Garrett Insurance

Name

Garrett Insurance

Legal name

Garrett Insurance Agency

Website

https://garrett-insurance.com

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Independent insurance agency
• Personal insurance
• Commercial insurance
• Auto insurance
• Homeowners insurance

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Garrett Insurance earns commissions from multiple insurance companies for policies placed and renewed. The agency shops coverage across several carriers to secure the best possible coverage at the lowest price for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Garrett Insurance is an independent insurance agency that distributes personal and commercial insurance products on behalf of multiple A-rated insurance carriers. Agents shop coverage across several insurance companies to match customers with optimal combinations of coverage and price, providing personalized consultations, ongoing annual policy reviews, and claims advocacy from quote through policy servicing.

Product overview

Garrett Insurance is an independent insurance agency offering a portfolio of insurance products across personal and commercial lines. The core offering consists of personal insurance products (Auto, Homeowners, Life) and commercial/business insurance products (General Business Liability, Directors & Officers, Errors & Omissions, Workers' Compensation). As an independent agent, they shop coverage across multiple A-rated insurance companies to provide clients with the best combination of coverage and price. The products function as standalone offerings that can be mixed and matched across providers to optimize coverage and cost for each client's specific situation.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple A-Rated Insurance CompaniescoreChannel Partner/ Reseller/ DistributorGarrett Insurance Agency maintains contractual relationships with multiple A-rated insurance companies to offer diverse coverage options. As an independent agent, they shop coverage across these carriers to secure the best possible coverage at competitive prices for their clients. The specific insurance company partners are not named on the website.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Policygenius: Policygenius is a digital insurance marketplace that compares life, home, and disability coverage across multiple carriers. It overlaps with Garrett's product set and multi-carrier comparison approach, but delivers it via a digital-first channel that competes for the same end customer.

Direct peers

• Brightway Insurance: Brightway Insurance is a franchise network of independent insurance agencies offering personal and commercial lines across multiple carriers. Its agency-level business model and product mix closely parallel Garrett's portfolio, making it a directly comparable independent agency.
• Goosehead Insurance: Goosehead Insurance is an independent personal-lines agency with a multi-carrier model that shops across providers, directly comparable to Garrett's value proposition. Although Goosehead has scaled into a public franchise, its core economics (commission-based, multi-carrier shopping) mirror Garrett's.
• Leavitt Group: Leavitt Group is a network of independent insurance agencies across the western and southern U.S. offering personal, commercial, and benefits lines. Its regional independent agency model and commission-based distribution are directly comparable to Garrett.
• Higginbotham: Higginbotham is a large independent insurance agency offering commercial and personal lines, with multi-carrier partnerships and employee benefits brokerage. Its independent agency model and emphasis on cross-selling commercial and personal coverage align with Garrett's go-to-market.
• The Insurance Store: The Insurance Store is an independent insurance agency offering personal and commercial lines through multiple carriers. Its multi-carrier independent agency model and product breadth (auto, home, life, commercial) make it a directly comparable small-agency peer to Garrett.

Broad incumbents

• HUB International: HUB International is a major North American insurance brokerage offering commercial, personal, and employee benefits through multi-carrier partnerships. While much larger and multi-line, its independent brokerage model and emphasis on small-business commercial lines overlap with Garrett's offering.
• State Farm: State Farm is the largest U.S. personal-lines insurer operating through captive agents. While Garrett operates as an independent agent and State Farm as a captive carrier, both sell comparable auto, home, and life products to consumers in the same Georgia market.
• Brown & Riding Insurance Services: Brown & Riding is a national wholesale insurance brokerage focused on commercial specialty lines including professional liability and E&O, directly overlapping Garrett's Errors & Omissions and D&O offerings. Its wholesale focus complements rather than directly competes with retail agencies.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with a broad portfolio spanning commercial P&C, benefits, and personal lines. As a broad incumbent, it competes with Garrett in commercial lines brokerage, particularly for mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrett Insurance