Jones & Partners

What Jones & Partners does

Jones & Partners is a Brighton, UK-based industrial design studio founded in 1999 by Craig Jones. The firm operates with a small core team of approximately six members and provides product and industrial design services to global B2B clients across office furniture, electronics, audio, lighting, and consumer products categories.

The studio's work centers on physical product development, encompassing concept design, engineering collaboration, materials and acoustic engineering, and design-for-manufacture support. Notable technical work includes modular point-of-sale hardware (the NexPoint Kiosk, co-developed with Humanscale, Instore Screen, and Lenovo), audio product design (the Cambridge Audio Flow speaker, incorporating external acoustic engineering resources), acoustic panel systems (Raindrop Acoustics with Feltouch), and circular-economy furniture (the Sylva lounge chair). Multiple Design Guildmark awards in 2024-2025 indicate externally validated design outcomes.

The business model is project-based professional services: engagements are scoped per client and per product, with clients including Humanscale, Bachmann Group, Herman Miller, Workstories, Deadgood, Cambridge Audio, Flokk, Ivars, Bisley, Pavilion, Hugo Light Design, Howe, The Collective, Aircharge, Modus, Camira, Feltouch, Stiwood, and Thinking Works. The firm is privately held, founder-led, and has no disclosed external funding rounds or M&A activity. Go-to-market is reputation- and referral-driven, anchored by long-tenure client relationships and an award-validated portfolio rather than active sales infrastructure.

Name

Jones & Partners

Legal name

Jones + Partners

Website

https://jonespartners.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Jones & Partners is a Brighton-based industrial design studio founded in 1999 by Craig Jones that provides product design and engineering services to global B2B brands across furniture, electronics, audio, and lighting.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based industrial design and development services for global brands, spanning strategy, design, prototyping, and production support through a structured six-stage process.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jones + Partners is an industrial design studio providing strategic product design and development services for global brands. The studio delivers end-to-end design through a structured six-stage process covering strategy, product design, design for manufacture, prototyping, visualisation, and production support. Services span furniture, lighting, electronics, acoustic solutions, and workplace products, with particular expertise in modular systems, sustainability, and acoustic material science.

Product overview

Jones + Partners is an industrial design studio offering strategic design services and a portfolio of award-winning products across furniture, lighting, electronics, acoustics, and outdoor categories. Their product portfolio includes seating solutions (Sylva, Contour, Nest, Jelly), workspace systems (Climb, Grids, Loop Table, Laines), power and lighting products (Current, Beam Lamp, Aircharge Battery, Raindrop), commercial displays (NexPoint Kiosk), acoustic solutions (Swell), and outdoor furniture (Sandcastle, Folding Surfaces). The studio provides end-to-end services from strategy and industrial design through to design for manufacture, prototyping, photography, and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design Services End-to-end strategic industrial design and product development services delivered through a structured six-stage process covering opportunity identification, strategy, product design, design for manufacture, prototyping, and production support. Targeted at global enterprise brands in furniture, lighting, electronics, acoustics, and workplace products.
• Product Design Strategy Strategic design services covering opportunity identification and design strategy for global brands seeking innovation, differentiation, and sustainability in their product portfolios.
• Prototyping and Visualisation Services Prototyping and visualisation services supporting product development from concept through to production-ready designs, enabling clients to evaluate and refine products prior to manufacture.
• Design for Manufacture Design for manufacture services ensuring products can be produced efficiently and sustainably at scale, balancing aesthetics with commercial viability and manufacturing feasibility across furniture, lighting, electronics, and acoustic product categories.

Quantifiable outcome

• Multiple award-winning products across Red Dot, FX Awards, Design Guildmark, Good Design Awards, Best of NeoCon, and HIP Awards

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Instore ScreencoreTechnology or IntegrationCollaborated on NexPoint Kiosk project to develop a modular POS platform for retail environments. Instore Screen provided display technology expertise as part of the product family development alongside Humanscale and Lenovo.
• LenovocoreTechnology or IntegrationTechnology partner in NexPoint Kiosk development, providing computing hardware integration for the modular retail kiosk system.
• External Acoustic EngineersupportingStrategic or Co-development PartnerTrusted collaborator with expertise as a musician, sound engineer, and trained acoustic engineer who enabled refinement of audio performance for the Cambridge Audio Flow speaker project.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PriestmanGoode: London-based design studio specialising in transport, product, and brand design for global clients—comparable boutique structure and enterprise client base to Jones + Partners.
• IDEO: Globally recognised design and innovation firm providing product and industrial design services to major brands—the archetypal competitor for enterprise product-design mandates that Jones + Partners targets.
• Map Project Office: Independent London design and innovation studio working across product, spatial, and brand design for global clients; similar scale and structure with overlapping furniture and consumer-product clientele.
• Tangerine: UK-headquartered design and innovation consultancy with deep industrial design and brand expertise, serving international clients across consumer, mobility, and lifestyle categories.
• Ammunition Group: Independent US design and brand strategy firm delivering product, brand, and digital design for category-leading companies—an enterprise-tier peer with comparable client mix and project-based engagement model.
• Barber Osgerby: London-based industrial design partnership founded in 1996 producing furniture, lighting, and consumer products for premium global brands—highly comparable boutique UK studio serving overlapping categories.
• Frog Design: Global design and engineering firm (part of Capgemini Invent) delivering industrial design, product strategy, and innovation services for Fortune 500 brands—directly overlapping Jones + Partners' enterprise offering.
• Whipsaw: US-based industrial design and engineering studio known for award-winning consumer electronics and product design for major brands—directly comparable in scope of services and client tier.
• Seymourpowell: Long-established London-based industrial design and innovation studio serving global brands across transport, healthcare, and consumer products—a close UK-based peer competing for similar enterprise briefs.
• Pentagram: Largest independent design consultancy in the world with a partnership model very similar to Jones + Partners, serving global enterprise clients across product, brand, and digital design categories.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jones-partners-product-design-studio
• Instagraminstagram.com/jonespartners
• Pinterestuk.pinterest.com/jonesandpartners/_created
• Xx.com/jonespartner
• Facebookfacebook.com/jonespartnersdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones & Partners