Accredito

What Accredito does

Accredito is a cloud-based SaaS platform for media relations and accreditation management, focused primarily on sports organizations in Poland and adjacent verticals. The product operates as a three-sided marketplace connecting journalists, editorial offices, and press offices through a verified-media database and a configurable accreditation workflow.

The platform is built on three core modules: ACCREDITO REPORTER (free for journalists), ACCREDITO ORGANIZER (paid subscription for press offices), and ACCREDITO EDITOR (free for editorial offices), plus a Virtual Press Office toolkit covering multimedia databases, calendar management with Google/iOS/Outlook sync, press release distribution with statistics, internal messenger, ID printing, and Twitter integration. Underlying technology is a cloud-based SaaS with optional white-label deployment and integrations to PayPal, Apple Wallet, Booking.com, and major calendar systems. A proprietary multi-level verification system anchors a database of 34,162 journalists and 5,587 editorial offices that has accumulated since the company's 2014 founding.

Accredito's commercial model is subscription-based, with press offices paying $199 per month for full access and a separate dedicated/white-label tier available via sales inquiry; journalists and editorial offices access the platform free of charge, creating a freemium funnel that feeds the paying side. GTM combines product-led self-serve registration for the free tiers, sales-assisted enterprise outreach for press office subscriptions and dedicated deployments, and event-driven acquisition tied to sports tournaments. The company is privately held, founder-led, and based in Poznań, Poland, with affiliated US entities in Delaware and San Francisco; no institutional funding events, M&A, or leadership changes are documented in the available data.

Name

Accredito

Legal name

HSM sp. z o.o. spółka komandytowa

Website

https://accredito.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Accredito is a cloud-based SaaS platform that connects journalists, editorial offices, and press offices through a verified-media database and accreditation workflow, primarily serving sports organizations in Poland and adjacent verticals.

Ownership category

akta.pro rank

Product category

Media Relations & Accreditation Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO)

Keywords

• Media accreditation software
• Press release distribution
• Journalist database platform
• PR communications SaaS
• Sports media relations

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Press Office Subscriptions: Press offices pay monthly subscription for full access to accreditation management, press release distribution, journalist database access, and other features. Primary revenue stream. Pricing tier at $199/month for standard access with dedicated version available at higher price point.
2. White Label Solutions: Offering cloud or white label deployment options for organizations wanting branded accreditation solutions. Dedicated version available upon request for enterprise customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Accredito is a cloud-based media relations and accreditation management platform that connects sports organizations with verified journalists and editorial offices. Its core offering is a SaaS system that automates the full accreditation workflow — event creation, request submission, journalist verification, approval/rejection, and ID printing — alongside press release distribution, a multimedia database, calendar integration, and an internal messenger. The platform is monetized through press office subscriptions while journalists and editorial offices access it free of charge, with a privileged position in the Polish sports market and growing presence in eSports and combat sports.

Product overview

Accredito is a cloud-based media relations and PR communications platform with a modular architecture consisting of three core products: ACCREDITO REPORTER (free service for journalists to apply for accreditations, receive press releases, and communicate with press offices), ACCREDITO ORGANIZER (paid subscription service for press offices to manage accreditation processes, publish press releases, and communicate with verified journalists), and ACCREDITO EDITOR (free service for editorial offices to manage their journalist members and submit accreditation requests). The platform also includes a Virtual Press Office feature, calendar synchronization, and multimedia database capabilities. The system is available as cloud-hosted or white-label solution.

Differentiator

Problem solved

Functional benefit

Products and services

• ACCREDITO REPORTER A free service enabling journalists to lodge electronic applications for event accreditation, communicate with press offices, subscribe to press releases, access multimedia databases, and manage interview schedules and calendars integrated with Google Calendar, iOS, and Outlook.
• ACCREDITO ORGANIZER A paid subscription service for press offices that enables organization of accreditation processes, receiving accreditation applications, managing a virtual press office, sending press releases, and handling journalist communications. Standard access priced at $199/month with a dedicated white-label version available on request.
• ACCREDITO EDITOR A free service for editorial offices enabling attribution of journalists to the office, internal communication, and submission of accreditation requests on behalf of journalists assigned to the editorial office. Includes access to a media agency where editorial offices can sell and buy photos, videos, and files.

Quantifiable outcome

• Significant time savings during accreditation process implementation for press offices and journalists
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Legia WarsawcoreStrategic or Co-development PartnerMajor Polish football club using Accredito for all media accreditation and press office operations. Customer reference with spokesperson testimonial.
• Lech PoznańcoreStrategic or Co-development PartnerPolish football club using Accredito platform for accreditation management. Partner logo displayed on website.
• Polish Football Association (PZPN)coreStrategic or Co-development PartnerNational football federation utilizing Accredito for press operations. Partner logo displayed on website.
• Ekstraklasa SAcoreStrategic or Co-development PartnerPolish top football league operator using Accredito for league-wide media accreditation. Partner logo displayed on website.
• KSWcoreStrategic or Co-development PartnerMajor Polish MMA promotion using Accredito for event accreditation. Customer testimonial provided praising system functionality.
• Polish Ski Association (PZN)coreStrategic or Co-development PartnerNational ski federation using Accredito for media relations. Partner logo displayed on website.
• ESLcoreStrategic or Co-development PartnerLeading eSports tournament operator using Accredito for press office management. PR Manager testimonial praising system functionality.
• Meskie Granie 2023minorStrategic or Co-development PartnerSports/entertainment event series partner. Partner logo displayed on website.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cision: Global PR, press release distribution and media intelligence platform serving enterprise communications teams. Comparable because it operates adjacent media relations workflows (journalist databases, press release distribution) that overlap with Accredito's press office feature set, though Cision serves all verticals rather than specializing in sports.
• Critical Mention: Real-time media monitoring and intelligence platform for PR and communications teams. Comparable as a broader incumbent in media monitoring and PR analytics that overlaps with Accredito's press office distribution and journalist engagement features.
• Meltwater: Media intelligence and PR analytics platform with journalist databases, press release distribution and social monitoring. Comparable as a broad incumbent offering overlapping capabilities (journalist access, PR distribution) that Accredito also provides to sports press offices.
• Burrelles Luce: Established US media monitoring and clipping service for PR professionals. Comparable as a broader incumbent in the PR/media intelligence stack that touches on the journalist monitoring and press release distribution functionalities Accredito provides.
• Notified (formerly PR Newswire / GlobeNewswire): Press release distribution and communications workflow platform serving enterprise and agency clients. Comparable because it competes directly with Accredito's press release distribution feature, although at vastly larger scale and across all verticals.

Direct peers

• Mynewsdesk: Nordic-origin PR and communications platform used by brands, agencies and organizations to distribute news, manage media contacts and run press rooms. Comparable because it offers similar SaaS tools for press office workflows, journalist databases and news distribution that compete with Accredito's organizer product.
• PressPage: PR and corporate communications SaaS offering newsrooms, press release distribution and media contact management. Comparable because it provides cloud-based press office tools with similar SaaS delivery and target buyer (corporate communications teams) as Accredito's organizer product.
• ResponseSource: UK-based journalist request and PR platform connecting journalists with expert sources and press offices. Comparable as a direct peer in connecting journalists with editorial offices and organizations seeking media coverage — a similar two-sided media relations workflow to Accredito.

Emerging players

• CoverageBook: PR reporting and coverage analytics tool that helps communications teams report on earned media impact. Comparable as an emerging SaaS player in the PR technology stack that serves similar communications/PR personas, though focused on reporting rather than accreditation workflow.
• PR.co: Press release and brand newsroom SaaS for PR and communications teams, with built-in journalist distribution. Comparable as an emerging SaaS player offering cloud-based press release distribution and newsroom tools that overlap with Accredito's press office subscription features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accreditoCom
• Facebookfacebook.com/AccreditoCom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accredito