Baratti & Milano
Baratti & Milano is a 167-year-old Italian artisanal chocolate and confectionery producer, wholly owned by Gruppo Elah Dufour. It makes premium Cremino pralines, Gianduiotti, and butterfly-wrapped candies at its Bra facility, selling via e-commerce, the historic Turin café, and concept stores.
- Company typePrivate
- Founded1858
- HeadquartersCuneo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baratti & Milano does
Baratti & Milano is an Italian artisanal chocolate and confectionery company founded in 1858 in Turin by Ferdinando Baratti and Edoardo Milano. The company produces premium chocolates, pralines, and candies at its manufacturing facility in Bra (Cuneo province), controlling the full production cycle from direct cacao sourcing in Ecuador (Guyas and Los Rios regions) through tempering, conching (24-72 hours depending on recipe), and molding. Its core product platforms are the Cremino — a three-layer praline invented by the founders and now offered in 14 varieties — Gianduiotti wrapped in gold foil, and the Caramella Classica, a butterfly-wrapped candy patented in 1906. The company sources premium Piedmontese Tonda Gentile hazelnuts and Normandy milk as signature inputs.
The company operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through its own e-commerce platform (shop.barattiemilano.it), the historic Caffè Baratti in Turin (Galleria Subalpina, opened 1875, operating a restaurant in collaboration with Michelin-starred chef Ugo Alciati since January 2023), and three "Grappa & Cioccolato" concept stores operated in partnership with Mazzetti d'Altavilla in Milan, Alba, and Alessandria. Distribution is supplemented by a national network of authorized resellers. Seasonal and gift-packaged products (Christmas, Easter) are a material revenue driver. Primary customer segments include premium gift consumers, heritage/connoisseur consumers, B2B corporate gifting, and tourism/hospitality visitors to Turin.
Baratti & Milano has been wholly owned by Gruppo Elah Dufour SpA, a diversified Italian confectionery conglomerate, since 1999-2000. The company is structured as Baratti & Milano S.R.L., a private limited company registered in Italy (VAT 05829950012), with Guido Repetto serving as AD (Managing Director). The headcount is reported at 11-50 employees. The company holds no disclosed certifications and reports no AI, API, or digital technology capabilities; production is rooted in traditional artisanal methods.
Baratti & Milano firmographics
Firmographics- Name
- Baratti & Milano
- Legal name
- Baratti & Milano S.R.L.
- Website
- https://barattiemilano.it
- Company type
- Private
- Founded year
- 1858
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baratti & Milano is a 167-year-old Italian artisanal chocolate and confectionery producer, wholly owned by Gruppo Elah Dufour. It makes premium Cremino pralines, Gianduiotti, and butterfly-wrapped candies at its Bra facility, selling via e-commerce, the historic Turin café, and concept stores.
- Ownership category
- akta.pro rank
Baratti & Milano industry classification
Industry- Product category
- Premium Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Baked Goods Retailers (445291), Retail Bakeries (311811), Chocolate and Confectionery Manufacturing from Cacao Beans (311351)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Chocolate & Confectionery Shops (THAFAGAD)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Dessert Cafes (Coffee + Desserts) (THAFADAH), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Baratti & Milano is headquartered
LocationHeadquarters
- HQ city
- Cuneo
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Baratti & Milano business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Chocolate and Praline Sales: Core revenue from artisanal chocolates including Cremini (14 varieties), Gianduiotti, pralines, and specialty chocolate products. Sold through e-commerce, retail stores, and resellers.
- Candy and Confectionery: Sales of Caramella Classica (butterfly-wrapped), Gelée Giada (22% fruit juice content), and filled candies. Includes sugar-free variants.
- Café and Restaurant Services: Revenue from the historic Caffè Baratti in Turin serving hot chocolate, pastries, cocktails, and a restaurant operated in collaboration with chef Ugo Alciati. Open Tuesday to Sunday, 09:00-20:00.
- Gift Packaging and Special Occasions: Premium gift boxes, tins, and special packaging for Christmas, Easter, and corporate gifting. Includes partnership products with Mazzetti d'Altavilla (grappa and chocolate combinations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium artisanal chocolate and confectionery products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Baratti & Milano product offering
Product offeringCore offering
Baratti & Milano produces and sells premium Italian artisanal chocolates and candies, including its signature Cremini pralines (14 varieties), Gianduiotti, Caramella Classica candies, and chocolate bars. The company operates the historic Caffè Baratti in Turin (opened 1875) and Grappa & Cioccolato concept stores, combining chocolate manufacturing with café and restaurant services under one heritage brand.
Product overview
Baratti & Milano is an Italian confectionery company founded in Turin in 1858, producing premium chocolate and candy products. The product portfolio centers on signature products including Cremini (the original three-layer praline invented by the company in the mid-19th century), Gianduiotti (traditional Piedmontese chocolate with hazelnuts), and Caramella Classica (the classic candy with distinctive butterfly wrapper). The company also produces a wide range of chocolate bars, filled candies, pralines, and seasonal items. Baratti & Milano operates the historic Caffè Storico in Turin (opened 1875, recognized as a Historic Café of Italy) and maintains retail partnerships including Grappa & Cioccolato stores with Mazzetti d'Altavilla. The company controls its entire production cycle at its facility in Bra, using premium raw materials including Ecuadorian cocoa and Piedmontese Tonda Gentile hazelnuts.
Differentiator
Problem solved
Functional benefit
Products and services
- Cremini The signature three-layer praline invented by Baratti & Milano in the mid-19th century, combining two outer layers of Gianduja chocolate with an inner cream filling. Available in 13-14 unique varieties including Classico, Extra Noir, Pistacchio, Limoncello, Caramello, and Nocciolato.
- Gianduiotti Traditional Piedmontese chocolate specialty individually wrapped in gold foil, combining the finest cocoa with premium Italian Tonda Gentile hazelnuts.
- Caramella Classica The classic candy created in 1906 with the distinctive butterfly wrapper, made with fruit juices and natural extracts. Available in 20 flavors including fruit, digestive essences, and balsamic aromas. Became a symbol of Turin at the 1911 International Exposition.
- Gelée Giada Soft gummy candies containing over 22% fruit juice, made without artificial colors or flavors. Popular with both adults and children.
- Praline Nocciolato 1858 A signature praline featuring a layer of Gianduja chocolate coating over 22% whole premium Tonda Gentile hazelnuts, with a characteristic raw edge cut.
- Cuneese al Rhum A soft rum-filled chocolate covered in finest 70% cocoa extra dark chocolate. Originally from Cuneo, created by pastry chef Pietro Galletti at the beginning of the 20th century.
- Tavolette (Chocolate Bars) Chocolate bars for tasting including Extra Fondente 70%, Latte Finissimo, Gianduja, and specialty bars with hazelnuts, almonds, raspberry, blueberry, and coffee.
- Caffè Storico Baratti & Milano The historic café opened in 1875 in the Galleria Subalpina in Turin, recognized as one of Italy's Historic Cafés. Offers pastries, hot chocolate, the traditional Bicerin drink, cocktails, and a restaurant collaboration with chef Ugo Alciati.
- Gift Boxes and Special Packaging Elegant gift collections including Confetti, Latte Storiche (historical tins), Scrigni (wooden boxes), and seasonal Christmas and Easter specialty packaging.
- Easter Eggs Premium Easter eggs including Uovo Nocciolato Magnum with over 450 whole hazelnuts, Uovo Cremino Doppio Strato, and various sizes with praline surprises.
- Caramelle Ripiene Filled candies with soft centers including fruit jam, creams, honey, and various flavors, featuring distinctive single-bow wrapper packaging.
Quantifiable outcome
- 14 unique Cremino varieties on market - the broadest range available
- +2 more outcomes
Companies that use Baratti & Milano
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Baratti & Milano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baratti & Milano partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ugo Alciati (Restaurant Collaboration)coreCollaboration bringing Michelin-starred chef Ugo Alciati's cuisine to the historic Caffè Baratti. The restaurant offers Piedmontese dishes including the famous plin agnolotti, vitello tonnato, and regional specialties. Part of a 'contemporary Piedmontese' project combining tradition with innovation.
- Piero Alciati (Wine Selection)minorWine selection partnership for the Caffè Baratti restaurant. Piero Alciati curates the wine list featuring primarily Piedmontese wines from Alta Langa to Barolo, plus champagne selections (Alfred Gratien and Jacquart).
- Mazzetti d'AltavillacoreJoint venture partnership creating 'Grappa & Cioccolato' concept stores. Three locations established in Milan, Alba, and Alessandria. The partnership combines Baratti & Milano's premium chocolates with Mazzetti's grappa and spirits, emphasizing quality and tradition of two historic Piedmontese companies.
- Guido Repetto (CEO)coreCEO Guido Repetto initiated the collaboration with the Alciati family and oversees company operations under Elah Dufour Group ownership.
- Alciati FamilycoreStrategic collaboration between two Piedmontese excellences: Baratti & Milano (confectionery) and the Alciati family (restaurants and wine). The partnership at the historic Caffè represents a 'contemporary Piedmontese' vision focusing on quality, conservation, and innovation.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Baratti & Milano competitors and assessment
Company assessmentDirect peers
- Streglio: Turin-based gianduja and praline producer with overlapping Piedmont hazelnut-forward product line and tradition of premium Italian chocolate gift formats.
- Caffarel: Turin-based historic chocolate company that claims invention of the Gianduiotto, Baratti & Milano's signature Piedmontese specialty; directly comparable on heritage, regional raw materials and gift-channel focus.
- Peyrano: Historic Turin chocolate maker producing pralines, chocolates and seasonal gift collections with similar heritage positioning to Baratti & Milano in the Piedmont premium confectionery market.
- Domori: Italian premium single-origin chocolate maker with vertical cacao sourcing model comparable to Baratti & Milano's Ecuadorian supply chain, serving the same high-end connoisseur and gift consumer.
- Guido Gobino: Turin-based artisanal chocolatier focused on single-origin Piedmont chocolate and gianduja, targeting connoisseur and gifting segments in the same premium Italian chocolate category as Baratti & Milano.
- Pernigotti: Italian Piedmont-based confectionery brand specializing in gianduiotti and chocolate-covered specialties, with comparable product portfolio and heritage positioning to Baratti & Milano.
- Venchi: Italian premium chocolate maker headquartered in Piedmont producing gianduja, pralines and chocolate bars, competing head-to-head with Baratti & Milano for the same premium-gifting and connoisseur consumer with overlapping Piedmont hazelnut-based recipes.
- Gobino (Pasticceria): Turin-based pastry and chocolate producer carrying traditional Piedmont chocolate specialties, overlapping with Baratti & Milano's combination of artisanal chocolate and café/pastry heritage.
Broad incumbents
- Ferrero: Italian-headquartered global confectionery leader whose Piedmont heritage and hazelnut-based products (Nutella, Ferrero Rocher, Mon Chéri) compete with Baratti & Milano across both everyday and premium-gifting occasions.
- Lindt: Global premium chocolate incumbent with a deep premium-gifting portfolio (Lindt Excellence, Lindor) competing against Baratti & Milano for the same premium chocolate consumer at much broader scale and international distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Baratti & Milano social profiles
Digital presenceBaratti & Milano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baratti & Milano leadership team
Management profileNumber of profiles
Profiles1 record
Baratti & Milano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baratti & Milano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baratti & Milano
What does Baratti & Milano do?
Baratti & Milano produces and sells premium Italian artisanal chocolates and candies, including its signature Cremini pralines (14 varieties), Gianduiotti, Caramella Classica candies, and chocolate bars. The company operates the historic Caffè Baratti in Turin (opened 1875) and Grappa & Cioccolato concept stores, combining chocolate manufacturing with café and restaurant services under one heritage brand.
Is Baratti & Milano a public or private company?
Baratti & Milano is a private company. It is classified as corporate owned and is currently operating.
When was Baratti & Milano founded?
Baratti & Milano was founded in 1858. It employs 11 to 50 people.
Where is Baratti & Milano based?
Baratti & Milano is headquartered in Cuneo, Italy, in the Europe region.
How does Baratti & Milano make money?
Four revenue lines are on record. Chocolate and Praline Sales are the primary driver. The others are candy and Confectionery, café and Restaurant Services and gift Packaging and Special Occasions.
Who are Baratti & Milano's main competitors?
Direct peers on record are Streglio, Caffarel, Peyrano, Domori, Guido Gobino, Pernigotti, Venchi and Gobino (Pasticceria). Broad incumbents are Ferrero and Lindt.
Does Baratti & Milano have an API?
No public API is recorded for Baratti & Milano.
What industry is Baratti & Milano in?
Baratti & Milano's product category is Premium Confectionery. Its primary akta.pro industry code is THAFAGAD, Chocolate & Confectionery Shops, with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31135 and its SIC code is 2060.