Bonuscard

What Bonuscard does

Bonuscard Sverige AB operates a digital loyalty aggregation platform targeting pet owners across the Nordic region. Founded in 2000 and headquartered in Täby, Sweden, the company provides a free mobile application (iOS and Android) and web platform that consolidates multiple pet food, veterinary, and animal care brand loyalty programs into a single interface. Members can register purchases at 2,187 connected retail stores across Scandinavia, track purchase history, and collect digital stamps and discounts from over 100 affiliated brands including Royal Canin, Purina Pro Plan, Monster Pet Food, MUSH, Arken Zoo, Granngården, and Musti ja Mirri. Country-specific domains for Sweden, Finland, Norway, and Denmark provide localized access.

The platform's core products comprise four components: a mobile app, a digital bonus card system, a discount coupon platform, and a purchase tracking system. The underlying technology is a conventional mobile/web application with no disclosed APIs, SDKs, MCP endpoints, AI/ML components, or proprietary data assets. Distribution runs through app stores, country-specific web domains, social media (Facebook and Instagram), and integration with brick-and-mortar pet retail and veterinary chains.

Bonuscard operates a freemium consumer model with no membership fees or paid tiers. Revenue is generated through affiliate and referral commissions paid by affiliated brands that gain access to the platform's member base. The company has no disclosed external funding, operates with a lean team of 1-10 employees, and shows no public M&A activity, leadership changes, or strategic restructuring in the available record.

Name

Bonuscard

Legal name

Bonuscard Sverige AB

Website

https://bonuscard.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonuscard operates a free digital loyalty platform aggregating pet food, veterinary, and animal care brand discounts into a single mobile app and web interface, serving approximately 1,000+ pet owners across Sweden, Finland, Norway, and Denmark through 100+ affiliated brands and 2,187 connected retail stores.

Ownership category

akta.pro rank

Product category

Consumer Loyalty Platform

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Digital loyalty platform
• Pet care rewards
• Mobile bonus cards
• Consumer discount app
• Loyalty aggregation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Brand Commissions: Revenue generated through partnerships with affiliated pet food and animal care brands. Brands pay to be featured on the platform and gain access to Bonuscard's member base of 1000+ users across Scandinavia.
2. Free Membership Model: Membership is free for consumers. The platform monetizes through brand partnerships and affiliate relationships rather than charging end users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bonuscard operates a free digital loyalty platform that consolidates discounts, digital bonus cards, and purchase tracking from multiple pet food, animal care, and veterinary brands into a single mobile application and web interface. Members across the Nordic region can register purchases, collect digital stamps, access brand-specific discount coupons, and view purchase history through one app instead of carrying physical loyalty cards.

Product overview

Bonuscard operates as a unified digital loyalty card platform comprising a mobile app (iOS/Android), a digital bonus card system, a discount coupon platform, and a purchase tracking system. The core product consolidates multiple loyalty cards and brand discounts into a single mobile application, with affiliated stores across Sweden, Finland, Norway, and Denmark primarily in the pet food and veterinary care sector. Launched in 2000, the platform serves over 1000 members through approximately 100 affiliated retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonuscard Mobile App A free mobile application available on iOS and Android that consolidates digital bonus cards, brand-specific discount coupons, and purchase tracking for pet owners across the Nordic region. Members can self-register, collect stamps, register purchases at connected retail stores, and access discounts from 100+ affiliated pet food, animal care, and veterinary brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Monster Pet FoodcoreChannel Partner/ Reseller/ DistributorMonster Pet Food is a major affiliated brand on the Bonuscard platform. Available in Sweden, Finland, Norway, Denmark, and UK. Members can earn stamps and discounts when purchasing Monster products at connected stores.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin is a premium pet nutrition brand affiliated with Bonuscard. Available in Sweden, Norway, and Finland markets. Provides members with access to exclusive offers and loyalty rewards.
• MUSH (BARF pet food)coreChannel Partner/ Reseller/ DistributorMUSH is a raw/BARF pet food brand available through Bonuscard in Sweden, Norway, and Finland. Features an exclusive breeder/hunter membership program for registered members.
• Buddy Pet FoodscoreChannel Partner/ Reseller/ DistributorBuddy Pet Foods is a Scandinavian pet food brand available through Bonuscard in Sweden and Norway. Members earn rewards for purchases at affiliated retailers.
• Purina Pro PlancoreChannel Partner/ Reseller/ DistributorPurina Pro Plan veterinary nutrition brand is affiliated with Bonuscard across Sweden, Finland, Norway, and Denmark. Provides members with access to professional pet nutrition products and rewards.
• KRAFFT (horse feed)minorChannel Partner/ Reseller/ DistributorKRAFFT is a horse feed brand affiliated with Bonuscard in Sweden and Denmark. Offers loyalty rewards for horse feed purchases.
• Ever CleanminorChannel Partner/ Reseller/ DistributorEver Clean is a cat litter brand available across Sweden, Norway, and Finland through Bonuscard. Members can earn rewards on cat litter purchases.
• LantmännenminorChannel Partner/ Reseller/ DistributorLantmännen is a Swedish agricultural cooperative with pet food products available through Bonuscard in Sweden.
• Arken ZoocoreChannel Partner/ Reseller/ DistributorArken Zoo is a major Nordic pet retail chain with 100+ store locations across Sweden. Members can register purchases and earn rewards at all Arken Zoo locations.
• GranngårdencoreChannel Partner/ Reseller/ DistributorGranngården is a Swedish retail chain specializing in farm, garden, and pet supplies with over 100 store locations. Accepts Bonuscard for loyalty rewards.
• AniCuraminorChannel Partner/ Reseller/ DistributorAniCura is a European veterinary clinic chain with locations across Sweden, Norway, and Denmark. Members can earn rewards on select purchases at AniCura clinics.
• EvidensiaminorChannel Partner/ Reseller/ DistributorEvidensia is a Nordic veterinary clinic network with locations across Sweden, Norway, Finland, and Denmark. Part of Bonuscard's connected retail network.
• Musti ja MirricoreChannel Partner/ Reseller/ DistributorMusti ja Mirri is a Finnish pet retail chain with over 100 store locations. Major retail partner for Bonuscard in Finland market.
• HankkijaminorChannel Partner/ Reseller/ DistributorHankkija is a Finnish agricultural and pet supply retail chain with locations across Finland. Connected retail partner for Bonuscard.
• FirstVetminorChannel Partner/ Reseller/ DistributorFirstVet is a digital veterinary consultation service available in Sweden. Members can access FirstVet services through the Bonuscard connected store network.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Como (formerly Como Sense): Como is a customer engagement and loyalty platform serving small and mid-sized businesses with mobile-first loyalty programs, coupons, and stamp cards. Directly comparable to Bonuscard's mobile loyalty aggregation concept, though Como focuses on merchant-side tooling across multiple verticals.
• Thanx: Thanx is a digital loyalty and customer engagement platform for restaurants and retailers, offering branded mobile loyalty programs with spend tracking and rewards. Comparable to Bonuscard in the digital loyalty and purchase tracking functionality, though serving a broader merchant base rather than aggregating pet-care brands.
• LoyalZoo: LoyalZoo is a digital loyalty program platform that enables small and mid-sized retailers to launch their own branded mobile loyalty programs. Comparable to Bonuscard on the merchant/brand side of loyalty program management, though LoyalZoo sells software to merchants whereas Bonuscard aggregates programs for consumers.
• FidMe: FidMe is a French-origin mobile loyalty card app that aggregates loyalty cards, coupons, and offers from multiple retailers in a single app. Directly comparable to Bonuscard as a digital loyalty aggregation platform targeting consumers with multi-brand offers and discount access.
• Stocard: Stocard was a leading digital loyalty card aggregator operating across Europe including the Nordics, offering users a mobile wallet to consolidate loyalty cards from multiple retailers. Directly comparable to Bonuscard's core value proposition of consolidating multiple brand loyalty programs in a single app, though Stocard operated across many retail verticals versus Bonuscard's pet-care focus. Acquired by Klarna in 2022.

Broad incumbents

• Yotpo Loyalty: Yotpo is a broad e-commerce marketing platform that includes a loyalty and referrals product serving mid-market and enterprise brands. Comparable to Bonuscard in providing branded loyalty and rewards infrastructure for retailers, but operating at a much larger scale across many verticals.
• Square Loyalty: Square Loyalty is the loyalty program offering from Block (Square), enabling merchants using Square payments to launch digital punch card and points-based loyalty programs. A broader incumbent offering digital loyalty functionality as part of a much larger payments ecosystem, comparable to the stamp/discount tracking Bonuscard provides on behalf of brands.
• Google Wallet: Google Wallet (formerly Google Pay) is Google's native digital wallet supporting loyalty cards, gift cards, and offers across Android devices. A broad incumbent comparable to Bonuscard's digital loyalty aggregation functionality, distributed natively to billions of Android users without requiring a third-party app download.
• Apple Wallet: Apple Wallet is Apple's native digital wallet on iOS that stores loyalty cards, boarding passes, coupons, and gift cards with OS-level integration. A broad incumbent that competes with Bonuscard's core value proposition by offering free native loyalty card storage to hundreds of millions of iPhone users worldwide.

Others

• Petco (loyalty program): Petco operates the Vital Care loyalty program in the US, a paid membership providing discounts and benefits on pet food, veterinary care, and grooming. While focused on a single retailer versus Bonuscard's aggregation model, Petco represents a major pet vertical loyalty program that illustrates both the vertical concentration risk and the broader pet loyalty competitive landscape Bonuscard operates within.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bonuscardsverige
• Instagraminstagram.com/bonuscardsverige
• LinkedInlinkedin.com/company/bonuscard-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonuscard