Park City Area Restaurant Association

What Park City Area Restaurant Association does

The Park City Area Restaurant Association is a nonprofit trade association representing 100+ member restaurants and a broader set of associate members in the Park City, Utah area. Its core function is collective marketing and discovery for the local dining ecosystem: it operates parkcityrestaurants.com as the official dining guide, organizes signature events such as Savor the Summit (Utah's largest outdoor dinner party on Historic Main Street) and the Mountain Mixer cocktail showdown, and curates ancillary programming including Fire & Flavor Festival, Hops on the Hill, culinary classes through Deer Valley Creative Academy, and seasonal event activations (e.g., Cinco de Mayo and Mother's Day features). The association also runs a gift card marketplace that aggregates purchasing across 40+ member restaurants via integrations with third-party platforms including Toast Tab, Square, and OpenTable, and partners with a Dishing Park City Magazine for print and digital media reach with 10,000+ combined social followers.

The underlying technology stack is modest and non-proprietary: the website functions as a directory and event calendar with search/filter by cuisine, meal type, and area; the association has no app, no API, no patents, and no proprietary technology infrastructure. Member restaurants rely on third-party commerce and reservation tools (Toast Tab, Square, OpenTable) rather than any association-built platform. The Mountain Mixer Cocktail Book, sold via Square, represents a light productization of event IP, but the association's economic engine remains events, directory traffic, and membership rather than software or data products.

Revenue is generated through two primary streams: recurring restaurant membership dues (indicated by a 'Become A Member' section on the website) and event revenue from ticketed and sponsored experiences such as Savor the Summit and Mountain Mixer, supplemented by associate-member sponsorship and gift card marketplace facilitation. Pricing is not publicly disclosed. The organization is governed independently as a nonprofit, with no disclosed institutional investment, parent company, or funding rounds. End customers are split into two primary segments: visitors/tourists seeking dining discovery and reservations, and Park City-area residents seeking local recommendations and event participation, both served through the same digital directory and event calendar.

Name

Park City Area Restaurant Association

Legal name

Park City Area Restaurant Association

Website

https://parkcityrestaurants.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Park City Area Restaurant Association is a nonprofit trade body that runs the official Park City dining guide (parkcityrestaurants.com), represents 100+ member restaurants, and organizes signature culinary events such as Savor the Summit and Mountain Mixer for visitors and local diners.

Ownership category

akta.pro rank

Product category

Restaurant Association Services

NAICS

Full-Service Restaurants (722511)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Restaurant association services
• Restaurant directory platform
• Culinary event management
• Member restaurant marketing
• Official dining guide

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Restaurant Membership Dues: The association generates revenue through annual membership fees charged to member restaurants. The website includes a 'Become A Member' section indicating a membership program.
2. Event Revenue: Revenue generated from signature events including Savor the Summit, Mountain Mixer, and Fire & Flavor Festival. Events feature ticketed experiences and participation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Park City Area Restaurant Association operates the official Park City dining guide (parkcityrestaurants.com) — a searchable web directory of 100+ member restaurants — and produces signature culinary events including Savor the Summit (Utah's largest outdoor dinner party on Historic Main Street) and Mountain Mixer (annual cocktail showdown). The association sells memberships to local restaurants, drives collective marketing, and provides a gift card marketplace linking diners to member establishments.

Product overview

Park City Area Restaurant Association operates a unified dining guide platform that combines a comprehensive restaurant directory with event programming and commerce features. The core product is the restaurant listings website enabling discovery and browsing by cuisine, meal type, and location. Supporting products include the annual Savor the Summit outdoor dining event, the Mountain Mixer cocktail book publication, a restaurant gift card marketplace, and Deer Valley Creative Academy culinary classes. The platform serves both as an informational resource for visitors and locals, and as a commercial channel for member restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Park City Restaurant Directory Comprehensive searchable directory of 100+ member restaurants across Park City (Historic Main Street, Deer Valley, Kimball Junction, Canyons), filterable by cuisine, meal type, and area, with detailed restaurant profiles including contact information, hours, menus, and features. Targeted at visitors, tourists, and locals seeking trusted Park City dining recommendations.
• Savor the Summit Event Annual reservation-only outdoor dining event on Historic Main Street where dozens of participating member restaurants set up tables for one evening of prix-fixe menus, craft cocktails, and live music. Described as Utah's largest outdoor dinner party. Reservations are made directly through each participating restaurant.
• Mountain Mixer Cocktail Book Limited-edition cocktail book featuring recipes, stories, and bartender profiles from the annual Mountain Mixer cocktail showdown competition, sold as a commemorative publication for consumers.
• Restaurant Gift Card Marketplace Curated online marketplace offering gift cards from 40+ Park City member restaurants, enabling users to purchase dining gifts for member establishments through third-party payment providers (Toast Tab, Square).
• Deer Valley Creative Academy Classes Culinary and craft experience classes including cooking classes, cocktail crafting, and hands-on culinary education led by industry professionals and local artisans through the Deer Valley Creative Academy partner.

Quantifiable outcome

• Transforms Historic Main Street into Utah's largest outdoor dinner party with dozens of participating restaurants
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dendric EstateminorOthers · 11 July 2025Mountain cidery at 6,440 feet elevation in Kamas Valley. Founded by Brendan Coyle, focusing on dry, complex cider from 20-acre orchard. Debuted first bottled cider 'Dry Cut' in July 2025.
• Top Shelf ServicesminorOthersBartending and consulting services provider for Utah and surrounding states for over a decade. Provides certified, licensed, and insured bartending staff for events including fundraisers, festivals, corporate retreats, weddings, and more.
• Mountain Wine StorageminorOthersUtah's first professional wine storage facility (9,000 sq ft) offering highest security and service with fully redundant temperature and humidity controls. Located in Heber, Utah.
• Elevation Foodservice RepsminorOthersFoodservice representative firm representing 'Best in Class' brands to solve complicated issues in foodservice operations. Account Manager: Sarah Shields.
• Culinary Crafts at the Kimball TerracecoreStrategic or Co-development PartnerExclusive caterer for Kimball Terrace venue on Historic Main Street. The 3,500 sq ft interior with full-length windows, exposed brick, and stylish wood/brass accents accommodates up to 300. 1,800 sq ft outdoor terrace with mountain views. Provides locally sourced, curated menus.
• Dishing Park City MagazinecoreGTM or Marketing PartnerBiannual print magazine and daily blog covering Park City culinary scene. Features recipes, restaurant listings, food trends, and chef profiles. Has over 10,000 combined social media followers. Distributed in hotels, grocery stores, and visitor centers.
• Salt Fire BrewingminorOthersPartnered with Dos Olas restaurant to create Dos Olas Mexican Lager, featured as part of Cinco de Mayo celebrations at Dos Olas.
• Deer Valley Creative AcademyminorStrategic or Co-development PartnerCulinary and craft experience provider offering classes led by industry professionals and local artisans. Classes include wine pairings, cocktail crafting, and hands-on cooking experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Golden Gate Restaurant Association: Bay Area restaurant trade association representing hundreds of member restaurants with events, marketing, and advocacy. Comparable in structure and member-business model, though operating in a major metro rather than a resort town.
• Colorado Restaurant Association: State restaurant trade association operating in the same home state as the Park City Area Restaurant Association. Directly comparable as a dues-funded association offering advocacy, marketing exposure, and signature culinary events to member restaurants.
• California Restaurant Association: State-level restaurant trade association providing advocacy, marketing, events, and member services to thousands of California restaurants. Directly comparable as a dues-funded, event-driven regional restaurant trade association, though at materially larger scale.
• Illinois Restaurant Association: State restaurant trade association serving Illinois restaurants through membership, events, and advocacy. Comparable in structure and revenue model (dues + events) to the Park City Area Restaurant Association.
• NYC Hospitality Alliance: New York City restaurant and nightlife trade association. Comparable as a member-driven trade body offering advocacy, marketing, and events for member establishments in a single metro market.
• Aspen Chamber Resort Association: Combined chamber of commerce and tourism body for Aspen, Colorado. Highly comparable as a resort-town membership organization running dining/tourism events and promoting member restaurants and businesses in a similar high-end ski destination.
• Texas Restaurant Association: State-level restaurant trade association offering membership, events, advocacy, and educational programming. Directly comparable as a dues-funded association for member restaurants, though at much larger scale.

Emerging players

• OpenTable: Restaurant reservation and discovery platform integrated by several Park City Area Restaurant Association members (Tupelo, KITA, KANEO). Functions as both a complementary channel and a substitute for the association's directory in diner discovery flows.

Broad incumbents

• National Restaurant Association: The largest U.S. restaurant trade association, representing more than 500,000 restaurant businesses. Comparable as a member-driven trade body generating revenue through dues, events (e.g., NRA Show), and content — but at national scale and with substantially broader scope than the Park City Area Restaurant Association.

Regional players

• Visit Park City (Park City Chamber of Commerce & Visitors Bureau): The official tourism and chamber organization for Park City. Operates in the same geography with overlapping audiences (visitors seeking dining) and runs complementary signature events — a regional peer that competes for tourism marketing mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PCRestaurants
• Facebookfacebook.com/ParkCityRestaurants
• LinkedInlinkedin.com/company/park-city-area-restaurant-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Area Restaurant Association