Conversion Fanatics
Conversion Fanatics is a full-service conversion rate optimization (CRO) agency serving B2B businesses with an online presence. Founded in 2015 in Austin, Texas, the firm helps clients improve conversion rates and sales through A/B testing, behavioral analytics, and UX optimization.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conversion Fanatics does
Conversion Fanatics is a full-service conversion rate optimization (CRO) agency headquartered in Austin, Texas. Founded in 2015, the firm focuses on improving online sales performance for B2B businesses through CRO services including A/B testing, behavioral analytics, and user experience optimization. The company was named one of six leading CRO agencies in a SmartSites industry roundup published in June 2025, indicating external market recognition within the CRO services category.
The firm's core methodology centers on A/B testing and behavioral analytics applied to client conversion funnels. Detailed service offerings, pricing structures, proprietary tooling, and platform architecture are not publicly disclosed; the company's primary website (conversionfanatics.com) returned only a loading/verification screen during data collection. The firm has no disclosed funding rounds, partnerships, certifications, ownership structure, or named management, pointing to a likely bootstrapped operating model.
With a reported headcount of 1-10 employees and horizontal B2B segmentation targeting businesses with an online presence, the business model appears to rely on direct consulting engagements across multiple clients rather than concentrated enterprise contracts. No named customers, case studies, pricing, geographic markets served, app, API, or integration footprint are disclosed in the input data, limiting visibility into revenue mechanics, contract economics, and customer retention dynamics.
Conversion Fanatics firmographics
Firmographics- Name
- Conversion Fanatics
- Legal name
- Conversion Fanatics
- Website
- https://conversionfanatics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conversion Fanatics is a full-service conversion rate optimization (CRO) agency serving B2B businesses with an online presence. Founded in 2015 in Austin, Texas, the firm helps clients improve conversion rates and sales through A/B testing, behavioral analytics, and UX optimization.
- Ownership category
- akta.pro rank
Where Conversion Fanatics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Conversion Fanatics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Conversion Fanatics product offering
Product offeringCore offering
Conversion Fanatics is a full-service conversion rate optimization (CRO) agency that helps B2B businesses improve website performance through A/B testing, behavioral analytics, and user experience optimization. The firm delivers CRO engagements aimed at increasing online sales conversion rates and enhancing the user experience of client digital properties. Its offering is service-based, focused on experimentation and analytics-driven website improvements rather than packaged software products.
Product overview
Conversion Fanatics is a conversion rate optimization (CRO) agency that specializes in improving user experience and increasing sales for clients. The company's specific product portfolio and service offerings cannot be determined from available sources, as the primary website (conversionfanatics.com) was returning only a loading screen during data collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversion Rate Optimization Services End-to-end conversion rate optimization engagements for B2B businesses with an online presence, covering A/B testing, behavioral analytics, and UX improvements aimed at increasing online sales conversion and overall website performance.
Companies that use Conversion Fanatics
Customer profileSegments1 record
Ideal customer profiles1 record
Conversion Fanatics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conversion Fanatics competitors and assessment
Company assessmentBroad incumbents
- AB Tasty: AB Tasty is an enterprise experimentation and personalization platform with built-in CRO tooling. While not a pure agency like Conversion Fanatics, it competes for the same experimentation budgets and increasingly absorbs services that boutiques historically delivered.
- Optimizely: Optimizely is an established experimentation, personalization, and digital experience platform. It overlaps with Conversion Fanatics at the tooling layer of CRO and represents a broader incumbent that often replaces or substitutes agency-led A/B testing work.
Emerging players
- Crazy Egg: Crazy Egg provides heatmaps, A/B testing, and analytics tools aimed at SMBs and marketers. It is a smaller, more accessible alternative that competes for the same conversion optimization buyer, particularly in the small-business segment Conversion Fanatics may serve.
Others
- Hotjar: Hotjar provides behavioral analytics and feedback tools (heatmaps, session recordings) that complement CRO services. While not a CRO agency itself, it is an enabling tool frequently bundled into engagements similar to Conversion Fanatics' work.
- SmartSites: SmartSites is a digital marketing agency that publishes CRO agency rankings (in which Conversion Fanatics was listed). While broader in scope than Conversion Fanatics, it is comparable as a competing full-service digital agency targeting similar B2B clients.
Direct peers
- Invesp: Invesp is a CRO agency offering A/B testing, landing page optimization, and UX services to e-commerce and B2B clients. Its service mix and target segments closely overlap Conversion Fanatics' positioning.
- Widerfunnel: Widerfunnel is a conversion rate optimization agency specializing in experimentation, UX, and analytics for mid-market and enterprise clients. It competes head-to-head with Conversion Fanatics for A/B testing and CRO engagements.
- Omniconvert: Omniconvert combines a CRO platform with agency services focused on e-commerce conversion and A/B testing. It is a comparable specialist alternative to Conversion Fanatics for online retailers and B2B SaaS.
- CXL (formerly ConversionXL): CXL is a leading CRO and experimentation agency/research firm offering A/B testing, analytics, and conversion optimization services. It is one of the most prominent boutique CRO brands and directly competes with Conversion Fanatics for the same B2B client base.
- The Good (thegood.com): The Good is a CRO and growth agency offering experimentation, analytics, and UX services. It targets a similar B2B client base and competes for the same conversion optimization budget pool as Conversion Fanatics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Conversion Fanatics social profiles
Digital presenceConversion Fanatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conversion Fanatics leadership team
Management profileNumber of profiles
Conversion Fanatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conversion Fanatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conversion Fanatics
What does Conversion Fanatics do?
Conversion Fanatics is a full-service conversion rate optimization (CRO) agency that helps B2B businesses improve website performance through A/B testing, behavioral analytics, and user experience optimization. The firm delivers CRO engagements aimed at increasing online sales conversion rates and enhancing the user experience of client digital properties. Its offering is service-based, focused on experimentation and analytics-driven website improvements rather than packaged software products.
Is Conversion Fanatics a public or private company?
Conversion Fanatics is a private company. It is classified as unknown and is currently operating.
When was Conversion Fanatics founded?
Conversion Fanatics was founded in 2015. It employs 1 to 10 people.
Where is Conversion Fanatics based?
Conversion Fanatics is headquartered in Austin, United States, in the North America region.
Who are Conversion Fanatics's main competitors?
Broad incumbents on record are AB Tasty and Optimizely. Crazy Egg is listed as an emerging player. Others are Hotjar and SmartSites. Direct peers are Invesp, Widerfunnel, Omniconvert, CXL (formerly ConversionXL) and The Good (thegood.com).
Does Conversion Fanatics have an API?
No public API is recorded for Conversion Fanatics.