Ortho-Rite

What Ortho-Rite does

Ortho-Rite is a privately-held US medical device manufacturer founded in 1983 and headquartered in New Rochelle, New York. The company specializes in the custom manufacture of prescription orthotics, ankle-foot orthoses (AFOs) and braces, and supporting materials for adult and pediatric patients with foot and ankle biomechanical conditions. Its product portfolio spans 14+ branded orthotic lines (Sport-Rite, Walk-Rite, Graph-Rite, Dress-Rite, Ortho-Rite Ultra, Flex-Rite, ADL, Osteo-Rite, Plastazote Mold, Leather Line, Women's Dress Line, Children's Line, Sport-Rite Olympian, Sport-Rite Runner) plus AFO-bracing products (Ortho-AFO Brace, The Stabilizer), casting materials (Ortho-Foam), top covers, and accommodations.

Ortho-Rite's core technology is centered on proprietary Ortho-Foam impression technology — a compressible foam positioned as a clinically accepted alternative to plaster casting for capturing the plantar surface of the foot — combined with manufacturing in thermoplastics, leather, graphite, plastazote, and specialized foams. Designs incorporate engineering details such as the Flex-Rite's clicked-out center module for combined flexibility and biomechanical control, and the Ortho-Rite Ultra's one-piece construction with a 1mm heel contact point. A certified orthotist is on premises at all times to support practitioner inquiries.

The business operates on a B2B sales-led model, selling custom-made orthotics and braces directly to healthcare providers (orthotists, podiatrists, and physicians) via downloadable prescription forms. Pricing is flat-rate, with suggested billing codes (CPT L-codes) and total per-device fees ranging from approximately $470 (individual orthotics) to $1,110 (Ortho-AFO with additions) or $850 (The Stabilizer). The company emphasizes fast shipping, flat rate pricing, and a 'No Questions Asked Guarantee' as its core service proposition. Customer segments span pediatric patients (ages 2-10), diabetic patients, athletes, and patients with severe conditions such as posterior tibial tendon dysfunction or Charcot. The company operates exclusively in the United States and has no disclosed funding, subsidiaries, or acquisitions.

Name

Ortho-Rite

Legal name

Ortho-Rite

Website

https://ortho-rite.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortho-Rite is a privately-held US medical device manufacturer (founded 1983, New Rochelle, NY) that produces custom prescription orthotics, AFO braces, and impression materials for adult and pediatric patients, selling directly to healthcare providers such as orthotists and podiatrists via prescription forms.

Ownership category

akta.pro rank

Product category

Custom Orthotic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Custom orthotic manufacturing
• Prescription foot orthotics
• Ankle foot orthoses
• Orthotic impression foam
• Diabetic foot care devices

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Orthotics and Braces: Ortho-Rite generates revenue through the sale of custom-made orthotic devices and braces. Healthcare providers (orthotists, podiatrists) prescribe and order products on behalf of patients using prescription forms. Products include various orthotic types (sport, dress, accommodative, children's) and braces (AFOs). The company offers flat rate pricing and fast shipping to healthcare providers.
2. Medical Device Fees and Coding: Revenue is generated through suggested billing codes for healthcare providers including CPT codes 99213 for visits and L-codes for devices and additions. Suggested fees include First Visit ($50-$75), Ortho-AFO brace ($470-$1,110 total), and The Stabilizer ($850 total).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ortho-Rite manufactures custom prescription orthotics and ankle-foot orthoses (AFOs) made to order from patient impressions for healthcare providers such as orthotists, podiatrists, and physicians. Its portfolio spans sport, dress, accommodative, diabetic, pediatric, and geriatric devices, supported by the proprietary Ortho-Foam impression system, Special Top Covers, Accommodations, and a Diabetic Shoe Line, all produced at its New Rochelle, NY facility and shipped directly to prescribing practitioners.

Product overview

Ortho-Rite is a prescription custom orthotics manufacturer offering a comprehensive portfolio of products and services. The core offering consists of custom orthotics organized into product lines (Sport-Rite, Walk-Rite, Graph-Rite, Dress-Rite, Ortho-Rite Ultra, Flex-Rite, Women's Dress Line, ADL, Osteo-Rite, Plastazote Mold, Leather Line, Children's Line) along with braces and AFOs (Ortho-AFO Brace, The Stabilizer). Supporting products include Ortho-Foam for casting/impressions, Special Top Covers (Sweat-Resistant, Leather, Spenco, Diabetic), and Accommodations. The company also offers a Diabetic Shoe Line. All products are prescription-based and cater to various clinical indications from sports performance to diabetic care, with offerings suitable for children through geriatric patients.

Differentiator

Problem solved

Functional benefit

Brands

• Ortho-Foam: Impression foam for custom orthotic impressions - easily compressible foam engineered for manufacturing accurate orthotics. Clinically accepted alternative to plaster casting, described as highest quality impression foam on the market.
• Sport-Rite
• Walk-Rite
• Dress-Rite
• Graph-Rite
• Flex-Rite
• Ortho-Rite Ultra
• Osteo-Rite
• Plastazote Mold
• Children's Line
• Women's Dress Line
• Leather Line
• ADL (Activities of Daily Living)
• Sport-Rite Runner
• Sport-Rite Olympian
• Ortho-AFO Brace
• The Stabilizer

Products and services

• Sport-Rite Custom rear foot posted shell orthotic designed for general sports use by athletes or active patients, including baseball, tennis, and racquetball players.
• Sport-Rite Olympian Custom semi-rigid sport orthotic with reinforced bottoms for serious athletes needing additional support and shock absorption beyond the standard Sport-Rite.
• Sport-Rite Runner Custom Ortholene-material orthotic designed for moderate to serious runners, joggers, and track and field participants needing comfort, control, and stabilization.
• Walk-Rite Everyday custom orthotic providing rear foot stability and semi-flexible longitudinal arch support for walking, light exercise, and beginner to intermediate athletes.
• Graph-Rite Lightweight, thin graphite custom orthotic for active patients and athletes needing maximum control in tighter fitting foot gear.
• Dress-Rite Semi-rigid custom biomechanical orthotic designed for fashionable footwear, offering style, fit, and function for highly mobile patients needing control in dress shoes.
• Ortho-Rite Ultra One-piece custom orthotic appliance that eliminates post evulsion; heel contact point is 1mm thick, providing versatility for shoe fit.
• Women's Dress Line Custom women's orthotic line including Teardrop, Women's Slender, Pump-Rite, and Women's Slender/Teardrop of Graphite variants, designed for flats, high heels, and fashionable footwear including high heels up to 3 inches.
• Flex-Rite Custom intermediate orthotic with a clicked-out center-of-the-plastic module that allows great flexibility while maintaining biomechanical control through the rear foot post.
• ADL (Activities of Daily Living) Custom accommodative orthotic for patients who cannot tolerate rigid plastic, providing moderate biomechanical support without sacrificing softness; designed for geriatric patients.
• Osteo-Rite Custom accommodative orthotic combining cowhide leather with plastazote filler, designed for problem patients with osteo-arthritic conditions or those who cannot tolerate plastic devices.
• Plastazote Mold Custom true accommodative device made of medium density white plastazote for comfort of diabetic patients and those with loss of fat pads who cannot tolerate plastic.
• Leather Line Handmade custom leather laminated devices including Leather Laminate, Leather-Cork, and Leather-Poron variants, providing accommodative or functional support for patients needing leather-based orthotics.
• Children's Line Custom pediatric orthotic devices for children ages 2–10, including Children's Heel Stabilizer, Functional Acrylic, Children's Gait Plate, and UCBL inserts for moderate to severe pronation, subtalar pain, intoeing/outtoeing, metadductus, and accessory navicular.
• Ortho-AFO Brace Custom leather and plastic ankle-foot orthosis providing maximum control for non-operative management of posterior tibial tendon dysfunction, Charcot, and other prominent clinical indications.
• The Stabilizer Custom hinged AFO for treatment of extreme foot and ankle joint weakening, chronic ankle sprains, drop foot, progressive arthritic conditions, and posterior tibial dysfunction.
• Ortho-Foam Proprietary impression foam that is easily compressible and engineered for manufacturing accurate orthotics, capturing and reproducing the plantar surface of a patient's foot; clinically accepted alternative to plaster casting.
• Special Top Covers Various custom top cover options including Sweat-Resistant (ultra-thin), Leather (natural glove leather for diabetics), Spenco (soft nylon mesh for shock absorption), and Diabetic (dual density foam for cushioning).
• Accommodations Custom accommodations and additions available to custom orthotics for a variety of patient needs.
• Diabetic Shoe Line A wide range of diabetic shoes available for patient selection, offered alongside Ortho-Rite's custom orthotics and AFOs.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• STS Sox CompanysupportingTechnology or IntegrationSTS Sox Company provides casting sock materials and application instructions used in the Ortho-AFO Brace and The Stabilizer manufacturing process. Ortho-Rite references STS Sox casting sock application instructions for proper fitting and casting procedures for these brace products. The partnership provides Ortho-Rite customers with standardized casting protocols using STS impression socks.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProLab Orthotics: ProLab is a custom prescription orthotics manufacturer serving podiatrists and other practitioners, with a similar lab-based B2B manufacturing model and focus on biomechanical control devices.
• Sole Supports: Sole Supports designs and manufactures custom prescription foot orthotics, primarily marketed through healthcare practitioners for biomechanical and postural conditions — overlapping directly with Ortho-Rite's sport, dress, and accommodative lines.
• Langer Biomechanics: Langer manufactures custom orthotics for practitioners and offers education, casting materials, and clinical support — a closely comparable specialty orthotics lab model to Ortho-Rite.
• Hersco Orthotic Labs: Hersco is a specialty custom orthotics laboratory serving practitioners with a range of functional and accommodative devices, comparable to Ortho-Rite in scale and product breadth.
• Pedors: Pedors designs and sells specialty footwear, including diabetic and therapeutic shoes, with a B2B presence through practitioners — closely comparable to Ortho-Rite's diabetic shoe and accommodative offerings.
• Foot Levelers: Foot Levelers manufactures custom-made functional orthotics prescribed by healthcare practitioners, with a comparable B2B go-to-market through chiropractors, podiatrists, and other providers. It is one of the most direct competitors to Ortho-Rite in custom prescription orthotics.
• Apex Foot Health Industries: Apex manufactures foot orthotics, insoles, and specialty footwear including diabetic shoes. Comparable to Ortho-Rite across both orthotic devices and the diabetic shoe category.

Broad incumbents

• Össur: Össur is a global leader in non-invasive orthopedics including bracing and supports for the foot, ankle, and lower extremities. Comparable as a broad incumbent in orthotic bracing adjacent to Ortho-Rite's AFO/brace offerings.
• Hanger, Inc. Hanger is a large, publicly-traded provider of orthotic and prosthetic patient-care services, offering custom orthotics and AFOs across a national clinic network. It is a much larger incumbent in the same end-categories Ortho-Rite serves.
• Bauerfeind: Bauerfeind manufactures orthopedic braces, supports, and insoles sold through healthcare providers and retail channels globally. Comparable as a broad incumbent in orthotic bracing adjacent to Ortho-Rite's product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho-Rite