Hey - Nordovest

What Hey - Nordovest does

HEY - Nordovest S.r.l. (commercial name "Hey Sport") is an Italian artisan sportswear company headquartered in Frossasco, in the Piedmont region of Italy, designing and producing technical apparel for snow sports, cycling, and mountain-based professional users. The portfolio is organized into sub-brands: HEY PRO for ski instructors, athletes, and ski schools and clubs; HEY Collection for consumer ski and snowboard enthusiasts; HEY HT as a premium exclusive line for select ski schools; HEY BIKE and HEY BIKE PRO for the consumer and professional cycling markets respectively; and Hey Professional Workwear (HPW) for snow technicians. The company uses technical materials from named partners including Dermizax membranes, Primaloft and Thermore insulation, YKK zippers, Toray fabrics, Econyl regenerated nylon, and Cordura, with a 3D online configurator supporting the customization of B2B uniforms.

The business operates a hybrid go-to-market combining B2B custom uniform sales to ski schools, ski clubs, and cycling teams (project-based orders priced per specification) with a direct-to-consumer e-commerce channel at heysport.shop. Named institutional customers include ski schools such as Scuola Sci Sansicario Action, Trentino Ski Emotion, Scuola Sci Limone, and Jam Session Ski Academy, alongside ski clubs and federations including Sci Club Sansicario, Sci Accademico Italiano, Mondolè Ski Team, Academy School Val di Luce, and Val di Fiemme Ski Team. Marketing is conducted primarily through Instagram and email, with the configurator serving as a bottom-of-funnel B2B tool.

The company is a privately held Italian Srl with share capital of Euro 10,000, 1-10 employees, no external funding, no subsidiaries, and no M&A activity. Geographic reach is described as Italy and Europe. Revenue is not disclosed; the company is positioned as a small artisan producer with customized production at the center of its output, and its primary defensibility rests on practitioner-origin expertise, "Made in Italy" brand equity, and long-standing relationships with European ski schools and clubs.

Name

Hey - Nordovest

Legal name

HEY - Nordovest S.r.l.

Website

https://heysport.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

HEY - Nordovest S.r.l. (Hey Sport) is an Italian artisan sportswear maker headquartered in Piedmont, producing custom technical apparel for ski schools, ski clubs, cycling teams, snow technicians, and ski/snowboard enthusiasts, sold through B2B project orders and a direct-to-consumer e-commerce platform.

Ownership category

akta.pro rank

Product category

Technical Sportswear and Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Technical ski apparel
• Custom sportswear manufacturing
• Cycling team uniforms
• Made in Italy sportswear
• Ski school uniforms

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Custom Uniform Sales: Custom-designed uniforms for ski schools, ski clubs, and cycling teams. Sales guided from model selection through customization with dedicated professional service. Revenue is project-based with customized quotations per order.
2. Consumer Product Sales (HEY Collection): Direct-to-consumer sales of ski and snowboard apparel through e-commerce platform heysport.shop. Targets enthusiasts and ski/snowboard lovers with Italian design-focused products.
3. Cycling Team Apparel (HEY BIKE PRO): B2B sales of cycling apparel exclusively to professional and amateur cycling teams through catalog and direct engagement. Not available in retail stores.
4. Hey Professional Workwear (HPW): Workwear line designed for snow technicians combining design and safety, targeting professionals in the mountain/ski industry.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HEY - Nordovest designs, manufactures, and sells technical sportswear focused on ski and cycling apparel, including custom uniforms for ski schools, ski clubs, and cycling teams, as well as consumer collections for ski/snowboard and cycling enthusiasts. The company operates an own e-commerce storefront (heysport.shop) for B2C sales and a 3D online configurator to support B2B custom uniform orders with a quote-based pricing model.

Product overview

Hey - Nordovest is an Italian sportswear company offering a portfolio of ski and cycling apparel brands. The core ski offerings include HEY PRO (B2B professional uniforms for ski schools, instructors, and athletes) and HEY Collection (consumer-facing ski/snowboard apparel). A sub-brand, HEY HT, serves select ski schools with premium customization. The cycling division comprises HEY BIKE (general cycling apparel) and HEY BIKE PRO (exclusive team collection). An additional sub-brand, Hey Professional Workwear (HPW), addresses snow technicians. An online 3D configurator enables schools and clubs to design custom uniforms. All products emphasize authentic Italian design, technical materials sourced from specialized partners, and customized production.

Differentiator

Problem solved

Functional benefit

Brands

• HEY PRO: Professional collection designed for ski teachers, instructors, athletes and professionals oriented to performance. Developed with contribution from technical team with years of snow experience.
• HEY Collection
• HEY Bike
• HEY BIKE PRO
• HT (Hey Tech)
• HPW (Hey Professional Workwear)

Products and services

• HEY PRO Professional ski uniform collection designed for ski teachers, instructors, athletes, and performance-oriented professionals. Offers customized B2B uniforms with high-quality technical materials, developed with input from snow sports professionals with direct on-snow experience.
• HEY Collection Consumer ski and snowboard apparel collection for enthusiasts, featuring Italian design with innovative technical solutions. Sold through the heysport.shop e-commerce platform, bringing professional-quality aesthetics to amateur skiers and snowboarders.
• HEY BIKE Cycling apparel line for mountain bike, road bike, gravel, enduro, cyclocross, and cycle touring. Designed with technical fabrics for breathability, elasticity, aerodynamics, and UV protection.
• HEY BIKE PRO Premium cycling team collection reserved exclusively for professional and amateur cycling teams. Not available in retail stores, offering dedicated tailor-made service with custom designs for team branding.
• HEY HT Premium brand developed for selected ski schools, emphasizing uniqueness and customization. Every HT outfit is designed collaboratively with the customer for high-level performance.
• Hey Professional Workwear (HPW) Workwear line developed for snow technicians, combining design and safety to support professionals working in mountain environments.

Quantifiable outcome

• Chosen by the best ski schools and clubs in Italy and Europe
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• DermizaxcoreTechnology or IntegrationMaterial technology partner providing high-performance membranes for waterproof and breathable fabrics used in Hey Sport ski apparel.
• ValthermcoreTechnology or IntegrationPartner for padding and thermal insulation materials ensuring warmth and comfort in ski garments.
• ThermorecoreTechnology or IntegrationInsulation technology partner providing thermal protection for ski apparel.
• EconylcoreTechnology or IntegrationSustainable regenerated nylon partner supporting Hey Sport's environmental focus in product development.
• PrimaloftcoreTechnology or IntegrationPremium insulation partner providing hypoallergenic, high-performance padding for garments.
• ToraycoreTechnology or IntegrationJapanese fabric technology partner supplying high-quality technical fabrics for ski and cycling apparel.
• YKKcoreTechnology or IntegrationFastening solutions partner providing zippers and accessories for garment construction and waterproofing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Karbon: Canadian ski apparel brand focused on technical performance and racing. Comparable to Hey Sport in the technical ski outerwear category and the professional/racer end of the market.
• Colmar: Italian technical sportswear brand with deep roots in ski apparel and a strong Made-in-Italy positioning. Closely comparable to Hey Sport in category, Italian heritage, and blend of professional and consumer ski collections.
• Sportful: Italian technical cycling apparel brand serving professional and amateur teams. Comparable to Hey Sport's HEY Bike and HEY BIKE PRO offerings in cycling category, Italian manufacturing origin, and team-apparel focus.
• Toni Sailer: Austrian premium ski apparel brand with a heritage, performance-driven positioning. Comparable to Hey Sport's premium ski-school and ski-club niche, with similar emphasis on technical materials and European Alpine credibility.
• Spyder: US-based ski apparel specialist serving both racers and consumers with technical outerwear. Directly comparable to Hey Sport in ski-apparel category, technical focus, and professional/consumer segmentation.
• Poivre Blanc: French family-owned ski apparel brand combining technical performance with fashion-forward design for the European market. Highly comparable to Hey Sport as a similarly-sized, design-led European ski apparel specialist.
• Santini Maglificio Sportivo: Italian cycling apparel manufacturer specializing in custom team kits. Directly comparable to Hey Sport's HEY BIKE PRO line on the B2B cycling-team uniform model, with the same Italian manufacturing heritage.

Broad incumbents

• Peak Performance: Swedish premium outdoor and ski apparel brand owned by a major group. Overlaps with Hey Sport's technical ski consumer proposition and Scandinavian/European design DNA, but with substantially larger scale and DTC infrastructure.
• Descente: Premium Japanese ski apparel brand with deep racing heritage and a broad European retail presence. Comparable to Hey Sport in technical ski outerwear, but operates at significantly larger scale and global reach.
• Helly Hansen: Norwegian heritage brand offering a broad range of ski, sailing, and outdoor apparel. Overlaps with Hey Sport in technical ski outerwear, premium material claims, and European ski-school customer base, but at much greater scale and category breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hey.sport
• LinkedInlinkedin.com/company/heysport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey - Nordovest