Vrlearninglab

What Vrlearninglab does

VR Learning Lab is a Netherlands-based knowledge organization founded in Leiden in 2015 by Robin de Lange that develops and delivers VR, AR, and AI-based educational content and services. The company operates two principal service lines: a techdocent (tech-teacher) pool providing digital literacy lessons, DigiDagen (multi-day technology programs), and project weeks to primary, secondary, and MBO schools across the Netherlands; and 'Future Parade', a traveling installation catalog of in-house-built interactive AI and XR experiences (AI Photobooth, Magic Mirror, SketchSynthesizer, Infinite AI Gallery, VR/XR headsets, Maker Stations) available for corporate events, festivals, conferences, and youth-facing events like Maker Faire.

The company builds all core software and hardware in-house, including the LIMESCOOP solar-powered virtual binoculars installed publicly in Katwijk in 2023, and develops educational games using CoSpaces Edu. AI is central to the product surface: Future Parade installations use generative AI for image generation, live transformation, and interactive art, while the NOLAI consortium project (2023) integrates speech recognition, LLMs, and text-to-speech into a VR vocabulary tutor for kindergarten children, with all AI models run locally for privacy. Research output includes studies with 17,000+ student survey responses from MediaMasters national media literacy programs.

VR Learning Lab makes money through professional-services engagements — per-day or per-series techdocent deployment, customized workshops, Future Parade event bookings, teacher bootcamps (partly subsidized via Bijscholingvmbo), and holiday programs — supplemented by Dutch government and research grants (SLIM, NRO Comenius, Gratama, NOLAI). Pricing is quote-based and not publicly disclosed. Customer logos span Dutch universities (Leiden, Utrecht, UvA, Inholland), public libraries (Openbare Bibliotheek Amsterdam, Koninklijke Bibliotheek), corporates (ABN AMRO, Twynstra Gudde), cultural institutions (Naturalis), and healthcare providers (Leviaan). The company remains privately held with ~10 employees and no disclosed external funding.

Name

Vrlearninglab

Legal name

Virtual Reality Learning Lab

Website

https://vrlearninglab.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

VR Learning Lab is a Leiden-based knowledge organization that delivers VR, AR, and AI-based digital literacy education to Dutch schools via a techdocent pool and provides interactive AI/XR installations (Future Parade) for events, conferences, and corporate clients.

Ownership category

akta.pro rank

Product category

Immersive Education Services

NAICS

Educational Support Services (611710), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Immersive technology education
• Digital literacy training
• VR/AR curriculum development
• AI literacy workshops
• Educational event installations

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Techdocenten Deployment: Deployment of trained tech teachers to schools for digital literacy lessons, DigiDagen, and project weeks. Charged per day or series of lessons.
2. Workshop and Training Services: Workshops for students (game design, VR programming, AI), teacher bootcamps (Ontwerpen met AI), and professional development training. May be subsidized through partners like Bijscholingvmbo.
3. Future Parade Event Installations: Booking of interactive AI and XR installations for corporate events, conferences, festivals, and schools. Includes AI Photobooth, Magic Mirror, VR experiences, and workshops.
4. Custom Development Projects: Development of custom VR/AR/AI applications and installations in commission (e.g., LIMESCOOP with architect Fons Verheijen, educational games for MediaMasters).
5. Research Grants and Subsidies: Funding from government programs including NOLAI consortium partnership, SLIM subsidy for techdocent training development, and NRO Comenius grants.
6. Holiday Programs and Summer Camps: Makersdagen (vacation camps) for children aged 9-14 teaching VR game design and programming skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

VR Learning Lab is a Dutch knowledge organization that deploys a pool of trained tech teachers to primary, secondary, and vocational schools for digital literacy lessons, DigiDagen, and AI/VR/AR workshops. The company also operates Future Parade, a traveling technology carnival of AI and XR installations (AI Photobooth, Magic Mirror, SketchSynthesizer, VR headsets, Maker Stations) for hire at corporate events, conferences, and festivals, and develops custom XR/AI software and research-backed educational games.

Product overview

VR Learning Lab is a knowledge organization that explores Virtual Reality, Augmented Reality, Artificial Intelligence, and digital technologies for education. The company operates two main service lines: (1) Techdocenten Pool - providing technology teachers and digital literacy education to primary and secondary schools through DigiDagen and tech lessons; and (2) Future Parade - a traveling technology carnival featuring AI installations including AI Photobooth, Magic Mirror, SketchSynthesizer, and Infinite AI Gallery, combined with VR/XR experiences and Maker Stations. Additional offerings include educational games like AR(e) you Ready? and Ontsnap het AI museum, research projects like the NOLAI vocabulary project, and professional development bootcamps for teachers on AI integration.

Differentiator

Problem solved

Functional benefit

Brands

• Future Parade: Rondreizende toekomstkermis (traveling future carnival) - AI and XR experiences for events, schools, and conferences featuring AI Photobooth, Magic Mirror, SketchSynthesizer, and VR experiences.
• Future Arcade
• VR Learning HUB

Products and services

• Future Parade A bookable traveling technology carnival of interactive AI and XR installations, workshops, and educational games for corporate events, conferences, festivals, schools, and libraries.
• Techdocenten Deployment (Tech Lessons) Deployment of trained tech teachers to primary schools, secondary schools, and mbo institutions for digital literacy, VR/AR/AI lessons, and project weeks.
• DigiDagen (Digital Days) Multi-day intensive technology programs where techdocenten deliver concentrated technology education to school cohorts.
• Bootcamps voor Docenten (Teacher Bootcamps) Teacher training programs on AI design and digital skills, eligible for up to 50% subsidy through the Bijscholingvmbo partnership.
• Workshops voor Leerlingen (Student Workshops) Modular short-format student workshops covering game design, VR programming, drawing robots, and AI design, for primary, secondary, and mbo students.
• Custom VR/AR/AI Development Commissioned development of bespoke VR, AR, and AI applications and interactive installations for organizations, museums, and public-sector projects.
• Makersdagen (Holiday Programs and Summer Camps) Vacation camps for children aged 9-14 teaching VR game design and programming skills during school holidays.

Quantifiable outcome

• 80,000+ game plays and 17,037 survey responses from youth on AR attitudes
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• 100%FATcoreStrategic or Co-development Partner · 1 June 2023Developed the FATscope hardware for the LIMESCOOP virtual binoculars, including weather-resistant outdoor housing, battery + solar power system, and backend software. Partnership for interactive public installations combining VR technology with unique physical interfaces.
• NOLAI (Nationaal Onderwijslab AI)flagshipStrategic or Co-development Partner · 1 May 2023Consortium partner in the NOLAI project 'Woordenschat vergroten door rijke context' (Vocabulary expansion through rich context). VR Learning Lab is developing VR and AI software for vocabulary training for kindergarten children with educational disadvantages. Collaboration with scientists from Radboud Universiteit and iXperium, working with Flores schools. Three-year research project.
• Xinas BVcoreTechnology or IntegrationCreated detailed 3D models of the Roman Brittenburg fort for the LIMESCOOP project, providing archaeological-accurate visualization.
• iXperiumminorStrategic or Co-development PartnerEducation research partner in the NOLAI vocabulary project, contributing expertise in learning and technology integration.
• Radboud UniversiteitminorStrategic or Co-development PartnerAcademic research partner in the NOLAI project, contributing scientific expertise to vocabulary development research.
• FloresminorImplementation/ SI/ Consulting PartnerSchool group participating in the NOLAI pilot project, providing test environment for VR vocabulary training with kindergarten children.
• PLNT LeidencoreStrategic or Co-development PartnerInnovation center in Leiden housing VR Learning Lab office and hosting events, workshops, and PLNT Skills programs. Co-organizer of online events.
• BijscholingvmbocoreChannel Partner/ Reseller/ DistributorPartnership enabling up to 50% subsidy for teacher bootcamp training on AI design, making professional development more accessible for educators.
• Pool WestminorChannel Partner/ Reseller/ DistributorStaffing intermediary for deploying techdocenten to schools for DigiDagen and temporary teaching coverage.
• RTC CellaminorChannel Partner/ Reseller/ DistributorStaffing intermediary for deploying techdocenten to schools for DigiDagen and temporary teaching coverage.
• SLIMminorChannel Partner/ Reseller/ DistributorStaffing intermediary for deploying techdocenten to schools for DigiDagen and temporary teaching coverage.
• CoSpaces EducoreTechnology or IntegrationPrimary software platform for teaching students to create VR/3D experiences. Used extensively in workshops and educational programs. VR Learning Lab creates curriculum and competitions around this platform.
• MediaMasterscoreStrategic or Co-development PartnerAnnual national media literacy competition for Dutch primary school students. VR Learning Lab creates custom games and challenges as Theme Missions, reaching tens of thousands of students annually.
• Honours Academy Leiden UniversitycoreStrategic or Co-development PartnerLong-standing partnership for VR/AR Honours Classes taught by Robin de Lange, including 'Learning through Virtual Reality' and 'Augmented Reality & Human-Computer Collaboration'.
• NaturalisminorStrategic or Co-development PartnerBiodiversity museum collaboration for DinoZapp VR educational game development, allowing students to create VR experiences around natural history.
• KennisnetminorStrategic or Co-development PartnerEducation knowledge institute for research conference collaboration and knowledge sharing on VR/AR in education.
• SURFminorStrategic or Co-development PartnerContributed chapter on Virtual Reality to SURF Trendrapport 2016, collaborating with Lieke Rensink and Jan-Paul van Staalduinen on educational technology trends.
• BplusCminorStrategic or Co-development PartnerLeiden cultural institution that co-hosted the first CoSpaces Competition 2019 with 38 young participants aged 7-16.
• LeviaanminorStrategic or Co-development PartnerHealthcare institution for 'VR in a Psychotic World' workshop, providing anti-stigma training for healthcare professionals using VR to understand patient experiences.
• Fons Verheijen (Architect)coreStrategic or Co-development PartnerArchitect and client for LIMESCOOP virtual binoculars project, developing concept for public art installation at Katwijk showing Roman Brittenburg fort.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Labster: Labster delivers virtual science labs and immersive simulations for high school and university biology, chemistry, and physics. It is a direct competitor in the VR/AR simulation-for-education category and uses a subscription licensing model that contrasts with VR Learning Lab's project-based deployments.
• VictoryXR: VictoryXR delivers full-immersion VR education including virtual field trips and dual-teacher telepresence classes to K-12 districts. Overlaps with VR Learning Lab's experiential learning (LIMESCOOP) and speculative design games (AR(e) you Ready?), though operating at US-district scale.
• ClassVR / Avantis Systems: ClassVR provides managed VR headsets, curriculum-aligned content, and lesson plans to K-12 schools worldwide. Like VR Learning Lab, it sells immersive learning experiences to schools and educators, but does so through a hardware-plus-content SaaS model rather than custom installations and teacher deployment.
• Immersive VR Education: Ireland-based creator of Engage, an enterprise VR education and training platform used by universities and corporates. Comparable to VR Learning Lab's Honour Class and immersive learning programs, with broader platform ambitions.
• CoSpaces Edu: CoSpaces Edu is a VR/3D creation platform that VR Learning Lab both uses for its workshops (MediaMuseum, AR(e) you Ready?) and competes against in the creator-tools-for-education space. Its built-in distribution and authoring tools make it both partner and substitute.

Others

• Niantic 8th Wall: 8th Wall provides web-based AR development infrastructure used by brands and educators to build AR experiences in browsers. It is an enabling/ecosystem peer that could lower the cost of replicating VR Learning Lab's AR-centric installations (MediaMasters games, speculative AR design work).

Broad incumbents

• Discovery Education: Discovery Education is a large K-12 curriculum and digital content provider with VR/AR components (including AR-focused literacy modules). It is a broad incumbent competing for the same digital literacy and immersive content share-of-wallet in schools that VR Learning Lab targets.
• Nearpod: Nearpod is a K-12 lesson delivery platform that has added VR field trips and 3D objects to its library. It is a broad incumbent serving a similar teacher audience with immersive content but at vastly larger scale via SaaS distribution.
• Kahoot!: Kahoot is a major EdTech platform for schools and corporates with growing experiential learning and AI features. It competes for the same Dutch K-12 and event-engagement budgets that VR Learning Lab's techdocenten and Future Parade services target.
• zSpace: zSpace provides AR/VR combined-hardware STEM learning stations widely deployed in US K-12 and CTE. It is a broader incumbent in the immersive STEM education category where VR Learning Lab operates with VR installations and DigiDagen programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWk2wJhcJHliDqBX5ckq_xg
• Facebookfacebook.com/vrlearninglab
• LinkedInlinkedin.com/company/virtual-reality-learning-lab
• Instagraminstagram.com/vrlearninglab
• Xx.com/vrlearninglab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrlearninglab