100%FAT

What 100%FAT does

100%FAT B.V. is a Dutch creative-technology studio founded in 2015 and headquartered in Enschede, Netherlands, that designs, engineers, and produces custom interactive installations combining proprietary hardware, embedded software, and bespoke content. The company operates four core product lines — FAT Scope (an AR/VR binocular with 4K camera, 20x optical zoom, XSENS motion tracking, and indoor/outdoor variants including a solar-powered off-grid model), FAT Table (an interactive touch table with passive/active tag object recognition supporting up to 16 unique objects), FAT Touchless (a depth-sensor gesture interface for displays up to 42 inches), and FAT Player (a media player for hardware control, listed as coming soon) — alongside three rental experiences: Monsterworld, Pinball Projectie (projection mapping), and AR Sandbox. In-house manufacturing capability includes five FDM 3D printers with 75,000–100,000 cumulative print hours, an XXL-format printer, custom PCB design, and electronics integration.

The company earns revenue through four streams: product sales (proprietary hardware), experience rental (Monsterworld, Pinball Projectie, AR Sandbox for events), custom project development (a six-step Define→Discover→Design→Development→Deliver→Support methodology billed as professional services), and ongoing maintenance/support. Pricing is quote-based and not publicly disclosed. Go-to-market is consultative direct sales targeting European museums (Van Gogh Museum, Technisches Museum Wien, Concordia, Brorfelde, Universiteitsmuseum Utrecht, Bibliothèque nationale du Luxembourg), corporate experience centers (Urenco, ETC Pronexos, Malvern Panalytical), event organizers (Cinekid), and public spaces/municipalities (Enschede Stationsplein), with demonstrated execution in the Netherlands, Austria, Germany, Denmark, Luxembourg, and the UAE (Expo 2020 Dubai).

The business is a founder/owner-operated private limited company (B.V.) with no disclosed external institutional funding, no parent company, and no subsidiaries. Operations run from a single Enschede HQ housed in a monumental school building that doubles as a demonstration space. AI/ML capabilities are integrated into specific installations but are predominantly sourced from third-party providers (Google Vision API, MoodMe SDK, Ucrowds, Meta Quest hardware) rather than developed in-house.

Name

100%FAT

Legal name

100% FAT B.V.

Website

https://100fat.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

100%FAT is a Dutch creative-technology studio founded in 2015 that designs, builds, and rents custom interactive hardware-and-software installations for European museums, corporate experience centers, event organizers, and public spaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Experience Rental: Rental of interactive installations including Monsterworld, Pinball Projectie, and AR Sandbox for events, festivals, and temporary installations. Installations can be customized visually and in terms of gameplay and interaction.
2. Product Sales: Sale of proprietary products including FAT Scope (AR/VR binocular), FAT Table (interactive touch table), FAT Touchless (motion-controlled display), and FAT Player (media player).
3. Custom Project Development: Full-service custom interactive installation development from concept through delivery, following a structured 6-step process: Define, Discover, Design, Development, Deliver, and Support. Includes industrial design, electronics, custom sensors, and software development.
4. Professional Services: Maintenance, service, and support for delivered installations, brainstorming sessions, and demonstrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

100%FAT is a Dutch creative agency and producer that designs, develops, and builds custom interactive installations combining hardware, software, and content for museums and businesses. They sell a proprietary product line of interactive hardware (FAT Scope AR/VR binoculars, FAT Table with object recognition, FAT Touchless gesture interface, FAT Player media player) and offer rental experiences (Monsterworld, AR Sandbox, Pinball Projectie). Beyond catalog products, they deliver fully bespoke interactive installations from ideation through delivery using in-house industrial design, electronics, software, and 3D printing capabilities.

Product overview

100%FAT is a Dutch creative bureau and producer of custom interactive installations for museums and businesses. Their product portfolio centers on four core proprietary products (FAT Scope interactive binoculars, FAT Table touch table with object recognition, FAT Touchless gesture-controlled displays, and FAT Player media player) available for purchase or rental. They offer three rental experiences: Monsterworld (children's drawing-to-game), AR Sandbox (augmented reality sandbox), and Pinball Projectie (projection mapping pinball). Beyond products, 100%FAT designs and builds fully custom interactive installations including Neural Net physical neural network, Food by AI, Social Robot, VR experiences, light art, and educational installations for museums including Van Gogh Museum and Technisches Museum Wien. Services include brainstorming, project development, and ongoing support. The company operates from Enschede, Netherlands, serving museums, experience centers, trade shows, events, and public spaces across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• FAT Scope: Interactive binocular combining AR and VR for indoor and outdoor use with 4K camera and augmented reality features.
• FAT Table
• FAT Touchless
• FAT Player
• Monsterworld
• AR Sandbox
• Pinball Projectie

Products and services

• FAT Scope
• FAT Table
• FAT Touchless
• FAT Player
• Monsterworld
• AR Sandbox
• Pinball Projectie
• Custom Interactive Installation Development

Quantifiable outcome

• 5 FDM printers with 75,000-100,000 combined printing hours
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tinker ImagineerscoreStrategic or Co-development Partner · 1 January 2020Collaborated on the Neural Net installation for Technisches Museum Wien. Tinker provided initial concept sketches and overall exhibit design; 100%FAT handled industrial design, hardware construction, software development, and content creation.
• Virtual Reality Learning LabcoreTechnology or IntegrationCollaboration partner for creating virtual environments for the FAT Scope outdoor installation (Limescoop). Provided VR/AR content development for historical Romeinse visualizations.
• TrimmcoreStrategic or Co-development PartnerConcept development partner for the Box in Box experience with Malvern Panalytical, collaborating on immersive product reveal concepts.
• ArticacoreImplementation/ SI/ Consulting PartnerInterior construction partner for multiple projects including Technicon Experience Center and Doecentrum Enterse Zomp. Provides physical construction and installation services.
• SynergiquecoreImplementation/ SI/ Consulting PartnerExhibition coordination partner for the Van Gogh Museum project, managing the overall exhibition development including interaction design and software.
• LAB MediapleinminorChannel Partner/ Reseller/ DistributorVenue partner for Pinball Projection installation using outdoor LED screen setup, providing rental deployment location.
• Studio MADcoreStrategic or Co-development PartnerVideo production, 3D animation, and creative partner for multiple projects including Malvern Panalytical VR showroom and Technicon Experience Center.
• Jelle de GraafminorStrategic or Co-development PartnerDesign partner for the Social Robot 'Cor' at Concordia museum, responsible for the design and realization of the robot's outer shell.
• VENIVIDIMULTIPLEXminorStrategic or Co-development PartnerConcept originator for The Sky interactive light artwork at Expo 2020 Dubai. 100%FAT developed and built the installation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ideum: US-based interactive exhibit designer and hardware manufacturer producing touch tables, kiosks, and custom installations for museums and visitor centers. Closely comparable on both the proprietary touch-table hardware product (vs. 100%FAT's FAT Table) and the museum/exhibit delivery model.
• Second Story: Portland-based interactive experience studio (now part of Gensler) building custom interactive installations for museums, retail, and corporate experience centers. Closely comparable on the museum and corporate visitor-center vertical.
• Tinker Imagineers: Dutch experience design studio that is also an actual collaboration partner of 100%FAT (e.g., on the Neural Net installation at Technisches Museum Wien). Operates in the same niche of permanent interactive museum exhibits and shares cultural-institution customers.
• ART+COM: Berlin-based creative technology studio designing custom interactive installations and kinetic media sculptures for museums, brand spaces, and public venues. Highly comparable on bespoke hardware/software integration for cultural and corporate clients.
• Stimulant: San Francisco-based interactive design studio building touchscreen, gestural, and sensor-driven installations for museums, brands, and public spaces. Directly comparable custom-installation offering to 100%FAT's museum and corporate work.
• TeamLab: Japanese digital art collective designing large-scale interactive, sensor-driven installations for museums and exhibitions worldwide. Same value proposition — using custom technology to create interactive visitor experiences — as 100%FAT.
• BRC Imagination Arts: Global experience design firm producing branded attractions, museum exhibits, and cultural experiences. Comparable to 100%FAT on the museum/experience-center vertical and the full concept-to-delivery service model.
• Moment Factory: Montreal-based studio producing immersive multimedia installations for museums, public spaces, and brands. Closely comparable to 100%FAT in combining custom hardware, software, and content for permanent and touring cultural experiences.

Emerging players

• Refik Anadol Studio: Los Angeles-based new media artist studio producing large-scale data-driven immersive installations for museums and biennials. Comparable on the immersive-installation delivery for major museums but typically uses projection rather than custom hardware.
• Universal Everything: UK-based creative technology studio producing generative and interactive art installations for galleries, brands, and public spaces. Comparable on the screen-and-projection-side of 100%FAT's offering (e.g., The Sky LED artwork) but less hardware-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/100FAT
• LinkedInlinkedin.com/company/100-fat
• Instagraminstagram.com/100fat
• Facebookfacebook.com/100FAT

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100%FAT