Linkages

What Linkages does

Linkages is a Brazilian geospatial intelligence company that provides AI-powered market mapping and territorial analysis for real estate developers, construction companies, franchise networks, retail/service businesses, and municipal governments. Founded in 2022 as a spin-off of UNICAMP university, the firm combines georeferenced socioeconomic, urban, zoning, environmental, and demographic data with proprietary machine learning models to deliver customized market studies that identify optimal locations for commercial points, franchise units, and real estate developments. The company operates from three locations: headquarters at UNICAMP's Scientific and Technological Park in Campinas, an engineering/R&D laboratory at USP's NIDUS Program in São Paulo, and a general office in Santa Cruz das Palmeiras.

The company's core technology integrates multiple geodata layers with AI/ML models for predictive location intelligence and pattern recognition. Its product portfolio comprises eight service modules—Áreas para Prospecção (Prospecting Areas), Indicação de Praças (Location Recommendation), Expansão de Cidades (City Expansion), Mapa da Cidade (City Map), Radar de Ativos (Asset Radar), Estudo Socioambiental (Socienvironmental Study), Geodados Integrados (Integrated Geodata), and IA Geoespacial (Geospatial AI)—complemented by the AreaInsight SaaS platform for urban land visualization and bespoke Market Study Reports. In 2023, Linkages received FAPESP PIPE 1 grant approval to develop what it describes as the first machine learning model in Brazil applied to geospatial analysis for commercial market prospecting, with active satellite imagery and remote sensing capabilities for territory interpretation.

Linkages operates on a hybrid professional services and subscription revenue model, delivering consultation-based custom studies rather than self-serve data tools. Pricing is quote-based and not publicly disclosed, with engagement initiated through Calendly-scheduled consultations with founder Dr. Lucas Baldoni. The go-to-market is enterprise direct sales targeting decision-makers who require interpreted strategic recommendations rather than raw datasets. The leadership team includes Dr. Lucas Baldoni (Founder/CEO, PhD in Geography) and Camila Baldoni (Project Manager, Geography), with the company positioning itself as part of Brazil's largest innovation ecosystems through its UNICAMP and USP institutional anchors.

Name

Linkages

Legal name

Linkages

Website

https://linkages.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Linkages is a Brazilian geospatial intelligence company and UNICAMP spin-off that combines integrated geodata with AI/machine learning to deliver customized market mapping, location recommendations, and feasibility studies for real estate developers, franchise networks, retailers, and municipal governments in Southeast Brazil.

Ownership category

akta.pro rank

Product category

Geospatial Intelligence / Location Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAMAK

Geospatial BI & Location Analytics

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

SECONDARYBPAMANAM

Satellite Imagery & Remote Sensing Geospatial Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYBPAMANAC

Geocoding, Search & Place Data Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Geospatial analytics
• Location intelligence
• Market mapping services
• Territorial data analysis
• Geomarketing consulting

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Geospacial Market Studies: Customized market mapping and analysis reports delivered by specialists, transforming georeferenced data into actionable strategic insights for business decisions.
2. AreaInsight Platform Access: SaaS platform for urban land use visualization providing terrain mapping and location analysis for construction and real estate companies.
3. Strategic Consulting: Expert consultation on territorial intelligence, feasibility studies, and strategic location decisions for expansion and investment.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Linkages provides customized geospatial market intelligence, combining georeferenced data, AI/machine learning models, and human expert interpretation to deliver market studies, location recommendations, and territorial analyses. Core deliverables include prospecting area identification, optimal location indication, urban growth vector analysis, municipal geoinformation modernization, territorial asset monitoring, socienvironmental studies, integrated geodata databases, and AI-driven geospatial analytics. Clients include real estate developers, franchise networks, retail/service businesses, and municipal governments across Brazil.

Product overview

Linkages is a geospatial intelligence company that offers a comprehensive portfolio of geotechnology solutions for strategic market decisions. The core offering consists of eight integrated service modules: Área para Prospecção (Areas for Prospecting), Indicação de Praças (Location Recommendation), Expansão de Cidades (City Expansion), Mapa da Cidade (City Map), Radar de Ativos (Asset Radar), Estudo Socioambiental (Socienvironmental Study), Geodados Integrados (Integrated Geodata), and IA Geoespacial (Geospatial AI). These services are complemented by the AreaInsight platform for urban land visualization and deliverable Market Study Reports. The portfolio is unified by the company's methodology combining automated georeferenced data collection, AI-powered geospatial analysis, and human expert interpretation to transform complex territorial data into actionable strategic insights for real estate, franchising, retail, and public sector clients.

Differentiator

Problem solved

Functional benefit

Brands

• AreaInsight: Urban land use visualization solution focused on real estate developers and construction companies, facilitating mapping of ideal terrains for specific projects.

Products and services

• Áreas para Prospecção (Areas for Prospecting)

Quantifiable outcome

• Reduces feasibility study time from weeks to hours
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• UNICAMP (Universidade Estadual de Campinas)coreStrategic or Co-development PartnerLinkages is a daughter/spin-off company of UNICAMP, headquartered in the university's Scientific and Technological Park. Founder Dr. Lucas Baldoni maintains academic connection while leading commercial operations. Access to research infrastructure and academic expertise supports methodology development.
• USP São Paulo - NIDUS ProgramsecondaryStrategic or Co-development PartnerLinkages maintains a laboratory space at USP Campus São Paulo within the NIDUS Program, expanding presence in major Brazilian innovation ecosystems and accessing additional academic resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Geoaplicada: Brazilian geospatial solutions provider offering mapping and territorial analysis services — smaller Brazilian niche player with overlapping consulting-led geospatial intelligence services.

Broad incumbents

• Mapbox: Mapping and location data platform providing customizable geospatial tools and APIs — adjacent as infrastructure enabling location analytics rather than a direct Brazilian market-intelligence competitor.
• ESRI: Global leader in GIS platform (ArcGIS) used across government, real estate, and retail for spatial analysis — broader platform whose analytical capabilities overlap Linkages' Geospatial AI and City Map offerings.
• Trimble Geospatial: Large geospatial and mapping technology vendor serving survey, construction, and government — operates broadly in the geospatial stack rather than specializing in Brazilian commercial real estate/franchise market intelligence.

Direct peers

• Placer.ai: Location analytics platform using mobility data for retail site selection, franchising, and commercial real estate — comparable AI-driven location recommendation use cases for the same customer verticals.
• CARTO: Global location intelligence and spatial analytics platform serving retail, real estate, and CPG with cloud-native geospatial BI — competes in the same location analytics category, though at a much larger scale and without Linkages' Brazil-specific vertical depth.
• PlaceIQ: Location data and analytics company focused on audience targeting, attribution, and visitation insights — shares the location intelligence use cases for real estate and franchise expansion strategies.
• Geofusion: Brazilian geomarketing and location intelligence company offering geospatial analytics for retail site selection, market studies, and franchising — directly overlaps Linkages' core offering for real estate and franchise customers in Brazil.
• Skyhook: Location intelligence and Wi-Fi/mobile positioning analytics provider — comparable location-data analytics offering for retailers, real estate, and hospitality site selection.
• Imagem Geosistemas: Brazil's leading GIS and geospatial analytics distributor (ESRI partner), providing mapping, spatial analysis, and location intelligence to enterprise and government — directly comparable technology stack and customer base in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/linkagesconsultoria
• LinkedInlinkedin.com/company/linkages
• Instagraminstagram.com/linkagesconsultoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkages