Airlab

What Airlab does

Airlab (legal entity: Laboratoire de Recherche sur l'Intelligence Artificielle (AIRLAB) Inc.) is a private AI company founded in 2017 that develops machine learning and deep learning applications targeted at mobile app developers. The company is owned by the founders of the Ubisoft group, with Michel Guillemot — co-founder of Ubisoft (1986) and former CEO of Gameloft (2001-2016) — serving as Founder and CEO. Airlab's stated mission is to provide mobile app developers with AI-powered tools to boost their business, spanning four product lines: an AI Advertising Platform and User Acquisition Solutions as core offerings, with Automated QA and Automated Customer Care positioned as add-on modules. The platform applies predictive analytics, recommendation engines, process automation, anomaly detection, and natural language processing across text and structured-data modalities.

The business model is B2B, with revenue generated through advertising transactions and fees on the Airlab platform, which connects mobile app publishers with a broad ad partner network that includes Adcolony, Applovin, Facebook, Google, Fyber, Inmobi, Ironsource, Mopub, and Vungle, with Appsflyer providing attribution and analytics. The company operates a self-serve, product-led growth model targeting mobile app developers directly through its platform. Airlab has offices in London (UK headquarters), Paris (France), Montreal (Canada), and Kharkiv (Ukraine), and has publicly named Ubisoft as a customer/partner. Pricing is not publicly disclosed and no funding rounds, headcount, or revenue figures have been released, indicating a founder-financed, privately held operation whose commercial scale cannot be independently verified from public sources.

Name

Airlab

Legal name

Laboratoire de Recherche sur l'Intelligence Artificielle (AIRLAB) Inc.

Website

https://airlab.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Airlab is a private AI company founded in 2017 that develops machine learning and deep learning applications for mobile app developers. Founded by Ubisoft co-founder Michel Guillemot, it provides AI-powered advertising, user acquisition, automated QA, and customer care solutions.

Ownership category

akta.pro rank

Product category

Mobile App AI Advertising & User Acquisition Platform

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Telephone Call Centers (56142)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• AI advertising platform
• Mobile app user acquisition
• Automated QA testing
• Machine learning applications
• AI customer care

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Platform Services: AIRLAB operates an advertising platform that serves ads to users of mobile applications. The platform collects device data, location data, and usage data to deliver targeted advertisements. Revenue is generated through advertising transactions between ad partners and mobile app developers using the platform.
2. Ad Partner Network: The platform facilitates transactions between ad partners (including Adcolony, Applovin, Facebook, Fyber, Google, Inmobi, Ironsource, Mopub, Vungle) and publishers/developers. Revenue may come from transaction fees or take rates on advertising transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Airlab provides mobile app developers and publishers with AI-powered tools to optimize advertising, automate user acquisition, perform automated quality assurance, and deliver automated customer care. The platform leverages machine learning and deep learning to help app businesses improve ad targeting, scale acquisition, streamline testing, and handle support requests.

Product overview

Airlab is a unified AI platform for mobile app developers, founded in 2017 and owned by Ubisoft founders. The platform comprises a core AI Advertising Platform and User Acquisition Solutions, complemented by Automated QA and Automated Customer Care modules. Together, these products leverage machine learning and deep learning to provide mobile app developers with powerful tools for optimizing advertising performance, acquiring users, automating testing, and managing customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Advertising Platform AI-powered advertising platform that helps mobile app developers optimize ad targeting, delivery, and performance using machine learning and deep learning algorithms. Operates as an advertising platform that serves ads to users of mobile applications, collecting device, location, and usage data to deliver targeted advertisements through a network of third-party ad partners.
• User Acquisition Solutions AI-driven user acquisition tools that leverage predictive analytics and recommendation engines to identify and target high-value users for mobile applications, automating and optimizing acquisition workflows for app developers and publishers.
• Automated QA AI-powered automated quality assurance testing service for mobile applications that uses process automation to streamline testing workflows, improve app reliability, and reduce manual QA effort for app developers.
• Automated Customer Care AI-powered automated customer support solution that uses natural language processing to understand and respond to user inquiries, handling automated support workflows for mobile app developers and their end users.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• AdcolonycoreTechnology or IntegrationAdcolony is listed as a third-party ad partner in AIRLAB's privacy policy. They are part of the advertising network that AIRLAB works with to serve ads to mobile app users.
• ApplovincoreTechnology or IntegrationApplovin is listed as a third-party ad partner in AIRLAB's privacy policy. They are an ad network integrated with AIRLAB's advertising platform.
• Facebook (Meta)coreTechnology or IntegrationFacebook is listed as a third-party ad partner in AIRLAB's privacy policy, integrated into the advertising ecosystem.
• GooglecoreTechnology or IntegrationGoogle is listed as a third-party ad partner in AIRLAB's privacy policy, part of the advertising network.
• FybercoreTechnology or IntegrationFyber is listed as a third-party ad partner in AIRLAB's privacy policy, integrated into the ad serving ecosystem.
• InmobicoreTechnology or IntegrationInmobi is listed as a third-party ad partner in AIRLAB's privacy policy.
• IronsourcecoreTechnology or IntegrationIronsource is listed as a third-party ad partner in AIRLAB's privacy policy.
• MopubcoreTechnology or IntegrationMopub is listed as a third-party ad partner in AIRLAB's privacy policy.
• VunglecoreTechnology or IntegrationVungle is listed as a third-party ad partner in AIRLAB's privacy policy.
• AppsflyercoreTechnology or IntegrationAppsflyer is listed as an analytics partner in AIRLAB's privacy policy, providing attribution and analytics services.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chartboost: Chartboost (now part of Zynga/Take-Two) operates a programmatic ad exchange and UA platform focused on mobile gaming, directly comparable to Airlab's AI advertising and user acquisition products.
• AppLovin: AppLovin's AppDiscovery and SparkLabs stack provides AI-driven user acquisition and ad monetization for mobile app developers — a directly overlapping offering with Airlab's core AI Advertising and User Acquisition products.
• Liftoff: Liftoff (now incorporating Vungle and GameRefinery) operates an AI-driven mobile ad and UA platform for app developers — directly overlapping Airlab's advertising and user acquisition products across gaming and non-gaming verticals.
• Vungle: Vungle (now part of Liftoff) is a video-focused mobile ad network listed as an Airlab ad partner, and is a direct competitor for advertising-driven revenue from mobile app developers.
• Moloco: Moloco's MCM and Moloco Retail Media Platform apply machine learning to programmatic UA and monetization — directly comparable to Airlab's predictive analytics and recommendation engine capabilities for mobile app developers.
• AppsFlyer: AppsFlyer is a core attribution and marketing analytics partner listed in Airlab's own privacy policy, and also a direct competitor selling AI-powered UA measurement and SKAdNetwork optimization tools to the same mobile developer buyer.
• Adjust: Adjust provides mobile attribution, fraud prevention and AI-driven campaign analytics to app marketers — overlapping with Airlab's anomaly-detection and user-acquisition optimization capabilities.

Broad incumbents

• Unity Technologies: Unity's Level Playing Field and ironSource-mediated UA/ad business serves mobile gaming and app developers with AI-driven monetization, overlapping Airlab's AI advertising platform while operating at much larger scale and broader scope (engine, ads, publishing).
• Digital Turbine: Digital Turbine (which acquired Adcolony and Fyber — both listed as Airlab ad partners) offers end-to-end mobile ad delivery and UA — an incumbent comparable that sits on the same supply side as Airlab's ad network integrations.
• Taboola: Taboola runs an AI-driven native advertising and content recommendation platform across mobile and web — adjacent comparable in using ML to optimize ad targeting and yield, with broader reach than Airlab's mobile-app focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/airlab-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airlab