MyNewsdesk
MyNewsdesk is a Stockholm-based SaaS provider of an all-in-one PR and media monitoring platform, serving 4,000+ communications professionals and journalists across European markets with press release distribution, media monitoring, newsroom hosting, and an integrated AI assistant (My.ai) for content creation and analytics.
- Company typePrivate
- Founded2003
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MyNewsdesk does
MyNewsdesk is a Swedish SaaS provider of an all-in-one PR and media monitoring platform, founded in 2003 and headquartered in Stockholm. The platform serves 4,000+ communications professionals across European markets, with localized versions in Danish, German, English, Norwegian, and Swedish, and a customer base spanning enterprises (Garmin, Renault, Hyundai, LinkedIn, SkiStar, Cloetta, Löfbergs, Riksbyggen, eTraveli Group), tourism boards (Northern Norway Tourist Boards), municipalities (Mariestads municipality), nonprofits (Tekniska Museet), and healthcare providers (Doktor24). The company operates offices in Stockholm, Oslo, Copenhagen, Leipzig, Göteborg, and Malmö, and is a wholly owned subsidiary of Norwegian conglomerate NHST.
The product is organized into two core suites unified by a shared analytics layer: Media Monitoring (Brand Report, Coverage Report, Audio/Video Monitoring, Tracking) and PR Distribution (Press Releases, Newsroom, Audience Management, Analysis & Reports). The technology stack runs on Ruby on Rails, Java, and Python backends hosted across AWS, Hetzner, and Redpill Linpro with EU-based data residency, fronted by Cloudflare for CDN and DDoS protection. A proprietary global media database of over 1 million journalists, combined with a network of 29,000 subscribing journalists, powers automated audience targeting. An integrated AI layer branded "My.ai" provides generative press release writing, real-time journalist/influencer matching, automated distribution performance monitoring, and predictive analytics. The platform holds ISO 27001, SOC 2 Type 2, GDPR, and WCAG 2.1 Level AA (EAA 2025) compliance.
The business operates on a hybrid revenue model: SaaS subscriptions (monthly or annual self-service with a 10-day free trial and post-cancellation free tier for SMB/mid-market customers, and custom Order Form agreements with negotiated pricing for enterprise), supplemented by professional services add-ons (text production, translation, image and film production, content strategy workshops) and usage-based third-party software add-ons. Go-to-market combines product-led growth (free trials, self-service credit card billing) with enterprise field sales ([email protected], book-a-demo, custom agreements), targeting PR and communications professionals, journalists, and the broader companies/organizations/government/nonprofit/education segments across Europe. The company underwent a strategic inflection in 2018 with the acquisition of Mention (social media monitoring) followed by a 2019 leadership change that drove a documented operational resurgence through 2021.
MyNewsdesk firmographics
Firmographics- Name
- MyNewsdesk
- Legal name
- Mynewsdesk AB
- Website
- https://mynewsdesk.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MyNewsdesk is a Stockholm-based SaaS provider of an all-in-one PR and media monitoring platform, serving 4,000+ communications professionals and journalists across European markets with press release distribution, media monitoring, newsroom hosting, and an integrated AI assistant (My.ai) for content creation and analytics.
- Ownership category
- akta.pro rank
MyNewsdesk industry classification
Industry- Product category
- PR and Media Monitoring Software
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where MyNewsdesk is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
MyNewsdesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software-as-a-service subscription model with monthly or annual billing cycles. Self-service customers can subscribe via credit card through online platform. Enterprise customers have custom Order Forms with negotiated pricing. After trial periods, accounts downgrade to free tier.
- Professional Services: Content services including text production, translation, still image production, film production, and content strategy workshops offered as add-on services to core platform subscription.
- Usage-based Add-ons: Third-party software and services available as add-ons through the platform, with additional professional services defined in Order Forms for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 10-day trial period |
| Freemium | Pay-as-you-go | Free Tier - Post-trial downgrade option |
| Subscription | Monthly | Self-Service Subscription |
| Subscription | Annual | Enterprise Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MyNewsdesk product offering
Product offeringCore offering
MyNewsdesk provides an all-in-one SaaS PR platform that enables organizations to create, distribute, and measure public relations content. The platform combines media monitoring (real-time brand mention tracking across news, social, audio, and video channels) with PR distribution (press release creation, multi-channel publishing, and audience targeting) supported by a global database of over 1 million journalists and an AI assistant (My.ai) for content generation and journalist matching.
Product overview
MyNewsdesk is an all-in-one PR and media monitoring SaaS platform that operates as a unified system combining two core product suites: Media Monitoring (including Brand Report, Coverage Report, Audio and Video Monitoring, and Tracking) for strategic monitoring of brand mentions across channels; and PR Distribution (including Press Releases, Newsroom, Audience Management, and Analysis & Reports) for creating, distributing, and measuring PR content. The platform is powered by an AI layer called 'My.ai' that assists with press release generation, journalist matching, and automated performance monitoring. The platform serves 4,000+ communicators and provides access to over 1 million journalists in its global media database.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Monitoring
Quantifiable outcome
- 8 out of 10 customers get media coverage every month with Mynewsdesk
- +2 more outcomes
Companies that use MyNewsdesk
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
MyNewsdesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
MyNewsdesk partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core infrastructure.
- AWS (Amazon Web Services)core infrastructureCloud hosting provider for Mynewsdesk infrastructure. AWS data centers are ISO 27001, SOC 1 and SOC 2/SSAE 16/ISAE 3402, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley compliant. Servers located within EU.
- Hetznercore infrastructureCloud hosting provider for Mynewsdesk infrastructure. Certified in accordance with ISO 27001. Servers located within EU.
- Redpill Linprocore infrastructureCloud hosting provider for Mynewsdesk infrastructure. Certified in accordance with ISO 27001. Previously experienced power outage incident affecting Listen and Monitor API.
- Cloudflarecore infrastructureCDN and DDoS mitigation provider for Mynewsdesk services. Used for bot management, content delivery, and security. Service status monitored via Cloudflare status page.
- SendGridcore infrastructureEmail delivery service provider for Mynewsdesk distribution emails. Listed as operational service component in status page.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MyNewsdesk competitors and assessment
Company assessmentDirect peers
- Cision: Cision is the global leader in PR distribution and media intelligence, offering PR Newswire, media monitoring, and earned media analytics — directly overlapping MyNewsdesk's PR distribution + media monitoring suite and serving the same enterprise communicator buyer.
- PR Newswire: PR Newswire (a Cision company) is the dominant wire service for press release distribution. MyNewsdesk's PR Distribution product directly competes on press release creation, audience targeting, and journalist reach.
- Brandwatch: Brandwatch (now part of Cision) offers consumer intelligence, social media monitoring, and PR analytics. It overlaps with MyNewsdesk's media monitoring and analysis & reporting products for brand-aware buyers.
- Meltwater: Meltwater provides media monitoring, social listening, and PR analytics with global coverage. It competes head-to-head with MyNewsdesk in news and social monitoring and serves enterprise PR teams with comparable KPI reporting.
- 24-7 Press Release Newswire: 24-7 Press Release is a press release distribution service targeting SMBs. It competes with MyNewsdesk's PR Distribution tier on price-sensitive customers seeking broad distribution and basic SEO press release placement.
- Agility PR Solutions: Agility PR Solutions provides media monitoring, journalist database access, and PR analytics to PR professionals. It targets the same mid-market and enterprise PR buyer persona as MyNewsdesk with comparable subscription pricing.
- Businesswire: Businesswire is a Berkshire Hathaway-owned press release distribution and regulatory disclosure platform. It competes with MyNewsdesk on enterprise press release distribution and journalist targeting for large corporations.
- Prezly: Prezly provides PR professionals with online newsrooms, press release creation, and media contact management. It targets the same PR/communications buyer as MyNewsdesk with comparable all-in-one SaaS positioning.
- Prowly: Prowly is a European PR SaaS platform offering online newsrooms, press release distribution, and media database access. It directly competes with MyNewsdesk in the mid-market PR SaaS category, particularly in Europe.
Emerging players
- Mention (by Mynewsdesk): Mention was acquired by Mynewsdesk in 2018 and now operates as a social media monitoring and listening product within the Mynewsdesk group. It is a comparable offering for social listening use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MyNewsdesk social profiles
Digital presenceMyNewsdesk compliance and trust
Trust signalCompliance8 records
MyNewsdesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyNewsdesk leadership team
Management profileNumber of profiles
Profiles1 record
MyNewsdesk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyNewsdesk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyNewsdesk
What does MyNewsdesk do?
MyNewsdesk provides an all-in-one SaaS PR platform that enables organizations to create, distribute, and measure public relations content. The platform combines media monitoring (real-time brand mention tracking across news, social, audio, and video channels) with PR distribution (press release creation, multi-channel publishing, and audience targeting) supported by a global database of over 1 million journalists and an AI assistant (My.ai) for content generation and journalist matching.
Is MyNewsdesk a public or private company?
MyNewsdesk is a private company. It is classified as corporate owned and is currently operating.
When was MyNewsdesk founded?
MyNewsdesk was founded in 2003. It employs 101 to 250 people.
Where is MyNewsdesk based?
MyNewsdesk is headquartered in Stockholm, Sweden, in the Europe region.
How does MyNewsdesk make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and usage-based Add-ons.
Who are MyNewsdesk's main competitors?
Direct peers on record are Cision, PR Newswire, Brandwatch, Meltwater, 24-7 Press Release Newswire, Agility PR Solutions, Businesswire, Prezly and Prowly. Mention (by Mynewsdesk) is listed as an emerging player.
Does MyNewsdesk have an API?
No public API is recorded for MyNewsdesk.
What industry is MyNewsdesk in?
MyNewsdesk's product category is PR and Media Monitoring Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAL, Public Relations Measurement, Analytics & Monitoring. Its NAICS code is 541820 and its SIC code is 7310.