BookMob
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
BookMob firmographics
Firmographics- Name
- BookMob
- Legal name
- BookMob.ca
- Website
- https://bookmob.ca
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BookMob industry classification
Industry- Product category
- Online Gambling Affiliate & Reviews
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where BookMob is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
BookMob business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels4 records
BookMob product offering
Product offeringCore offering
BookMob.ca operates an editorial review and affiliate website that ranks and reviews online gambling sites accepting Canadian players, covering sportsbooks, online casinos, poker rooms, horse racing platforms, daily fantasy sports, and Bitcoin-friendly gambling sites. It produces educational content including sports betting strategy guides, casino and poker beginner guides, and jurisdiction-specific gambling law information for Canada, the US, UK, Europe, Australia, and France. The site earns revenue through affiliate commissions when referred users sign up and deposit with partnered gambling operators.
Product overview
BookMob is an online gambling information and review platform that provides comprehensive coverage of gambling sites, betting guides, and regulatory information. The company operates primarily through its core product categories: gambling site reviews (including casino, poker, sports betting, horse racing, and daily fantasy sports sites), educational guides (sports betting guide, football betting guide, Bitcoin gambling guide), and gambling laws information. The platform aggregates and reviews gambling sites, particularly focused on Canadian-accessible options, offering users rankings, bonus information, and detailed reviews to help make informed decisions about where to gamble online.
Differentiator
Problem solved
Functional benefit
Products and services
- Gambling Site Reviews Detailed reviews and rankings of online gambling sites for Canadian users, evaluating factors such as customer service, banking options, promotional offerings, and product variety.
- Sports Betting Guide Comprehensive guide covering sports betting fundamentals, strategy, and how to place bets online, including beginner and advanced sections, handicapping market theory, bankroll management, and odds analysis.
- Football Betting Guide Dedicated guide for betting on football (NFL and college), covering types of wagers, handicapping strategies, and online football betting, including Super Bowl coverage.
- Bitcoin Gambling Guide Guide covering Bitcoin as a banking method for online gambling, including how to get started, where to buy and sell Bitcoin, pros and cons, and recommended Bitcoin-friendly gambling sites.
- Casino Sites Directory Directory and reviews of online casino sites available to Canadian players, with rankings and bonus information.
- Poker Sites Directory Directory and reviews of online poker rooms available to Canadian players.
- Horse Racing Sites Directory Directory of horse racing betting sites accessible to Canadian players.
- Daily Fantasy Sports Guide & Sites Directory Guide and site directory for daily fantasy sports betting, listing DFS platforms accessible to Canadian players.
- Gambling Laws Information Information about online gambling laws and legality by jurisdiction, including Canada, the US, UK, Europe, Australia, and France, with detailed Canadian coverage including the Kahnawake Gaming Commission and provincial lottery sites.
Companies that use BookMob
Customer profileSegments1 record
Ideal customer profiles1 record
BookMob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BookMob partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
BookMob competitors and assessment
Company assessmentDirect peers
- Covers.com: Covers.com is a sports betting media and affiliate site providing odds comparison, picks, and sportsbook reviews primarily to North American audiences. It is comparable to BookMob as both operate sports betting affiliate/content businesses targeting North American bettors, though Covers focuses mainly on US while BookMob focuses on Canada.
- Casinos.com: Casinos.com is a gambling affiliate site offering casino reviews, game guides, and bonus listings for online casino players. It is comparable to BookMob as both monetize via affiliate commissions on online casino sign-ups using SEO-optimized review and guide content.
- Bonus.com: Bonus.com is an online gambling affiliate site that reviews and ranks casinos, sportsbooks, and poker rooms and earns commissions via player referrals. Like BookMob, it is a multi-vertical gambling affiliate operator built on SEO content, reviews, and bonus listings, though it serves a broader geographic audience.
- Bookies.com: Bookies.com is a sportsbook review and comparison site that ranks online betting operators and earns affiliate commissions for referred players. It is comparable to BookMob as both focus on sportsbook affiliate marketing with structured review content, though Bookies.com targets US-centric traffic.
- OddsChecker: OddsChecker is a global odds comparison and sports betting affiliate platform aggregating prices from multiple sportsbooks. It is comparable to BookMob as both are sports betting-focused affiliate properties built on comparison/ranking content, though OddsChecker operates primarily in UK/European markets at greater scale.
- SportsbookReview.com: SportsbookReview.com is a long-running sports betting review and odds comparison site operating as part of the Catena Media portfolio. It shares BookMob's model of ranking and reviewing sportsbooks with affiliate monetization, serving a closely analogous role in the sports betting affiliate ecosystem.
- Gambling.com Group: Gambling.com Group is a publicly listed gambling affiliate and comparison platform operating multiple localized brands across regulated markets including North America. It is directly comparable to BookMob as both monetize via affiliate commissions from online gambling operators using SEO-driven content and review sites, though Gambling.com Group operates at much larger scale.
- Catena Media: Catena Media is a publicly listed affiliate marketing company specializing in online gambling and sports betting lead generation across multiple jurisdictions. It shares BookMob's core business model of SEO-driven content, operator reviews, and CPA/revenue-share affiliate deals with sportsbooks and casinos, serving as a scaled, institutional analogue.
Broad incumbents
- Bodog (brand): Bodog is a long-established online gambling operator (sportsbook, casino, poker) historically associated with Canada through its founder Calvin Ayre. It is comparable as one of the principal operators BookMob reviews and links to for Canadian-facing players, making it both a content subject and a potential commercial partner.
- Betway (brand): Betway is a global online sportsbook and casino operator. It is comparable to BookMob because Betway is the #1 ranked operator in BookMob's Canadian gambling recommendations and the primary commercial partner that BookMob likely drives the most affiliate revenue from.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BookMob social profiles
Digital presenceBookMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookMob leadership team
Management profileNumber of profiles
BookMob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookMob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookMob
What does BookMob do?
BookMob.ca operates an editorial review and affiliate website that ranks and reviews online gambling sites accepting Canadian players, covering sportsbooks, online casinos, poker rooms, horse racing platforms, daily fantasy sports, and Bitcoin-friendly gambling sites. It produces educational content including sports betting strategy guides, casino and poker beginner guides, and jurisdiction-specific gambling law information for Canada, the US, UK, Europe, Australia, and France. The site earns revenue through affiliate commissions when referred users sign up and deposit with partnered gambling operators.
When was BookMob founded?
BookMob was founded in 2023. It employs 1 to 10 people.
Where is BookMob based?
BookMob is headquartered in Toronto, Canada, in the North America region.
Who are BookMob's main competitors?
Direct peers on record are Covers.com, Casinos.com, Bonus.com, Bookies.com, OddsChecker, SportsbookReview.com, Gambling.com Group and Catena Media. Broad incumbents are Bodog (brand) and Betway (brand).
Does BookMob have an API?
No public API is recorded for BookMob.
What industry is BookMob in?
BookMob's product category is Online Gambling Affiliate & Reviews. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 713290.