaboration with the University of West Bohemia.

Revenue is generated through project-based development fees, ongoing retainer arrangements with long-tenured clients (notably a 15-year relationship with Chára Sport and a 9-year relationship with Bohemia Sekt), and the newer productized StartPack revenue stream. The client roster includes recognizable Czech and Central European brands such as Bohemia Sekt, Mountfield, Prusa Research, GZ Media, Tescoma, and Sconto Nábytek, as well as public-sector and NGO clients such as Czechinvest and Člověk v tísni. The company is bootstrapped, has no external funding, and emphasizes vendor independence to its clients while remaining tightly integrated with the Shopsys ecosystem.

Name

Bartoň Studio

Legal name

Bartoň Studio s.r.o.

Website

https://bartonstudio.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bartoň Studio is a Plzeň-based boutique e-commerce development firm founded in 2005, building custom online stores on the Shopsys Framework and headless Shopsys Platform for mid-market and enterprise clients across the Czech Republic, with a productized StartPack offering for smaller customers.

Ownership category

akta.pro rank

Product category

Custom E-commerce Development Services

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Custom e-shop development
• Shopsys Framework agency
• B2B B2C e-commerce
• ERP integration services
• Headless commerce platforms

Headquarters

HQ city

Pilsen

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom e-shop development: Full-service custom e-commerce website development from discovery and UX/UI design through to launch. Bartoň Studio designs, programs, integrates, and deploys bespoke online stores on platforms including Shopsys Framework and StartPack. Pricing ranges from ~70,000 CZK for basic custom builds to 300,000–1,000,000 CZK for complex projects with ERP integrations and custom features. ROI for smaller e-shops typically achieved in 1–2 years.
2. E-shop maintenance and support: Ongoing post-launch support and development services including monthly retainer arrangements (as described with Bohemia Sekt — 'každý měsíc garantované hodiny'). Covers updates, bug fixes, SEO optimization, performance monitoring, legislative compliance, and feature enhancements.
3. StartPack e-shop solution: Pre-built but customizable e-shop package offering rapid deployment at lower cost than full custom builds. Combines boxed solution speed with custom extensibility on Shopsys Framework. Aims to democratize access to Shopsys-quality e-commerce for smaller businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Bartoň Studio designs, develops, and maintains custom B2B and B2C e-commerce websites, primarily on Shopsys Framework and Shopsys Platform. Its offerings include end-to-end custom e-shop development, ERP integration services, post-launch maintenance retainers, and its proprietary StartPack pre-built e-shop package targeted at the Czech market. Clients retain full source code ownership with no vendor lock-in.

Product overview

Bartoň Studio is a Plzeň-based e-commerce agency offering custom e-shop development services. Their core offerings include custom e-shop solutions (e-shop na míru), development on Shopsys Framework and Shopsys Platform (headless), and their proprietary StartPack e-shop product. StartPack combines the speed of ready-made solutions with customization capabilities, positioned as accessible pricing (from ~70,000 CZK) for businesses seeking custom features without full custom development costs. All custom solutions provide full source code ownership with no vendor lock-in. The company has 18 years of experience and serves clients including Bohemia Sekt, Sconto Nábytek, Mountfield, Tescoma, and Heap Co.

Differentiator

Problem solved

Functional benefit

Brands

• StartPack e-shop: Own e-commerce solution combining speed of ready-made solutions with custom development possibilities. Built on Shopsys Framework principles, designed for Czech market.

Products and services

• Custom E-shop Development (E-shop na míru) Full-service custom B2B/B2C e-commerce website development for Czech businesses, covering project preparation, agile development, ERP integration, launch, and ongoing maintenance. Projects range from ~70,000 CZK for basic builds to 1,000,000 CZK for complex enterprise builds. Clients retain full source code ownership with no vendor lock-in.
• StartPack e-shop Bartoň Studio's proprietary pre-built but customizable e-commerce solution built on Shopsys Framework, combining rapid deployment with custom extensibility. Features modular architecture, built-in Czech carrier and payment gateway integrations, marketplace readiness (Kaufland, Allegro), and scalability for B2B/B2C. Targeted at SMEs seeking a faster, more affordable path than full custom development.
• Shopsys Framework Development Services Custom e-shop development and take-over/management of existing e-shops built on Shopsys Framework, an open-source PHP e-commerce platform known for stability, scalability, and easy extensibility. Bartoň Studio is the first certified Shopsys Framework partner in the Czech Republic (since ~2018).
• Shopsys Platform (Headless) Development Custom development on Shopsys Platform, a headless e-commerce platform with React frontend and GraphQL API. Supports one backend with multiple frontends (kiosks, self-service panels, mobile apps), skeleton loading for performance, and high scalability for enterprise B2B/B2C/D2C projects.
• E-shop Maintenance and Support (Retainer) Ongoing post-launch support and development services under monthly retainer arrangements (e.g., 'každý měsíc garantované hodiny' for Bohemia Sekt), covering updates, bug fixes, SEO optimization, performance monitoring, legislative compliance, and feature enhancements.
• ERP Integration Services Integration of custom e-shops with enterprise resource planning systems including Money ERP (Money S4/S5), SAP, Helios, and Pohoda. Includes automated inventory sync, order management, and invoicing flows. Case studies include Heap Co (Money S5) and První nákup (multi-domain Money S5 integration).
• Digital Marketing and Analytics Services Digital marketing services including Google Ads management (e.g., Dobříš church fundraising campaign), Google Analytics 4 setup, Sklik advertising, and conversion optimization. Includes consulting on AI-driven e-commerce capabilities such as personalized recommendations, dynamic pricing, chatbots, and logistics forecasting.

Quantifiable outcome

• 25% increase in sales for Bohemia Sekt wine e-shop after redesign
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StartPack (own product/brand)coreTechnology or Integration · 1 February 2024StartPack e-shop is Bartoň Studio's proprietary e-commerce solution, developed in-house using Shopsys Framework principles. Available at startpack.cz, it serves as a more accessible alternative to full custom development. The platform integrates directly with Czech logistics providers, payment gateways, and is marketplace-ready (Kaufland, Allegro). The partnership is internal but represents a key product distribution channel.
• SmartEmailingminorGTM or Marketing Partner · 1 November 2023SmartEmailing is a Czech marketing automation platform. Bartoň Studio recommends it as a partner tool for email marketing and uses it for their own marketing efforts.
• EcomailcoreGTM or Marketing Partner · 1 August 2023Ecomail is a modern Czech email marketing automation platform with strong deliverability, drag-and-drop newsletter editor, segmentation, automation, A/B testing, and integrations with 30+ platforms. Bartoň Studio integrates Ecomail with client e-shops and recommends it as a marketing tool. They manage the API integration for clients and help implement email marketing campaigns.
• University of West Bohemia (ZČU) — Katedra informatiky a výpočetní technikycoreStrategic or Co-development Partner · 1 May 2021Bartoň Studio is collaborating with ZČU on two R&D projects: (1) 'Inovace technologií a procesů pro vývoj modulárního e-shopu' (Innovation of technology and processes for modular e-shop development) under project CZ.01.1.02/0.0/0.0/20_324/0023584 (May 2021–Jan 2023), focused on software development best practices and process optimization; (2) 'Návrh SW pro monitorování spolehlivosti a funkčnosti webových aplikací středního rozsahu' (Design of monitoring software for reliability and functionality of mid-sized web applications), funded by Plzeňské podnikatelské vouchery. The ZČU collaboration is partially supported by EU funding and aims to improve e-commerce quality and reduce technical debt.
• Shopsys s.r.o.coreTechnology or Integration · 1 January 2018Shopsys is Bartoň Studio's core technology partner. The company is the first certified Shopsys partner in the Czech Republic (since ~2018) and has been co-developing and implementing e-shops on Shopsys Framework and Shopsys Platform. They were among the first to implement Shopsys Framework, their programmers are part of Shopsys's development team, and they celebrated their 5-year partnership anniversary in 2023. This partnership is the primary technology foundation for most of their custom e-commerce projects.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Simplia: Czech e-commerce solutions provider offering custom e-shop development and online store strategy. Comparable as a domestic peer in the custom Czech e-commerce development market.
• Webglobe: Czech web hosting and digital services provider offering web development and e-commerce solutions. Comparable as a domestic agency addressing overlapping Czech SMB and mid-market clients.
• BRAND.tailors: Prague-based e-commerce and digital agency serving enterprise and mid-market Czech clients. Comparable in target segment, custom-build delivery model, and emphasis on UX-led e-commerce projects.
• NetDirect: Czech e-commerce development agency based in Brno offering custom e-shop builds and integrations. Highly comparable as a direct competitor for Czech custom e-commerce projects with similar client profiles.
• Incomming: Czech digital agency providing web development and e-commerce solutions for B2B/B2C clients. Comparable in service offering, target market, and project-based delivery model.
• Kesaya: Czech digital agency with e-commerce development capabilities serving B2B and B2C clients. Comparable in service mix and Czech-market focus, particularly for integration-heavy projects.

Emerging players

• Shopware: Open-source e-commerce platform with growing agency partner program in DACH and CEE. Relevant comparable as an alternative to Shopsys Framework that Bartoň Studio clients may evaluate for headless and B2B scenarios.

Broad incumbents

• Shopify (Czech operations): Global SaaS e-commerce platform. Indirectly competitive in the Czech SMB segment, where Shopify's turnkey model challenges custom agencies and continues to compress the lower end of Bartoň Studio's addressable market.
• Shoptet: Czech e-commerce SaaS platform serving tens of thousands of SMB stores. While operating a different (self-service) model, Shoptet competes for the same Czech e-commerce wallet and pressures Bartoň Studio's lower-end project pipeline.

Others

• University of West Bohemia (ZČU) — KIV: Academic partner of Bartoň Studio on the modular e-shop development and web-monitoring R&D projects. Included as an ecosystem enabler whose outputs may shape Bartoň Studio's next-generation tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/bartonstudio
• LinkedInlinkedin.com/company/barton-studio-s-r-o-
• Instagraminstagram.com/barton_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartoň Studio