Powerradach

What Powerradach does

POWER+RADACH werbeagentur gmbh is a privately held, full-service B2B advertising and communications agency headquartered on the 8th floor of the Drehturm Belvedere in Aachen, Germany. Founded before 2009 and reorganized under a four-partner managing-shareholder structure in June 2022 (Bernd Steinbrecher, Carlo Matic, Julia Moos, Matthias Büsching), the firm serves German enterprise, mid-market, and public-sector clients across healthcare, energy, manufacturing, tourism, municipal government, waste management, real estate, and sport. Its offer is structured around two pillars: POWER CREATIVE (brand positioning, corporate design, multichannel campaigns across digital and classical media, content creation, social media, sustainability reporting, event activation) and POWER CONSULTING (business-model and corporate-culture advisory using participatory workshops).

The agency operates without proprietary technology products; its delivery stack relies on standard creative software, WordPress/WooCommerce/Shopify/Shopware for client e-commerce and web, plus managed WordPress security packages (Basic/Standard/Comfort). Adjacent offerings include the Powerista Social Club (curated freelance content creators for in-house social production), workshop/training services delivered remotely, and UX/UI design. Notable client engagements include brand relaunches for Luisenhospital Aachen and Klafka & Hinz (FIRSTX 7), multichannel campaigns for Eppendorf and ASEAG, sustainability reporting for Schwermetall Halbzeugwerk, destination branding for Rureifel Tourismus, and event activations through the Alemannia Aachen / SportForum Alsdorf network.

Commercial mechanics are professional services: project-based scoping and quoting, direct consultative sales supported by a 'Power breakfast' first-meeting format, and referrals plus personal networks as the primary acquisition channels. The agency has no institutional investors, no disclosed revenue, ~15 team members, and no cross-border platform — operating exclusively within the DACH region. Its competitive position rests on an integrated senior talent team (the 'Poweristas'), regional brand recognition tied to founder Karina Radach's Marketing-Club legacy, and long-tenured client relationships rather than technology, scale, or data advantages.

Name

Powerradach

Legal name

POWER+RADACH werbeagentur gmbh

Website

https://power-radach.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

POWER+RADACH is a full-service B2B advertising and consulting agency in Aachen, Germany, delivering brand positioning, multichannel campaigns, social content, sustainability reporting, and business-model consulting to enterprise, mid-market, and public-sector clients across DACH industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Creative Services: The agency generates revenue through project-based creative and consulting engagements, including brand positioning, corporate design, multichannel campaigns, digital media, content creation, and sustainability reporting. Services are delivered full-service from strategy through execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

POWER+RADACH is a full-service B2B advertising and communications agency based in Aachen, Germany, delivering brand strategy, corporate design, multichannel (digital and classical) campaigns, content creation, and business consulting services. The agency operates through two pillars — Power Creative (brand communication, campaigns, print and digital media) and Power Consulting (business model innovation, corporate culture, sales and communication strategy) — supported by the Powerista Social Club content creator pool, WordPress security packages, UX/UI design, and workshop services.

Product overview

POWER+RADACH is a full-service advertising and communications agency based in Aachen, Germany, offering creative and consulting services rather than a software product. The agency operates through two main service pillars: POWER CREATIVE (communication services for brands including multichannel campaigns, print and digital media, and content creation) and POWER CONSULTING (advisory services for business model innovation, corporate culture, and strategy). Supporting service offerings include the Powerista Social Club (freelance content creator pool for social media), digital marketing tools (SEO, SEM, e-commerce), workshop services, WordPress security packages, and UX/UI design services. The agency also provides specialized services for sustainability reporting (Sustainable Storytelling) and employer branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Creative Creative communication services for brands focused on distinctiveness, clarity, and entertainment value through multichannel campaigns, print media, digital media, and content creation.
• Power Consulting Business consulting services for innovation in service and business models, corporate culture, vision and Leitbild development, and sales and communication strategies using participatory processes.
• Powerista Social Club A curated pool of freelance content creators who produce social media content (video, photo, text) for LinkedIn, Instagram, TikTok, YouTube, and Facebook for businesses, working on-site at client locations.
• Digital Tools Suite Digital marketing services including newsletter campaigns, social media campaigning, blogs, search engine marketing (Google AdWords), search engine optimization, and e-commerce solutions (WordPress/WooCommerce, Shopify, Shopware).
• Workshop Services Professional workshops covering social communication, service model digitalization, contact-less engagement strategies, sales skills training, and home-office productivity, offered via MS Teams or Zoom.
• WordPress Security Packages Website security services for WordPress including Basic, Standard, and Comfort tiers with core updates, regular backups, and plugin checks for secure website operations.
• UX/UI Design Services User experience and interface design services focusing on analytics-based optimization, A/B testing, emotional design focus, content-first approaches, and motion design for digital platforms.
• Sustainable Storytelling Sustainability communications and reporting services including visual storytelling, infographic design, and editorial support for sustainability reports (e.g., VSME standard) for manufacturing and industrial clients.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Interactive PioneerscoreStrategic or Co-development PartnerInteractive Pioneers is a sister agency of POWER+RADACH, founded and led by Carlo Matic (also managing partner at POWER+RADACH). The two agencies collaborate on innovative multimedia and digital projects. Interactive Pioneers operates internationally as a multimedia think tank.
• Klafka & Hinz Energie-Informations-Systeme GmbHcoreGTM or Marketing PartnerLong-standing partnership with Klafka & Hinz from Aachen, a software company for energy sector ERP systems. POWER+RADACH developed the design concept for FIRSTX 7 platform including product nomenclature, interface design, trade show booth, and video. The partnership spans multiple years and product generations.
• SportForum Alsdorf Racket GmbHminorGTM or Marketing PartnerSportForum Alsdorf partnered with POWER+RADACH for the CASA DE PADEL campaign to launch the Multicourt Padel Arena. The agency provided guerrilla activities, promotions, digital content, and event activation. SportForum is also a business partner of Alemannia Aachen.
• Alemannia AachenminorGTM or Marketing PartnerAlemannia Aachen football club served as an event activation partner for the CASA DE PADEL campaign, with the action day taking place during a home match at the Tivoli stadium. The club is also referenced in the MAHR matchday sponsorship campaign.
• IHK Aachen (Industry and Commerce Chamber)minorGTM or Marketing PartnerPOWER+RADACH supported IHK Aachen's 'Zukunftsarena' (Future Arena) events MORGENLAND 1.0 and 2.0, bringing together politics, business, and science for debate formats. The agency also featured in IHK media with interviews and thought leadership.
• Martin GaedtminorGTM or Marketing PartnerPOWER+RADACH referenced and linked to employer branding thought leader Martin Gaedt's work in their blog post 'Arbeitgebermarketing quergedacht', promoting his content to the agency's audience as part of employer branding topic curation.
• Tim BruystenminorGTM or Marketing PartnerMethodology expert whose 'How would it be nice?' (Wie wäre es denn, wenn es schön wäre?) scenario question is adopted by POWER+RADACH in gamification workshops and creative processes for client projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency combining strategy, brand and digital campaigns for B2B and consumer clients; comparable to POWER+RADACH in combining strategic consulting with creative execution at comparable scale.
• Thjnk: Hamburg- and Berlin-based independent agency with integrated strategy and creative capabilities; similar ownership-led private structure and B2B/mid-market positioning make it a closely comparable direct peer.
• Grabarz & Partner: Hamburg-based independent creative agency serving German B2B and consumer clients with brand strategy, corporate design and digital campaign work — directly comparable to POWER+RADACH's full-service positioning, differing mainly by metro footprint.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, design and campaigns to enterprise clients — overlaps directly with POWER+RADACH's Creative service pillar and shares the mid-sized, owner-led operating profile.
• Zum Goldenen Hirschen: Berlin-headquartered German creative agency with brand, PR and campaign capabilities for B2B and consumer clients — closely mirrors POWER+RADACH's integrated Creative + light Consulting positioning.
• KNSK: Hamburg-based independent creative agency focused on brand strategy and campaigns for German B2B and consumer clients; comparable mid-sized private operating model and service mix.

Broad incumbents

• Serviceplan Group: Munich-headquartered, the largest independent agency network in Europe, competing broadly with POWER+RADACH on integrated communications, brand and digital for German mid-market and enterprise clients.
• DDB Germany: German arm of the DDB global agency network headquartered in Cologne. Overlaps with POWER+RADACH on integrated B2B brand and campaign work but competes from a multinational network position rather than an independent mid-market stance.
• Jung von Matt: Large Hamburg-anchored German creative network offering brand strategy, advertising and digital across many verticals. Competes with POWER+RADACH for B2B mandates but operates at much greater scale and geographic breadth.

Peers

• Scholz & Volkmer: Cologne-based full-service digital and creative agency with comparable scope across brand, content and digital platforms; similar mid-size private structure and B2B/mid-market client base makes it a natural direct peer to POWER+RADACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/power_radach
• Xx.com/powerradach
• Facebookfacebook.com/power.radach
• LinkedInlinkedin.com/company/power-radach-werbeagentur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerradach