Au Delà Du Virtuel

What Au Delà Du Virtuel does

Au Delà Du Virtuel (ADDV) is a French 360° event agency founded in 2002 in Bry-sur-Marne, specializing in experiential marketing, esports, gaming, and pop culture events. The company serves major gaming publishers (Nintendo, Ubisoft, Capcom, Konami, Electronic Arts), retailers (Micromania, Fnac, Cultura), and government entities (Département des Hauts-de-Seine, Ville de Calais). It originated as the architect of PESLeague, the first structured esports competition in France and Europe created for Konami in 2002, and has since expanded into a full-service agency covering retail animations, trade show presence, corporate events, and public gaming festivals. The agency has 24 years of operating history and operates under the legal form SARL Unipersonnel, privately held by co-founders Christophe CORIERAS (Director) and Olivier GODARD with no disclosed institutional investment.

The company's core offerings span six integrated service lines: Marketing Expérientiel & Activation (retail animations, roadshows, product launches), Salons Nationaux & Grands Événements (trade show presence at Paris Games Week and Japan Expo), Esport/Gaming/TCG competition engineering, Communication & Stratégie 360°, Territoires & Collectivités (municipal digital festivals), and Culture d'Entreprise (corporate team building). The operational model rests on a network of 3,500+ certified professionals — including project managers, technicians, casters, esports referees, and masters of ceremony — deployed nationwide, orchestrated by a small core team of approximately seven full-time staff. The agency runs flagship events such as the Hauts-de-Seine Digital Games festival (18,000 visitors in 2025, +330% growth in four years) and Virtual Calais (12 editions since 2010, 20,000-25,000 visitors annually), and executes marquee projects such as the Nintendo Switch 2 Experience at Grand Palais, the Monster Hunter World world premiere, and 100-store nationwide EA FC 26 launch tournaments with Micromania.

Revenue is generated through project-based professional services fees covering event design, production, stand construction, and staffing. The agency maintains multi-year contract relationships with major clients and operates on a bespoke, quote-based pricing model with no public tiers. Distribution is achieved through direct enterprise sales, government tender processes, and retail activation networks spanning retailers such as Fnac, Micromania, Auchan, Carrefour, Cultura, and Leclerc. Technology is conventional event-production infrastructure; the public-facing website runs on WordPress with Elementor, secured by Wordfence and hosted on OVH, with no proprietary software or AI/ML components disclosed.

Name

Au Delà Du Virtuel

Legal name

AU-DELÀ DU VIRTUEL

Website

https://audeladuvirtuel.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Au Delà Du Virtuel is a French 360° event agency founded in 2002 that designs and executes gaming, esports, retail, and public-sector events for major publishers (Nintendo, Ubisoft, Konami, EA) and government clients across France.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Event Management Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Experiential marketing services
• Esports event management
• Trade show booth design
• Retail animation campaigns
• Gaming festival production

Headquarters

HQ city

Bry-sur-marne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Project-based fees for comprehensive event design, production, and deployment. Includes retail animations, trade show stands, esports tournaments, and corporate events. Revenue generated through client projects spanning concept development, logistics, staffing, and execution.
2. Stand Design and Construction: Custom and modular stand architecture for trade shows and events. Includes design, vendor management, construction, and installation services.
3. Operational Staffing Services: Deployment of trained event staff including hosts/hostesses, casters, esports referees, MCs, and technicians. Manages network of 3,500+ certified professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Au Delà Du Virtuel is a 360° event agency that designs, produces, and deploys experiential marketing campaigns, esports competitions, trade show stands, retail animations, gaming festivals, and corporate events for gaming publishers, government entities, and consumer brands. The agency operates a network of 3,500+ certified event professionals and delivers services ranging from strategic communication planning to on-site execution at venues including Paris Games Week, Japan Expo, Stade de France, and shopping centers across France.

Product overview

Au Delà Du Virtuel (ADDV) is a 360° event agency founded in 2002, specializing in experiential marketing, esports, gaming, pop culture events, and corporate activations. The company offers a portfolio of integrated service lines: Marketing Expérientiel & Activation (retail animations, roadshows, product launches), Salons Nationaux & Grands Événements (trade show presence, stand design, stage management, streaming), Esport/Gaming/TCG competition engineering, Communication & Stratégie 360°, Territoires & Collectivités (municipal digital festivals), and Culture d'Entreprise (team building, corporate events). ADDV operates flagship events including Hauts-de-Seine Digital Games festival, Virtual Calais festival, and historic competitions like PESLeague. The agency leverages a network of 3,500+ certified professionals and provides end-to-end project management from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Expérientiel & Activation Event-based marketing activation services including retail animations, pop-up stores, roadshows, product launches, and nationwide touring activations for major brands in gaming and entertainment.
• Salons Nationaux & Grands Événements (National Trade Shows and Major Events) Design and execution of presence at major national trade shows including Paris Games Week and Japan Expo, with stand design, stage management, streaming, crowd flow engineering, and security services.
• Design & Architecture de Stand (Stand Design and Construction) Custom and modular stand design services for trade shows and events, including immersive spaces, visual branding implementation, scene demonstrations, and crowd flow engineering.
• Esport, Gaming, Jeu & TCG (Esports and Gaming Competition Organization) Esports and gaming competition organization including tournament engineering, referee management, competitive show production, community federation, and TCG (Trading Card Game) event management.
• Communication & Stratégie 360° Full-service communication including media planning, press relations, social media management, influencer partnerships, audiovisual production, brand content, and public/institutional relations.
• Territoires & Collectivités (Public Sector and Territorial Services) Event services for local authorities and territories including digital festivals, educational events, youth orientation programs, and community engagement initiatives using gaming and esports as entry points.
• Culture d'Entreprise & Aventure Collective (Corporate Events) Corporate team building, seminars, festive events, hospitality, and incentive programs using gaming and immersive experiences to foster cohesion and employee engagement.
• Hauts-de-Seine Digital Games Festival Annual digital gaming and tech festival organized for the Hauts-de-Seine department, featuring esports competitions, educational workshops, career fairs, and pop culture exhibitions attracting over 18,000 visitors.
• Virtual Calais Festival Annual digital leisure and imaginary cultures expo organized for the Ville de Calais since 2010, featuring video games, pop culture, cosplay, robotics, and esports competitions.
• PESLeague Historic French virtual football championship created in 2002, the first structured esports competition in France and Europe, featuring finals at major venues including Stade de France.
• HDS Pro League by Orange Esports competition organized within the Hauts-de-Seine Digital Games festival featuring multiple game titles with cash prizes and live streaming.
• Expertise Humaine Network (3,500+ Professional Network) Network of over 3,500 certified professionals including project managers, technicians, hosts, casters, esports referees, and ceremony masters deployed across France for event execution.

Quantifiable outcome

• 330% visitor growth in 4 years at Hauts-de-Seine Digital Games festival
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• OrangeflagshipStrategic or Co-development Partner · 1 January 2022Title sponsor of HDS Pro League esports competition within Hauts-de-Seine Digital Games festival. Partnership for esports competition organization and cash prize sponsorship.
• BFMTVcoreGTM or Marketing PartnerPremium media partner for Hauts-de-Seine Digital Games festival and other events. Coverage and promotion through broadcast and digital media.
• Groupe StudyramacoreGTM or Marketing PartnerPremium media partner specializing in education and youth orientation. Partner for Hauts-de-Seine Digital Games festival and educational outreach.
• Radio FGminorGTM or Marketing PartnerRadio partner for Hauts-de-Seine Digital Games festival promotion and live event coverage.
• Jeux Vidéo MagazinecoreGTM or Marketing PartnerGaming media partner for Hauts-de-Seine Digital Games festival. Press coverage and editorial partnership.
• CCI Hauts-de-SeinecoreStrategic or Co-development PartnerChamber of Commerce and Industry partnership for Hauts-de-Seine Digital Games. Job dating and business networking component.
• MEDEF 92coreStrategic or Co-development PartnerBusiness association partnership for Hauts-de-Seine Digital Games. Job dating and professional orientation component.
• APECcoreStrategic or Co-development PartnerProfessional association partnership for Hauts-de-Seine Digital Games. Career orientation and job dating services for young professionals.
• AFJVcoreStrategic or Co-development PartnerFrench Video Games Association partnership. Industry connections and professional networking for Hauts-de-Seine Digital Games.
• PédagoJeuxcoreStrategic or Co-development PartnerPartner for digital citizenship education initiatives. Provides expertise on screen time, PEGI ratings, and responsible gaming awareness at gaming festivals.
• e-Enfance / 3018coreStrategic or Co-development PartnerCyberbullying prevention and online safety partnership. Education and awareness activities at gaming festivals for youth and families.
• Respect ZonecoreStrategic or Co-development PartnerPartnership for digital ethics and respectful online behavior. Awareness activities at gaming festivals and events.
• CulturacoreChannel Partner/ Reseller/ DistributorRetail partner for in-store gaming animations and product launches. Ongoing partnership for retail activations.
• Animation Digital Network (ADN)minorGTM or Marketing PartnerStreaming and anime media partner for Hauts-de-Seine Digital Games. Content partnership and audience reach.
• NRJminorGTM or Marketing PartnerRadio and media partner for Hauts-de-Seine Digital Games festival promotion.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparks: Global experiential marketing agency (part of GMR Marketing/Quadrant) specializing in brand experiences, pop-ups and live events. Comparable to ADDV in delivering retail activations and immersive brand experiences for global enterprise clients.
• Webedia: French digital entertainment group that organizes Japan Expo (a key venue for ADDV's clients like Ubisoft and Webtoon) and operates gaming, pop-culture and influencer properties. Comparable to ADDV in serving French gaming/pop-culture clients with live-event and media capabilities.
• ESL FACEIT Group: Largest esports tournament organizer and competitive platform worldwide (ESL, FACEIT). Comparable to ADDV's esports competition infrastructure (PESLeague, 100 simultaneous tournaments) and is the most relevant pure-play esports operations peer.
• Verve: Independent live-brand-experience agency operating across Europe and the US, focused on brand activations and immersive events. Comparable to ADDV as a European experiential agency serving major consumer brands with event-led marketing.
• MKTG (Dentsu): Global experiential marketing agency owned by Dentsu, running brand activations, retail animations and live events for major consumer brands. Comparable to ADDV in offering end-to-end experiential and event-marketing services to enterprise clients.

Broad incumbents

• Havas Events: Global live-events and experiential arm of Havas Creative Network. Comparable to ADDV in delivering brand activations, trade-show presence and corporate events for major advertisers in France and internationally.
• Lagardère Sports and Entertainment: French-headquartered sports and entertainment marketing agency with broad sponsorship, hospitality and event capabilities. Comparable to ADDV as a French event-marketing incumbent serving enterprise and rights-holder clients, though broader in scope than gaming.
• Riot Games Esports: In-house esports operations of Riot Games (League of Legends, Valorant). Comparable to ADDV's esports tournament operations and is a relevant counterparty/adjacent peer for French esports event production.
• Octagon: Global sports marketing, experiential and consulting agency. Comparable to ADDV in providing event-based brand experiences and sponsorship activation, with stronger sports-rights focus and broader geographic footprint.
• Live Nation France: French arm of the world's largest live-entertainment promoter. Comparable to ADDV in operating large-scale ticketed events and festivals in France, though focused on concerts rather than gaming/esports experiential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agence.audeladuvirtuel
• LinkedInlinkedin.com/company/au-del%C3%A0-du-virtuel
• Instagraminstagram.com/audeladuvirtuel
• Xx.com/audeladuvirtuel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Delà Du Virtuel