NetPincér hu
NetPincér hu, operating as foodora.hu, is a Hungarian online food and on-demand delivery marketplace serving individual consumers and corporate buyers across six cities including Budapest, connecting them to thousands of restaurants, grocery, pharmacy, and specialty retail partners via web and mobile apps.
- Company typePrivate
- Founded1999
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What NetPincér hu does
NetPincér hu, operating under the foodora.hu brand, is a multi-service food and on-demand delivery platform active across six Hungarian cities — Budapest (with full coverage across all 23 districts), Debrecen, Győr, Szeged, Miskolc, and Pécs. The company connects individual consumers and corporate buyers to a catalog of partner restaurants and retail stores, including major QSR chains (McDonald's, KFC, Burger King, Pizza Hut, Starbucks, Subway, Costa Coffee) and local venues, alongside non-food retail partners such as Tesco, PENNY, COOP, Alma Gyógyszertárak, Gyöngy Patikák, BioTechUSA, and The Body Shop.
The product surface is organized into five interconnected offerings: the core foodora marketplace for restaurant delivery and pickup; foodora market for grocery and retail delivery; foodora PRO, a monthly subscription providing free delivery up to a 700 Ft threshold; foodora merchant, a self-serve onboarding portal for restaurants and shops; and a dedicated corporate ordering channel for businesses. The platform is delivered as a web application (foodora.hu) with native iOS and Android apps, supports credit card and SZÉP card payments, and offers contactless delivery. Operations rely on an owned rider fleet that extends delivery reach to partners lacking their own logistics infrastructure.
The business model combines three revenue streams: marketplace commissions from restaurant and retail partners, per-order delivery and service fees, and recurring subscription revenue from foodora PRO. The customer base is primarily individual urban consumers, with a secondary corporate (B2B) segment for bulk catering. The company operates as part of the Delivery Hero international food-delivery group, alongside sister foodora-branded sites in Norway, Finland, Sweden, Austria, and the Czech Republic, and is compliant with EU frameworks including GDPR and the Digital Services Act.
NetPincér hu firmographics
Firmographics- Name
- NetPincér hu
- Website
- https://netpincer.hu
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NetPincér hu, operating as foodora.hu, is a Hungarian online food and on-demand delivery marketplace serving individual consumers and corporate buyers across six cities including Budapest, connecting them to thousands of restaurants, grocery, pharmacy, and specialty retail partners via web and mobile apps.
- Ownership category
- akta.pro rank
NetPincér hu industry classification
Industry- Product category
- Online Food Delivery
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Restaurant Meal Delivery Platforms (TLAAAHAA)
Keywords
Where NetPincér hu is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Markets served
NetPincér hu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Restaurant Commission: Takes commission from partner restaurants for orders placed through the platform. Restaurants pay to be featured and receive delivery infrastructure.
- Delivery Fees: Customers pay delivery fees for orders; free delivery provided for foodora pro subscribers on orders meeting minimum thresholds.
- foodora PRO Subscription: Monthly subscription service offering unlimited free delivery from participating restaurants and stores up to 700 Ft delivery fee threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | foodora PRO subscription - unlimited free deliveries from partner restaurants and stores |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NetPincér hu product offering
Product offeringCore offering
NetPincér hu operates the foodora.hu online platform in Hungary, enabling consumers to order food delivery and takeaway from restaurants, purchase groceries, and access subscription-based delivery benefits. The platform also provides corporate food ordering services and a merchant portal for restaurant and retail partners to manage their listings and orders across Hungarian cities.
Product overview
NetPincér hu (operated as foodora.hu) operates as a multi-service food delivery platform offering three interconnected services: (1) the core foodora marketplace connecting diners with restaurant partners for delivery and takeaway; (2) foodora market for grocery and retail delivery; and (3) foodora pro, a subscription add-on for free/deliscounted delivery. The platform also provides separate merchant and corporate portals. Restaurants without their own delivery fleet can partner with foodora's rider network, while the foodora pro subscription enables cost-conscious users to access unlimited free deliveries from participating partners.
Differentiator
Problem solved
Functional benefit
Brands
- foodora PRO: A subscription service offering unlimited free delivery from participating restaurants and stores, with delivery fees covered up to 700 Ft, and discounted delivery beyond that threshold.
Products and services
- foodora (food ordering and delivery)
Companies that use NetPincér hu
Customer profileSegments1 record
Ideal customer profiles3 records
NetPincér hu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NetPincér hu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Restaurants and StorescoreThousands of restaurant partners including major chains (McDonald's, KFC, Burger King, Pizza Hut, Starbucks, Subway, Costa Coffee) and local restaurants. Also partners with retail stores (Tesco, PENNY, COOP), pharmacies (Alma Gyógyszertárak, Gyöngy Patikák), health supplement retailers (BioTechUSA), and specialty stores (The Body Shop). Partners without their own delivery infrastructure benefit from foodora's delivery network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
NetPincér hu competitors and assessment
Company assessmentDirect peers
- Glovo: Multi-category delivery marketplace operating across Southern and Eastern Europe; acquired by Delivery Hero. As a sister Delivery Hero brand, it overlaps with foodora's platform model and q-commerce positioning.
- Bolt Food: European food delivery arm of Bolt, operating a courier-based marketplace in multiple cities including Hungary. Directly competes with foodora for riders, restaurants, and consumer orders in the same urban centers.
- Wolt: Pan-European food and grocery delivery marketplace operating a courier-based platform comparable to foodora's model. Wolt is a direct head-to-head competitor for Hungarian urban consumers, restaurants, and the q-commerce basket.
- Lieferando: Austrian food delivery marketplace owned by Just Eat Takeaway and a sister brand in the wider Delivery Hero/neighbor peer set. Compares directly because it operates the same consumer/restaurant marketplace model across a similarly-sized German-speaking market.
Others
- Tesco Online: Grocery delivery arm of Tesco Hungary — one of foodora's shop partners. As an integrated grocer-retailer doing its own delivery, it is an adjacent comparison for the q-commerce / retail delivery category foodora is expanding into.
- HelloFresh: Meal-kit and prepared-food direct-to-consumer brand with logistics overlap with foodora's q-commerce aspirations. Not a direct delivery marketplace peer but competes for share of prepared meal occasions.
Broad incumbents
- Just Eat Takeaway: European food delivery incumbent (Just Eat, Lieferando, Takeaway.com brands) operating a marketplace model for restaurants. Although not strongly present in Hungary, it is a relevant comparable for the marketplace business model and unit economics.
- Uber Eats: Global food delivery platform from Uber, operating a marketplace model broadly comparable to foodora. While not focus on Hungary, its brand and existing ride-hail rider pool create a credible competitive threat at the upper end of the market.
- Delivery Hero: Global parent/coordinator of multiple food delivery brands including foodora (Hungary) and Glovo. As the visible parent entity in the European delivery category, it is the natural broad-incumbent comparable for the foodora Hungary asset.
Regional players
- NetPincér: Predecessor Hungarian food delivery brand historically operating in the same market; demonstrates the local competitive history for online food ordering in Hungary and represents an analogous single-country peer business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NetPincér hu social profiles
Digital presenceNetPincér hu compliance and trust
Trust signalCompliance2 records
NetPincér hu financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetPincér hu leadership team
Management profileNumber of profiles
NetPincér hu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetPincér hu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetPincér hu
What does NetPincér hu do?
NetPincér hu operates the foodora.hu online platform in Hungary, enabling consumers to order food delivery and takeaway from restaurants, purchase groceries, and access subscription-based delivery benefits. The platform also provides corporate food ordering services and a merchant portal for restaurant and retail partners to manage their listings and orders across Hungarian cities.
Is NetPincér hu a public or private company?
NetPincér hu is a private company. It is classified as corporate owned and is currently operating.
When was NetPincér hu founded?
NetPincér hu was founded in 1999. It employs 11 to 50 people.
Where is NetPincér hu based?
NetPincér hu is headquartered in Budapest, Hungary, in the Europe region.
How does NetPincér hu make money?
Three revenue lines are on record. Restaurant Commission is the primary driver. The others are delivery Fees and foodora PRO Subscription.
Who are NetPincér hu's main competitors?
Direct peers on record are Glovo, Bolt Food, Wolt and Lieferando. Others are Tesco Online and HelloFresh. Broad incumbents are Just Eat Takeaway, Uber Eats and Delivery Hero. NetPincér is listed as a regional player.
Does NetPincér hu have an API?
No public API is recorded for NetPincér hu.
What industry is NetPincér hu in?
NetPincér hu's product category is Online Food Delivery. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 72251 and its SIC code is 5810.