Airlab
Airlab is a private AI company founded in 2017 that develops machine learning and deep learning applications for mobile app developers. Founded by Ubisoft co-founder Michel Guillemot, it provides AI-powered advertising, user acquisition, automated QA, and customer care solutions.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Airlab does
Airlab (legal entity: Laboratoire de Recherche sur l'Intelligence Artificielle (AIRLAB) Inc.) is a private AI company founded in 2017 that develops machine learning and deep learning applications targeted at mobile app developers. The company is owned by the founders of the Ubisoft group, with Michel Guillemot — co-founder of Ubisoft (1986) and former CEO of Gameloft (2001-2016) — serving as Founder and CEO. Airlab's stated mission is to provide mobile app developers with AI-powered tools to boost their business, spanning four product lines: an AI Advertising Platform and User Acquisition Solutions as core offerings, with Automated QA and Automated Customer Care positioned as add-on modules. The platform applies predictive analytics, recommendation engines, process automation, anomaly detection, and natural language processing across text and structured-data modalities.
The business model is B2B, with revenue generated through advertising transactions and fees on the Airlab platform, which connects mobile app publishers with a broad ad partner network that includes Adcolony, Applovin, Facebook, Google, Fyber, Inmobi, Ironsource, Mopub, and Vungle, with Appsflyer providing attribution and analytics. The company operates a self-serve, product-led growth model targeting mobile app developers directly through its platform. Airlab has offices in London (UK headquarters), Paris (France), Montreal (Canada), and Kharkiv (Ukraine), and has publicly named Ubisoft as a customer/partner. Pricing is not publicly disclosed and no funding rounds, headcount, or revenue figures have been released, indicating a founder-financed, privately held operation whose commercial scale cannot be independently verified from public sources.
Airlab firmographics
Firmographics- Name
- Airlab
- Legal name
- Laboratoire de Recherche sur l'Intelligence Artificielle (AIRLAB) Inc.
- Website
- https://airlab.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Airlab is a private AI company founded in 2017 that develops machine learning and deep learning applications for mobile app developers. Founded by Ubisoft co-founder Michel Guillemot, it provides AI-powered advertising, user acquisition, automated QA, and customer care solutions.
- Ownership category
- akta.pro rank
Airlab industry classification
Industry- Product category
- Mobile App AI Advertising & User Acquisition Platform
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810), Telephone Call Centers (56142)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Airlab is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Airlab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Platform Services: AIRLAB operates an advertising platform that serves ads to users of mobile applications. The platform collects device data, location data, and usage data to deliver targeted advertisements. Revenue is generated through advertising transactions between ad partners and mobile app developers using the platform.
- Ad Partner Network: The platform facilitates transactions between ad partners (including Adcolony, Applovin, Facebook, Fyber, Google, Inmobi, Ironsource, Mopub, Vungle) and publishers/developers. Revenue may come from transaction fees or take rates on advertising transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Airlab product offering
Product offeringCore offering
Airlab provides mobile app developers and publishers with AI-powered tools to optimize advertising, automate user acquisition, perform automated quality assurance, and deliver automated customer care. The platform leverages machine learning and deep learning to help app businesses improve ad targeting, scale acquisition, streamline testing, and handle support requests.
Product overview
Airlab is a unified AI platform for mobile app developers, founded in 2017 and owned by Ubisoft founders. The platform comprises a core AI Advertising Platform and User Acquisition Solutions, complemented by Automated QA and Automated Customer Care modules. Together, these products leverage machine learning and deep learning to provide mobile app developers with powerful tools for optimizing advertising performance, acquiring users, automating testing, and managing customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Advertising Platform AI-powered advertising platform that helps mobile app developers optimize ad targeting, delivery, and performance using machine learning and deep learning algorithms. Operates as an advertising platform that serves ads to users of mobile applications, collecting device, location, and usage data to deliver targeted advertisements through a network of third-party ad partners.
- User Acquisition Solutions AI-driven user acquisition tools that leverage predictive analytics and recommendation engines to identify and target high-value users for mobile applications, automating and optimizing acquisition workflows for app developers and publishers.
- Automated QA AI-powered automated quality assurance testing service for mobile applications that uses process automation to streamline testing workflows, improve app reliability, and reduce manual QA effort for app developers.
- Automated Customer Care AI-powered automated customer support solution that uses natural language processing to understand and respond to user inquiries, handling automated support workflows for mobile app developers and their end users.
Companies that use Airlab
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Airlab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature4 records
Airlab partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AdcolonycoreAdcolony is listed as a third-party ad partner in AIRLAB's privacy policy. They are part of the advertising network that AIRLAB works with to serve ads to mobile app users.
- ApplovincoreApplovin is listed as a third-party ad partner in AIRLAB's privacy policy. They are an ad network integrated with AIRLAB's advertising platform.
- Facebook (Meta)coreFacebook is listed as a third-party ad partner in AIRLAB's privacy policy, integrated into the advertising ecosystem.
- GooglecoreGoogle is listed as a third-party ad partner in AIRLAB's privacy policy, part of the advertising network.
- FybercoreFyber is listed as a third-party ad partner in AIRLAB's privacy policy, integrated into the ad serving ecosystem.
- InmobicoreInmobi is listed as a third-party ad partner in AIRLAB's privacy policy.
- IronsourcecoreIronsource is listed as a third-party ad partner in AIRLAB's privacy policy.
- MopubcoreMopub is listed as a third-party ad partner in AIRLAB's privacy policy.
- VunglecoreVungle is listed as a third-party ad partner in AIRLAB's privacy policy.
- AppsflyercoreAppsflyer is listed as an analytics partner in AIRLAB's privacy policy, providing attribution and analytics services.
Recent moves5 records
Expansion highlights4 records
Airlab competitors and assessment
Company assessmentDirect peers
- Chartboost: Chartboost (now part of Zynga/Take-Two) operates a programmatic ad exchange and UA platform focused on mobile gaming, directly comparable to Airlab's AI advertising and user acquisition products.
- AppLovin: AppLovin's AppDiscovery and SparkLabs stack provides AI-driven user acquisition and ad monetization for mobile app developers — a directly overlapping offering with Airlab's core AI Advertising and User Acquisition products.
- Liftoff: Liftoff (now incorporating Vungle and GameRefinery) operates an AI-driven mobile ad and UA platform for app developers — directly overlapping Airlab's advertising and user acquisition products across gaming and non-gaming verticals.
- Vungle: Vungle (now part of Liftoff) is a video-focused mobile ad network listed as an Airlab ad partner, and is a direct competitor for advertising-driven revenue from mobile app developers.
- Moloco: Moloco's MCM and Moloco Retail Media Platform apply machine learning to programmatic UA and monetization — directly comparable to Airlab's predictive analytics and recommendation engine capabilities for mobile app developers.
- AppsFlyer: AppsFlyer is a core attribution and marketing analytics partner listed in Airlab's own privacy policy, and also a direct competitor selling AI-powered UA measurement and SKAdNetwork optimization tools to the same mobile developer buyer.
- Adjust: Adjust provides mobile attribution, fraud prevention and AI-driven campaign analytics to app marketers — overlapping with Airlab's anomaly-detection and user-acquisition optimization capabilities.
Broad incumbents
- Unity Technologies: Unity's Level Playing Field and ironSource-mediated UA/ad business serves mobile gaming and app developers with AI-driven monetization, overlapping Airlab's AI advertising platform while operating at much larger scale and broader scope (engine, ads, publishing).
- Digital Turbine: Digital Turbine (which acquired Adcolony and Fyber — both listed as Airlab ad partners) offers end-to-end mobile ad delivery and UA — an incumbent comparable that sits on the same supply side as Airlab's ad network integrations.
- Taboola: Taboola runs an AI-driven native advertising and content recommendation platform across mobile and web — adjacent comparable in using ML to optimize ad targeting and yield, with broader reach than Airlab's mobile-app focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Airlab social profiles
Digital presenceAirlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airlab leadership team
Management profileNumber of profiles
Profiles1 record
Airlab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airlab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airlab
What does Airlab do?
Airlab provides mobile app developers and publishers with AI-powered tools to optimize advertising, automate user acquisition, perform automated quality assurance, and deliver automated customer care. The platform leverages machine learning and deep learning to help app businesses improve ad targeting, scale acquisition, streamline testing, and handle support requests.
Is Airlab a public or private company?
Airlab is a private company. It is classified as family owned and is currently operating.
When was Airlab founded?
Airlab was founded in 2017. It employs 1 to 10 people.
Where is Airlab based?
Airlab is headquartered in Paris, France, in the Europe region.
How does Airlab make money?
Two revenue lines are on record. Advertising Platform Services are the primary driver. The others are ad Partner Network.
Who are Airlab's main competitors?
Direct peers on record are Chartboost, AppLovin, Liftoff, Vungle, Moloco, AppsFlyer and Adjust. Broad incumbents are Unity Technologies, Digital Turbine and Taboola.
Does Airlab have an API?
No public API is recorded for Airlab.
What industry is Airlab in?
Airlab's product category is Mobile App AI Advertising & User Acquisition Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 541511 and its SIC code is 7373.