What My Bartender does

My Bartender (legal entity Mybartender LLC) is a privately held digital content publisher headquartered in Holland, Pennsylvania, that produces editorial content focused on cocktails, mocktails, beer, wine, and bartending. The company's primary product is the mybartender.com website, which publishes long-form cocktail recipes organized by spirit base (vodka, whiskey, gin, rum, tequila, champagne), themed round-up collections (e.g., summer vodka cocktails, Halloween whiskey cocktails), state-by-state brewery and winery rankings, and educational bartending guides. The site also hosts a user recipe-submission platform, a YouTube video channel, and broad social-media distribution across Facebook, Instagram, TikTok, Pinterest, and Twitter, with an email newsletter subscription for direct audience reach.

The business operates on a diversified digital-media revenue model rather than user-facing pricing. Monetization is generated through five streams: programmatic advertising served via Mediavine using cookie-based targeting, affiliate commissions from the Amazon Associates program on recommended bar tools and ingredients, paid sponsored content and brand partnerships with alcoholic beverage companies, merchandise sales through a dedicated e-commerce shop at shop.mybartender.com, and a weekly email newsletter. Content is provided free to consumers; the company does not charge for access and does not operate a mobile app. The underlying technology is standard web publishing infrastructure with no proprietary platform or AI components disclosed.

The company is bootstrapped and founder-led, with Paul Kushner (Founder and CEO) bringing over 20 years of bar-industry experience, including ownership of two restaurants (Steam Pub) featured on The Food Network's Diners, Drive-Ins and Dives. Headcount is reported at 11-50 employees, and the business serves two customer segments: home bartenders and cocktail enthusiasts as the primary audience, and alcoholic beverage brands as a secondary B2B partner segment for sponsored content and brand integration.

Name

My Bartender

Legal name

Mybartender LLC

Website

https://mybartender.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

My Bartender is a privately held digital content publisher (Mybartender LLC) that produces cocktail recipes, mocktail guides, beer and wine rankings, and bartending content for home enthusiasts, monetizing through programmatic ads, affiliate links, sponsored content, merchandise, and a newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: My Bartender earns commissions through the Amazon Associates program and other affiliate partnerships. When readers click affiliate links and make purchases, the site receives a commission without affecting the purchase price for the consumer.
2. Programmatic Advertising: The site partners with Mediavine to serve contextual and interest-based advertisements. First and third-party cookies track browsing activity to deliver personalized advertising. Revenue is generated based on ad impressions and clicks.
3. Sponsored Content and Brand Partnerships: My Bartender accepts cash advertising, sponsorship, paid insertions, and other forms of compensation from brands. The company maintains editorial independence, stating that compensation will never influence opinions shared on the platform.
4. Merchandise Sales: The company operates a shop section (shop.mybartender.com) selling bar tools, merchandise, and related products.
5. Newsletter Subscriptions: The site offers a weekly newsletter subscription service, likely providing curated content and exclusive recipes to subscribers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

My Bartender is an online content publication that publishes original cocktail recipes, mocktail recipes, beer and wine rankings, and bartending instruction articles through its website mybartender.com. Revenue is generated through programmatic advertising (via Mediavine), Amazon Associates affiliate commissions on recommended bar tools and ingredients, sponsored content placements from beverage brands, and a weekly email newsletter.

Product overview

MyBartender is a content-focused editorial website offering cocktail recipes, mocktails, beer rankings, and wine content. The core product is the recipe database organized by spirit base (vodka, whiskey, gin, rum, tequila, champagne) and themed collections. Supporting offerings include an Amazon affiliate shop, weekly newsletter subscription, and user recipe submission platform. The site publishes themed round-up collections (e.g., summer vodka cocktails, Halloween cocktails) and state-specific brewery/winery rankings.

Differentiator

Problem solved

Functional benefit

Products and services

• MyBartender Website & Content Library Main editorial website (mybartender.com) serving home bartenders and cocktail enthusiasts with an extensive library of cocktail recipes organized by spirit (vodka, whiskey, gin, rum, tequila, champagne), mocktail recipes, beer rankings by state, winery rankings by region, bartending technique guides, and themed round-up collections (e.g., summer vodka cocktails, Halloween cocktails).
• Newsletter Subscription Weekly email newsletter subscription delivering new cocktail recipes, bartending content, and curated beverage recommendations to subscribers.
• Amazon Shop (Affiliate Storefront) Affiliate commerce storefront (shop.mybartender.com) linking to bar tools, glassware, ingredients, and merchandise through the Amazon Associates program; the company earns commissions on qualifying purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MediavinecoreOthersMediavine manages third-party interest-based programmatic advertising on the My Bartender website. The partnership involves first and third-party cookie-based advertising to serve personalized content and advertisements to site visitors. Mediavine Partners may link user data across multiple sources to deliver targeted advertising.
• Amazon AssociatescoreOthersMy Bartender participates in the Amazon Associates affiliate program, earning commissions from qualifying purchases made through affiliate links. The company discloses this relationship per FTC requirements.
• Various Alcoholic Beverage BrandsminorGTM or Marketing PartnerThe site accepts cash advertising, sponsorship, and paid insertions from brands in the alcoholic beverage industry. Recommended liquor brands appear throughout recipe content including tequila (Espolòn, Olmeca Altos, Cazadores), rum (Bacardi, Don Q), whiskey (Jack Daniel's, Crown Royal), and liqueurs (Cointreau, St-Germain, Baileys). The company maintains that compensation never influences editorial opinions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine Enthusiast: Wine Enthusiast is an established wine media and commerce brand producing reviews, ratings, and editorial content. It overlaps with the wine portion of My Bartender's content and shares the editorial-plus-affiliate model, but at much greater scale and category depth.
• Bon Appétit: Bon Appétit is a major food media brand with a sizable cocktail and beverage vertical. It serves a similar audience from a much broader food-and-drink editorial position, competing for the same high-intent search and social distribution.
• Tasting Table: Tasting Table is a digital food and drink publisher producing recipes, trend pieces, and drinking guides. It competes for the same at-home bartender search traffic and is monetized similarly via ads and sponsored content.
• Serious Eats: Serious Eats is a food and drink publication with strong cocktail and technique content. It is comparable in editorial approach (tested, expert-driven recipes) but covers the full food spectrum rather than specializing in mixology.
• The Spruce Eats: The Spruce Eats is a large food-and-drink reference site with deep cocktail and bartending sections. It competes for the same SEO queries at much greater scale, but is a broad lifestyle publisher rather than a cocktail specialist.

Direct peers

• A Couple Cooks: A Couple Cooks is a food and cocktail blog that publishes tested recipes, drink guides, and kitchen content monetized via ads, affiliate, and brand partnerships. It overlaps with My Bartender on cocktail and recipe content, audience, and creator-led blog model.
• PUNCH: PUNCH is a cocktail-culture media brand covering recipes, bar reporting, and industry features. It targets the same engaged home and professional bartender audience and operates a similar editorial-plus-distribution model.
• Liquor.com: Liquor.com is a cocktail- and spirits-focused digital media site publishing recipes, drink reviews, and bartending guides. It is the closest direct peer to My Bartender, sharing the same niche, content-led GTM, and mix of editorial plus affiliate monetization.
• Imbibe Magazine: Imbibe is a drinks-culture publication covering cocktails, coffee, beer, and spirits with editorial content and a digital presence. It mirrors My Bartender's content-led approach to a drink-enthusiast reader, with additional magazine heritage.
• Difford's Guide: Difford's Guide is a long-running cocktail encyclopedia with a deep recipe database, ingredient reference, and bartending resource. It is highly comparable as a content-led cocktail authority competing for the same at-home mixologist audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/my_bartenderpdx
• YouTubeyoutube.com/@mybartender
• Facebookfacebook.com/mybartenderblog
• Instagraminstagram.com/_mybartender
• Pinterestpinterest.com/mybartender
• TikToktiktok.com/@mybartender.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Bartender