finno

What finno does

finno is a Dutch-language editorial platform focused on innovation in the financial sector, founded in March 2008 by Pascal Spelier and operated as a legal entity under Clinfidence Holding B.V. in Rosmalen, Netherlands. It publishes articles covering fintech, insurtech, digital banking, payments, pensions and digital identity, written by Spelier, co-blogger Arie Blokland, and occasional guest contributors, with content distributed via a WordPress blog at finno.nl, an email newsletter (3,427+ subscribers), and social channels on Twitter, LinkedIn and YouTube.

The platform is built on a standard WordPress content management stack with no proprietary technology, APIs, or software modules. Its offering is purely editorial: blog articles, a video channel featuring interviews and the 'Inno Updates' series, and a presentation/speaking service in which Spelier delivers talks at industry events such as Emerce eFinancials, Oracle CX Day and ING Innovation Bootcamp. There is no paid digital product, no mobile app, and no documented AI capability.

finno monetizes exclusively through display advertising. Banner inventory is sold at three monthly tiers: a premium 1200x470 homepage slide at €500/month (50–100 daily impressions), a 160x600 wide skyscraper at €200/month (150–300 daily impressions), and a 180x150 rectangle at €100/month (150–300 daily impressions), all excluding VAT. The company is founder-operated with no disclosed funding, no external investors, no partnerships, and no documented headcount beyond the 1–10 employee range.

Name

finno

Legal name

Clinfidence Holding B.V.

Website

https://finno.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

finno is a Dutch-language WordPress blog and newsletter covering fintech, insurtech and digital banking innovation, founded in 2008 by Pascal Spelier and monetized through display advertising and founder speaking engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: finno generates revenue through display advertising on its blog platform. The website offers various advertising formats including slide banners (1200x470 pixels) at €500/month with 50-100 daily impressions, and smaller rectangular/skyscraper banners at €100-200/month with 150-300 daily impressions. The platform is marketed to advertisers targeting financial sector professionals.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

finno is an independent Dutch-language blog and media platform that publishes editorial articles, expert commentary, and interviews on innovation in the financial sector, covering fintech, insurtech, digital banking, payments, pensions, digital identity, and blockchain. Beyond written content, the platform distributes a newsletter, a YouTube video channel, and offers the founder as a speaker at industry conferences.

Product overview

finno is an independent blog platform focused on innovation in the financial sector. The platform operates as a single unified offering—a blog/news publication—not a platform-plus-modules architecture. It features articles from multiple bloggers (including Pascal Spelier and Arie Blokland) covering topics such as fintech, insurtech, digital banking, payments, pensions, blockchain, and financial technology trends. The platform does not offer any distinct software products, modules, or paid digital products; its offering consists solely of editorial content, presentation services, and media advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• finno Blog Platform Independent Dutch-language blog and media platform featuring articles from multiple bloggers covering fintech, insurtech, digital banking, payments, pensions, digital identity, and blockchain, aimed at financial-sector professionals seeking innovation insights.
• Display Advertising on finno.nl Sold display advertising inventory on finno.nl to fintech and financial-services advertisers, with monthly-priced slots (slide banner €500/month on the homepage; rectangle €100/month; wide skyscraper €200/month) and 50–300 daily impressions depending on placement.
• Speaking Engagements by Pascal Spelier Keynote and panel speaking services delivered by founder Pascal Spelier at industry events focused on innovation in financial services, fintech, insurtech, and digital customer experience (e.g., Emerce eFinancials, Oracle CX Day, ING Innovation Bootcamp).
• finno Email Newsletter Email newsletter subscription product delivering notifications when new articles are published, currently reaching 3,427+ subscribers on financial-sector innovation topics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Finextra: Long-running independent B2B news and opinion site focused on financial technology and wholesale banking. Directly comparable to finno as a niche fintech editorial publication monetized to financial sector professionals, though at much larger UK/global scale.
• LendIt: Fintech media and events platform historically focused on lending and digital banking. Comparable to finno as a content-and-conference business serving fintech professionals, though at significantly larger scale and with event-driven revenue.
• The Paypers: Independent Dutch-rooted B2B publication covering payments, fintech, digital commerce and financial innovation. Direct peer in both niche (financial innovation) and Dutch/European origin, with similar editorial-plus-events monetization.
• Tearsheet: B2B media brand covering retail banking, payments, wealth management and fintech. Comparable to finno as an independent content-led platform serving financial sector professionals, with overlapping coverage themes (innovation, digital banking, fintech).
• The Financial Brand: B2B media site covering retail banking innovation, digital transformation and marketing. Closely comparable to finno in audience (financial sector professionals), editorial focus (banking innovation), and digital-publication business model.

Broad incumbents

• Celent: Research and advisory firm (part of Oliver Wyman) covering financial services technology and innovation. Comparable to finno in subject matter (financial innovation, fintech, insurtech) but operates a paid research model rather than ad-supported publishing.
• BAI: US-based banking industry association producing research, media (Banking Strategies) and events for retail banking executives. Comparable to finno in audience and editorial coverage of banking innovation, but with broader mandate and association-backed resources.

Others

• Money 20/20: Global fintech media and events brand owned by Ascential. Comparable ecosystem player in financial innovation media, but operates predominantly through large paid conferences rather than an ad-supported editorial blog like finno.

Regional players

• Emerce: Leading Dutch digital business media and events brand covering e-business, marketing and digital innovation. Regional peer sharing the Dutch market, a professional digital audience, and a content-plus-events monetization model — Pascal Spelier has also programmed Emerce eFinancials for them.

Emerging players

• Innopay: Dutch consultancy and thought-leadership platform focused on digital transactions, identity and fintech innovation. Comparable to finno in Dutch market focus and innovation subject matter, but monetizes through paid advisory rather than advertising.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/spelier
• YouTubeyoutube.com/channel/UCVRTvUVnbqA4IJz2HBaoC1A
• LinkedInlinkedin.com/company/finnoblog

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finno