The Good Marketer
The Good Marketer is a London-based, founder-led full-service digital marketing agency founded in 2017, delivering paid social, PPC, SEO, web development, and content marketing to SMBs and eCommerce brands via tiered monthly retainer packages.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Good Marketer does
The Good Marketer is a London-based, full-service digital marketing agency founded in 2017 and privately held as The Good Marketer Group Limited. It targets small and medium-sized businesses, particularly direct-to-consumer eCommerce brands, with an explicitly "underdog-friendly" positioning aimed at growing companies without large marketing budgets. The agency operates from a Whitechapel Road headquarters with 11–50 employees and delivers services remotely and in-person across the UK and select international markets.
Its core offering integrates paid social advertising (Facebook, Instagram, TikTok), PPC (Google Search, Google Shopping, Microsoft Bing, Display, International PPC), SEO (organic, eCommerce, international, Digital PR), website development (Shopify, WordPress, design, CRO), content marketing (video, copywriting, branding), email marketing, eCommerce marketing, and creative strategy. Technology infrastructure is built around platform integrations with Meta, Google, Shopify, Klaviyo, and Google Analytics, supplemented by an in-house creative studio, a bespoke reporting dashboard, and a UGC creator network. The firm holds Google Partner, Meta Business Partner, and Cyber Essentials certifications.
The business model is a sales-led agency with a consultative 30-minute onboarding conversation and tiered monthly retainer packages priced at £845 (Starter), £1,625 (Advanced), £2,600 (Elite), and £4,225 (Ultimate) plus VAT, each carrying a 6-month minimum term. Complementary revenue streams include a separate UGC Creator Platform, "Done With You" hybrid delivery, and Marketing Consultancy. The company is founder-led by Tom Welbourne (CEO), with no disclosed institutional investment, parent entity, or subsidiaries.
The Good Marketer firmographics
Firmographics- Name
- The Good Marketer
- Legal name
- The Good Marketer Group Limited
- Website
- https://thegoodmarketer.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Marketer is a London-based, founder-led full-service digital marketing agency founded in 2017, delivering paid social, PPC, SEO, web development, and content marketing to SMBs and eCommerce brands via tiered monthly retainer packages.
- Ownership category
- akta.pro rank
The Good Marketer industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where The Good Marketer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Good Marketer business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Monthly Retainer Packages: The agency generates revenue through four tiered monthly retainer packages (Starter, Advanced, Elite, Ultimate) ranging from £845 to £4,225 per month plus VAT. These packages provide dedicated hours for digital marketing services including strategy, creative, campaign management, and reporting. All packages operate on 6-month minimum terms with rolling continuation thereafter.
- Digital Marketing Services: Full-service digital marketing including social media advertising (Facebook, Instagram, TikTok), PPC (Google, Microsoft Bing), SEO, web development, content marketing, email marketing, and eCommerce marketing. Services are bundled within package tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter package at £845/month + VAT for 13 hours of service |
| Subscription | Monthly | Advanced package at £1625/month + VAT for 25 hours of service |
| Subscription | Monthly | Elite package at £2600/month + VAT for 40 hours of service |
| Subscription | Monthly | Ultimate package at £4225/month + VAT for 65 hours of service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
The Good Marketer product offering
Product offeringCore offering
The Good Marketer is a London-based full-service digital marketing agency that delivers paid social media advertising (Facebook, Instagram, TikTok), PPC management (Google, Microsoft Bing, Display), SEO, website development, content marketing, email marketing, and eCommerce marketing to small and growing businesses. Services are bundled into tiered monthly retainer packages (Starter, Advanced, Elite, Ultimate) and delivered by an in-house team supported by an in-house creative studio for video and content production.
Product overview
The Good Marketer is a full-service digital marketing agency based in London, founded in 2017, offering a unified portfolio of marketing services rather than a software product. The core offering consists of integrated service modules spanning Social Media Advertising (Facebook, Instagram, TikTok), Pay Per Click/PPC (Google Search, Google Shopping, Microsoft Bing, Display, International PPC), Search Engine Optimisation (Organic SEO, eCommerce SEO, International SEO, Digital PR), Website Development (Shopify, WordPress, Website Design, CRO), Content Marketing (Video Content, Copywriting, Branding), Email Marketing, eCommerce Marketing, and Creative Strategy. Additional offerings include a UGC Creator Platform connecting content creators with brands, Done With You hybrid services, and Marketing Consultancy. Services are delivered through tiered pricing packages (Starter £845/mo, Advanced £1625/mo, Elite £2600/mo, Ultimate £4225/mo) with 6-month minimum terms. Everything is handled in-house by their team of specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Advertising Paid social media advertising across Facebook, Instagram, and TikTok, including campaign setup, management, audience targeting, retargeting, and optimization aimed at driving purchases, leads, and brand awareness for eCommerce and SMB clients.
- Pay Per Click (PPC) Paid search and display advertising management across Google Search Ads, Google Shopping, Microsoft Bing Ads, display networks, and international PPC markets for lead generation and eCommerce sales.
- Search Engine Optimisation (SEO) Organic search optimization including on-page and off-page SEO, technical SEO, eCommerce SEO, international SEO (hreflang, multi-market), and digital PR link-building campaigns to improve rankings and domain authority.
- Website Development End-to-end website development including custom builds, redesigns, Shopify and WordPress development, UI/UX design, and conversion rate optimisation to build and improve client digital storefronts.
- Content Marketing Strategic content marketing services including social media management, in-house video production for TikTok and YouTube, copywriting for ads and websites, and brand identity/logo design.
- Email Marketing Email marketing campaign management including automation setup, newsletter creation, and customer retention sequences using platforms such as Klaviyo for eCommerce and SMB clients.
- eCommerce Marketing Full-funnel eCommerce marketing combining paid social, Google Shopping, eCommerce SEO, email automation, and CRO to drive online sales for direct-to-consumer and retail brands.
- Creative Strategy
Quantifiable outcome
- ARAMIC Fragrance scaled revenue to £3.5 million in 6 months
- +5 more outcomes
Companies that use The Good Marketer
Customer profileNamed customers15 records
Segments10 records
The Good Marketer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature3 records
The Good Marketer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MetacoreMeta Business Partner providing certified expertise in Facebook and Instagram advertising campaigns. Partnership provides access to Meta's advertising tools, insights, and support resources for managing client campaigns effectively.
- GooglecoreGoogle Partner with certified expertise in Google advertising platforms including Search Ads, Shopping Ads, Display Advertising, and Microsoft Bing Ads integration.
- ShopifycorePartnership with Shopify for eCommerce website development and marketing integration. Agency specialises in Shopify Development Agency services.
- EcologiminorEnvironmental partnership demonstrating commitment to sustainability and carbon offsetting initiatives.
- Cyber EssentialsminorCyber Essentials certification demonstrating commitment to cybersecurity best practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Good Marketer competitors and assessment
Company assessmentDirect peers
- Exposure Ninja: UK digital marketing agency specialising in SEO, PPC and content for SMB and eCommerce clients. Directly comparable on SMB focus and service mix (paid media + organic).
- Genie Goals: London digital marketing agency offering paid social, SEO, web design and content to UK SMBs. Closely comparable on city, customer segment and package-style pricing.
- Kumo Digital: London digital marketing agency offering Google Ads, paid social, SEO and web design to SMB and eCommerce clients. Direct overlap on services and target customer.
- Blue Array: UK SEO-focused agency with adjacent PPC and content services for enterprise and growth-stage brands. Comparable on the SEO sub-service and UK market.
- Soar With Social: UK social media advertising and content agency for small businesses and eCommerce. Direct competitor on the paid social / Meta + TikTok portion of The Good Marketer's stack.
- Pearl Lemon: London-based full-service digital marketing agency selling lead generation, SEO and PPC to SMBs and eCommerce brands. Closest head-to-head on geography, customer segment and service stack.
- Lazy Eight Agency: UK full-service digital agency focused on Shopify and eCommerce marketing, including paid media, SEO and email. Closely comparable on the eCommerce Marketing and Shopify Development offerings.
- Hallam Internet: Nottingham-based full-service digital agency serving UK mid-market and SMB clients with paid media, SEO and web development. Overlapping offering with a similar SMB/underdog tilt.
Broad incumbents
- Croud: Larger UK-headquartered digital media agency with global delivery offering paid media, SEO, content and programmatic. Comparable on the paid media / PPC core but operates at materially larger scale and enterprise skew.
- Jellyfish: Global digital marketing agency with strong paid media, SEO and content capabilities. Operates in the same service categories but serves primarily larger enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Good Marketer social profiles
Digital presenceThe Good Marketer compliance and trust
Trust signalCompliance4 records
The Good Marketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Marketer leadership team
Management profileNumber of profiles
The Good Marketer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Marketer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Marketer
What does The Good Marketer do?
The Good Marketer is a London-based full-service digital marketing agency that delivers paid social media advertising (Facebook, Instagram, TikTok), PPC management (Google, Microsoft Bing, Display), SEO, website development, content marketing, email marketing, and eCommerce marketing to small and growing businesses. Services are bundled into tiered monthly retainer packages (Starter, Advanced, Elite, Ultimate) and delivered by an in-house team supported by an in-house creative studio for video and content production.
Is The Good Marketer a public or private company?
The Good Marketer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Good Marketer founded?
The Good Marketer was founded in 2017. It employs 11 to 50 people.
Where is The Good Marketer based?
The Good Marketer is headquartered in London, United Kingdom, in the Europe region.
How does The Good Marketer make money?
Two revenue lines are on record. Monthly Retainer Packages are the primary driver. The others are digital Marketing Services.
Who are The Good Marketer's main competitors?
Direct peers on record are Exposure Ninja, Genie Goals, Kumo Digital, Blue Array, Soar With Social, Pearl Lemon, Lazy Eight Agency and Hallam Internet. Broad incumbents are Croud and Jellyfish.
Does The Good Marketer have an API?
No public API is recorded for The Good Marketer.
What industry is The Good Marketer in?
The Good Marketer's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 5418 and its SIC code is 7311.