The Insurance Store
The Insurance Store is a family-owned independent insurance agency founded in 1973, distributing personal, business, health, and trucking insurance across 48 US states through seven offices and a self-service portal.
- Company typePrivate
- Founded1973
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Insurance Store does
The Insurance Store is an independent insurance agency founded in 1973 by Norven and Cheryl Storrs, operating under the legal entity Storrs Insurance Group, Inc. and headquartered in San Diego, California. The agency distributes personal (home, auto, umbrella), business (general liability, workers compensation, property, E&O, cyber), health (group and individual), and trucking (auto liability, physical damage, cargo, excess) insurance products, supported by regulatory service modules covering DOT filings, motor carrier permits, UCR, 2290, and EPN permits, plus DMV-related documentation. The firm is licensed across most US states, maintains seven physical offices in California, Washington, Utah, and Tennessee, and reports servicing clients in all 48 contiguous states.
The agency operates on a commission-based revenue model, placing business with multiple carriers including Progressive, Nationwide, Liberty Mutual, Hartford, IAT, AmTrust, Oregon Mutual, Mercury, Safeco, and State Fund. Its go-to-market is consultative and sales-led, combining in-office licensed-agent relationships with phone and web inbound channels and a self-service web portal called TIS24 for 24/7 certificate of insurance issuance, policy modifications, and ID card downloads. The trucking vertical is the most differentiated offering, augmented by an ICSA (Independent Carrier Safety Association) membership program that bundles SmartDrive onboard cameras, drug and alcohol screening, and insurance discounts for a $100-$500 annual fee, and by partnerships with Genlogs and Roadside Masters.
The company remains privately held by the Storrs family, with no institutional or venture capital backing disclosed in the source materials. Workforce size is in the 11-50 band. Recognition includes 2025 Progressive Truck 25 Elite (top 25 truck insurance agencies nationwide), 2025 Fortune Best Small Workplaces, and four consecutive years of Great Place to Work certification based on 96% positive employee reviews. There are no patents, no funding rounds, no acquisitions, and no documented AI, API, or SDK capabilities.
The Insurance Store firmographics
Firmographics- Name
- The Insurance Store
- Legal name
- Storrs Insurance Group, Inc.
- Website
- https://tisteam.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Insurance Store is a family-owned independent insurance agency founded in 1973, distributing personal, business, health, and trucking insurance across 48 US states through seven offices and a self-service portal.
- Ownership category
- akta.pro rank
The Insurance Store industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Public Liability (Premises/Operations) (FSAJADAD)
Keywords
Where The Insurance Store is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Insurance Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Agency Commissions: Functions as an independent insurance agency earning commissions from multiple insurance carriers including Progressive, Nationwide, Liberty Mutual, Hartford, and others. Revenue is generated through commissions on insurance policies sold and renewed for personal, business, health, and trucking lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insurance coverage quotes |
| Subscription | Annual | ICSA Membership for trucking safety programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Insurance Store product offering
Product offeringCore offering
The Insurance Store is an independent insurance agency that sells and services personal insurance (home, auto, umbrella), business insurance (general liability, workers' comp, property, E&O, cyber), health insurance (group and individual plans), and trucking insurance (auto liability, physical damage, cargo, excess) by placing coverage with multiple carriers. It also provides trucking permit filings (DOT, UCR, 2290, EPN) and DMV services, supported by a 24/7 self-service customer portal (TIS24) for certificate of insurance issuance and policy management.
Product overview
The Insurance Store is an independent insurance agency offering a portfolio of insurance products and services. The core offerings include Personal Insurance (home, auto, umbrella), Business Insurance (general liability, workers comp, property, E&O, cyber liability), Health Insurance (group and individual plans), and Trucking Insurance (auto liability, physical damage, cargo, excess). These are supported by service modules for trucking Permits (DOT, Motor Carrier Permit, UCR, 2290, EPN) and DMV Services. The company provides an online self-service portal called TIS24 for certificate issuance, policy management, and ID card access. Additional offerings include ICSA membership for trucking safety programs and discounts, and a TIS Trucking Services Podcast for industry content.
Differentiator
Problem solved
Functional benefit
Brands
- TIS24: Online customer portal for issuing certificates, managing policy information, requesting changes, and issuing ID cards.
Products and services
- Personal Insurance Complete family protection including home, auto, and umbrella insurance coverage placed with multiple carriers, targeted at individuals and families.
- Business Insurance Commercial insurance coverage for businesses including general liability, workers' compensation, property, errors and omissions (E&O), and cyber liability, placed with multiple carriers.
- Health Insurance Group health plans and individual health insurance plans to help safeguard against unexpected medical costs for businesses and individuals.
- Trucking Insurance Specialized coverage for trucking businesses including auto liability, physical damage, cargo, and excess/umbrella insurance for trucks and fleets, placed with carriers including Progressive.
- Trucking Permits Service Assistance with trucking regulatory filings including DOT registration, Motor Carrier Permits, UCR, 2290 heavy vehicle use tax, and EPN permits.
- DMV Services Department of Motor Vehicles related services to assist trucking companies with regulatory compliance and documentation.
- TIS24 Customer Portal Self-service web and mobile portal allowing truckers and other customers to issue certificates of insurance, manage policy information, request policy changes (add/remove vehicles and drivers), and download ID cards 24/7.
- ICSA Membership (Independent Carrier Safety Association) Safety association membership providing independent truckers and small carriers with safety programs, education, SmartDrive camera systems, alcohol and drug screening, and discounts on commercial truck insurance through Mohave Transportation Insurance Company. Pricing starts at $100 per year for the first truck, with a $500 maximum annual cap.
Quantifiable outcome
- Named to Progressive's Truck 25 Elite for 2025, placing company among top 25 truck insurance agencies nationwide
Companies that use The Insurance Store
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
The Insurance Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Insurance Store partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Progressive InsurancecoreProgressive is a major insurance carrier partner whose logo appears on the company's partner page. The Insurance Store sells Progressive insurance products as an independent agency and was recognized as Progressive's Truck 25 Elite for 2025.
- Independent Carrier Safety Association (ICSA)coreICSA is a safety association for independent truckers and small carriers. ICSA provides access to SmartDrive onboard camera systems, alcohol and drug screening services, and helps members qualify for discounts on commercial truck insurance through Mohave Transportation Insurance Company. Membership fees start at $100 per year.
- Nationwide InsurancecoreNationwide is an insurance carrier partner whose logo appears on the company partner page. The Insurance Store sells Nationwide insurance products as an independent agency.
- Liberty Mutual InsurancecoreLiberty Mutual is an insurance carrier partner whose logo appears on the company partner page. The Insurance Store sells Liberty Mutual insurance products as an independent agency.
- Hartford InsurancecoreHartford is an insurance carrier partner whose logo appears on the company partner page. The Insurance Store sells Hartford insurance products as an independent agency.
- IAT InsurancecoreIAT Insurance is a carrier partner whose logo appears on the company partner page. The Insurance Store sells IAT insurance products as an independent agency.
- ISU SteadfastcoreISU Steadfast is a member partner whose logo appears on the company partner page, part of the ISU insurance network.
- Mohave Transportation Insurance CompanycoreReferenced in ICSA partnership materials as the insurance company through which ICSA members can qualify for coverage and discounts on commercial truck insurance.
- Roadside MastersminorPartner whose logo appears on the company partner page, providing roadside services for trucking clients.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
The Insurance Store competitors and assessment
Company assessmentDirect peers
- Brown & Riding Insurance Services: Brown & Riding is a specialty insurance brokerage with strong expertise in trucking and transportation risks, operating independently across multiple carriers — a directional comparator to TIS's trucking-specialty focus.
- Leavitt Group: Leavitt Group is a family-influenced, multi-state independent insurance agency concentrated in the Western U.S. with similar mix of personal, commercial, and benefits lines and a comparable regional-office footprint model.
- Heffernan Insurance Brokers: Heffernan is a mid-sized independent brokerage offering personal, business, and benefits insurance with multi-carrier distribution — closely comparable to TIS in operating model, mid-market focus, and Western U.S. footprint.
- RPS (Risk Placement Services): RPS is a specialty insurance brokerage that places niche and excess-and-surplus risks across multiple carriers — closely comparable to the truck and commercial-excess placement work that TIS performs through its agency partners.
- Insurance Office of America: IOA is a mid-sized independent insurance agency selling personal, commercial, and benefits lines through multi-carrier distribution — analogous in scale and product breadth to The Insurance Store.
- ISU Steadfast: TIS is an ISU Steadfast member partner, making this its network affiliate. ISU Steadfast is a mid-sized independent insurance agency with comparable multi-carrier distribution across personal, commercial, and specialty lines in the Western U.S.
Broad incumbents
- Acrisure: Acrisure is a large, tech-enabled insurance brokerage consolidating independent agencies. It is a competitor for any acquisition of TIS and overlaps in personal, commercial, and specialty placement but operates at vastly greater scale.
- Hub International: Hub International is a large North American insurance brokerage offering personal, commercial, and specialty placement across many carrier partners — overlapping TIS's distribution model but at materially larger scale.
- USI Insurance Services: USI is one of the largest U.S. insurance brokerages with multi-carrier distribution across personal, commercial, and benefits — a large-scale analogue to TIS's agency model and a likely acquirer / consolidator.
- NFP (an Aon company): NFP is a mid-to-large insurance brokerage and benefits consultant acquired by Aon, with comparable independent-agency distribution across personal, commercial, and benefits lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Insurance Store social profiles
Digital presenceThe Insurance Store compliance and trust
Trust signalCompliance2 records
The Insurance Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insurance Store leadership team
Management profileNumber of profiles
Profiles2 records
The Insurance Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insurance Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insurance Store
What does The Insurance Store do?
The Insurance Store is an independent insurance agency that sells and services personal insurance (home, auto, umbrella), business insurance (general liability, workers' comp, property, E&O, cyber), health insurance (group and individual plans), and trucking insurance (auto liability, physical damage, cargo, excess) by placing coverage with multiple carriers. It also provides trucking permit filings (DOT, UCR, 2290, EPN) and DMV services, supported by a 24/7 self-service customer portal (TIS24) for certificate of insurance issuance and policy management.
Is The Insurance Store a public or private company?
The Insurance Store is a private company. It is classified as family owned and is currently operating.
When was The Insurance Store founded?
The Insurance Store was founded in 1973. It employs 11 to 50 people.
Where is The Insurance Store based?
The Insurance Store is headquartered in San Diego, United States, in the North America region.
How does The Insurance Store make money?
One revenue line is on record: insurance Agency Commissions.
Who are The Insurance Store's main competitors?
Direct peers on record are Brown & Riding Insurance Services, Leavitt Group, Heffernan Insurance Brokers, RPS (Risk Placement Services), Insurance Office of America and ISU Steadfast. Broad incumbents are Acrisure, Hub International, USI Insurance Services and NFP (an Aon company).
Does The Insurance Store have an API?
No public API is recorded for The Insurance Store.
What industry is The Insurance Store in?
The Insurance Store's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524210 and its SIC code is 6411.