What Lumberjack Feud does

Paula Deen's Lumberjack Feud is a single-venue family entertainment complex located at 2530 Parkway in Pigeon Forge, Tennessee, operating a competitive timbersports dinner show and an adjacent adventure park. The core product is an interactive supper show featuring two fictional lumberjack families (the Dawsons and McGraws) competing in 13 authentic timbersports events including axe throwing, log rolling, speed climbing, boom runs, and springboard chopping, paired with an all-you-can-eat Southern buffet inspired by celebrity chef Paula Deen. The adjacent Lumberjack Adventure Park enables guests to test the same skills themselves, featuring the Flying Ox — billed as the world's first cable-to-rail zipline roller coaster engineered with CLIMB Works — alongside a multi-level High Woodsman Challenge ropes course, guest-participation Loggersports (Boom Run, Log Roll, Speed Climb), and 80-foot Timber Towers freefall jumps. Adventure park capacity is up to 400 guests per hour, with year-round climate-controlled grandstands and a seasonal Christmas Show variant running November through early January.

The business operates under Top Concepts, a private holding group that also operates sister Pigeon Forge attractions including Crave Golf Club, Toy Box Mini Golf, Sky Pirates of Mermaid Bay, and Slick City Action Park. Revenue is generated through direct-to-consumer ticket sales (show admission, adventure park admission at $34.99–$39.99, bundled show-plus-adventure packages saving $10–$15 per person), group sales with discounted rates for 15+ guests, on-site concessions (Butter Cream Soda at $4.99, Logger's Landing beer garden), and cross-promotional Park Hopper Pass bundles priced at $34.99 (mini golf only) and $69.99 (dinner show plus mini golf). Go-to-market relies on the website box office, walk-up sales, group outreach to churches, schools, and corporate event planners, and partner-driven referral traffic through the Top Concepts attraction network.

The customer base spans family vacationers, group events (church retreats, scout troops, school field trips, corporate outings, family reunions), holiday travelers, and couples seeking evening dinner-show entertainment. Distribution occurs through the company website, physical box office, group sales department, and the Park Hopper Pass partner network. Marketing channels include an SEO-optimized blog with 50+ articles, Facebook and Instagram organic social, online ticket platforms (buy.lumberjackfeud.com and book.singenuity.com), customer reviews on Google and TripAdvisor, and cross-promotional partnerships with adjacent restaurants (Calhoun's, Smoky Mountain Brewery, Harpoon Harry's, Five Guys). The company holds no disclosed patents, has no AI/ML capabilities, and operates as a privately held Tennessee entity within the broader Top Concepts portfolio.

Name

Lumberjack Feud

Legal name

Paula Deen's Lumberjack Feud

Website

https://lumberjackfeud.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Paula Deen's Lumberjack Feud operates a competitive timbersports dinner show and adventure park in Pigeon Forge, TN, serving family tourists, group events, and holiday travelers through bundled ticket packages and partner cross-promotions.

Ownership category

akta.pro rank

Product category

Family Entertainment & Live Dinner Theater

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

akta.pro secondary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

Keywords

• Dinner theater shows
• Family entertainment venues
• Live competition shows
• Adventure amusement parks
• Tourist attraction tickets

Headquarters

HQ city

Pigeon Forge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Show Ticket Sales: Revenue from selling tickets to the Lumberjack Feud Supper Show featuring professional lumberjack competitions, comedy, and all-you-can-eat Southern buffet. Also includes Christmas show seasonal variant.
2. Adventure Park Admission: Revenue from guests participating in adventure park attractions including Flying Ox, Loggersports, High Woodsman Challenge, and Timber Towers. Tickets priced separately from show.
3. Show and Adventure Package Bundles: Combined ticket packages offering both show admission and adventure park access at discounted rate compared to purchasing separately. Saves $10-$15 per person.
4. Park Hopper Pass Bundles: Multi-attraction pass offering 14-day unlimited access to partner mini golf attractions plus one-time admission to Lumberjack Feud show. Mini Golf Bundle at $34.99 and Dinner Show + Mini Golf Bundle at $69.99.
5. Food and Beverage Concessions: Sales of Butter Cream Soda specialty drink at $4.99 per bottle, plus other concessions. Outside food permitted in grandstand.
6. Group Sales and Private Events: Discounted group rates for 15+ guests with advance reservation. Corporate events, school field trips, family reunions, and church retreats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lumberjack Feud operates an interactive dinner theater show in Pigeon Forge, Tennessee, featuring two feuding lumberjack families (Dawsons and McGraws) competing in 13 professional timbersports events, paired with an all-you-can-eat Southern supper buffet inspired by Paula Deen. The company also operates an adjacent adventure park with attractions including the Flying Ox zipline roller coaster, High Woodsman Challenge ropes course, Loggersports activities, and Timber Towers freefall jumps. Bundle packages combine show and adventure access, with seasonal Christmas show variants and partner attraction passes.

Product overview

Paula Deen's Lumberjack Feud operates as a unified entertainment complex featuring a core dinner show product supplemented by an adventure park. The main offering is the Lumberjack Feud Supper Show, an interactive competitive dinner theater where two feuding families (the Dawsons and McGraws) compete in 13 real timbersports events. This is paired with an All-You-Can-Eat Southern supper buffet. The adjacent Lumberjack Adventure Park allows visitors to experience the same activities themselves, including the world-first Flying Ox zipline coaster, High Woodsman Challenge ropes course, Loggersports, and Timber Towers. The company offers various package bundles including the Park Hopper Pass (combining mini golf attractions with the show), and seasonal variants like the Christmas Show. Additional offerings include specialty merchandise like Butter Cream Soda and the Logger's Landing beer garden experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumberjack Feud Supper Show Interactive dinner theater show featuring two feuding lumberjack families (Dawsons and McGraws) competing in 13 real timbersports events including log rolling, axe throwing, speed climbing, boom run, springboard chop, and sawing. Show includes audience participation, comedy, and is paired with an all-you-can-eat Southern supper buffet inspired by Paula Deen. Targeted at families and tourists visiting Pigeon Forge, TN.
• Lumberjack Adventure Park Interactive adventure park adjacent to the dinner show where visitors test their own lumberjack skills. Includes the Flying Ox zipline coaster, High Woodsman Challenge ropes course, Loggersports competitive activities (Boom Run, Log Roll, Speed Climb), and Timber Towers 80-foot freefall jumps. Tickets priced separately from show.
• Christmas Show Seasonal holiday-themed version of the Lumberjack Feud show running from November through early January, featuring holiday twists on lumberjack competitions, Christmas songs, special dessert items like peppermint brownies, and appearances by Santa Claus. Targeted at holiday travelers to the Smoky Mountains.
• Park Hopper Pass Bundle package offering unlimited 14-day access to Toy Box Mini Golf, Crave Golf Club, and Sky Pirates of Mermaid Bay, with optional add-on for one-time admission to the Lumberjack Feud Supper Show. Mini Golf Bundle at $34.99 and Dinner Show + Mini Golf Bundle at $69.99.
• Show and Adventure Park Package Combined ticket option offering savings of $10-$15 per person compared to purchasing separately. Includes Lumberjack Feud show ticket plus full adventure park access.
• Butter Cream Soda

Quantifiable outcome

• Year-round operation regardless of weather conditions
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Sugarlands Distilling Co.minorGTM or Marketing Partner · 1 October 2022Presented Rib Fest event at Lumberjack Feud. Sugarlands Distilling Co. sponsored the first-annual Rib Fest festival featuring local rib vendors, live music, and authentic lumberjack competitions.
• CLIMB WorkscoreTechnology or Integration · 1 September 2019Partnered with CLIMB Works to engineer the Flying Ox zipline roller coaster attraction. CLIMB Works is the leader in zipline industry and is committed to exceeding safety standards and guest expectations. The Flying Ox is the world's first cable-to-rail zipline coaster.
• Harpoon Harry's Crab HouseminorGTM or Marketing PartnerPartner restaurant included in dinner and show package. Guests receive $25 meal certificate with each ticket purchased. Awarded 'Best Sushi in Pigeon Forge' by Restaurant Guru.
• Calhoun's RestaurantminorGTM or Marketing PartnerPartner restaurant included in dinner and show package. Knoxville-based BBQ chain with 9 East Tennessee locations. Won 'Best Ribs in America' at National Rib Cook-off in Cleveland.
• Smoky Mountain BreweryminorGTM or Marketing PartnerPartner restaurant included in dinner and show package. Microbrewery with handcrafted beer selections located in Lumberjack Square.
• Five GuysminorGTM or Marketing PartnerPartner restaurant included in dinner and show package. Quick-service burger chain for grab-and-go meals before shows.
• Toy Box Mini GolfcoreChannel Partner/ Reseller/ DistributorPartner attraction included in Park Hopper Pass. Mini Golf Bundle offers unlimited 14-day access to Toy Box, Crave Golf Club, and Sky Pirates of Mermaid Bay.
• Crave Golf ClubcoreChannel Partner/ Reseller/ DistributorPartner attraction included in Park Hopper Pass. One-of-a-kind candy-themed, interactive mini-golf course with holiday light displays.
• Sky Pirates of Mermaid BaycoreChannel Partner/ Reseller/ DistributorPartner attraction included in Park Hopper Pass. Adventure-themed mini golf experience as part of the bundle.
• Top ConceptscoreOthersParent company operating Paula Deen's Lumberjack Feud, Crave Golf Club, Toy Box Mini Golf, and other family entertainment venues. Top Concepts is dedicated to bringing family entertainment with brands including extreme trampoline parks, ninja courses, and mini golf.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pirates Voyage Dinner & Show: Dolly Parton's competing themed dinner theater in Pigeon Forge featuring pirate battles, acrobatics, and an included Southern dinner — competing directly for the same family tourist and group-sales segment.
• Hatfield & McCoy Dinner Feud: Pigeon Forge dinner show built around the Hatfield-McCoy family feud rivalry with audience participation and Southern buffet — a near-identical concept and value proposition to Lumberjack Feud, making it the closest direct competitor in the local market.
• Sky Pirates of Mermaid Bay: Adventure-themed mini golf attraction operated by Top Concepts (Lumberjack Feud's parent) and included in the Park Hopper Pass. Comparable as a Parkway corridor family entertainment venue selling directly to the same tourist base.
• Dolly Parton's Stampede: The dominant celebrity-branded dinner theater in Branson and Pigeon Forge, featuring a similar family dinner-show format with audience participation and animal/athletic performances. Direct head-to-head competitor for tourist dinner-show spend on the Parkway.
• Paula Deen's Family Kitchen: Paula Deen-branded 300-seat Southern family restaurant directly adjacent to Lumberjack Feud in Pigeon Forge. Shares the same Paula Deen celebrity brand equity and overlapping Southern buffet customer base, making it both a feeder venue and a brand-association peer.

Broad incumbents

• Dollywood: The dominant theme park operator in Pigeon Forge, owned by Herschend Family Entertainment. While not a dinner show, Dollywood anchors the Smoky Mountains tourist itinerary and sets the marketing/pricing benchmark for adjacent entertainment venues including Lumberjack Feud.

Emerging players

• Topjump Trampoline Park: Pigeon Forge indoor trampoline and adventure park operated by a sister entity under the broader family entertainment portfolio. Overlapping active family entertainment positioning and shared Smoky Mountains tourist customer base.
• CLIMB Works: Smoky Mountains-based zipline and aerial adventure operator that co-engineered the Flying Ox with Lumberjack Feud. Comparable as an aerial/zipline attractions operator in the same regional market, with overlapping customer segments of family tourists.

Regional players

• WonderWorks Pigeon Forge: Inverted building attraction on the Pigeon Forge Parkway offering interactive science exhibits and indoor family entertainment. Competes for the same tourist family entertainment dollar in the same micro-market but with a different activity format.
• Comedy Barn Theater: Long-running Pigeon Forge family variety/comedy show theater competing for the same evening family entertainment spend. Comparable as a Parkway-based family show venue targeting the same tourist segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LumberjackFeud
• Instagraminstagram.com/lumberjackfeud
• Xx.com/lumberjackfeud
• LinkedInlinkedin.com/company/lumberjack-feud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumberjack Feud