Groupe Studyrama Vocatis

What Groupe Studyrama Vocatis does

Groupe Studyrama Vocatis (legal entity GROUPE STUDYRAMA SAS, RCS Nanterre B 429 309 354) is a privately held French media and events group operating in the education, orientation, and professional development sectors. Headquartered at 34-38 rue Camille Pelletan, Levallois-Perret, the group runs the largest network of orientation salons in France — 165 events across 55+ cities reaching more than 560,000 young people annually — alongside a digital ecosystem (Studyrama.com with 4.5 million OJD-certified monthly visits, Grandes-ecoles.studyrama.com, Studyrama-emploi.com, Studyramacampus.com, FocusRH.com, Formaguide.com, maPiaule student housing portal) and localized Studyrama.be and Studyrama.ch platforms for Belgium and Switzerland. The group monetizes through six complementary streams: salon exhibitor participation fees, display and newsletter advertising across digital and print surfaces, data and direct marketing services built on a 971,000 opt-in email / 540,000 SMS / 295,000 postal contact database (42% open rate vs. 18% market), book and exam-guide publishing via two imprints (Studyrama Éditions and Bréal) with 2,500 active titles and 350 new releases annually distributed through 500+ bookstores plus Amazon and Fnac.com, nationwide street marketing operations (23,000+ contact points, 300+ campaigns/year), and lead generation delivered via QR-code scanning at salons. Its commercial customers are higher education institutions, grandes écoles, employers, training organizations, advertising agencies, and foreign educational institutions serving French students; its end users are French lyceens, students, young graduates, and working professionals seeking orientation, employment, and continuing education. Key technology components include event management platforms, QR-code lead capture, multi-channel email/SMS infrastructure, publishing pipelines, and virtual reality deployments introduced to the salon floor in 2022. The group is sales-led with a dedicated commercial team segmented by client type (employment, consumer, international), and operates multiple wholly owned subsidiaries including Tonavenir (orientation counseling), FocusRH, Formaguide, StudyramaEmploi, maPiaule, StudyramaPro, Bankexam, and the two publishing houses.

Name

Groupe Studyrama Vocatis

Legal name

GROUPE STUDYRAMA SAS

Website

https://groupe.studyrama.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Groupe Studyrama Vocatis is a French private media and events group operating the country's largest network of orientation salons (165 events in 55+ cities) alongside a digital, publishing, data, and street-marketing ecosystem serving students, graduates, professionals, educational institutions, and employers.

Ownership category

akta.pro rank

Product category

Education and Career Media Services

NAICS

Educational Support Services (61171), Educational Support Services (6117), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Educational Services (8200), Services-Advertising Agencies (7311)

akta.pro primary industry

Admissions, Enrollment & Registrar Operations (Application Processing, Records) (EDAEALAB)

akta.pro secondary industries

Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Scholarship & Talent Search Exams Prep (PSAT/NMSQT, scholarship tests) (EDANABAH)

Keywords

• Education orientation services
• Student recruitment fairs
• Educational publishing
• Data marketing services
• Student media platforms

Headquarters

HQ city

Levallois-Perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Salon/Event Participation: Revenue from exhibitors renting booth space at orientation salons across 165 events in 55+ cities. Full payment due at 30 days from invoice date.
2. Advertising (Print and Digital): Display advertising, native advertising, brand content, and newsletter sponsorship across multiple platforms including Studyrama.com, Grandes-ecoles.studyrama.com, Studyrama-emploi.com, and FocusRH.com. Payment terms: 30 days from invoice date.
3. Data/Marketing Services: Email, SMS, and postal mailing campaigns using proprietary orientation-focused database. E-mailing: 971,000 opt-in contacts; SMS: 540,000 contacts; Postal: 295,000 contacts. Full payment required before file usage.
4. Publishing: Sale of educational books and exam preparation guides through 500+ bookstores and online platforms (Amazon, Fnac.com). Two publishing houses: Studyrama and Bréal with 2,500 active titles and 350 new titles annually.
5. Street Marketing: On-the-ground marketing operations including display, leafleting, sampling, and animations targeting student populations. Over 23,000 contact points nationwide with 300+ operations per year.
6. Leads Generation: Lead generation services from visitor data collected at salons via QR code scanning. Full payment before file usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Groupe Studyrama Vocatis operates a multi-platform orientation and education services ecosystem that connects students, young graduates, and professionals with educational institutions and employers. Its core offerings include 165 orientation salons held annually across 55+ French cities, a network of digital content platforms (Studyrama.com, Grandes-ecoles.studyrama.com, Studyrama-emploi.com), two publishing houses (Studyrama Éditions and Bréal) producing 350 new educational titles per year, B2B data marketing services built on a 971,000-contact opt-in email database, and street marketing operations reaching 23,000+ student contact points.

Product overview

Groupe Studyrama operates as a multi-platform orientation and education services group offering a comprehensive ecosystem across digital (websites, job portals, housing), events (165+ career fairs), publishing (Studyrama and Bréal imprints), data marketing (971K email/540K SMS/295K postal contacts), street marketing (23K+ contact points), and in-person counseling (tonavenir.net). The portfolio includes Studyrama.com (4.5M monthly visits, OJD-certified), Grandes-ecoles.studyrama.com, Studyrama-emploi.com (360K visits), Studyramacampus.com (20K schools/57K programs), student housing and HR-focused portals (FocusRH, Formaguide), two publishing houses (350 titles/year, 2,500 active works), and the largest network of French orientation events (165 salons in 55+ cities). The group targets students, young graduates, and professionals seeking educational and career guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Studyrama Éditions: Publishing house producing orientation, exam preparation, and career guidance books; 2 brands (Studyrama and Bréal), 350 new titles per year, 2,500 active works, distributed via 500 bookstores and online platforms.
• Bréal
• FocusRH
• Formaguide
• Studyrama-emploi.com
• Studyrama Logement / maPiaule
• Studyramacampus.com
• Study In France

Products and services

• Studyrama.com Primary orientation and education website providing content on study choices, exam preparation, and career guidance for high school students and young adults, generating 4.5 million monthly visits (OJD-certified).
• Grandes-ecoles.studyrama.com Dedicated portal for grandes écoles and higher education institutions, offering information on elite French business and engineering schools.
• Studyrama-emploi.com Job portal targeting young graduates with 360,000 monthly visits and 1.25 million page views, connecting employers with recent alumni.
• Studyramacampus.com Multi-distribution platform for posting job offers to schools, reaching 20,000 school contacts and 57,000 training programs.
• Studyrama Logement Student housing portal featuring listings for student residences and accommodation options.
• FocusRH.com Career management and HR-focused website for professionals seeking training and career development resources.
• Formaguide.com Continuing education and professional training directory connecting learners with training organizations.
• Studyrama.com/pro Professional portal focused on continuing education and professional development for working individuals.
• Salons d'Orientation (Orientation Events) Network of 165+ career and education fairs across 55+ French cities, including 59 Etudes Supérieures salons, 21 Grandes Ecoles salons, 18 Sup'Alternance salons, 14 Poursuite d'Etudes/Masters salons, 4 International formations salons, and 43 thematic salons covering IT, health, finance, and arts sectors.
• Data Marketing Services Database marketing solutions including 971,000 opt-in email contacts, 540,000 SMS contacts, and 295,000 postal mailing contacts, with 42% email open rate and 1.2% click rate; email, SMS, and postal mailing campaigns for advertisers targeting the orientation audience.
• Street Marketing Services Ground marketing operations including display, flyer distribution, sampling, and animations at educational institutions, shopping districts, and event venues across France with 23,000+ contact points and 300+ operations per year.
• Studyrama Éditions (Publishing) Publishing house producing 350 new titles annually across a catalog of 2,500 active works covering orientation, exam preparation, and career guidance, distributed through 500 bookstores and online retailers such as Amazon and Fnac.com.
• Bréal Éditions (Publishing) Publishing imprint under the Groupe Studyrama umbrella, producing educational and exam preparation books as part of the dual publishing house portfolio.
• Tonavenir.net (Orientation Counseling Network) Network of orientation counselors providing personalized guidance to young people throughout France to help them find educational and career success.
• Study In France Platform English-language platform helping international students discover French educational opportunities, featuring translated institution profiles and serving foreign institutions seeking to recruit students to France.

Quantifiable outcome

• 42% email opening rate (vs 18% market average)
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Radio FranceminorStrategic or Co-development PartnerCo-edition partnership for publications, including 'Chroniques critiques de l'économie' co-published by Radio France and Studyrama
• TonavenircoreStrategic or Co-development PartnerNetwork of orientation counselors providing personalized guidance services, extending Studyrama's reach with thousands of young people supported annually
• Welcome to the JungleminorGTM or Marketing PartnerRecruitment platform used for posting Studyrama job opportunities, serving as the company's external recruitment portal

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Étudiant: L'Étudiant is the closest direct competitor to Studyrama in French student orientation media, operating a parallel set of websites, education fairs and institution directories targeting the same lycées, students and higher-education clients.
• Chegg: Chegg is an education platform combining study content, exam prep and digital services for students, mirroring Studyrama's mix of editorial content, exam preparation (Bankexam) and student-services monetization.
• The Princeton Review: The Princeton Review is a test-prep and admissions-services company, closely comparable to Studyrama's Bréal publishing house and Bankexam online exam-preparation brand in terms of audience and content.
• Welcome to the Jungle: Welcome to the Jungle is a French recruitment and employer-branding platform that partners with Studyrama for job postings and shares the same young-graduate and early-career audience as Studyrama-emploi.com and FocusRH.
• IDP Education: IDP Education operates international student placement and recruitment services, comparable to Studyrama's Study In France platform and foreign-institution recruitment business for cross-border student flows.
• Kaplan: Kaplan provides test preparation, admissions consulting and education services globally, directly comparable to Studyrama's exam-prep publishing (Bréal), Bankexam platform and orientation/admissions support offering.

Broad incumbents

• Pearson: Pearson is a large incumbent education publisher and assessment provider whose exam-preparation, publishing and digital learning activities overlap with Studyrama Éditions, Bréal and Bankexam, but at a global scale and across a much wider portfolio.
• Wiley: Wiley is a major education and professional learning publisher, comparable to Studyrama's publishing houses and exam-preparation content, but operating globally and across a far broader content catalog than Studyrama's 2,500 titles.

Regional players

• CEGOS: CEGOS is a major French professional training and continuing-education provider, adjacent to Studyrama's professional segment (Formaguide, StudyramaPro, FocusRH) and comparable in serving the same HR and continuing-education buyer base in France.
• Groupe AEF Info: Groupe AEF Info is a French B2B information provider in the education and training sectors, comparable to Studyrama's professional segment (StudyramaPro, FocusRH, Formaguide) for institutional and HR buyers in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/studyrama
• Facebookfacebook.com/studyrama
• LinkedInlinkedin.com/company/groupe-studyrama

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Studyrama Vocatis