Name

Respekta

Legal name

NEG Novex Großhandelsgesellschaft für Elektro- und Haustechnik GmbH

Website

https://respekta.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Self-Assembly Kitchen Furniture and Built-in Household Appliances

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352)

SIC

Electric Housewares & Fans (3634), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

akta.pro secondary industries

Kitchen Cabinet Refacing & Replacement (HSAPAAAB), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Self-assembly kitchens
• Flat-pack kitchens
• Built-in kitchen appliances
• Range hoods
• Kitchen furniture

Headquarters

HQ city

Limburgerhof

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Verkauf von Küchenmöbeln und Einbaugeräten: Direktvertrieb von über 2.500 Küchenmodellen, Dunstabzugshauben, autarken Kochfeldern und Backöfen, Herd-Sets, Kühlschränken, Geschirrspülern, Mikrowellen und Einbauspülen an Endkunden und Fachhandel. Umsatz wird überwiegend durch Einmalkäufe (Stückverkauf) realisiert.
2. Vertrieb über stationären Handel und DIY-Ketten: Belieferung von Möbeleinzelhändlern und der DIY-Kette Bauhaus (seit 1995) mit Respekta-Markenprodukten in Deutschland, Österreich, Schweiz und Benelux.
3. Aufbauservice für zerlegbare Küchen: Seit 2014 optionaler, kostenpflichtiger Aufbauservice für zerlegbare Respekta-Küchen als zusätzliche Dienstleistung zum Produktkauf.

Pricing tiers

Go-to-market motion1 record

Core offering

Respekta manufactures, sources and distributes self-assembly (flat-pack) kitchens together with the matching built-in and freestanding household appliances — range hoods, standalone cooktops, standalone ovens, oven/cooktop sets, refrigerators, dishwashers, microwaves and built-in sinks — to end consumers and trade partners in Germany, Austria, Switzerland and the Benelux. The portfolio comprises more than 2,500 kitchen models and devices kept in stock at its Speyer warehouse, complemented by an optional paid kitchen-assembly service.

Product overview

Respekta is a single, integrated product portfolio — not a platform-plus-modules architecture — built around self-assembly / flat-pack kitchens and the matching built-in and freestanding appliances needed to equip them. The portfolio combines kitchen furniture (the Küchen und Hauswirtschaftsraum line, with 559+ modular kitchen models such as Oliver, Amanda, Merle, Malia, Anton, Marleen, Lorena, Ingrid, Hilde, Clara, Luis, Gabriel, Levin, Gerda, Peter, Petunia, Kilian, Samara, and Editha) with the appliance categories that fit inside or alongside it: Dunstabzugshauben (range hoods), Autarke Kochfelder (standalone cooktops), Autarke Backöfen (standalone ovens) and their Autarke Backofen-Sets, Einbauherd-Sets (built-in cooker sets), Kühlschränke (refrigerators), Geschirrspüler (dishwashers), Mikrowellen (microwaves) and Einbauspülen (built-in sinks), complemented by the Thermoflow® Heisswassergeräte / Boiler sister-brand line. Together the appliance categories are designed to slot directly into the kitchen ranges, and a separate "Respekta Favorites" curated page highlights best-selling combinations across categories.

Differentiator

Problem solved

Functional benefit

Brands

• Thermoflow: Quality brand for hot water heaters (Heißwasserbereiter) and related hot-water products, launched by NEG in 1996 as a sister quality brand alongside Respekta.
• Respekta Premium

Products and services

• Küchen und Hauswirtschaftsraum (Kitchens and Utility Rooms) Modular self-assembly kitchen furniture with more than 2,500 kitchen models and devices kept in stock, offered as kitchen blocks, double blocks, L-kitchens, single kitchens, kitchen lines, island kitchens, mini kitchens and utility-room solutions. Collections include Oliver, Merle, Malia, Amanda Premium, Anton Premium Landhaus, Marleen Premium, Lorena Premium, Ingrid, Hilde, Clara, Luis, Gabriel Premium, Levin, Gerda, Peter, Petunia, Kilian, Samara and Editha.
• Dunstabzugshauben (Range Hoods) Range hoods in head-free angled, chimney, glass-screen, wall, island, flat-screen and cooktop-integrated form factors, widths 30 cm–90 cm, finishes including black, white, stainless steel and Inox Look; supports both recirculation (Umluft) and exhaust (Abluft) operation. Named models include Nika, Selena, Solea, Hera, Leila, Kaya, Lora, Cara, Alia, Aluna, Centa, Dalia, Elva, Enna, Kala, Karena, Kira, Lika, Livia, Medea, Nola, Nova, Numa, Rana, Santi, Sarina, Selia, Sira, Skala, Suna and Svea.
• Autarke Kochfelder (Standalone Cooktops) Independent (autark) cooktops not bundled with an oven: glass-ceramic hobs (Aaron/Alois, Benjamin, Abra, Alex, Fynn), Domino cooktops (Zeno mass, Vinzenz/Bennet glass-ceramic, Ben induction), framed induction cooktop (Alois), downdraft shaft system, and the Bodo built-in sink with stainless-steel cooktop.
• Autarke Backöfen (Standalone Built-in Ovens) Independent built-in ovens (autark) in digital, pyrolytic and black-steel/glass variants such as Salvador (DIGI8BLACKSTEEL), Joel, Julian, Julius, Adrian (pyro9touch), Jannis, Jim, Janis (matte-black) and Richard.
• Autarke Backofen-Sets (Standalone Oven Sets) Bundled oven-and-cooktop combinations as independent sets: DIGISET8BS black-steel (Davin, Dion, Elio, Finneo), PYROSET9 pyrolytic (Sorin, Vito, Salomo, Xero), DIGISET8G-PP glass-front (Florean, Jago, Kaleo, Keno), digital EB318 (Alonso, Alvaro, Cassian, Costas), megaset5 (Largo, Miko, Ricardo, Rodrigo) and AB700-33 combined sets (Ned + Alex, Ned + Fynn, Ned + Abra, Ned + Alois).
• Einbauherd-Sets (Built-in Cooker Sets) Combined cooker (oven + cooktop) sets for built-in installation: Theresa (HS2200-26), Jonas (HS2001MS-26, HS2001-26), Jamie (HS2201-26), Leandro (EB6000SETIXN, discontinued), Jean (HS3001-19) and Viktor (HS1000G-19), supplied with user/installation manuals.
• Kühlschränke (Refrigerators) Refrigeration appliances covering built-in units (Olavi 4**** freezer compartment, Esko and Samu built-in fridge-freezers, Halden, Moray, Karlsson, Tammo, Stellan, Gustav KSU50 under-counter, Ilian UKS110), freestanding units (Narvik side-by-side with water dispenser, Bento retro fridge-freezer), retro units (Rico), wine coolers (Bruno WKSU46, Valon WKS14, Avino WKS49, Enzo WKS77), and large capacity units (Nilas AC179IX, Ivo KG185BS, Jonar KG142A, Franko KS143).
• Geschirrspüler (Dishwashers) Dishwashers in fully integrated, semi-integrated and freestanding/under-counter variants, in 60 cm, 45 cm and 42 cm widths. Models include Madita, Blanka, Kari, Anesa, Katha, Aleksi, Alba, Zoi, Tori, Sanna, and Bena 60 cm / 45 cm.
• Mikrowellen (Microwaves) Microwaves including built-in glass-front units Jana (MW800G) and Lara (MW733), Nadia built-in microwave (MW800, 800 W, 20 L, grill, 5 levels, 8 auto programs, 95-min digital timer) and Palmina under-counter/stand-alone microwave (MW700).
• Einbauspülen (Built-in Sinks) Built-in kitchen sinks in stainless steel, Mineralite, granite, solid granite (Massivgranit) and glass, with one, 1.5 or two-bowl configurations, for base cabinets from 40 cm to 90 cm, optionally with drainer. Named ranges include Alineo, Boston, Cansas, Chicago, Columbia, Dallas, Denver, Detroit, Houston, Memphis, Miami, Newyork, Ohio, Orlando, Phoenix, Portland, Seattle, Arlington, Nashville, Atlanta, Austin, Riverside and Samara complete sinks.
• Heisswassergeräte / Boiler (Thermoflow Hot Water Devices) Hot-water dispensers and boilers sold under the related Thermoflow® sister brand, distributed by NEG-Novex GmbH (the parent company behind Respekta) and complementary to the Respekta kitchen and appliance offering.
• Aufbauservice für zerlegbare Küchen (Kitchen Assembly Service) Optional, paid on-site assembly and installation service for self-assembly Respekta kitchens, complementing the product sale and available alongside the 24/7 online shop.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• IKEA: IKEA is the global benchmark for affordable flat-pack kitchens and dominates the self-assembly segment that Respekta targets. Both compete for the same DIY/value-conscious kitchen buyer in DACH, making IKEA the single most important indirect competitor.
• BSH Hausgeräte (Bosch / Siemens): BSH manufactures Bosch and Siemens built-in and freestanding kitchen appliances - the exact categories (cooktops, ovens, dishwashers, hoods, fridges) where Respekta offers parallel SKUs. BSH is the dominant incumbent Respekta competes with on appliance quality and brand trust.
• Nolte Küchen: One of Germany's largest kitchen manufacturers with deep trade-channel presence. Comparable to Respekta as a German kitchen brand, but operating at significantly larger scale and with a stronger focus on trade/retailer installation rather than pure self-assembly.
• Liebherr: Liebherr is a German premium refrigeration brand competing directly with Respekta's Kühlschränke line. Comparable because both sell built-in and freestanding refrigerators to the same German and DACH kitchen buyer.
• Miele: Miele is the German premium built-in appliance manufacturer, competing with the upper end of Respekta's range and especially with the Respekta Premium sub-line (Amanda, Gabriel, Lorena). It sets the quality benchmark Respekta must match in the premium tier.
• Höffner / XXXLutz kitchen programs: Höffner and XXXLutz are the largest German/Austrian furniture retail groups, each running large in-store kitchen departments. They act both as potential Respekta distribution partners and as competitors via their own private-label and partner-brand kitchen programs.
• Bauknecht: Bauknecht is a long-established European mid-market home-appliance brand now under Whirlpool. It overlaps with Respekta's built-in and freestanding appliance SKUs at similar price points, making it a direct appliance-line competitor.

Direct peers

• Kvik: Kvik is a Danish flat-pack kitchen retailer with a dedicated self-assembly positioning and physical showroom model across Europe. It overlaps directly with Respekta's self-assembly kitchen target customer in DACH and Benelux.
• Express Küchen: Express Küchen is a German mid-market kitchen manufacturer whose products are distributed through large furniture retailers including XXXLutz and Höffner. It competes with Respekta in the affordable kitchen segment across DACH retail.
• Pino Küche: Pino is a German DIY/home-improvement kitchen program sold through the Hagebau and toom DIY chains, with a comparable flat-pack / value positioning to Respekta. It is the closest direct competitor in the German DIY-kitchen channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/negnovex
• Instagraminstagram.com/respekta_official
• LinkedInlinkedin.com/company/neg-novex-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Respekta