Diamantea

What Diamantea does

Conversion Storm is a UK-based Conversion Rate Optimisation (CRO) and digital marketing agency headquartered in Edinburgh, Scotland, operating under the Diamantea firmographic record. The firm was established in 2018 and rebranded to Conversion Storm in 2024 to better signal its CRO-led positioning. It delivers five integrated services — CRO, Search Engine Optimisation, Landing Page Design, Paid Social, and PPC Management — marketed as a coordinated conversion system in which SEO drives qualified traffic, CRO and landing page design convert that traffic, and paid channels add incremental acquisition. Methodology combines analytics, heatmaps, session recordings, user psychology, and sprint-based A/B testing supported by statistical power analysis. The customer base is predominantly UK SMBs and mid-market companies, with named engagements spanning e-commerce, SaaS, dental healthcare, architecture, supplements, traditional clothing, and luxury travel; enterprise engagements are limited and largely legacy (University of Edinburgh, BG Group). Revenue is generated through project-based fees and retainers, with no publicly disclosed pricing.

Name

Diamantea

Legal name

Conversion Storm

Website

https://conversionstorm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion Storm is a UK-based Edinburgh-headquartered digital marketing agency offering integrated CRO, SEO, landing page design, paid social, and PPC services primarily to UK SMB and mid-market e-commerce, SaaS, and DTC brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Conversion rate optimisation
• Search engine optimisation
• Landing page design
• Paid social advertising
• PPC management

Headquarters

HQ city

Itá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Professional services revenue model including Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), Landing Page Design, Paid Social, and PPC Management. Revenue generated through project-based fees, retainers, and ongoing optimization engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Conversion Storm is a UK-based CRO and digital marketing agency that delivers five integrated services: Conversion Rate Optimisation, Search Engine Optimisation, Landing Page Design, Paid Social, and PPC Management. The agency uses a data-driven methodology combining analytics, heatmaps, session recordings, A/B testing, and user psychology to turn underperforming websites into high-converting assets for UK businesses ranging from startups to enterprise clients.

Product overview

Conversion Storm is a CRO (Conversion Rate Optimisation) agency that offers a unified suite of digital marketing services. The core offering consists of five integrated services: Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), Landing Page Design, Paid Social, and PPC Management. These services work together as a coordinated digital marketing system — SEO drives qualified traffic while CRO and landing page design convert that traffic, and paid channels (PPC and Paid Social) provide additional acquisition layers. The agency combines these services with analytics, A/B testing, and performance reporting to deliver measurable business results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversion Rate Optimisation (CRO) CRO service that turns underperforming pages into high-converting assets using analytics, heatmaps, session recordings, and A/B testing to identify and fix conversion friction for UK ecommerce, SaaS, and DTC brands.
• Search Engine Optimisation (SEO) SEO strategy service focused on business outcomes, combining technical fixes, content optimisation, on-page improvements, and AI search optimisation to grow organic traffic and revenue for UK businesses.
• Landing Page Design High-performing landing page design service focused on conversions, built with data, psychology, and CRO best practices, integrated with CRM, analytics, and ad platforms for UK businesses.
• Paid Social Paid social campaign management service that builds data-led ad strategies with scroll-stopping creatives, precise targeting, and performance tracking tied to revenue metrics for UK brands.
• PPC Management Paid search management service for Google Ads, Bing, and Shopping campaigns focused on ROI, with daily account management, bid optimisation, and transparent reporting on conversions, CPA, ROAS, and revenue.

Quantifiable outcome

• 300% organic traffic increase for SR Dental
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Social Media InfluencersminorGTM or Marketing Partner · 1 January 2019Partnership with social media influencers to drive high-quality traffic for Première Neige luxury ski tour operator campaign. Influencer partnerships used to complement email marketing and landing page optimization for 2019 ski season campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Custard: UK digital agency delivering SEO, PPC, content and CRO for SMB and mid-market clients. Comparable UK-based full-service digital marketing agency with similar SMB/mid-market segment focus.
• The Good Marketer: UK-based digital marketing agency offering SEO, PPC, paid social and CRO for SMB and ecommerce clients. Strongly comparable UK-focused SMB positioning and overlapping service mix with Conversion Storm.

Direct peers

• Brooks Bell: US-based CRO agency offering experimentation, analytics and personalisation programmes for enterprise brands. Comparable on CRO-first positioning, A/B testing methodology, and enterprise client focus.
• Conversion.com: A leading Conversion Rate Optimisation agency offering A/B testing, UX research, and personalisation services to enterprise ecommerce and SaaS brands. Direct overlap with Conversion Storm on CRO methodology, target segments (ecommerce, SaaS), and service stack.
• KlientBoost: Digital marketing agency combining PPC, paid social, and CRO/landing page services for SaaS and ecommerce clients. Overlaps with Conversion Storm on PPC management, paid social, landing page design, and conversion optimisation.
• Inflow: Full-service digital marketing agency serving ecommerce and DTC brands across SEO, PPC, CRO and content. Comparable on multi-channel digital marketing service stack and ecommerce/DTC target segment.
• Wider Funnel: CRO consultancy using the LIFT Model and experimentation frameworks to optimise conversion for ecommerce and SaaS brands. Direct comparable on CRO methodology, use of analytics/heatmap data, and SaaS/ecommerce target segments.
• Conversion Fanatics: Specialist CRO agency focused on ecommerce brands, offering funnel audits, A/B testing, and post-click optimisation. Highly comparable service mix and target customer (ecommerce merchants seeking to lift conversion).

Emerging players

• Hotjar: SaaS product offering heatmaps, session recordings, and user feedback tools used by Conversion Storm in its CRO methodology. Indirect competitor and tooling peer as a SaaS provider that agencies could use to displace some agency services with in-house tooling.
• Smartlook: Product analytics and session replay platform overlapping with the heatmap and session recording tools used by Conversion Storm. Adjacent tooling peer in the CRO/analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/conversionstorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamantea