BestAgent Marketplace

What BestAgent Marketplace does

BestAgent Marketplace, operated by Portuguese-registered CRLBC Data Solutions Unipessoal LDA and headquartered in Exeter, United Kingdom, is a multi-sided property technology platform founded in late 2017 and built primarily for the UK residential property market. The company connects three groups: home buyers, sellers and renters ('movers'); UK estate and lettings agents, with a stated focus on the roughly 15,000 single-branch independent agencies; and PropTech and property-services suppliers whose products need agent distribution. The platform sits on a 100% serverless architecture using REST-protocol integrations and provides real-time two-way data feeds with Rightmove, Zoopla and OnTheMarket, enabling agents to upload listings and import leads without manual re-entry.

The core product surface comprises BestAgent BackOffice (a free CRM with lead management, property database, GDPR-compliant applicant database and online viewing booking), Find Your Agent (a video-pitch matching service for movers), Find Your Home (an online viewing-booking portal), BestAgent Property, the Public House Price Index, the BestAgent Marketplace (an open supplier integration platform), the BestAgent Club, and the Moving Home with Charlie media brand. Distribution combines self-serve product-led onboarding for agents, consumer-facing search and viewing tools for movers, and an event and content ecosystem anchored by the annual BestAgent Day conference and the founder-led YouTube channel.

BestAgent monetises primarily through transparent pay-as-you-go lead pricing scaled by property value, augmented by subscription add-ons (Domain Name £25/year, Portal Selector £10/month, WordPress Admin Access £15/month) and the £100/month BestAgent Club community membership. The founder, Charlie Lamdin (22+ years in UK residential property tech), retains ownership, with Joanna Monro FCA appointed as CFO in January 2024 ahead of a planned funding round; the company remains privately held with no disclosed revenue, valuation or external investors.

Name

BestAgent Marketplace

Legal name

CRLBC Data Solutions Unipessoal LDA

Website

https://bestagent.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BestAgent Marketplace is a UK property technology platform that connects home movers with estate agents and PropTech suppliers through a free CRM, real-time portal integrations with Rightmove, Zoopla and OnTheMarket, and pay-as-you-go lead pricing, serving primarily independent single-branch agencies.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace Platform

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Real estate marketplace
• Estate agent CRM
• Property portal integration
• PropTech supplier platform
• House price index

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Pay-per-Lead (Viewing and Instruction Leads): Agents pay only for leads they want on a pay-as-you-go basis. Pricing is transparent and the same for all agents regardless of size. Leads include viewing requests and new instruction opportunities.
2. Premium Tools and Add-ons: Free basic tools with paid premium services: Domain Name registration (£25/year), Portal Selector (£10/month), WordPress Admin Access (£15/month).
3. BestAgent Club Membership: A £100 per month subscription community for agents who want to actively support BestAgent's endeavors, with benefits including early access to index data and dividend participation.
4. Freemium Core Platform: Core platform tools are free including BackOffice CRM, property database uploads to portals, GDPR applicant database, and agency website - monetized through premium upsells.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BestAgent Marketplace is a multi-sided online platform that connects UK home movers with estate agents and PropTech suppliers. It provides estate agents with a free CRM (BackOffice), real-time property listing feeds to portals (Rightmove, Zoopla, OnTheMarket), automatic lead importing, online viewing booking, and an open supplier marketplace that automates data exchange. For consumers, it offers free tools to find agents via video introductions, search properties, and book viewings online, supported by a transparent Public House Price Index.

Product overview

BestAgent Marketplace operates as a multi-sided platform connecting home movers with estate agents and suppliers in the UK residential property market. The core offering consists of BestAgent BackOffice (a CRM and lead management system for agents), Find Your Agent (a video-pitch based agent discovery service for movers), Find Your Home (a property search and viewing booking platform), and the Public House Price Index (a transparent exchange price data tool). BestAgent Marketplace extends the ecosystem by providing an open integration platform allowing any PropTech supplier to connect products to agents without data re-entry. Additional services include BestAgent Club (a £100/month subscription community with revenue share), Moving Home with Charlie (educational YouTube content), and the All Homes Index (market data). The company operates on a pay-as-you-go pricing model where agents pay per lead with transparent pricing regardless of agency size.

Differentiator

Problem solved

Functional benefit

Brands

• BestAgent Property: Consumer-facing platform for finding homes and estate agents
• BestAgent BackOffice
• Public House Price Index
• Moving Home with Charlie
• BestAgent Club
• BestAgent Marketplace

Products and services

• BestAgent BackOffice A free CRM platform for UK estate and lettings agents providing lead management, property database, GDPR-compliant applicant database, real-time portal uploads to Rightmove/Zoopla/OnTheMarket, automatic portal lead importing, online viewing booking, applicant matching, and automated marketing tools.
• Find Your Agent A free consumer service that allows home movers to send property details to local estate agents, who respond with video introductions. Movers can meet agents via video call with no cost and no obligation to choose any agent.
• Find Your Home Property search platform for UK home hunters to search listings and book property viewings online 24/7 with one-click registration via email or social media.
• Public House Price Index A transparent, community-sourced House Price Index tracking actual exchange prices verified by multiple sources, covering UK sales and rentals, including median and average asking prices by area. No personal identifying information is published.
• BestAgent Marketplace An open supplier marketplace platform allowing any PropTech or industry supplier to connect products in an integrated way to any agent using any CRM. Built on 100% serverless architecture using REST protocol, it enables zero data entry by automating data triggers between supplier products and agent data.
• BestAgent Club A £100 per month subscription community for estate agents wanting to actively support BestAgent's mission. Includes revenue share eligibility for referral income, early access to index data, policy shaping opportunities, and double/triple rewards for early joiners. Cancel anytime.
• Moving Home with Charlie A YouTube channel and social media platform led by founder Charlie Lamdin offering advice and commentary on the UK housing market, providing home buyer/seller guidance, market insights, and industry commentary. Includes conveyancing, mortgage, survey, and property search pack referral services.
• All Homes Index Beta housing market data covering Wales and England, showing median and average asking prices by area, providing market performance insights for movers and agents.

Quantifiable outcome

• Halved deal times for agents using 'No Valuations' process
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Thomas LegalminorGTM or Marketing Partner · 4 November 2025Award-winning conveyancers sponsoring BestAgent's 'No Valuations' events on 4, 5, 6 November. Industry event sponsor providing legal expertise.
• Google UKminorStrategic or Co-development Partner · 26 September 2018Duncan Watts, Head of Property at Google UK, participated in inaugural BestAgent Marketplace Supplier Conference in September 2018. Provided technology and innovation perspective.
• The Guild of Property ProfessionalsminorStrategic or Co-development Partner · 26 September 2018Iain McKenzie, CEO of The Guild, addressed PropTech suppliers at BestAgent Supplier Conference. The Guild represents estate and letting agents.
• Kristjan Byfield / Base PropertyminorStrategic or Co-development Partner · 26 September 2018Owner of Estate and Lettings agency Base Property and founder of The Depositary, spoke at BestAgent Supplier Conference on agent identity in PropTech choices.
• Perry Power / Power BespokeminorStrategic or Co-development Partner · 26 September 2018Owner of Power Bespoke estate agents and Power Agent training. Long-term partner providing training content and speaking at BestAgent events.
• Katie Griffin / Sawdye & HarrisminorStrategic or Co-development Partner · 26 September 2018Propertymark Board Member and past President, owner of Sawdye & Harris estate agents. Spoke at BestAgent Supplier Conference.
• Christopher WatkinminorStrategic or Co-development Partner · 26 September 2018UK Property Market Journalist and industry commentator. Frequent podcast guest (Heroes of Agency) and speaker at BestAgent events.
• 9 CRM ProviderscoreTechnology or Integration · 26 September 20189 CRM providers attended BestAgent's first supplier workshop in June 2019, with 76 total suppliers in attendance. CRMs connecting to BestAgent Marketplace enables their customers to access integrated supplier products.
• Daniel Daggers / DDRE GlobalminorStrategic or Co-development PartnerSpeaker at BestAgent Day 2024, representing super prime estate agency perspective. Not a formal partnership but featured speaker at industry event.
• Nathan Emerson / PropertymarkminorStrategic or Co-development PartnerPropertymark CEO featured as speaker at BestAgent Day 2024. Industry body representing estate agents.
• Richard Donnell / ZooplaminorStrategic or Co-development PartnerZoopla research director speaking at BestAgent Day 2024 on market data and overvaluing trends.
• eXp UKminorStrategic or Co-development PartnerAdam Day, leader of eXp UK, spoke at BestAgent Day 2024.
• Moving Home with CharliecoreStrategic or Co-development PartnerCharlie Lamdin's social media platform providing video advice to home movers. Integrated as 'Moving Help & Advice' section on BestAgent site with YouTube content, conveyancing, mortgage, survey, and property search pack referrals.
• Forbes Real Estate CouncilminorStrategic or Co-development PartnerBestAgent references Forbes advice on choosing estate agents as example of superior US guidance vs UK market.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Goodlord: End-to-end letting agent platform covering referencing, contracts, and payments. Listed as a BestAgent Supplier Conference partner; overlaps with BestAgent as part of the PropTech ecosystem addressing data duplication pain points for UK agents.
• PayProp: Tech-enabled payment and reconciliation platform for letting agents, listed as a BestAgent Supplier Conference partner. Comparable as a PropTech supplier targeting UK agents through BestAgent's marketplace integration model.

Direct peers

• Dezrez: Long-standing CRM and estate agency software provider for UK agents. Comparable to BestAgent BackOffice on core CRM functionality, but Dezrez is a broader agency management suite rather than a marketplace or pay-per-lead platform.
• Street.co.uk: Modern, venture-backed CRM and property transaction platform for UK estate agents. Competes head-to-head with BestAgent BackOffice on portal integrations, lead management, and agent workflow automation, with overlapping target customer in independent agents.
• Openview Estate Agents: UK estate agency technology platform providing CRM, lead management, and workflow tools to independent agents. Direct overlap with BestAgent's BackOffice and supplier marketplace positioning for the single-branch and small-chain segment.
• Reapit: Established CRM and sales platform for UK estate and letting agents. Directly comparable to BestAgent BackOffice as a CRM for agents, though Reapit is a deeper workflow system while BestAgent emphasizes portal integration and pay-per-lead generation.
• GetAgent: Estate agent comparison and lead-generation platform that connects home sellers with multiple local agents, similar to BestAgent's Find Your Agent service. Both charge agents per lead and position around transparency versus the dominant portals.

Broad incumbents

• Rightmove: The UK's largest property portal, with dominant market share in property search traffic. Overlaps with BestAgent because both connect movers with agents and feed leads into agent CRMs, but Rightmove operates at vastly larger scale and as an incumbent search destination.
• OnTheMarket: UK property portal backed by agents, positioned as an alternative to Rightmove/Zoopla. Comparable to BestAgent in targeting independent agents with an alternative model, but operates as a listing destination portal rather than a CRM-anchored marketplace.
• Zoopla: Major UK property portal owned by US-listed Zillow Group competitor. Direct functional overlap with BestAgent on agent lead generation, listing distribution, and market data — but Zoopla is a much broader portal rather than a transparent marketplace alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bestagentmarket
• YouTubeyoutube.com/channel/UCra86H-LHVftloGJWiQpBhg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestAgent Marketplace