eLearning Plus

What eLearning Plus does

eLearning Plus, operating under the legal entity digi professionals GmbH, is a B2B e-learning vendor founded in 2019 in Ulm, Germany by Martin Sommer and Manuel Epli. The company builds firm-specific (firmeneigene) digital learning platforms and produces customized training content for small and mid-sized German companies, with deep vertical specialization in the Handwerk (trades) sector — primarily SHK (Sanitär, Heizung, Klima), Elektro, and Fahrrad — and adjacent verticals including hotels, retail, logistics, manufacturing, and cleaning. The platform combines video-based learning content, gamification, interactive modules, and multilingual delivery, and is enhanced by three AI-powered add-ons: Wissens-KI for knowledge retrieval, FragMartinAI as a generative AI chatbot for employee questions, and an RPA-Bot for automating training workflows. The company also delivers Teilqualifizierung (partial vocational qualification) programs and a Pflichtschulungen compliance bundle covering 17+ mandatory topics.

The go-to-market is direct B2B field and inside sales targeting SME decision-makers (Geschäftsführer, Inhaber), initiated via free introductory consultations (Erstgespräch) booked through Calendly, supported by content marketing, a proprietary podcast (Prozesse im Handwerk), expert interviews, and trade show presence at ISH and Learntec. Revenue is generated through a mix of project-based professional services for platform setup and content production, plus recurring subscription fees for ongoing platform access, hosting, and support. The firm holds AZAV certification (TÜV Süd), BSFZ Siegel, TÜV Rheinland quality certification, INQA-Coach authorization (2026-2027), and bitkom membership, enabling access to publicly funded training programs via Bildungsgutscheine. The company reports ~15 employees, 50+ named customer accounts including Lucky Bike, Seehotel Wiesler, Tretin, Gustav Ehlert, Jäger Heizung-Sanitär, Kaufmann KG, and DIVERSIGN, and operates primarily in the DACH region with no disclosed external funding to date.

Name

eLearning Plus

Legal name

digi professionals GmbH

Website

https://e-learning-plus.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

eLearning Plus (legal entity: digi professionals GmbH, Ulm) builds firm-specific digital learning platforms and customized training content for German SME trades and adjacent verticals, combining video, gamification, and AI add-ons. Go-to-market is direct B2B sales plus publicly funded Teilqualifizierung programs.

Ownership category

akta.pro rank

Product category

Learning Management Software

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Apprenticeship Training (611513), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAGAEAC

Corporate & Workforce eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYEDAGAEAF

Compliance, Safety & Regulatory eLearning Content

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYEDAGAKAD

eLearning & Microlearning Module Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAFAHAA

Rapid eLearning Authoring Tools

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

SECONDARYEDAGAEAE

Assessment-Integrated eLearning & Practice Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYBPAEANAD

Digital Learning Content Development (eLearning, Labs, Simulations)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• Employee onboarding platform
• Digital learning software
• Vocational training solutions
• Compliance training modules
• AI knowledge management

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Learning Platform Development: Full-service development of company-specific digital learning platforms including needs analysis workshop, video production, platform setup, and onboarding support. Billed as project-based professional services.
2. Learning Platform Subscription: Ongoing access to the digital learning platform with hosting, updates, and support. Likely billed annually per company or per learner seat.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

eLearning Plus builds company-specific digital learning platforms with video-based content, interactive learning modules, and gamification for small and medium-sized enterprises. Its core Lernplattform is extended by AI-powered tools — Wissens-KI (knowledge retrieval and synthesis), FragMartinAI (employee Q&A chatbot), and an RPA-Bot (training-workflow automation) — together with pre-built learning content modules for trades (SHK, electrical, bicycle), hospitality, retail, logistics, and manufacturing, plus mandatory compliance training and AZAV-funded partial qualification programs.

Product overview

eLearning Plus operates as a unified digital training ecosystem built around its proprietary Lernplattform (Digital Learning Platform) as the central hub. The platform is enhanced by AI-powered add-on modules: Wissens-KI for knowledge management and retrieval, FragMartinAI as an AI chatbot for employee inquiries, and an RPA-Bot for automating training workflows. The company delivers sector-specific learning content modules covering trades (SHK, electrical, bicycle, metalworking) and industries (hotels, retail, logistics, cleaning, automotive), along with mandatory compliance training bundles and partial qualification (Teilqualifizierung) programs for career changers. Professional video production services and workshops support the creation of customized firm-specific content, with the 'Digitales Onboarding' book serving as an educational reference resource.

Differentiator

Problem solved

Functional benefit

Brands

• Wissens-KI: AI-powered knowledge management system for companies
• FragMartinAI
• RPA-Bot

Products and services

• Lernplattform (Digital Learning Platform) Proprietary digital learning and training platform that enables companies to onboard employees, train apprentices, and deliver mandatory training through video content, interactive elements, and gamification. Serves as the central hub for delivering company-specific learning content.
• Wissens-KI (Knowledge AI) AI-powered knowledge management system for companies that captures, organizes, and retrieves company-specific expertise, enabling employees to access a proprietary knowledge base on-demand through AI synthesis and knowledge retrieval.
• RPA-Bot Robotic Process Automation bot that automates repetitive administrative and training tasks across the organization, handling scheduling, reminders, and delivery of mandatory training content.
• FragMartinAI AI-powered chatbot assistant that answers employee questions using company-specific knowledge, providing on-demand support integrated with the learning platform.
• SHK-Lerninhalte (HVAC/Plumbing and Heating Learning Content) Ready-made learning content for the Sanitär-Heizung-Klima (SHK) sector covering plumbing, heating, and climate technology trades, including specialized content for Anlagenmechaniker SHK certification.
• Elektro-Lerninhalte (Electrical Trade Learning Content) Pre-produced learning content for electrical trade professionals, including preparation for Elektroniker certification and R+S-Mechatroniker training programs.
• Fahrrad-Lerninhalte (Bicycle Industry Learning Content) Specialized training content for the bicycle retail and service sector, including Fahrradmonteur qualification pathways.
• Hotel-Branchen-Lösung (Hotel Industry Solution) Industry-specific digital training solution for hotel operations covering housekeeping standards, service training, food and beverage knowledge, and multilingual onboarding for international staff.
• Pflichtschulungen (Mandatory Training Programs) Collection of legally required compliance training modules covering heat pumps, AI guidelines, cybersecurity, ergonomics, polyurethane safety, equality, press fitting, safety, compliance, supply chains, environment, fire protection, hygiene, cargo security, first aid, data protection, and sun protection.
• Teilqualifizierung (Partial Qualification Programs) Government-subsidized vocational qualification programs enabling career changers and existing employees to earn recognized partial qualifications in trades such as Anlagenmechaniker SHK, Fachinformatiker, Elektroniker, Verkäufer, and Fahrradmonteur.

Quantifiable outcome

• New apprentices can implement intermediate exam content after just 3 months (Jäger Heizung-Sanitär case study)
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Fachverband SHK Baden-WürttembergcoreGTM or Marketing PartnerPartnership with the SHK trade association in Baden-Württemberg. Company founder Martin Sommer has conducted interviews with association leadership and appears at industry events. Association provides referrals to member companies seeking digital training solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Skillsoft is a global corporate learning platform offering video courses, skill development, and compliance training. Overlaps with eLearning Plus in workforce training and compliance content, though at much larger enterprise scale.
• Bitkom Akademie: Bitkom Akademie is the training arm of Germany's largest digital industry association, offering eLearning and corporate training programs. Comparable in providing regulated, certified digital training for German enterprises, though broader in digitalization topics.
• simpleshow: simpleshow is a Berlin-based explainer video and eLearning company that combines AI video generation with corporate training content. Closely comparable in video-first learning content production and AI-augmented content creation.
• Docebo: Docebo is a global AI-powered learning management system serving enterprises and resellers. Comparable as a learning platform category competitor, especially as it expands into AI-augmented learning experiences.
• Haufe Akademie: Haufe Akademie is the corporate training division of Haufe Group, one of Germany's largest professional and management training incumbents. It offers broad corporate eLearning content overlapping with eLearning Plus's workforce training, but at much larger scale and across all industries.

Direct peers

• StackFuel: StackFuel is a German eLearning platform specializing in data and tech professional training with cohort-based courses. Comparable as a German-based, professionally-targeted eLearning subscription platform with structured learning paths.
• iversity: iversity is a German MOOC and corporate learning platform founded in Berlin, offering structured online courses and corporate training programs. Comparable in technology stack and German-market positioning, though it targets a broader academic and professional audience.
• Masterplan: Masterplan is a German corporate eLearning platform targeting mid-market companies with structured learning paths, very similar in target customer and product DNA to eLearning Plus. Both offer subscription-based learning platforms with curated content libraries for German SMEs.
• Lecturio: Lecturio is a German-founded eLearning platform offering video-based professional and vocational training content, with a similar subscription/content model. Comparable in product format (video courses, quizzes) though broader in subject matter scope.

Emerging players

• Sana Labs: Sana Labs is a Stockholm-based AI knowledge management and learning platform that uses LLMs to surface company knowledge. Direct comparison to eLearning Plus's Wissens-KI and FragMartinAI modules in the AI-powered enterprise knowledge space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digi-professionals-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eLearning Plus