What Ecomail.cz does

Ecomail.cz is a Prague-headquartered SaaS provider of email and omni-channel marketing software, primarily serving e-commerce businesses and small-to-medium enterprises across Central Europe. Founded in 2012 by Jan Tlapák (CEO) and Jakub Stupka (COO), the company has grown organically with no disclosed external institutional investment into what it describes as the most-used email marketing platform in the Czech Republic and Slovakia, operating from a single headquarters in Prague with approximately 96 employees.

The platform delivers a three-tier subscription product (Profi, Marketer+, CDP) augmented by pay-as-you-go credits, SMS messaging, and a suite of professional services. Its technology stack combines a cloud-native email and SMS delivery infrastructure with a reported 99.97% deliverability rate across 160 countries, 42 pre-built integrations with leading regional and global e-commerce and CRM platforms (notably Shoptet, Shopify, Upgates, PrestaShop, and WooCommerce), an integrated Customer Data Platform with RFM and CLV analytics, and an AI marketing agent ("EMA") built on top of OpenAI's ChatGPT that operates natively in Czech. Recent product launches in 2024-2025 include the CDP, SMS campaigns, ChatGPT integration, and EMA.

Ecomail monetizes through subscription revenue (tiers priced 150-2,000 Kč/month annually), prepaid credits that never expire, per-SMS pricing, and revenue from professional services including custom template design, automation setup, account audits, and free migration assistance from competitors such as Mailchimp. Distribution combines self-serve registration with a free tier (up to 200 contacts), a sales-led motion via 30-minute demo calls, an agency partner program, and content marketing (blogs, webinars, case studies, e-books). Headcount is approximately 96 people, and the named customer base spans Zásilkovna, Alensa, Marlenka, Freshlabels, Cinestar, Grizly, and TOMAS ARSOV across e-commerce, logistics, entertainment, media, and consumer goods. The company is privately held and bootstrapped.

Name

Ecomail.cz

Legal name

Ecomail.cz, s.r.o.

Website

https://ecomail.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecomail.cz is a Czech SaaS email and SMS marketing platform serving e-commerce businesses and SMBs across Central Europe. Founded in 2012, it provides newsletter creation, automation, customer data management, and a Czech-language AI marketing agent (EMA) to 14,000+ clients.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Email marketing software
• Marketing automation platform
• Customer data platform
• SMS marketing service
• E-commerce email tools

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Profi, Marketer+, CDP) priced based on contact database size. Annual billing offers 17-40% savings. Minimum 3-month commitment required.
2. Credit System: Prepaid credits for irregular sending or transactional emails. Credits never expire. Suitable for one-time campaigns or burst sending.
3. SMS Campaigns: Separate SMS credits available for all plans, priced by destination country. 0.80 Kč per SMS to Czech Republic, 1.10 Kč to Slovakia.
4. Professional Services: Custom services including template creation (from 5,100 Kč), automation setup (from 2,550 Kč), account audits (from 3,400 Kč), campaign management (1,700 Kč/hour), and training (5,900 Kč for CDP introduction).
5. Migration Services: Free migration assistance from other email platforms including Mailchimp. Includes data transfer, template conversion, and automation setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ecomail.cz is a cloud-based SaaS marketing platform that enables businesses to send email newsletters and SMS campaigns, build automated email marketing workflows, segment contacts, and leverage an integrated Customer Data Platform (CDP) for RFM analysis, Customer Lifetime Value prediction, and product analytics. The platform also offers EMA, an AI marketing agent that creates campaigns, designs templates, suggests automations, and analyzes reports in natural Czech language. Targeted primarily at e-commerce businesses and marketing agencies.

Product overview

Ecomail is a Czech email marketing platform that offers a unified product portfolio centered on the core Ecomail platform, supplemented by the EMA AI agent for automated marketing assistance, and the CDP (Customer Data Platform) for data-driven campaigns. The platform provides three main pricing tiers (Profi, Marketer+, and CDP) plus a credit-based pay-per-send model. SMS campaigns are available as an add-on across all plans. Professional services include custom template design, automation setup, migration support, account audits, campaign management, strategy design, CDP training, and contact collection setup, all delivered by in-house experts. Individual training and consultations are also available. The platform integrates with 42 third-party tools across e-commerce, CRM, automation, analytics, and advertising categories.

Differentiator

Problem solved

Functional benefit

Brands

• EMA: First AI agent for email marketing in Czech language. AI marketing agent that creates new campaigns, prepares email templates, suggests automations, and analyzes reports.

Products and services

• Ecomail Email and SMS Marketing Platform Cloud-based SaaS marketing platform for sending email newsletters and SMS, running automated email marketing campaigns, contact segmentation, A/B testing, and detailed campaign reporting. Includes drag-and-drop template editor, behavioral automation, and 99.97% email deliverability. Designed for e-commerce businesses, SMBs, and marketing agencies.
• EMA - AI Marketing Agent First Czech-language AI marketing agent that autonomously creates email campaigns, designs templates, suggests automations, and analyzes campaign reports. Works within the user's account context and communicates naturally in Czech.
• CDP - Customer Data Platform Integrated Customer Data Platform combining purchase history, e-shop activity, and email reactions into targeted campaigns. Includes RFM analysis, CLV prediction, conversion analytics, product analytics, and AI-powered product recommendations for repeat purchases.
• SMS Campaigns SMS messaging service available across all subscription plans with support for sending to over 30 countries. Priced per destination country (0.80 Kč to Czech Republic, 1.10 Kč to Slovakia, 1.60 Kč to Hungary).
• Professional Services (Templates, Automation, Audit, Campaign Management) Professional services including custom email template design (from 5,100 Kč), automation scenario setup (from 2,550 Kč), account audits (from 3,400 Kč), campaign management (1,700 Kč/hour), strategy design, and contact collection setup. E-commerce package includes 15% discount.
• Migration Service Free migration assistance from competing email marketing platforms including Mailchimp. Includes data transfer, template conversion, and automation setup.
• Individual Training and Consultation Customized training on the Ecomail application for individuals and companies (5,900 Kč for CDP introduction training). Topic-specific consultation with email marketing experts available in interactive format.
• Agency Partner Program Multi-client account management for marketing agencies with referral commissions for new clients, certified partner designation, partner managers, and marketing benefits.

Quantifiable outcome

• 20% of revenue from automated campaigns (Freshlabels case study)
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ShoptetcoreTechnology or IntegrationOne of the most popular Shoptet add-ons. Joint plugin ensures automatic transfer of customer data directly to Ecomail. Deep integration with e-shop platform.
• ShopifycoreTechnology or IntegrationIntegration with international e-commerce platform. Real-time customer data transfer directly to email marketing tool.
• UpgatescoreTechnology or IntegrationPopular Czech e-commerce platform combining box solution with custom e-shop. Ready-made integration automatically transfers e-shop data to Ecomail.
• PrestaShopcoreTechnology or IntegrationInternational open-source e-commerce platform integration. All data easily accessible in Ecomail through ready-made connection.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce extension integration. Transfer orders and other data directly to Ecomail through ready-made connection.
• OpenAI (ChatGPT)coreTechnology or IntegrationAI technology provider powering Ecomail's artificial intelligence features including subject line generation, text improvements, and chat assistant in template editor.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Mailchimp (Intuit): Global email marketing and automation leader owned by Intuit. Ecomail directly competes for the same SMB and e-commerce customers in CEE, and Mailchimp is the explicit comparison target referenced in Ecomail's own marketing and migration tooling.
• Brevo (formerly Sendinblue): European-based multichannel marketing platform covering email, SMS, CRM and marketing automation. Competes with Ecomail across overlapping SMB and e-commerce segments, with significantly larger scale and capital.

Direct peers

• MailerLite: Self-serve email marketing platform targeting SMBs with a freemium model and strong deliverability. Closely comparable product positioning, pricing tier structure, and PLG GTM to Ecomail, often cited as a peer in European ESP comparisons.
• GetResponse: Email marketing, automation and webinar platform with strong presence in Central and Eastern Europe. Closely comparable feature set (email + automation + CRM) and overlapping SMB and e-commerce customer base.
• Klaviyo: E-commerce-first email and SMS marketing platform with deep Shopify/WooCommerce integrations and CDP-style data capabilities. Direct competitor in the e-commerce segment Ecomail's CDP and Marketer+ tiers target.
• ActiveCampaign: Customer experience automation platform combining email, CRM and machine-learning automation. Comparable in feature breadth and mid-market positioning to Ecomail's higher tiers.
• ConvertKit (now Kit): Creator- and SMB-focused email marketing and automation platform. Comparable PLG motion, freemium tier and creator/SMB positioning, particularly relevant for Ecomail's agency and individual content-creator users.

Regional players

• SmartEmailing: Czech email marketing platform and direct domestic competitor to Ecomail. Comparable product (email campaigns, automation, e-commerce integrations) and overlapping customer base within the Czech market.
• Emailkampane.cz: Czech SMB-focused email marketing tool. Overlaps with Ecomail's Profi tier on basic newsletter, automation and Czech-language support for smaller senders.

Emerging players

• Moosend: Email marketing and automation platform targeting SMBs and e-commerce with a competitive freemium model. Comparable feature set (drag-and-drop editor, automation, e-commerce integrations) and pricing band to Ecomail's lower tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ecomailcz
• YouTubeyoutube.com/channel/UCKForlEOPaJC5qmlXqb1c9w
• Facebookfacebook.com/ecomailcz
• LinkedInlinkedin.com/company/ecomail-cz
• Instagraminstagram.com/ecomail.cz
• TikToktiktok.com/@ecomail.cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomail.cz