Uno Loco

What Uno Loco does

Uno Loco is a New Zealand-based premium events agency that plans, designs, and delivers live, virtual, and hybrid brand experiences for enterprise and government clients. The firm traces its origins to 1996 as Madant and was rebranded to Uno Loco in 2015; it now operates within a holding structure called Uno Loco Group, which in March 2025 acquired The Conference Company. The company's core offerings encompass end-to-end event production, visual identity and motion design, audio-visual and technical production, digital and interactive design, strategic event design and consultation, and a sustainability/circular event solutions add-on delivered through a partnership with Circularity.

The business is built on a fully in-house production model: project managers, producers, designers, motion artists, broadcast/tech specialists, and content producers execute engagements without reliance on outsourced creative, with internal specialisms including event design, staging, registration, projection mapping, sound design, and digital campaign asset creation. Notable technical work includes a digital treasure hunt delivered through six themed waterfront zones using QR-code-linked web applications, custom visual identity systems, and motion graphics for high-profile clients. The team operates from a single Auckland headquarters (Level 3, 22 Pollen Street, Grey Lynn) and is B Corp accredited.

Commercially, Uno Loco generates revenue on a project-based professional services model. Pricing is custom-quoted per engagement — there is no publicly disclosed price list, SaaS offering, or marketplace channel. GTM is enterprise field sales driven by direct relationships, with acquisition anchored on reputation, portfolio case studies, and referrals from long-tenured clients including Bayleys (10+ years), Woolworths NZ (5+ years), One NZ, AIA, Xero, NZTE, the Treasury, MFAT, and the EU Delegation. Customer segments span corporate enterprises and government/public sector organizations, with expansion in 2025 into automotive, retail media, and investment verticals. Marketing channels are dominated by website portfolio case studies and word-of-mouth; the company has no public API, no software product, and no app offering.

Name

Uno Loco

Legal name

Uno Loco Limited

Website

https://unoloco.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Uno Loco is a New Zealand-based premium events agency that designs and delivers live, virtual, and hybrid brand experiences for enterprise and government clients across New Zealand and internationally.

Ownership category

akta.pro rank

Product category

Event Production and Brand Experience Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

akta.pro secondary industries

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)

Keywords

• Event production services
• Brand experience design
• Corporate event management
• Live virtual hybrid events
• Creative event agency

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Professional services revenue model providing bespoke event design, production, and management for corporate clients. Services include creative direction, visual identity, motion design, event management, AV production, technical direction, and content production. Revenue is project-based with each engagement custom-scoped.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Uno Loco is a New Zealand-based event production and brand experience agency that designs and delivers live, virtual, and hybrid events for corporate and government clients. Its services span end-to-end event management, creative direction, visual identity and motion design, audio-visual and technical production, digital/interactive design, strategic event consultation, and sustainability/circular event solutions. Each engagement is custom-scoped and project-based, with notable work spanning conferences, gala dinners, product launches, awards programmes, and brand experiences across New Zealand and internationally.

Product overview

Uno Loco is a New Zealand-based events agency offering a comprehensive suite of event management and creative production services. The company operates as a service-based business rather than a software product platform. Its core offerings include Event Management & Production Services, Visual Identity & Motion Design, Audio Visual & Technical Production, Digital & Interactive Design, and Strategic Event Design & Consultation. Additional specialized services include Sustainability & Circular Event Solutions for environmentally-focused events. Notable named event products and campaigns include the Moana Auckland Festival Campaign, the Above & Beyond Employee Recognition Programme (for One NZ), and the Elevate AI Workshop Roadshow. The company works across diverse event types including conferences, summits, gala dinners, product launches, awards programmes, employee recognition events, and brand experience campaigns throughout New Zealand and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management & Production Services Full-service end-to-end event management for corporate and government clients, including event design, venue experience, logistics, staging, AV production, registration, and on-site execution across conferences, summits, gala dinners, product launches, and brand experiences in New Zealand and internationally.
• Visual Identity & Motion Design

Quantifiable outcome

• Successfully delivered events for major enterprise clients including Woolworths Experience (5+ years), Bayleys Accelerate (10+ years), and AIA Summit
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Conference CompanycoreStrategic or Co-development Partner · 1 March 2025Acquisition target acquired by Uno Loco Group in March 2025 as part of events industry consolidation. The Conference Company brings additional conference production capabilities to the Uno Loco Group portfolio.
• CircularitycoreStrategic or Co-development PartnerPartnership with Circularity for sustainability-focused event delivery. Collaborated on Woolworths Food Waste Prevention initiative, embedding circular thinking into live catering operations and creating food waste audit systems. Partnership enables sustainability measurement and circular design implementation at events.
• Fernz CateringminorImplementation/ SI/ Consulting PartnerCatering partnership for XLabs Future of Foods 2024 event. Provided plant-based, locally sourced food aligned with circular innovation programme ethos.
• Clean EventsminorImplementation/ SI/ Consulting PartnerEvent production partner for sustainable event delivery, supporting circular operations at XLabs event.
• NZ StorycoreStrategic or Co-development PartnerLong-standing collaboration with NZ Story on high-profile government events including the Premier Li Qiang State Gala Dinner. Partnership focuses on showcasing New Zealand on the world stage through carefully curated events.
• Ministry of Foreign Affairs and Trade (MFAT)coreStrategic or Co-development PartnerGovernment partnership for diplomatic event delivery. Collaborated on State Gala Dinner for Premier Li Qiang with strict security requirements and protocol considerations.
• New Zealand TreasurycoreStrategic or Co-development PartnerPartnership with The Treasury for NZTE Infrastructure Investment Summit. Treasury coordinated with Department of Prime Minister and Cabinet for major international investment event.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MKG: Creative experience agency producing brand events, immersive experiences, and corporate activations with full-service creative, content, and production capabilities comparable to Uno Loco.
• INVNT: Global live brand experience agency delivering conferences, product launches, and brand activations for enterprise clients, directly comparable to Uno Loco's full-service event production and brand experience offering.
• Impact XM: Experiential marketing agency producing corporate events, conferences, and brand activations with full-service creative and production capabilities similar to Uno Loco's offering.
• Pico Group: Asia-headquartered event and exhibition production group providing end-to-end event management and brand experiences, comparable in service scope but operating at much larger geographic scale.
• Octagon: Global sports and event marketing agency that produces large-scale corporate events and brand experiences with comparable multi-format capabilities to Uno Loco.
• The Conference Company: NZ-based conference and event production company acquired by Uno Loco Group in March 2025; a direct comparable in the NZ enterprise conference market that now sits within Uno Loco's portfolio.
• Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events for major enterprise clients (similar to Uno Loco's enterprise event production model), but at significantly larger scale across multiple geographies.
• Sparks: Global event marketing agency specializing in corporate events, product launches, and brand experiences for major enterprise clients, with similar multi-format and creative production capabilities.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency specializing in corporate events, conferences, and brand experiences, with overlapping capabilities in event design, content production, and multi-format delivery.

Broad incumbents

• Ogilvy PR: Global communications and marketing services network with significant event and brand experience capabilities as part of a much wider portfolio, frequently competing for the same enterprise event RFPs as Uno Loco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unoloconz
• LinkedInlinkedin.com/company/unoloco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uno Loco